E137: Wholesale has the potential to ruin your business
In this episode, the Operators dive deep into omnichannel strategy, starting with the lingering debate: should your brand be on Amazon? The hosts break down the pros of incrementality and meeting customers where they are. Versus the cons of price wars, channel conflict, and the platform's brand-unfriendly nature.
The discussion then shifts to the high-stakes game of wholesale, weighing the relative safety of the "Big Three" (Costco, Target, Walmart) against the serious financial risks of smaller retailers going bankrupt.
Finally, the squad debates the ultimate omnichannel play: opening your…
The skinny
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