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EYL #87 Night Cap · Earn Your Leisure

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  Speaker 1: Hi, I'm Sharry from Life Source Water. Did you know
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• 1:00
  Speaker 3: All right, guys, welcome back, another exciting episode. This is
• 1:05
  Speaker 3: International Edition week. Yeah, I think so, I think so.
• 1:10
  Speaker 3: We're crossing the border. Yeah, it took Corona across the border.
• 1:15
  Speaker 3: Took Corona across the border. So you know, we got
• 1:18
  Speaker 3: We have a very large listenership in Canada. Shout out
• 1:24
  Speaker 3: to Toronto, that's like our main hub. But but we
• 1:28
  Speaker 3: also have a lot of listeners in all over Canada,
• 1:32
  Speaker 3: but Montreal, specifically in Montreal. So if you're familiar with Canada,
• 1:36
  Speaker 3: this the English shide the French side. So the French
• 1:40
  Speaker 3: province is Quebec and they speak French and they speak English.
• 1:46
  Speaker 3: It was a it was an interesting experience when we
• 1:48
  Speaker 3: went there because yeah, everybody speaks French like it's it's
• 1:52
  Speaker 3: it's like it's the same country as Toronto, but it's
• 1:55
  Speaker 3: it's really different culturally. It's more mirrored around Francis culture,
• 2:00
  Speaker 3: where Toronto isn't. So I say that to say, Canada
• 2:04
  Speaker 3: is a very interesting place. We love Canada. It's one
• 2:07
  Speaker 3: of our favorite places in the world. So this was
• 2:10
  Speaker 3: something that was long overdue to have, you know, our
• 2:13
  Speaker 3: first Canadian guest, so without further do oh and also
• 2:18
  Speaker 3: also I have to pick up Haiti as well, because
• 2:22
  Speaker 3: so we also have a very large listenership in the Caribbean.
• 2:25
  Speaker 3: We've been on the top charts in like all the
• 2:27
  Speaker 3: Caribbean countries. I'm not sure what we placed in Haiti,
• 2:30
  Speaker 3: but I know Jamaica, Trinidad, Barbados, you name it, Bahamas.
• 2:37
  Speaker 3: So I'm pretty sure we got a lot of support
• 2:39
  Speaker 3: in Haiti as well. Saint Lucia for sure. So shout
• 2:44
  Speaker 3: out to the Haitian massive South passe. Yes, yes, yes
• 2:49
  Speaker 3: to all of the Haitians all over the all over
• 2:51
  Speaker 3: the disaster and all over the world. And so our
• 2:54
  Speaker 3: guests today are both Haitian and Canadian, so they fit
• 2:58
  Speaker 3: both of those pockets. Our first international guest, so Stephen
• 3:02
  Speaker 3: Charles and Miriam Jean Baptiste, a couple out of Montreal, Canada,
• 3:08
  Speaker 3: and they have a liquor brand. So the liquor brand
• 3:11
  Speaker 3: is interesting. The liquor industry is interesting. It's a multi
• 3:14
  Speaker 3: billion dollar industry that we haven't really covered. A shout
• 3:19
  Speaker 3: out to Nick Storm. He covered it from like the
• 3:20
  Speaker 3: marketing aspect as far as is concerned, but we haven't
• 3:24
  Speaker 3: spoken to anybody that had their own liquor brands. Yeah,
• 3:28
  Speaker 3: it's not easy to own a liquor brand, that's what
• 3:29
  Speaker 3: he said, especially a liquor brand as well. So ls
• 3:35
  Speaker 3: krim krim Let's Cream Liqueur is the name is the
• 3:43
  Speaker 3: name of the brand and the liquor is Chremos. That's
• 3:48
  Speaker 3: not crimas, got it. And yeah, so it's it's uh
• 3:54
  Speaker 3: a milky.
• 3:57
  Speaker 4: Uh.
• 3:58
  Speaker 5: It's like a holiday drink that is and yours is
• 4:01
  Speaker 5: filled with nutmeg, which makes it very unique. So like
• 4:05
  Speaker 5: each island in the West Indies has its own holiday drink,
• 4:09
  Speaker 5: uh you know is big and hispanic.
• 4:12
  Speaker 3: And shout out to pout Aja makings.
• 4:15
  Speaker 6: We just like to do rum punch, to be honest
• 4:17
  Speaker 6: with you.
• 4:17
  Speaker 5: But but it's it's similar in that category of a
• 4:20
  Speaker 5: creamy type liquor.
• 4:22
  Speaker 3: Yes, yeah, So first of all, thank you guys for
• 4:25
  Speaker 3: joining us. We appreciate it.
• 4:27
  Speaker 4: Thank you, Thank you guys, thank you so much. Congratulations
• 4:29
  Speaker 4: on all the success. It's it's amazing to see you guys.
• 4:32
  Speaker 7: Bro.
• 4:32
  Speaker 3: No, I appreciate it, appreciate it. So all right, let's
• 4:34
  Speaker 3: get into it. So all right, you guys have a
• 4:37
  Speaker 3: liquor brand and you're distributing it, and you're distributing it
• 4:40
  Speaker 3: in the United States and Canada. So where does it start?
• 4:43
  Speaker 3: Because this is an interesting story because even when we
• 4:46
  Speaker 3: had Shelf Calvin on shoutut to Chef Calvin, and he
• 4:48
  Speaker 3: has a cokey and he's he's Dominican. It So I
• 4:52
  Speaker 3: was saying that, you know, a lot of times, especially
• 4:54
  Speaker 3: people from the Islands, like Troy, he's Jamaican. So I
• 4:57
  Speaker 3: go over his household the time, and during the holiday,
• 4:59
  Speaker 3: his mom makes run punch and it's very common for
• 5:01
  Speaker 3: people to make, you know, liquors in their house, their grandmother,
• 5:04
  Speaker 3: their mother, their aunts. That's like a very common thing,
• 5:06
  Speaker 3: like I said, especially among people from the Islands. But
• 5:09
  Speaker 3: you don't really see it turn into a business a
• 5:11
  Speaker 3: lot of times. It's just like a family thing, holidays
• 5:14
  Speaker 3: and stuff like that. And you see like Bacardi and
• 5:16
  Speaker 3: all of these brands and they just control the market.
• 5:19
  Speaker 3: So how did how did you guys get into the
• 5:24
  Speaker 3: spirits industry from a manufacturing standpoint?
• 5:28
  Speaker 4: Well, it's it's a funny story, right. So before that,
• 5:32
  Speaker 4: I was in finance, right I was. I was a
• 5:34
  Speaker 4: mortgage specialist, And basically exactly as you said, one holiday
• 5:42
  Speaker 4: a few years ago, basically I saw my my in laws,
• 5:46
  Speaker 4: basically I wasn't my in laws, and I saw them
• 5:48
  Speaker 4: give a bottle of camas like I saw bottle of
• 5:51
  Speaker 4: Camas and I saw something special about it because I
• 5:55
  Speaker 4: talked to myself, this product is so good. And you know,
• 5:58
  Speaker 4: over here we got a lot of different different cultures, right,
• 6:01
  Speaker 4: so we have a lot of white people Jamaicans, Caucasions
• 6:04
  Speaker 4: or whatever so far right, so and all those people
• 6:07
  Speaker 4: would like that all made chemas, right, but they would
• 6:10
  Speaker 4: always need to have somebody make it for them.
• 6:12
  Speaker 7: They could not purchase it at the store.
• 6:15
  Speaker 4: And we grew up with this recipe, me and Miriam,
• 6:18
  Speaker 4: and we were like, well, maybe it would be time
• 6:20
  Speaker 4: to have this delicious recipe be available on the shelf.
• 6:25
  Speaker 4: And that's basically what you start to do your research
• 6:28
  Speaker 4: and get into it basically.
• 6:31
  Speaker 6: So oh god, God, Mary, no no.
• 6:34
  Speaker 8: No, I was just saying that it's really the fact.
• 6:37
  Speaker 8: I think what really spider Eyes was the fact that
• 6:40
  Speaker 8: it was not only those requests were not only coming
• 6:43
  Speaker 8: from like or Haitian friends or Caribbean friends, like or
• 6:48
  Speaker 8: Italian friends were like, please, you'll ask your mom to
• 6:51
  Speaker 8: do a.
• 6:51
  Speaker 7: Bottle for me.
• 6:52
  Speaker 8: Please ask your grandma to do a bottle for me.
• 6:54
  Speaker 8: So there was definitely a niche there that we there
• 6:58
  Speaker 8: was a gap that we.
• 6:59
  Speaker 4: Needed to f So yeah, I think also what when
• 7:03
  Speaker 4: it comes into like going to that market. First tim
• 7:07
  Speaker 4: we looked at was the cream category was pretty dormant
• 7:10
  Speaker 4: when you think about it. So if you ask anybody
• 7:12
  Speaker 4: in the street, uh, made me a cream like cream?
• 7:16
  Speaker 4: A cream brand, They're gonna say Bailey's, right, you know.
• 7:21
  Speaker 4: So so that's basically what they're gonna say. And basically
• 7:24
  Speaker 4: that's a really because but if you ask that for
• 7:26
  Speaker 4: a vodka or gin or whatever else, there's a lot
• 7:29
  Speaker 4: of new newcomers and that in those in those categories.
• 7:32
  Speaker 4: So we saw an opportunity to have a cream that
• 7:35
  Speaker 4: would take the taste of Cemas, but we'd use the
• 7:39
  Speaker 4: culture to attract more people basically and have our own
• 7:43
  Speaker 4: cream the same way we have our vodka and our RUMs.
• 7:46
  Speaker 4: And that identify to us because I saw a lot
• 7:49
  Speaker 4: of men that like cream, but they say, oh yeah,
• 7:51
  Speaker 4: cream is a little bit girly because when I go
• 7:53
  Speaker 4: to the store and buy Bailey's, I don't feel right,
• 7:57
  Speaker 4: you know.
• 7:58
  Speaker 7: But when you have a bottle like this.
• 8:01
  Speaker 4: Now a guy can go to the to the liquor
• 8:05
  Speaker 4: store and be proud to take it and uh and
• 8:07
  Speaker 4: buy it, you know.
• 8:08
  Speaker 5: So I want to go back to how we get
• 8:11
  Speaker 5: the recipe for the Kermas, because like in most West
• 8:14
  Speaker 5: Indian families, recipes don't get they get held onto for
• 8:18
  Speaker 5: a while, right, Like my mom has this famous jerk
• 8:21
  Speaker 5: chicken recipe that she refuses to pass on.
• 8:23
  Speaker 6: Hopefully I'll find it one day and I'll be able
• 8:26
  Speaker 6: to share with my family.
• 8:27
  Speaker 5: But I know your aunt actually found the recipe zip
• 8:30
  Speaker 5: locked somewhere in the house.
• 8:31
  Speaker 6: You won't tell us about this story, man.
• 8:33
  Speaker 4: So so basically when we started the journey, like again,
• 8:38
  Speaker 4: like I said, you grew you grew you. You realize
• 8:42
  Speaker 4: that the recipe that you've seen your mom and your
• 8:44
  Speaker 4: grandma do you take nothing of it. But when you
• 8:47
  Speaker 4: actually list all the ingredients, you know, like, we wanted
• 8:50
  Speaker 4: to see it being made from the ground up. So
• 8:53
  Speaker 4: I asked my aunt to come to come to my
• 8:55
  Speaker 4: house and and basically showed to me and Miriam like
• 8:57
  Speaker 4: how she would do it. Oh man, we were not disappointed.
• 9:00
  Speaker 4: Like she brought it all the ingredients and she she
• 9:03
  Speaker 4: took out a ziplock and basically in that ziplop was
• 9:06
  Speaker 4: a piece of paper that my grandmother wrote the recipe in, right,
• 9:10
  Speaker 4: and they were passing that recipe from all my aunts,
• 9:14
  Speaker 4: like in the family basically, you know, And it was
• 9:17
  Speaker 4: just funny to see that ziplock with the ND writing
• 9:19
  Speaker 4: on there was just like and she followed all the
• 9:21
  Speaker 4: steps and there you were six hours later with a
• 9:25
  Speaker 4: bottle of Chemas in your hands. And that's actually the
• 9:28
  Speaker 4: bottle we use to bring to the laboratory in the
• 9:31
  Speaker 4: States that were able to put the recipe of kimas
• 9:34
  Speaker 4: in a commercial commercial lies you know, version.
• 9:38
  Speaker 7: Of it, you know.
• 9:39
  Speaker 3: So all right, so let me ask you this because
• 9:40
  Speaker 3: that's interesting what you said as far as like, you know,
• 9:42
  Speaker 3: I'm thinking about it. There's a lot of competition in tequila.
• 9:46
  Speaker 3: There's a lot of competition in kognak, there's a lot
• 9:50
  Speaker 3: of competition in vodka. But your niche, so what would
• 9:57
  Speaker 3: it be called, like, what what's the sector of that
• 9:59
  Speaker 3: what you got doing.
• 10:00
  Speaker 7: It's actually cordials.
• 10:02
  Speaker 9: Cordials.
• 10:03
  Speaker 4: So cordials is gonna be your Baillies, your Grandma Nier,
• 10:06
  Speaker 4: it's gonna be your ls, it's gonna be your rum chata.
• 10:09
  Speaker 4: So that's pretty much what it's gonna be, those those
• 10:12
  Speaker 4: kind of drinks.
• 10:13
  Speaker 9: All right.
• 10:13
  Speaker 3: So you saw so you saw the less the less
• 10:16
  Speaker 3: crowded option, which is always a good bad. A good
• 10:19
  Speaker 3: business strategy. You don't want to run into traffic, you know,
• 10:21
  Speaker 3: it's less people playing in that field. You have the
• 10:24
  Speaker 3: family recipe from your family that's making it. So now
• 10:28
  Speaker 3: you have that and you say, okay, so but like
• 10:30
  Speaker 3: what's this step that you took to actually turn it
• 10:33
  Speaker 3: into a business and say, okay, now we're gonna start
• 10:37
  Speaker 3: making liquor. Like how don't do you need like a
• 10:40
  Speaker 3: factory for that? Like how does that work?
• 10:43
  Speaker 4: So it's a it's a lot of contracting distillers, right,
• 10:47
  Speaker 4: So what happens that you become a partner with the
• 10:50
  Speaker 4: distiller and you have the recipe, So basically you create
• 10:54
  Speaker 4: the recipe and then you can go see a distiller
• 10:57
  Speaker 4: and they can basically bottle it for you.
• 11:00
  Speaker 7: Right, So you become a partner with that distiller.
• 11:03
  Speaker 4: Because, as you may know or not, it's not everybody
• 11:08
  Speaker 4: that has the right to have a distillery or be
• 11:11
  Speaker 4: a distributor for that fact. Right, So there's a lot
• 11:13
  Speaker 4: of laws that you know, there's a some kind of
• 11:16
  Speaker 4: gatekeepers in a sense, right, you know, so even if
• 11:19
  Speaker 4: you have the money, you still need the proper paperwork
• 11:21
  Speaker 4: and they might not even give.
• 11:22
  Speaker 7: It to you.
• 11:23
  Speaker 4: You know, so some people in New Jersey know a
• 11:26
  Speaker 4: lot about that, where you know, not everybody can have
• 11:29
  Speaker 4: the license to have a liquor store and stuff like that.
• 11:31
  Speaker 7: So it's still liquor, right, it's still controlled right.
• 11:33
  Speaker 4: So yeah, So basically what I what I mean is
• 11:37
  Speaker 4: that when you think about it, some companies they don't
• 11:40
  Speaker 4: necessarily produce like, for example, like a company that's based
• 11:43
  Speaker 4: out of Belgium, for example, and make cream. They're not
• 11:46
  Speaker 4: necessarily gonna make the cream in Belgium and ship it
• 11:49
  Speaker 4: over here. They're gonna take the recipe Mandata company here
• 11:53
  Speaker 4: and do the same recipe here. That way, for the
• 11:55
  Speaker 4: transport and for everything, it might be less expensive.
• 11:59
  Speaker 6: So do you have to the recipe?
• 12:02
  Speaker 4: Yeah, so that's a decision that we took not to
• 12:04
  Speaker 4: do it. It's simple because it's the same thing as
• 12:07
  Speaker 4: pepsi and coke. Right, So, uh ther recipes the dirt
• 12:11
  Speaker 4: recipe and basically you can always you know, put a
• 12:15
  Speaker 4: little bit more sugar, a little bit more salt, attle
• 12:17
  Speaker 4: bit more this, little bit more that, and you can
• 12:19
  Speaker 4: copy that recipe really easily. What we did, however, we
• 12:22
  Speaker 4: did trademark the logo and the bottle so ls cream
• 12:26
  Speaker 4: recipe can only be sold in that specific bottle.
• 12:29
  Speaker 6: Okay.
• 12:30
  Speaker 3: So all right, so like rum punch and stuff is
• 12:33
  Speaker 3: made with other liquor, right, are you making liquor with
• 12:36
  Speaker 3: other liquor or are you actually manufacturing liquor from like
• 12:42
  Speaker 3: out of nowhere?
• 12:43
  Speaker 9: Like how does that work?
• 12:45
  Speaker 6: Yeah?
• 12:45
  Speaker 4: Go ahead, okay, So yeah, so basically, yeah, we just
• 12:48
  Speaker 4: we purchased the liquor and the the alcohol in bulk, right, so,
• 12:54
  Speaker 4: and then we're able to ship it to our partners
• 12:57
  Speaker 4: that help us with the cream, and then we mix
• 13:00
  Speaker 4: everything together based on the recipe, and then we ship
• 13:03
  Speaker 4: it to the bottling factory and then they're able to bottle.
• 13:06
  Speaker 5: Okay, so you got the distiller end, the balance factory.
• 13:08
  Speaker 5: What type of costs are we talking for somebody who
• 13:11
  Speaker 5: is trying to start that?
• 13:13
  Speaker 7: Okay?
• 13:13
  Speaker 4: So I mean from you mean, if you're starting, you
• 13:17
  Speaker 4: need at least at least one hundred and fifty k.
• 13:21
  Speaker 8: So what we said earlier, Sorry about that. You said
• 13:24
  Speaker 8: earlier that it was really hard to get into the
• 13:26
  Speaker 8: liquor business. It's crazy how many barriers that we have
• 13:30
  Speaker 8: to like open doors and you know, force ourselves in.
• 13:33
  Speaker 8: And we do understand why people don't necessarily go in
• 13:37
  Speaker 8: that type of industry because first of all, it requires capital, right,
• 13:42
  Speaker 8: Steve and I were not necessarily like from that industry,
• 13:45
  Speaker 8: So we had to do a lot of research on
• 13:47
  Speaker 8: our side. We had to learn the process. And let
• 13:50
  Speaker 8: me tell you, guys, that's it wasn't easy, you know,
• 13:53
  Speaker 8: but we pull through, try to you know, get as
• 13:56
  Speaker 8: much information as possible, and you know, we were able
• 13:59
  Speaker 8: to just go line step by step and make a
• 14:02
  Speaker 8: product that's actually sellable, you know.
• 14:04
  Speaker 4: And the only thing I'm gonna add, oh sorry, Troy
• 14:07
  Speaker 4: want is something okay, okay, because yeah, because what it's
• 14:12
  Speaker 4: because of the minimums. Right, So your body, so your
• 14:15
  Speaker 4: your bottle order is gonna have a minimum of a container.
• 14:18
  Speaker 4: For example, your your cream maker is gonna ask you
• 14:21
  Speaker 4: for a minimum of whatever amount of gallons, right, and
• 14:25
  Speaker 4: that makes basically the the the amount you know, like
• 14:29
  Speaker 4: at the end, be a high amount. Basically, that's basically
• 14:32
  Speaker 4: the reason why it costs so much. It's it's not
• 14:35
  Speaker 4: because you have a lot of stuff to pay. It
• 14:37
  Speaker 4: is because you have to pay four different entities a
• 14:40
  Speaker 4: lot of money to be able to start, because they're
• 14:42
  Speaker 4: not gonna deal with you if you say, oh, yeah,
• 14:45
  Speaker 4: I just want to bottle ten ten cases. You know,
• 14:48
  Speaker 4: You'll be like, okay, see you see, see you when
• 14:50
  Speaker 4: you can do at least a thousand, you know, or
• 14:53
  Speaker 4: like two thousand you know.
• 14:54
  Speaker 3: So okay, So like for rum Punch, Let's say, like
• 14:57
  Speaker 3: if somebody wants to start a rum Punch brand, right
• 14:59
  Speaker 3: and and making it.
• 15:00
  Speaker 9: Out of like a variety of like other.
• 15:03
  Speaker 3: Liquor, like they might put Hennessy in it, they might
• 15:06
  Speaker 3: put whatever, right, so they put different liquors in it.
• 15:10
  Speaker 3: So now you're buying those liquors at bulk, And is
• 15:16
  Speaker 3: there is there ever a possibility of going straight to
• 15:21
  Speaker 3: the source and not actually buying other liquor? But like,
• 15:25
  Speaker 3: so like where Hennessy gets their liquor from, like in
• 15:28
  Speaker 3: France or something like that, right, is that ever? Obviously
• 15:31
  Speaker 3: that's a lot more money, I'm assuming, But is that
• 15:33
  Speaker 3: ever a possibility where it's like you can just buy
• 15:37
  Speaker 3: alcohol without any label on it, without it coming from
• 15:40
  Speaker 3: a company, Like how is that a possibility?
• 15:42
  Speaker 9: Or no?
• 15:43
  Speaker 7: Yeah, but that's.
• 15:45
  Speaker 4: So basically maybe I spoke too fast or so, but
• 15:49
  Speaker 4: just to be straight, the liquor I'm talking about that
• 15:52
  Speaker 4: we buy the alcohol that we buy it's pure. It's
• 15:55
  Speaker 4: pure grain, neutral grain alcohol. There's no label on there. Right,
• 16:00
  Speaker 4: So it's that's a reason why a lot of distillers
• 16:03
  Speaker 4: right now, because of the pandemic, they were able to
• 16:06
  Speaker 4: turn the distillery into making and sanitizers, right because the
• 16:11
  Speaker 4: only difference between them and us is that they actually
• 16:14
  Speaker 4: own the distillery and they can turn basically the ingredients
• 16:17
  Speaker 4: into making something else.
• 16:19
  Speaker 7: But it's still.
• 16:19
  Speaker 4: Neutral grain alcohol that has no label on it, and
• 16:23
  Speaker 4: you can just purchase for fun, you know.
• 16:25
  Speaker 3: So I a question, So you all right, that's interact
• 16:28
  Speaker 3: That's what I wanted to know. That was interesting. Thank
• 16:30
  Speaker 3: you for that. So you can actually buy alcohol, whether
• 16:34
  Speaker 3: it's whatever kind of alcohol it is, but it's not no,
• 16:38
  Speaker 3: it has no label on it, and you can just
• 16:42
  Speaker 3: buy that and bulk yep. And it's factory like where
• 16:45
  Speaker 3: are those facts? Like where do you do that? Like
• 16:46
  Speaker 3: it there's just warehouses that just sell alcohol.
• 16:51
  Speaker 7: Yeah, I mean you have you have to do it
• 16:52
  Speaker 7: through a third party obviously.
• 16:54
  Speaker 4: So for us, it's our cream maker that able to
• 16:58
  Speaker 4: do that.
• 16:59
  Speaker 7: For us, it's like plug right.
• 17:01
  Speaker 4: So so basically and and and then the and then
• 17:05
  Speaker 4: the sorry, in this industry, that's the thing that you
• 17:07
  Speaker 4: realize is that you need a plug, you know.
• 17:10
  Speaker 7: So that's the first thing, you know, like.
• 17:11
  Speaker 4: Just to uh circle back to our story, that's the
• 17:15
  Speaker 4: first thing that we did. Actually I did because you know,
• 17:18
  Speaker 4: we have a family and we need to be responsible.
• 17:20
  Speaker 4: But I was able to leave for a couple of
• 17:23
  Speaker 4: weeks and I went to one of the biggest convention
• 17:25
  Speaker 4: in in Vegas, right where all the industry is there.
• 17:29
  Speaker 4: And I was able to squeeze my my in because
• 17:32
  Speaker 4: even if you're willing to pay top dollar, they're not
• 17:35
  Speaker 4: going to let you in if somebody is not backing you.
• 17:37
  Speaker 9: What's the name of that? What's the name of the convention?
• 17:39
  Speaker 5: I was asking you where I was going next? Yeahating right,
• 17:42
  Speaker 5: what is it?
• 17:44
  Speaker 9: What's the name of it?
• 17:46
  Speaker 4: In Spirits W s W A. And that's actually where
• 17:51
  Speaker 4: actually that convention we went back. And that's actually where
• 17:55
  Speaker 4: we made Ali Scream enter competition in the cream category
• 17:58
  Speaker 4: and we want actually the gold all in twenty fourteen.
• 18:02
  Speaker 7: That was like the beginning of our.
• 18:04
  Speaker 4: Traction for the brand and so far, you know, but
• 18:07
  Speaker 4: all of that we wouldn't learned if we would have
• 18:10
  Speaker 4: not went to that convention, you know, And and seeing
• 18:14
  Speaker 4: the things that we that we've seen and you know,
• 18:17
  Speaker 4: shake the hands that we shook.
• 18:18
  Speaker 6: You know, yes, got very no.
• 18:21
  Speaker 8: I was gonna say once we actually won that medal,
• 18:24
  Speaker 8: So that's when people like because we didn't even have
• 18:27
  Speaker 8: one bottle on the shelves for cell yet. So we
• 18:31
  Speaker 8: entered the competition, won the gold medal, and then we
• 18:34
  Speaker 8: started getting calls from the SEQ, which is like the
• 18:37
  Speaker 8: government owned cut well government owned a distributor in Quebec.
• 18:44
  Speaker 8: So that's when he said, they called this and they
• 18:46
  Speaker 8: were like, okay, well we need to have some of
• 18:48
  Speaker 8: that product. We heard that you're you know, you're making
• 18:50
  Speaker 8: noise over in the States, so let's see how we
• 18:53
  Speaker 8: could get you in. And you know, the SEQ is
• 18:56
  Speaker 8: one of the hardest distributors to get into, so that
• 19:00
  Speaker 8: really gave us like the stemp of approval for other distribution.
• 19:05
  Speaker 7: Yeah.
• 19:06
  Speaker 5: So literally, like those are my next two questions, that
• 19:08
  Speaker 5: the trip to Vegas and then the SAQ because like
• 19:11
  Speaker 5: when I googled SAQ, the first thing that came up
• 19:13
  Speaker 5: with saquon Barkley, I was like, yo, come on man,
• 19:16
  Speaker 5: So really the SAQ is like the Quebec Alcohol Corporation,
• 19:20
  Speaker 5: like they run what can be put out in alcohol shells.
• 19:23
  Speaker 4: Yeah, so for the people that know the verbiage. In
• 19:26
  Speaker 4: the states, they call this a control state. So you
• 19:30
  Speaker 4: guys have Pennsylvania, for example, that's a control state. So basically,
• 19:34
  Speaker 4: the state buys the liquor to put it in the
• 19:35
  Speaker 4: stores and then you go ahead and go buy it, right.
• 19:38
  Speaker 4: I think Virginia is like this too, and so that's
• 19:41
  Speaker 4: why most liquor companies are going to start in Florida,
• 19:44
  Speaker 4: for example, because Florida is pretty open. So anything you
• 19:49
  Speaker 4: need is just money and time, and you'll be able
• 19:52
  Speaker 4: to start selling your liquor with the proper paperwork in Florida.
• 19:56
  Speaker 3: But other states, Oh, can you explain that because I wasn't.
• 19:58
  Speaker 3: I wasn't aware of that in Pennsylvania, I.
• 20:02
  Speaker 5: Guess the Commonwealth states, right, so they say Pennsylvania.
• 20:04
  Speaker 9: And Virginia, so they didn't the state controls the liquor.
• 20:08
  Speaker 7: Yeah, exactly.
• 20:09
  Speaker 4: There's thirteen control states in the state in the fifty states. Uh,
• 20:15
  Speaker 4: and basically Pennsylvania is one of them. I think Virginia
• 20:18
  Speaker 4: is one of them. The reason I don't know them
• 20:19
  Speaker 4: by heart is simply because like they're so hard to
• 20:22
  Speaker 4: get into. We're focused on the ones that we're in,
• 20:25
  Speaker 4: which is which is New York, which is New Jersey,
• 20:28
  Speaker 4: California and Florida. Uh and and you know those states
• 20:32
  Speaker 4: are fairly easy to make that that's where everybody starts,
• 20:35
  Speaker 4: you know, And.
• 20:36
  Speaker 8: I mean it's the biggest market also.
• 20:38
  Speaker 5: So yeah, yeah, I mean you want to start in
• 20:40
  Speaker 5: New York, in Florida and Callia. Yeah, so before you
• 20:43
  Speaker 5: can put it on the shelves. I know you guys
• 20:45
  Speaker 5: ran into some issues with stabilizing the recipe. Can you
• 20:47
  Speaker 5: talk about what that process is like because I don't
• 20:49
  Speaker 5: think people I didn't even fully understand it, so I
• 20:51
  Speaker 5: read into it. You talk about the stabilizing and the
• 20:54
  Speaker 5: importance of stabilizing the recipe.
• 20:56
  Speaker 7: That's that's such a good question. Thank you for asking that.
• 20:59
  Speaker 4: Yeah, the people don't know the work it goes into
• 21:02
  Speaker 4: making a products table, especially when you're dealing with cream dairy.
• 21:07
  Speaker 4: So that's that's something that's really important for us because
• 21:10
  Speaker 4: we don't want anyone to drink LS cream and have issues,
• 21:13
  Speaker 4: right So, and people don't need to worry really because
• 21:18
  Speaker 4: everything that you see on the shelf in the States,
• 21:20
  Speaker 4: in the liquor store or restaurant or whatever is controlled
• 21:23
  Speaker 4: by the federal government. Right, So the entity is called
• 21:26
  Speaker 4: the TTB. If you go on the TTB website, you
• 21:30
  Speaker 4: will find all the information you need to be able
• 21:33
  Speaker 4: to start legally a liquor in the United States. Okay,
• 21:37
  Speaker 4: And basically what happens is that, first of all, we
• 21:40
  Speaker 4: so again let me circle back to the story. Remember
• 21:44
  Speaker 4: we told you that we had that bottle of command
• 21:46
  Speaker 4: that my aunt did, right, So we took that bottle
• 21:49
  Speaker 4: to the laboratory. So what they're gonna do is that
• 21:52
  Speaker 4: they're gonna take that full blown recipe and they're gonna
• 21:54
  Speaker 4: separate it to know how they can put it back
• 21:57
  Speaker 4: together but in a more you know, professional way or
• 22:00
  Speaker 4: commercialize commercialized way, right.
• 22:02
  Speaker 8: And also separate all the ingredients and the percentage so
• 22:05
  Speaker 8: that every single bottle is the same. Right.
• 22:08
  Speaker 4: Once they're able to do that, they basically come to
• 22:11
  Speaker 4: you and they're like, Stevens, we can make that recipe.
• 22:14
  Speaker 4: We can make the liquid blue, we can make it red,
• 22:16
  Speaker 4: we can make it yellow, whatever color you want, and
• 22:19
  Speaker 4: so forth.
• 22:20
  Speaker 7: Right.
• 22:20
  Speaker 4: But again, the thing that's really good right now with
• 22:23
  Speaker 4: LS Scream is that we decided to go the route
• 22:26
  Speaker 4: of everything needs to be natural right with that, we
• 22:29
  Speaker 4: were able to make a kosher product and the gluten
• 22:32
  Speaker 4: free product also was really important to us. Right So,
• 22:36
  Speaker 4: once that's done, our partners at the creamery were able
• 22:41
  Speaker 4: to send it to the government under a specific label
• 22:44
  Speaker 4: for this project, and then the TTB takes six months
• 22:48
  Speaker 4: to come back to us with a formula approval.
• 22:52
  Speaker 7: Once you have the formula.
• 22:53
  Speaker 4: Approval, you're able to bottle, but you need to also
• 22:59
  Speaker 4: submit a label approval that's going to take another six months.
• 23:05
  Speaker 4: So that's where like everything that you see that you know,
• 23:08
  Speaker 4: when you hear about the government shutdown, that's where it
• 23:13
  Speaker 4: affects people like us because they're the government that approves
• 23:17
  Speaker 4: those things.
• 23:17
  Speaker 7: So we had a government.
• 23:19
  Speaker 4: Shutdown in twenty fourteen, so we had to wait a
• 23:21
  Speaker 4: little bit more to get a label approvals and.
• 23:23
  Speaker 7: So and so forth.
• 23:24
  Speaker 4: Right, So, yeah, that's so that's the entities that deal
• 23:27
  Speaker 4: with that, and maybe that gives you a better idea
• 23:30
  Speaker 4: of like the time frame and the steps that needs
• 23:33
  Speaker 4: to be to be done to be able to actually bottle.
• 23:35
  Speaker 8: And also on Earth's side, like it was really important
• 23:37
  Speaker 8: for us to keep you know, a traditional type of Chemas.
• 23:42
  Speaker 8: People know Chmas as being a bit thicker than LS
• 23:46
  Speaker 8: it actually is. That's just because we can't have like
• 23:50
  Speaker 8: a tick you know, product inside a bottle and then
• 23:53
  Speaker 8: when you drink it, you have like to tap the
• 23:55
  Speaker 8: bottom of your glass so that it falls down. So
• 23:57
  Speaker 8: there was a lot of back and forth also to
• 24:00
  Speaker 8: make sure that you know, the product was perfect, it
• 24:02
  Speaker 8: was had the right consistency. So yeah, it's a lot
• 24:06
  Speaker 8: a lot of time. That's you know, just going into
• 24:10
  Speaker 8: back and forth with our partners.
• 24:12
  Speaker 6: Yeah, man, I heard that, you know.
• 24:14
  Speaker 5: Number one, like when it's not stabilized, the looker could
• 24:17
  Speaker 5: go bad if it sits on the shelf past a
• 24:18
  Speaker 5: long time. But the other thing you found a pleasant surprise,
• 24:21
  Speaker 5: you guys, you original recipe only had about four percent alcohol.
• 24:25
  Speaker 6: Now we got to uptake that thing, right.
• 24:27
  Speaker 4: Yeah, so basically, yeah, everybody that drinks came out so like,
• 24:30
  Speaker 4: oh my god, that sting is strong.
• 24:32
  Speaker 7: It's really strong. No, man, it's just it's just it's
• 24:35
  Speaker 7: just sugar.
• 24:36
  Speaker 4: Man, That's just a sugar rush, you know, that's ferments
• 24:39
  Speaker 4: with the alcohol. It gives you that aspect that it's
• 24:42
  Speaker 4: really strong, but it's not really so. So so what
• 24:46
  Speaker 4: we did with LS Scream, we elevated the alcohol content
• 24:48
  Speaker 4: to seventeen percent so that we can be on par
• 24:51
  Speaker 4: with with the other products in the in the category. Sorry,
• 24:56
  Speaker 4: and basically making l scream one of the strongest you know,
• 25:00
  Speaker 4: in the category because you know, we we like our
• 25:02
  Speaker 4: stuff strong and we know how we how we are.
• 25:05
  Speaker 4: But but it's something with important and also I want
• 25:08
  Speaker 4: to piggyback on what Miriam said. You know that the
• 25:10
  Speaker 4: consistency of chem as is usually thick.
• 25:13
  Speaker 7: But if you ask.
• 25:14
  Speaker 4: Somebody any Asian, you're like, oh, how do you drink
• 25:17
  Speaker 4: your chemas? Is gonna's gonna say, Oh, I put it
• 25:19
  Speaker 4: on ice. You're gonna say why, Because I want it
• 25:22
  Speaker 4: to be a little bit more liquid, you know. So
• 25:24
  Speaker 4: that's the first time people do so actually doing a
• 25:27
  Speaker 4: lot of market research and a lot of you know,
• 25:29
  Speaker 4: tastings and stuff like that with people with regular chemas
• 25:32
  Speaker 4: before we add ls, that's what we realized. People wanted
• 25:36
  Speaker 4: it to be a little bit more liquid because it
• 25:37
  Speaker 4: didn't it wasn't fun to drink that way, so so thick,
• 25:41
  Speaker 4: and they wanted to. There was a lot of residues
• 25:44
  Speaker 4: with the original recipe because of the of the sugar
• 25:48
  Speaker 4: and and the coconut and the condensed milk. So when
• 25:51
  Speaker 4: you finished drinking, you look at your glass and you
• 25:54
  Speaker 4: see all that residue on the on the on the
• 25:57
  Speaker 4: on the side of your glass. It's not really appealing, right,
• 25:59
  Speaker 4: So those the things that we were we wanted to fix,
• 26:02
  Speaker 4: you know, sort of in terms of making a cream
• 26:05
  Speaker 4: licker inspired by That's how we were different ourselves.
• 26:10
  Speaker 6: You know.
• 26:11
  Speaker 3: No, that's dope. So that's a lot, that's a lot
• 26:13
  Speaker 3: of information. So in the next segment, we're going to
• 26:15
  Speaker 3: go into the daily operations and actually, you know, the
• 26:18
  Speaker 3: meat and potatoes of how you're running this operation. So yeah,
• 26:21
  Speaker 3: all right, so yeah, so we're gonna go into some
• 26:24
  Speaker 3: some meat and potatoes. But before we start, we gotta
• 26:28
  Speaker 3: salute the fact first it's power couple.
• 26:31
  Speaker 9: I love. I love to do episodes with couples.
• 26:33
  Speaker 6: That's a lot of couple episodes do so well.
• 26:35
  Speaker 3: Yeah, it's so it's always inspiring for me to you know,
• 26:38
  Speaker 3: see couples. So salute to you guys. But then also
• 26:40
  Speaker 3: you in the industry, like every industry where it's predominantly
• 26:45
  Speaker 3: run by you know, people that don't look like us,
• 26:48
  Speaker 3: not black owned company, there's not a lot of black
• 26:50
  Speaker 3: owned spirits companies. There's a lot of black ambassadors for
• 26:53
  Speaker 3: spirits companies and black endorsers of other spirits companies, but
• 26:58
  Speaker 3: there's not a lot of black owned spirit company So
• 27:01
  Speaker 3: how has that been as far as you know, hurdles
• 27:05
  Speaker 3: and things of that nature. I don't know how it
• 27:08
  Speaker 3: is in Canada, but you know, racism is everywhere all
• 27:12
  Speaker 3: over the world.
• 27:12
  Speaker 6: So that's the pandemic that we're not talking about.
• 27:14
  Speaker 3: Yeah, that's that's never going to stop. So how has
• 27:17
  Speaker 3: that been as far as your journey being a black
• 27:19
  Speaker 3: owned spirits brand?
• 27:22
  Speaker 8: Yeah, I think that in Quebec here we were really
• 27:26
  Speaker 8: lucky to have like, you know, the support of the
• 27:28
  Speaker 8: Haitian community, the Caribbean community, and you know, the multicultural
• 27:32
  Speaker 8: community in general. So I mean, yes, there were some hurdles,
• 27:35
  Speaker 8: but I think that one thing that we want to
• 27:38
  Speaker 8: you know, have people take away from this conversation is
• 27:41
  Speaker 8: really like we need to get educated, right, we need
• 27:44
  Speaker 8: to especially in the alcohol industry. We know how our
• 27:48
  Speaker 8: community love their alcohol, right, Like everyone loves to drink,
• 27:54
  Speaker 8: but it's like when you guys go to the liquor
• 27:57
  Speaker 8: store next door, you know, make sure that you your
• 28:00
  Speaker 8: bottle of wine. Make sure that you ask like is
• 28:02
  Speaker 8: this do you do you carry let's say the mid
• 28:04
  Speaker 8: Bright Sisters, which is a black owned brand, do you carry?
• 28:08
  Speaker 8: You want some rose? Do you carry La fet Rose?
• 28:11
  Speaker 8: Which is owned by exactly like a black ceo. This
• 28:14
  Speaker 8: is a premium liquor, a premium wine. A premium rose
• 28:18
  Speaker 8: comes from Sentropez Like, this is really like very nice,
• 28:22
  Speaker 8: you know, wine to drink. So people need to get
• 28:24
  Speaker 8: educated and every after your work, I don't know, you
• 28:27
  Speaker 8: want to unwine. Normally people go for Baileys. Well, now
• 28:31
  Speaker 8: you know that Els Cream is black owned, So it's
• 28:33
  Speaker 8: really like people need to get educated just to understand
• 28:36
  Speaker 8: the impact that you know, buying from black owned companies
• 28:42
  Speaker 8: will do, we'll have on the community itself. So in general,
• 28:46
  Speaker 8: that's really what we want you guys to take away
• 28:48
  Speaker 8: in the audience. But at the same time, especially in
• 28:50
  Speaker 8: the States, it was really important for us to penetrate
• 28:53
  Speaker 8: that market so that we you know, open the doors
• 28:58
  Speaker 8: and have a table where everyone that looked like us
• 29:01
  Speaker 8: could actually join and you know, be part of the journey.
• 29:05
  Speaker 8: So that's really a mission that we really think, we
• 29:09
  Speaker 8: really want to happen, and that's that's our mission.
• 29:12
  Speaker 7: You know, yeah, yes, I.
• 29:17
  Speaker 4: Think I think it's it's funny because I love talking
• 29:19
  Speaker 4: about this subject because the love has been real. You know,
• 29:23
  Speaker 4: as you guys said, as we all said, uh, starting
• 29:25
  Speaker 4: your lickup business is not easy. And actually because you
• 29:28
  Speaker 4: have to do you have to please a lot of people.
• 29:31
  Speaker 4: You have to please your distributor, you have to please
• 29:34
  Speaker 4: the retailer, and you have to please the customer.
• 29:37
  Speaker 6: Right.
• 29:37
  Speaker 4: So after you're able to make that sell into the store,
• 29:40
  Speaker 4: you need to actually have people go in and buying
• 29:43
  Speaker 4: the product.
• 29:43
  Speaker 7: Right.
• 29:44
  Speaker 4: So in Quebec is where we actually made a lot
• 29:47
  Speaker 4: of seals. The reason is simple is because the ACQ
• 29:50
  Speaker 4: they have they have a four they have four hundred
• 29:55
  Speaker 4: stores across Quebec, right that are really beautiful stores, a
• 29:59
  Speaker 4: lot distribution. So we were able to have quantities going
• 30:03
  Speaker 4: in there and sell out really fast, right in different
• 30:05
  Speaker 4: points across the whole province. So there was a lot
• 30:10
  Speaker 4: of people, a lot of white people that bought l
• 30:13
  Speaker 4: scream a lot because in Quebec, me and Miriam were
• 30:17
  Speaker 4: seen as this couple, Quebec based couple that started the liquor.
• 30:22
  Speaker 4: You know, that's the whole prerogative, right, So people see
• 30:26
  Speaker 4: that we're black. So for white people, it's like, oh
• 30:29
  Speaker 4: my god, this is so fun. This is the equivalency
• 30:31
  Speaker 4: of what they want people that assimilate quote unquote to
• 30:34
  Speaker 4: their culture in a sense, you know, so.
• 30:37
  Speaker 7: They go gonna go ahead and support that.
• 30:39
  Speaker 4: They're gonna be like, okay, this this is the kind
• 30:41
  Speaker 4: of black people quote unquote that we like to support
• 30:44
  Speaker 4: sort of you know and such. In the States, it's
• 30:47
  Speaker 4: completely different, like like prerogative because over here, you guys
• 30:54
  Speaker 4: are doing really well on the business aspect, you know,
• 30:57
  Speaker 4: in quebec Us were another completely like we're actually the
• 31:04
  Speaker 4: only black owned brand in the A s Q right
• 31:06
  Speaker 4: now in since like you know, like that's totally minority
• 31:11
  Speaker 4: owned and so forth. Like at least in the States
• 31:14
  Speaker 4: you can see there's a couple, you.
• 31:16
  Speaker 3: Know, but I mean, but there's also there's also a
• 31:19
  Speaker 3: prerogative at the whole point. There's also a lot more
• 31:22
  Speaker 3: people in the States too, So I don't even know
• 31:23
  Speaker 3: if we don't I don't even know if we're doing
• 31:26
  Speaker 3: I don't know if we're doing that much better because
• 31:28
  Speaker 3: it's like outside of you know, shout out to whole
• 31:30
  Speaker 3: one hundred percent black owned Champagne with ace of space.
• 31:33
  Speaker 3: But he's a billionaire. You know that's different. But I
• 31:36
  Speaker 3: don't know too many. You named a few people I
• 31:39
  Speaker 3: wasn't aware of.
• 31:39
  Speaker 5: Yeah, story that everyone needs to go and research because
• 31:46
  Speaker 5: it's amazing.
• 31:46
  Speaker 8: I mean, you know, what's your name of Fun Weaver?
• 31:51
  Speaker 8: Sorry about Weaver, which is an amazing African American women.
• 31:56
  Speaker 8: She's like, I don't know, I don't even have words
• 31:59
  Speaker 8: to respect her. Actually revealed the history the story of
• 32:05
  Speaker 8: Jack Daniels Jack Daniels, and she went on afterwards to
• 32:10
  Speaker 8: open her own distillery and now we have a black owned,
• 32:14
  Speaker 8: fully black owned whiskey. You know. So that's that's the
• 32:17
  Speaker 8: type of things that we need to do so that
• 32:19
  Speaker 8: we have more people on our table.
• 32:22
  Speaker 5: So you guys, I know y'all met in business school,
• 32:25
  Speaker 5: right and obviously you did their research into this. Were
• 32:28
  Speaker 5: these the people that you were looking to as inspiration that, yo, I.
• 32:31
  Speaker 6: Could we could actually do this?
• 32:34
  Speaker 7: My inspiration was j Z.
• 32:36
  Speaker 6: That's it.
• 32:38
  Speaker 7: Was j Z. Like at a young age.
• 32:40
  Speaker 4: I mean, I have two major inspirations on my side
• 32:44
  Speaker 4: because I've I've been She's Miriam. She's not gonna say
• 32:48
  Speaker 4: it because she does a lot for the business. But
• 32:50
  Speaker 4: I'm basically the whirlwinding a life that just took it in.
• 32:53
  Speaker 4: But but I've been I've been on the business side
• 32:56
  Speaker 4: since I was six years old, so so like I
• 32:59
  Speaker 4: was doing coming books and selling them to the people
• 33:02
  Speaker 4: in my class and stuff like that. But to be
• 33:05
  Speaker 4: honest with you, guys, like listening to Tupac made me
• 33:09
  Speaker 4: stay in school and like, you know, just and then
• 33:11
  Speaker 4: listening to jy Z was more like, Okay, this is
• 33:14
  Speaker 4: what we need to do, right, you know that the
• 33:17
  Speaker 4: inspired to to have an empire, but just have a business.
• 33:21
  Speaker 9: Mind, you know, shout to hold the blue print show.
• 33:24
  Speaker 3: But let me let me, let me let me ask
• 33:25
  Speaker 3: you this as far as so with the liquor, right
• 33:28
  Speaker 3: manufacturing it?
• 33:29
  Speaker 9: How do you make this stuff?
• 33:30
  Speaker 3: Because it's like shaty chef Calvin, but he was making
• 33:33
  Speaker 3: it in his he still makes it manually.
• 33:35
  Speaker 9: But you guys, you guys, I'm assuming have an operation.
• 33:39
  Speaker 3: So how's that You got like a warehouse, you got workers, Like,
• 33:42
  Speaker 3: what's what's the process of actually making the liquor?
• 33:45
  Speaker 7: Yeah?
• 33:46
  Speaker 4: So the process is is that once the cream leaves
• 33:51
  Speaker 4: the facility, Okay, it goes to the bottler. Okay, and
• 33:55
  Speaker 4: then at the bottling factory. At at the bottler, everything
• 34:00
  Speaker 4: gets bottled the caps. So you need to have the bottle,
• 34:02
  Speaker 4: you need to have the cabs, need to put them together.
• 34:04
  Speaker 7: You have to put the liquid inside and then put
• 34:06
  Speaker 7: it together.
• 34:06
  Speaker 4: Right. We're fortunate because our bottle LS Scream is custom made.
• 34:10
  Speaker 4: I mean it costs a little bit more to have
• 34:13
  Speaker 4: a custom made bottle. But are labeling. It's already printed
• 34:16
  Speaker 4: on the bottle, right, so we don't need to apply labels,
• 34:20
  Speaker 4: so that would be another and another.
• 34:22
  Speaker 7: Step to do.
• 34:23
  Speaker 4: But regardless of this, once everything is bottle and ready
• 34:27
  Speaker 4: to ship, we actually ship.
• 34:29
  Speaker 7: To our warehouse.
• 34:30
  Speaker 4: We have one warehouse and in Miami, another one in
• 34:34
  Speaker 4: New Jersey, and the other one in California. Now when
• 34:38
  Speaker 4: I say that we have a warehouse, it's not exactly
• 34:41
  Speaker 4: that you need to have an approved warehouse where you
• 34:44
  Speaker 4: can share with other liquor brands.
• 34:46
  Speaker 7: Right.
• 34:46
  Speaker 4: So one closest to you guys in New York is
• 34:51
  Speaker 4: called Western Carriers. People that are interested into liquor can
• 34:55
  Speaker 4: look into it.
• 34:56
  Speaker 7: Western Carriers, I think, is the side.
• 34:59
  Speaker 4: Of fifteen foot ball fields, Okay, and it's completely huge,
• 35:04
  Speaker 4: and inside this warehouse you have a different. You have
• 35:08
  Speaker 4: a section that is also unbunded territory, which means that
• 35:13
  Speaker 4: you actually have border patrol agents within that factory that
• 35:18
  Speaker 4: protects products that are not tax paid yet. Right, So
• 35:22
  Speaker 4: it's a whole different image of what people think of
• 35:26
  Speaker 4: the simple warehouse with the door that just closes. No,
• 35:29
  Speaker 4: it's highly secured, highly A lot of companies use it.
• 35:34
  Speaker 4: So you're going there, you have like maybe a million
• 35:36
  Speaker 4: brands in there. And when we're there, so I remember
• 35:41
  Speaker 4: the first time I went there, they took us in
• 35:43
  Speaker 4: and we took a jeep and we drove for like
• 35:45
  Speaker 4: fifteen minutes to get to our stuff.
• 35:47
  Speaker 9: So it's like it's like a storage facility.
• 35:50
  Speaker 4: Yeah, exactly, it's a storage facility for alcohol.
• 35:53
  Speaker 5: So your bottles are getting put in case how many
• 35:56
  Speaker 5: bottles in a case field? Twelve twelves in a case
• 35:59
  Speaker 5: at today?
• 36:00
  Speaker 6: Leave that.
• 36:01
  Speaker 5: Now they're getting distributed to different retailers. And do you
• 36:05
  Speaker 5: own the truck in? What is that process? Like you
• 36:07
  Speaker 5: financing it?
• 36:08
  Speaker 6: What are we doing?
• 36:09
  Speaker 7: Yeah? So for the deliveries, it's pretty simple. You have
• 36:12
  Speaker 7: to have a So for example, for New York, we
• 36:16
  Speaker 7: have a solicitor.
• 36:19
  Speaker 4: Right, you need to apply for to have a solicitor
• 36:21
  Speaker 4: which needs to have a valid driving's license from New York,
• 36:26
  Speaker 4: so you're able to take your truck and you're able
• 36:28
  Speaker 4: to go pick up merchandise and deliver it to retailers.
• 36:33
  Speaker 1: Right.
• 36:34
  Speaker 7: We partnered with a Alsot.
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  Speaker 5: This episode is brought to you by P and C Bank.
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  Speaker 2: Coach, the energy out there felt different. What changed for
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  Speaker 2: the team today?
• 38:31
  Speaker 10: It was the new game day scratches from the California
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  Speaker 4: A b office company help us get all of that
• 39:01
  Speaker 4: paperwork done legally, right, so it's sort of like a lawyer.
• 39:06
  Speaker 4: It's like a lawyer company like that helps us be
• 39:09
  Speaker 4: able to get the legal paperwork and we do that
• 39:11
  Speaker 4: also for the same thing for Florida. That makes us
• 39:14
  Speaker 4: able to take the product from the warehouse and deliver
• 39:17
  Speaker 4: it to the retailers that are interested.
• 39:19
  Speaker 7: In the product.
• 39:20
  Speaker 9: So how many how many states are you in America?
• 39:23
  Speaker 7: So brick and mortar when Florida.
• 39:27
  Speaker 4: So if you're Florida today, you can look on the
• 39:30
  Speaker 4: website and you'll be able to find at least fifty
• 39:33
  Speaker 4: stores where that we sell the product at.
• 39:37
  Speaker 7: Because we just got into Total Wines, which is.
• 39:39
  Speaker 4: Like a big brand over there, right, So that's one thing.
• 39:44
  Speaker 4: But online we're available in thirty three states, so people
• 39:47
  Speaker 4: in thirty three states can order, so California.
• 39:50
  Speaker 7: Illinois, and New Jersey, Massachusetts and so forth.
• 39:53
  Speaker 3: So most most of the distribution is coming via online.
• 39:57
  Speaker 8: Yeah, exactly, yep. So that's one Actually, that's one of
• 40:00
  Speaker 8: the you know, the points that we want to reach
• 40:02
  Speaker 8: in twenty twenty is to have distribution, to be able
• 40:05
  Speaker 8: to exactly be able to just have one distributor that
• 40:08
  Speaker 8: will himself go into the stores and put our product in,
• 40:12
  Speaker 8: because by ourselves, it's really it's not the easiest thing,
• 40:17
  Speaker 8: especially in New York.
• 40:19
  Speaker 5: So you said that you have a brick and mortar, right,
• 40:24
  Speaker 5: what's the difference between the on premise and off premise locations.
• 40:28
  Speaker 4: So on premise is the restaurants and bars. Off premise
• 40:32
  Speaker 4: is going to be the retailers. So that's why, like
• 40:35
  Speaker 4: the articles that have been coming out because of the pandemic,
• 40:39
  Speaker 4: is gonna be more in the sense that off premise,
• 40:42
  Speaker 4: I've seen a spike in cells because all the restaurants
• 40:46
  Speaker 4: were closed, right, So so that's what you're gonna see.
• 40:49
  Speaker 4: But also I wanted to point out that sort of
• 40:52
  Speaker 4: what we're talking about that a not a lot of
• 40:55
  Speaker 4: people that look like us in this industry. Distribution is
• 40:59
  Speaker 4: aub Right, So right now, what's happening is that?
• 41:03
  Speaker 7: Give you an example. The best example I use is Massachusetts.
• 41:07
  Speaker 4: Okay, there's a big community of African American in Boston
• 41:11
  Speaker 4: and specifically Asians in Boston that want to have the
• 41:15
  Speaker 4: product and would like to go into the store and
• 41:17
  Speaker 4: get the product.
• 41:18
  Speaker 7: Well, it doesn't matter what's the demand.
• 41:20
  Speaker 4: There's three distributors in Massachusetts that have the right to distribute,
• 41:25
  Speaker 4: and if they don't like ls scream, we cannot sell in.
• 41:28
  Speaker 7: A brick and mortar over there.
• 41:31
  Speaker 4: Right, And every states have their own laws specific to
• 41:35
  Speaker 4: those distributors.
• 41:36
  Speaker 1: Right.
• 41:37
  Speaker 4: Other states they have one hundred distributors. Other other states
• 41:41
  Speaker 4: they have one that are the control states.
• 41:43
  Speaker 7: Right.
• 41:43
  Speaker 4: So so if people are wondering, oh, that's that's hard,
• 41:47
  Speaker 4: why can I not find a product in Texas? Well,
• 41:51
  Speaker 4: you know it's it's it's the same thing. It's you
• 41:53
  Speaker 4: need to go over there. You need to sell your
• 41:55
  Speaker 4: product to the distributor, and they have the fate of
• 41:58
  Speaker 4: the of your product in yours, you know. So and
• 42:01
  Speaker 4: some of them they don't even care about yourselves, you know,
• 42:04
  Speaker 4: like it's just a question of if they already have
• 42:06
  Speaker 4: Bailey's why why bother.
• 42:09
  Speaker 8: And I mean just to continue on that. It's the
• 42:13
  Speaker 8: fact also that if we go into the States, let's
• 42:17
  Speaker 8: say we wanted to be in the publics, in public stores, okay,
• 42:21
  Speaker 8: at the grocery grocery store, Well, if we don't do
• 42:25
  Speaker 8: business with want a specific type of distributor, then they
• 42:28
  Speaker 8: won't even look at us. So it's really like there's
• 42:31
  Speaker 8: so many barriers that have to you know, we have
• 42:34
  Speaker 8: we have to bring them. We're not saying that we're
• 42:38
  Speaker 8: not able to do that. I think it's just a
• 42:40
  Speaker 8: lot of work. And again, we just need to have
• 42:42
  Speaker 8: more people that look like us, that understand the culture,
• 42:46
  Speaker 8: that understand that we're not necessarily trying to take the
• 42:48
  Speaker 8: place of Bailey's because I don't think that Baileyes cater
• 42:51
  Speaker 8: to caters necessarily to the demography that we cater cater to.
• 42:55
  Speaker 7: It's not the same taste. It doesn't taste at all.
• 42:57
  Speaker 7: It's not the same taste at all.
• 42:59
  Speaker 8: And it's more like a moth cultural demographics that we're targeting. Right,
• 43:03
  Speaker 8: So we need people. Again, I keep on saying it
• 43:06
  Speaker 8: because I really want to pass this message, but we
• 43:08
  Speaker 8: need more people at the top levels of this distribution
• 43:11
  Speaker 8: of these type of distribution companies so that we could
• 43:14
  Speaker 8: have we could be distributed and being seeing stores that
• 43:19
  Speaker 8: as Billies or other type of source.
• 43:22
  Speaker 5: So out of the thirty three states that you're in, right,
• 43:24
  Speaker 5: we won't include the other the seventeen that you're not.
• 43:27
  Speaker 6: Which ones have had the toughest.
• 43:28
  Speaker 5: I know you mentioned Virginia and Pennsylvania, which ones have
• 43:31
  Speaker 5: had some of the You've had some real issues getting
• 43:33
  Speaker 5: like it would be tough for somebody who's trying to
• 43:35
  Speaker 5: distribute it.
• 43:37
  Speaker 4: I mean if you're meaning brick and mortars again, like
• 43:40
  Speaker 4: Massachusetts is one of them, and after that Georgia is
• 43:44
  Speaker 4: one of them because Georgia you don't have the right
• 43:47
  Speaker 4: to do tastings, right, So what's going to happen is
• 43:50
  Speaker 4: that you're going to do a pitch to a distributor,
• 43:53
  Speaker 4: but he's gonna say, okay, but you need to invest
• 43:55
  Speaker 4: this amount of dollars into.
• 43:58
  Speaker 7: The into the marketing or else we're not going to
• 44:02
  Speaker 7: take you in.
• 44:02
  Speaker 4: And then they're gonna throw out an agregeous number you
• 44:06
  Speaker 4: know out you that you know they know that for
• 44:08
  Speaker 4: a startup you can't it doesn't make any sense, you know.
• 44:11
  Speaker 4: So so they're basically even when they buy the product,
• 44:14
  Speaker 4: they low vall you into like you know, and in
• 44:17
  Speaker 4: a way, we have no support and and and that's simple,
• 44:22
  Speaker 4: as simple as that, as simple as that.
• 44:23
  Speaker 7: So everything that you see is that some people are.
• 44:27
  Speaker 4: Able to do it, but we want to create our
• 44:30
  Speaker 4: own distribution, our own distribution so that we we don't
• 44:34
  Speaker 4: need to rely on those people to like us to
• 44:38
  Speaker 4: be able to take in our product.
• 44:39
  Speaker 7: That that's that's the endgame.
• 44:41
  Speaker 3: So so let me ask you this, because marketing is
• 44:43
  Speaker 3: the is the key to any business success. So how
• 44:48
  Speaker 3: how do you guys market Because especially with liquor, we
• 44:50
  Speaker 3: we've seen marketing, you know, through social media, but mainly
• 44:54
  Speaker 3: what's really helped these brands is being artists, rappers and
• 44:57
  Speaker 3: user in America and musicians really pushed the needle. If
• 45:01
  Speaker 3: you look at a brand like Sarak, if you look
• 45:03
  Speaker 3: at Hypnotic and a lot of episodes that we've done.
• 45:06
  Speaker 3: Once again shout out to Nick Storm but Hennessy. Once
• 45:10
  Speaker 3: artists started to champion these brands, even going back to
• 45:13
  Speaker 3: Crystal Champagne. Yeah, if anybody's not familiar with the Crystal
• 45:18
  Speaker 3: Champagne situation, Christal was a champagne brand for years before
• 45:23
  Speaker 3: before any rapper started to champion it, and it was like,
• 45:26
  Speaker 3: you know, there was a decent size company. But then
• 45:29
  Speaker 3: when Rest in Peace Notorious Big, when he started rapping
• 45:33
  Speaker 3: about crystal and the gold bottles, and then Jay just
• 45:37
  Speaker 3: kind of took it to the next level, and then
• 45:39
  Speaker 3: every rapper in the late nineties early two thousands they
• 45:42
  Speaker 3: had a crystal bottle in there. That business skyrocketed like
• 45:45
  Speaker 3: a thousand percent in a few years, and it was
• 45:49
  Speaker 3: directly related to hip hop. And then they asked the
• 45:52
  Speaker 3: CEO or the company, you know how he felt about
• 45:55
  Speaker 3: rappers endorsing the products, and he's like, I never asked
• 45:57
  Speaker 3: these people to endorse anything. He's think that they should.
• 46:00
  Speaker 3: They should drink what don Perry on something like that.
• 46:03
  Speaker 3: He said they should, they should drink another champagne. Like,
• 46:05
  Speaker 3: we don't really want that that kind of image for
• 46:07
  Speaker 3: our brand. So I say all that to say, you know,
• 46:11
  Speaker 3: it's unfortunate, but you know, we have a very large
• 46:16
  Speaker 3: cultural influence and a lot of times is used for
• 46:19
  Speaker 3: the for the wrong company, for the wrong people. So
• 46:21
  Speaker 3: what kind of marketing have have you guys done, and
• 46:24
  Speaker 3: have you used influencers, whether it's musicians or I saw
• 46:28
  Speaker 3: you got to have yourweight a boxer that. Yeah, there's
• 46:34
  Speaker 3: a lot of boxes in Montreal. What's the what's the
• 46:37
  Speaker 3: what's the Yeah? Yeah, so yeah, what kind of what's
• 46:40
  Speaker 3: your marketing what's your marketing plan?
• 46:42
  Speaker 7: Yeah, exactly what you said.
• 46:44
  Speaker 4: Influencers, Uh, linking up with artists, that's pretty that's pretty
• 46:48
  Speaker 4: much a goal. But again, I think we don't want
• 46:51
  Speaker 4: to go too fast because we could ink a huge
• 46:56
  Speaker 4: artist right now, it's nothing to do us any.
• 46:59
  Speaker 7: Good because we're not everywhere yet.
• 47:03
  Speaker 4: We want to be so that people can actually turn
• 47:05
  Speaker 4: around and go get the product.
• 47:07
  Speaker 7: Right now, we're still.
• 47:08
  Speaker 4: In the phase where we're using social media platforms, social
• 47:12
  Speaker 4: media ads to let the people know about the product,
• 47:15
  Speaker 4: and it's been working just because of COVID. We've flipped
• 47:18
  Speaker 4: around focused on Internet seals and it works, you know.
• 47:22
  Speaker 4: So people are buying the product and that's a rare
• 47:24
  Speaker 4: feat because when you think about it, buying alcohol online,
• 47:27
  Speaker 4: not everybody you know around you do that, right, So
• 47:31
  Speaker 4: we've been able to sell a lot of bottles since
• 47:34
  Speaker 4: the beginning of this pandemic and people responding greatly to it,
• 47:38
  Speaker 4: you know, buying two, three, four, even some people buying.
• 47:41
  Speaker 7: Cases, you know. So that's that's something that's really for
• 47:45
  Speaker 7: us focused on and.
• 47:47
  Speaker 4: We're gonna partner up with the right people when the
• 47:49
  Speaker 4: time is right, because we want the leverage that distributor
• 47:53
  Speaker 4: and jest of that of that artist so that everything
• 47:56
  Speaker 4: works together and we can have a proper quote unquote launch.
• 48:00
  Speaker 7: You know.
• 48:00
  Speaker 8: And I think that's one of the main reasons why
• 48:02
  Speaker 8: we we know that there's something there with Elie Cream.
• 48:05
  Speaker 8: We've done most of the marketing is was like from
• 48:08
  Speaker 8: mouth to ear. Most of our first orders from the
• 48:13
  Speaker 8: SEQ and also like in in New York and the States, Uh,
• 48:17
  Speaker 8: they were sold out right, and that was with no
• 48:20
  Speaker 8: no big marketing campaigns. There was really like Okay, there's
• 48:24
  Speaker 8: this young black couple their Haitian. I heard, like the
• 48:27
  Speaker 8: bottle is really nice. They're they're they're they're commercializing hemas
• 48:31
  Speaker 8: what is it?
• 48:31
  Speaker 7: Like?
• 48:31
  Speaker 8: It was strictly from worth the mouth. So we know
• 48:34
  Speaker 8: that there's something there. That's what we keep on pushing.
• 48:37
  Speaker 8: And like Stephen said, I think that when the right
• 48:39
  Speaker 8: partner will come in, that's when we're just gonna go
• 48:43
  Speaker 8: ahead and uh and reach for the stars.
• 48:46
  Speaker 7: Dope.
• 48:47
  Speaker 3: So another question that I had that it sounds like
• 48:50
  Speaker 3: this costs a lot, like to manufacture it tend to
• 48:54
  Speaker 3: to have warehouses and distributing all of that. So what's
• 48:57
  Speaker 3: the profit margin? Because I'm assuming a bottle? How much
• 49:00
  Speaker 3: is your bottle? How much?
• 49:02
  Speaker 4: So it's it's right now, it's a I mean, it
• 49:04
  Speaker 4: depends on the state, right, So if you go online
• 49:07
  Speaker 4: you'll be able to find it between seventeen dollars to
• 49:11
  Speaker 4: around twenty three dollars.
• 49:13
  Speaker 7: It depends on the state, right. Same thing as that
• 49:16
  Speaker 7: if you go into retail.
• 49:18
  Speaker 3: Yeah, so it is it prop like is that is
• 49:20
  Speaker 3: it like thin thin profit margins in a lick of business?
• 49:23
  Speaker 4: It sounds actually good profits. So it's actually a big margin.
• 49:26
  Speaker 4: So we're talking about around in between forty to sixty
• 49:31
  Speaker 4: five percent.
• 49:32
  Speaker 9: Okay, that's very good.
• 49:33
  Speaker 3: I just sound like a lot because but that's a
• 49:36
  Speaker 3: good profit margin forty sixty percent Yeah all right, Yeah,
• 49:41
  Speaker 3: I was gonna say that the initial investment is a lot, right,
• 49:45
  Speaker 3: but after that, if you keep at it, you can
• 49:48
  Speaker 3: recoup pretty fast what you invested.
• 49:51
  Speaker 5: Are you finding it that your target audience like the
• 49:55
  Speaker 5: West Indies, You're finding that the cities that have large
• 49:58
  Speaker 5: populations of people from the West, that's where your number
• 50:01
  Speaker 5: one audiences are.
• 50:03
  Speaker 7: Yeah, one hundred percent, one hundred percent.
• 50:06
  Speaker 4: I think I think what we're doing with LS is
• 50:08
  Speaker 4: that we're using the culture to we're piggybacking up the
• 50:11
  Speaker 4: culture to present LS as a cool cream as an alternative.
• 50:16
  Speaker 4: So basically, the the proposition is if first first proposition
• 50:20
  Speaker 4: is if you used to drain cream liquor or cream liquor,
• 50:24
  Speaker 4: switch switch to LS cream, right, So that's our first proposition.
• 50:29
  Speaker 4: So and then afterwards we're able to say, Okay, we've
• 50:32
  Speaker 4: won these metals. The product is gluten free culture of
• 50:36
  Speaker 4: natural ingredients. Now we can go tackle other types of demographics,
• 50:41
  Speaker 4: still using the culture as something like we're just using
• 50:46
  Speaker 4: this to be different aspect, an alternative on the shelf.
• 50:49
  Speaker 7: You know. That's how we got into total lines.
• 50:51
  Speaker 8: And it's good.
• 50:52
  Speaker 6: Yeah. What's the reaction like when y'all when y'all.
• 50:55
  Speaker 5: Visit Haiti or have you heard the feedback in Haiti
• 50:57
  Speaker 5: when you hear it like your story?
• 51:01
  Speaker 4: Well, I mean I can say because I was able
• 51:05
  Speaker 4: to go, Okay, I'm not gonna.
• 51:07
  Speaker 8: I'm gonna let me. I'm not gonna.
• 51:10
  Speaker 4: I was able to go to eighty because you know,
• 51:12
  Speaker 4: AB eighty has been unstable for.
• 51:14
  Speaker 7: A couple of years, you know.
• 51:16
  Speaker 4: But I went to for the first time in twenty
• 51:18
  Speaker 4: thirteen after we won the gold medal. So there was
• 51:21
  Speaker 4: actually news outlets over there, newspapers and TV networks that
• 51:25
  Speaker 4: wanted to interview me to talk about, you know, our
• 51:29
  Speaker 4: success with the brand.
• 51:30
  Speaker 7: Right.
• 51:30
  Speaker 4: So they because it was the first time that they
• 51:32
  Speaker 4: heard that somebody was making a professional, professional version of
• 51:37
  Speaker 4: kimas right, So it was really dope. So the reception
• 51:42
  Speaker 4: over there was amazing. Like I it was my first
• 51:45
  Speaker 4: time going back to going to Haiti, and I went
• 51:50
  Speaker 4: back two times after and it was like, listen, people
• 51:52
  Speaker 4: have no idea what they're missing if they've never been.
• 51:54
  Speaker 8: We got this temp of approval, but at the same time,
• 51:57
  Speaker 8: you know, the older generation, they're like, this is not
• 52:01
  Speaker 8: as I know it, Like it doesn't taste, you know,
• 52:04
  Speaker 8: like your grandmother used to do it because of what
• 52:06
  Speaker 8: we said for the process that we need to stabilize,
• 52:09
  Speaker 8: stabilize the the recipe and all of that. So but
• 52:13
  Speaker 8: still I think we got the the stamp of approvals
• 52:16
  Speaker 8: from from the community.
• 52:17
  Speaker 3: How is how is how is the situation in Haiti
• 52:20
  Speaker 3: right now? I mean, yeah, we see so many things
• 52:23
  Speaker 3: on the news and uh it looks pretty discouraging, to
• 52:27
  Speaker 3: be honest. So like, what's the what's the Because there's
• 52:32
  Speaker 3: a lot of Haitians that live in New York, there's
• 52:34
  Speaker 3: a lot of Haitians that live in Miami. Shots to
• 52:36
  Speaker 3: my guy, Mike, Gee, he's somebody. Actually i'mna introduce you
• 52:38
  Speaker 3: to I'll talk I'll talk to you about off camera.
• 52:40
  Speaker 9: But yes, that is so, Yeah, how is it? How
• 52:44
  Speaker 9: is it?
• 52:45
  Speaker 5: What?
• 52:45
  Speaker 9: What's the? Yeah? I just want to know what's going
• 52:48
  Speaker 9: on out there.
• 52:50
  Speaker 8: I think Haiti is uh you know, they're they're struggling
• 52:54
  Speaker 8: over there, and it's I don't think it's easy. One
• 52:59
  Speaker 8: thing to the other keeps on coming. We have the earthquake,
• 53:02
  Speaker 8: we have the this what the hurricanes, the hurricanes that
• 53:07
  Speaker 8: come in and out, and then COVID right, so it's
• 53:12
  Speaker 8: not going too well. I think every time that they're
• 53:15
  Speaker 8: trying to get back on their feet, something else comes in.
• 53:18
  Speaker 8: But that's why we want also to partner up with
• 53:21
  Speaker 8: organizations such as we're we're starting conversation with Hope Hope
• 53:26
  Speaker 8: for Haiti, which is a big organization that does a
• 53:29
  Speaker 8: lot of things. Uh in Haiti, so that we could
• 53:33
  Speaker 8: also you know, try to help and contribute to to
• 53:36
  Speaker 8: what's going on over there. So whether it is for
• 53:39
  Speaker 8: mask or just give us support. So we're trying to
• 53:43
  Speaker 8: figure out something with them to see how we can help.
• 53:47
  Speaker 3: Yeah, once again, salute to Haiti. So all right, in
• 53:49
  Speaker 3: the last segment, we're going to bring it home. We're
• 53:51
  Speaker 3: gonna talk about the scaling model moving forward, and I
• 53:53
  Speaker 3: think we're gonna do a tasting as well.
• 53:54
  Speaker 9: So yeah, yeah, yeah, yeah, let's let's do it. Let's
• 53:56
  Speaker 9: do it.
• 53:57
  Speaker 3: All right, So we're going to start this segment off
• 53:59
  Speaker 3: with the first time ever earned Alesia situation. We're gonna
• 54:04
  Speaker 3: do a taste testing. And now this is one hundred
• 54:06
  Speaker 3: percent organic. We have not tasted the product yet. They
• 54:10
  Speaker 3: sent us a few bottles, but we didn't get a chance.
• 54:12
  Speaker 3: Yeah that's a fact. The bottle is frozen. You can
• 54:14
  Speaker 3: see the bottles froze. Yeah, we have not We have
• 54:18
  Speaker 3: not got a chance to sample the product yet. So
• 54:19
  Speaker 3: we're doing this direct. We're doing straight online and yeah,
• 54:24
  Speaker 3: you know we're gonna do it. This is like I said,
• 54:26
  Speaker 3: we don't we did it first. Yeah, shout out to
• 54:29
  Speaker 3: Al Harrington. We did his uh, his company. I don't smoke,
• 54:33
  Speaker 3: so I didn't sample any I didn't sample any of
• 54:36
  Speaker 3: his edibles.
• 54:37
  Speaker 9: I don't smoke. I barely drink.
• 54:40
  Speaker 3: I hope my parents aren't watching this, so you know,
• 54:44
  Speaker 3: on occasion, on special occasions, i'll chair so chairs.
• 54:49
  Speaker 7: Look thank you again.
• 54:55
  Speaker 9: No, that's the leap, that's elite, that's leap. I like this,
• 54:58
  Speaker 9: Drake Champs.
• 54:59
  Speaker 7: The turn.
• 55:00
  Speaker 9: It just turned into drinks.
• 55:01
  Speaker 6: Here, let's do it.
• 55:04
  Speaker 9: No, that's that's the lee.
• 55:05
  Speaker 6: That's no.
• 55:06
  Speaker 3: I like that. That's a nice like a it's like
• 55:08
  Speaker 3: a coffee blend. Like yo, it's dope. My wife said,
• 55:12
  Speaker 3: we're gonna put that on our French shows tomorrow.
• 55:14
  Speaker 5: Now this this, this above, she said, don't finish She said,
• 55:16
  Speaker 5: don't finish it all.
• 55:18
  Speaker 9: I said, all right, oh yeah, fresh a vibe. I'm
• 55:21
  Speaker 9: not gonna sit here and hold you this. This is vibe.
• 55:23
  Speaker 6: I liked it.
• 55:24
  Speaker 9: I like it.
• 55:24
  Speaker 3: So talking about Canada, all right, So are you guys
• 55:31
  Speaker 3: more focused on growing the business in America or are
• 55:34
  Speaker 3: you more focused on growing the business in Canada or
• 55:38
  Speaker 3: is it a combination of both.
• 55:40
  Speaker 7: It's a combination of both.
• 55:41
  Speaker 4: But Canada is thirty five million people united States is
• 55:45
  Speaker 4: three hundred and fifty million people. So of course, like
• 55:49
  Speaker 4: any logical businessman would say, like the US, I mean,
• 55:54
  Speaker 4: we we the goal was always to make it in
• 55:57
  Speaker 4: the US and that's what we're on. The strike to
• 56:00
  Speaker 4: do Canada was just I mean Quebec specifically was just
• 56:06
  Speaker 4: you know, like a some kind of a detour if
• 56:08
  Speaker 4: you may, because again, laquer boards are really hard to
• 56:12
  Speaker 4: get into and we got really lucky because the buzz
• 56:16
  Speaker 4: we were making in the States. So now this is
• 56:18
  Speaker 4: a story, right, So a couple from Canada, from Montreal
• 56:22
  Speaker 4: that starts a liquor needs to start in the States
• 56:26
  Speaker 4: because it's so hard to get in their own home,
• 56:29
  Speaker 4: you know, to get in because over there you talk
• 56:32
  Speaker 4: about a boys club. It's basically media pressure that put
• 56:36
  Speaker 4: the product on the shelf over here, right, so so
• 56:39
  Speaker 4: so yeah, So basically our goal was always the US, always, always, always,
• 56:44
  Speaker 4: so yeah.
• 56:44
  Speaker 8: But we're still grateful the opportunity to turn our products
• 56:49
  Speaker 8: at home and on the shelves.
• 56:51
  Speaker 5: Of basic All we think about I know, the United
• 56:54
  Speaker 5: States at international for you guys, but what about you know,
• 56:57
  Speaker 5: across the pond. You know there's a large west in
• 56:59
  Speaker 5: the in popular in the UK, specifically London, Africa that
• 57:03
  Speaker 5: a continent. You know, I think seeing something like this
• 57:07
  Speaker 5: would be aspirational and could be beneficial. Is that something
• 57:11
  Speaker 5: you guys are looking forward to as well?
• 57:13
  Speaker 7: One hundred percent?
• 57:14
  Speaker 4: France, UK A lot of conversations, but we don't want
• 57:18
  Speaker 4: to stretch ourselves to thin. So we have a couple
• 57:22
  Speaker 4: of key milestones that we wanted that we want to
• 57:25
  Speaker 4: achieve in the States before we even consider shipping abroad.
• 57:30
  Speaker 7: So in just in terms of logistics.
• 57:33
  Speaker 4: We don't think that we're ready to do that unless
• 57:36
  Speaker 4: something major would would fall on our lot. But in
• 57:39
  Speaker 4: terms of scaling the business properly, uh, we think we
• 57:44
  Speaker 4: need to achieve those milestones to be able to uh
• 57:46
  Speaker 4: uh to to to be able to target the UK
• 57:49
  Speaker 4: and France.
• 57:50
  Speaker 9: So okay, are you guys all right?
• 57:53
  Speaker 3: So as far as the province is, are you able
• 57:55
  Speaker 3: to do business in Toronto?
• 57:58
  Speaker 9: Which is Artio? Are you key?
• 58:00
  Speaker 7: Is the same thing? So you know what it was?
• 58:03
  Speaker 4: Actually, the ACQ and LCBO are pretty similar in the
• 58:06
  Speaker 4: way they run their business, so it's a one strike
• 58:09
  Speaker 4: your out kind of mentality over there.
• 58:13
  Speaker 7: So we knew going to the ac Q, which is in.
• 58:15
  Speaker 4: Quebec our home that we were going to be a success,
• 58:18
  Speaker 4: right and we were right. So first order sold out,
• 58:21
  Speaker 4: sec an order sold out, and so more so until
• 58:25
  Speaker 4: right now where the product is in a large majority
• 58:28
  Speaker 4: of the stores and now we're just people are buying
• 58:31
  Speaker 4: it selling out, but they can reorder at the same
• 58:33
  Speaker 4: time from their warehouse LCBO. If we go in there
• 58:37
  Speaker 4: and we're not able to how can I say this,
• 58:40
  Speaker 4: do the home run from the beginning. They're not going
• 58:43
  Speaker 4: to reorder afterwards, you know. So we know that Ontario
• 58:48
  Speaker 4: they like a lot what's going on in the States.
• 58:51
  Speaker 4: So we're making it a success in the States before
• 58:54
  Speaker 4: going to Ontario, so the same way surrog did. Right,
• 58:57
  Speaker 4: So surrog made a success here and then they went
• 59:00
  Speaker 4: to Ontario and then boom.
• 59:02
  Speaker 3: Well, I'll tell you what, if you're interested, hopefully this
• 59:05
  Speaker 3: time next year every thing will clear up.
• 59:07
  Speaker 9: We have a pop up shop in Caraban e y
• 59:11
  Speaker 9: L E y L.
• 59:13
  Speaker 3: Supposed to We'll have we'll have LS as the official
• 59:16
  Speaker 3: liquor sponsor and that that that'll be crazy, that'll.
• 59:20
  Speaker 7: Be all vibe.
• 59:21
  Speaker 8: A lot of people are disappointed about Carabana being canceled
• 59:26
  Speaker 8: this year.
• 59:26
  Speaker 6: Right, my heart is broken. It's broke good for sure.
• 59:30
  Speaker 9: For sure, sure don't worry you guys.
• 59:32
  Speaker 4: Like we can we were Legitimately, we're happy that we
• 59:36
  Speaker 4: can do business in Canada because the fact that we're
• 59:38
  Speaker 4: in the SQ, there's ways for us to be able
• 59:41
  Speaker 4: to send the liquor over there, even if it would
• 59:43
  Speaker 4: not be on the shelf yet. For example, there's still
• 59:46
  Speaker 4: ways to put it on the shelf one hundred percent,
• 59:48
  Speaker 4: Like we could do taste things and stuff like that,
• 59:50
  Speaker 4: even if it's not in all the stores in the LCB,
• 59:55
  Speaker 4: or we could have one store habit and stuff like that.
• 59:57
  Speaker 5: So each province has its own alcohol corporation, so British Columbia,
• 1:00:01
  Speaker 5: Nova Scotia, they.
• 1:00:02
  Speaker 6: All have their own, so you have to go through
• 1:00:03
  Speaker 6: this process for each one.
• 1:00:05
  Speaker 3: Yep, and Vancouver too, British Columbia. That's British Columbia. Shout
• 1:00:10
  Speaker 3: out to Vancouver. We got some some love out of
• 1:00:11
  Speaker 3: there too. So all right, So this is interesting too
• 1:00:15
  Speaker 3: because how has business been during this pandemic Because I
• 1:00:18
  Speaker 3: was in Brooklyn, Shotut to bk that's our biggest market
• 1:00:22
  Speaker 3: in the in the world, which also has a lot
• 1:00:25
  Speaker 3: of Haitians in Brooklyn, a lot of West Indians everybody
• 1:00:28
  Speaker 3: in Brooklyn is the West Indies.
• 1:00:29
  Speaker 6: Or Jamaicans in Brooklyn, and actually Jamaica yeah, big fat.
• 1:00:33
  Speaker 3: Yeah, Brooklyn is heavy. So when I was in Brooklyn,
• 1:00:37
  Speaker 3: like right right around it started the lockdown. We're in
• 1:00:39
  Speaker 3: New York. So if you if you're not familiar New York,
• 1:00:41
  Speaker 3: we're still on lockdown. I don't know when this will
• 1:00:42
  Speaker 3: come out, but we'll probably still be on lockdown. And
• 1:00:46
  Speaker 3: it's like one of the strictest in the world because
• 1:00:48
  Speaker 3: we have one of the worst I think it is
• 1:00:50
  Speaker 3: the worst in the world as far as Corona is concerned.
• 1:00:54
  Speaker 3: But only a few businesses are are left open, which
• 1:00:57
  Speaker 3: what they deemed as essentral businesses. Liquor stores have been
• 1:01:01
  Speaker 3: left open. Yeah, yeah, liquor stores have been left over
• 1:01:05
  Speaker 3: at their essential businesses. And I went to the liquor store,
• 1:01:09
  Speaker 3: like right before that announcement was made, like early in March,
• 1:01:12
  Speaker 3: and I was in the liquor store in Brooklyn and
• 1:01:15
  Speaker 3: the guy was saying that they did New Year's numbers
• 1:01:19
  Speaker 3: for the last two days. Like they was doing like
• 1:01:22
  Speaker 3: the store usually does like three thousand dollars a day,
• 1:01:24
  Speaker 3: they did eighteen thousand dollars. And he was saying that
• 1:01:27
  Speaker 3: business was booming. So what I realized is that I
• 1:01:31
  Speaker 3: guess the reason why they deemed these liquor stores essential
• 1:01:35
  Speaker 3: is because people need some kind of outlet to you know,
• 1:01:39
  Speaker 3: to get away from from staying inside all day. So
• 1:01:43
  Speaker 3: has your how has business been for you during this pandemic?
• 1:01:48
  Speaker 7: It's been great.
• 1:01:49
  Speaker 4: So basically we saw an influx of sales in all
• 1:01:52
  Speaker 4: the stores in Florida and online. So so basically, if
• 1:01:58
  Speaker 4: you compare it to last year, like it's a no brainer.
• 1:02:01
  Speaker 4: But I think it's just a question of people making reserves, right,
• 1:02:05
  Speaker 4: So because they don't know what's gonna happen, they say, hey,
• 1:02:08
  Speaker 4: if I get stuck home, I want.
• 1:02:09
  Speaker 7: My liquor with me, the same way they want their
• 1:02:12
  Speaker 7: toilet paper.
• 1:02:13
  Speaker 5: So you've been watching our news, they really see it
• 1:02:18
  Speaker 5: the same way.
• 1:02:19
  Speaker 4: So it's gonna be it's gonna be liquor and toilet
• 1:02:21
  Speaker 4: paper for them, and they're gonna be good.
• 1:02:24
  Speaker 8: I mean, like, there's a lot of people that are
• 1:02:27
  Speaker 8: seeing this pandemic. You know, it's it's it's hard on everyone.
• 1:02:31
  Speaker 8: It is still hard on us, even though we were
• 1:02:33
  Speaker 8: able to pivot. But I mean, I think it's also
• 1:02:39
  Speaker 8: a type of blessing, Okay, a type of blessing just
• 1:02:41
  Speaker 8: because I you know, we were able to like focus, refocus, reshift,
• 1:02:48
  Speaker 8: you know, do a lot of pr get in contact
• 1:02:50
  Speaker 8: with people, things that we necessarily don't have time usually
• 1:02:54
  Speaker 8: to do. So. At the same time, yes, it's a
• 1:02:57
  Speaker 8: hard time for for all of us, but I think
• 1:02:59
  Speaker 8: that we just have to change a bit of our
• 1:03:01
  Speaker 8: mindset and try to take out the positive out of
• 1:03:04
  Speaker 8: all of that.
• 1:03:04
  Speaker 7: Yeah.
• 1:03:05
  Speaker 5: One of the things that I read about, and you know,
• 1:03:08
  Speaker 5: I admire is the fact that you guys are doing
• 1:03:10
  Speaker 5: mentorship and internship programs.
• 1:03:12
  Speaker 6: Correct.
• 1:03:13
  Speaker 5: Yeah, because it's not good enough that you make it,
• 1:03:15
  Speaker 5: it's also good you know that you pave a way
• 1:03:18
  Speaker 5: for somebody else to make it. And that's kind of
• 1:03:20
  Speaker 5: where we were rooted in is we actually were found
• 1:03:22
  Speaker 5: it in an internship program, having kids come and tell
• 1:03:25
  Speaker 5: us about their.
• 1:03:26
  Speaker 6: Future aspirations and then going out and find it.
• 1:03:28
  Speaker 5: You want to talk about the internship programs and mentorship
• 1:03:30
  Speaker 5: programs that you guys are part of.
• 1:03:32
  Speaker 4: Yeah, So basically what we did is that we did
• 1:03:36
  Speaker 4: we did an interview where we spoke about the internship
• 1:03:39
  Speaker 4: and basically what we wanted to do is that we're
• 1:03:41
  Speaker 4: simply gathering people that sent us the resumes basically, and
• 1:03:46
  Speaker 4: we're based at well it was a little bit prior
• 1:03:50
  Speaker 4: to COVID, right, but we're still getting the resumes and we're.
• 1:03:54
  Speaker 7: Gonna contact them.
• 1:03:55
  Speaker 4: We're gonna do basically interviews with them and see the
• 1:03:58
  Speaker 4: which one that the most and some of them are
• 1:04:01
  Speaker 4: going to come on the boat basically with us, and
• 1:04:04
  Speaker 4: they're they're going to see the rise and grind of
• 1:04:07
  Speaker 4: the liquor business, you know. And we just want to
• 1:04:09
  Speaker 4: be models in the community over here in Montreal and be.
• 1:04:13
  Speaker 7: Able to to to.
• 1:04:16
  Speaker 4: Help people that are in need because we have those
• 1:04:18
  Speaker 4: emails and those d ms.
• 1:04:19
  Speaker 7: We have them, and I mean.
• 1:04:20
  Speaker 8: Like we've been going to schools also talking to the youth,
• 1:04:24
  Speaker 8: you know, you know, just sharing our story. So that's
• 1:04:28
  Speaker 8: been a really good thing as well. So yeah, and
• 1:04:31
  Speaker 8: the thing is also I just want to add, like
• 1:04:34
  Speaker 8: you know, it's I think it's a business again that
• 1:04:37
  Speaker 8: is really difficult to be into and there was not
• 1:04:40
  Speaker 8: necessarily any doors that were open for us. We're doing this,
• 1:04:45
  Speaker 8: We're building this from the ground up, and I think
• 1:04:48
  Speaker 8: that it's our responsibility after that we break all these
• 1:04:51
  Speaker 8: doors that after that we take on people you know,
• 1:04:54
  Speaker 8: under our wings and actually help them to go into
• 1:04:59
  Speaker 8: that business. So it's really we're we're doing it for generational,
• 1:05:03
  Speaker 8: generational wealth, We're doing it for the Black community, for
• 1:05:07
  Speaker 8: the multicultural community, whoever. But I mean, it's it's something
• 1:05:11
  Speaker 8: that's really really important for us.
• 1:05:13
  Speaker 3: So let me ask you this as far as like,
• 1:05:15
  Speaker 3: we had a vendom machine episode and that's one of
• 1:05:17
  Speaker 3: our biggest episodes. Shout out to Kashif, good guy, and
• 1:05:22
  Speaker 3: you know, I asked him, like, you know, with vending machines,
• 1:05:24
  Speaker 3: it's like, I'm like, do you have a feel like
• 1:05:26
  Speaker 3: you have a certain responsibility because like childhood obesity is
• 1:05:29
  Speaker 3: crazy right now, and it's like, you know, you got
• 1:05:31
  Speaker 3: a lot of sugar candy, And he was saying, like,
• 1:05:32
  Speaker 3: you know, he tries to make some healthy items in there.
• 1:05:35
  Speaker 3: So I say that to say, liquor is legal and
• 1:05:37
  Speaker 3: everybody has a right to drink liquor, but also obviously,
• 1:05:41
  Speaker 3: you know it has some some a lot of negative
• 1:05:43
  Speaker 3: side effects. I have done too much, anything done in
• 1:05:46
  Speaker 3: too and excess, it's gonna be harmful, but you know
• 1:05:49
  Speaker 3: it's had some some really negative side effects, pecially in
• 1:05:51
  Speaker 3: our community. So do you have an initiative or do
• 1:05:53
  Speaker 3: you do You think it's it's up to you guys
• 1:05:56
  Speaker 3: to like, you know, kind of help people understand too,
• 1:05:59
  Speaker 3: you know, drink responsibly and to you know, how do
• 1:06:03
  Speaker 3: you do you think about that at all?
• 1:06:04
  Speaker 7: Or yeah?
• 1:06:06
  Speaker 4: I mean me personally, I think about it a lot.
• 1:06:10
  Speaker 4: I think it's really important that also we realize that
• 1:06:13
  Speaker 4: it's more of a question of like you said, it
• 1:06:16
  Speaker 4: is legal, but at the same time, we can just
• 1:06:21
  Speaker 4: add to whatever's being done right now and inside of
• 1:06:24
  Speaker 4: our community. I mean, we know that we're not pushing
• 1:06:28
  Speaker 4: ads to children, you know, we're not making the you know,
• 1:06:32
  Speaker 4: are making it accessible to people that are underage or or.
• 1:06:36
  Speaker 7: Or so forth.
• 1:06:37
  Speaker 4: I mean that's where our partners also, you know, like
• 1:06:40
  Speaker 4: we know that if we partner with the A s Q,
• 1:06:42
  Speaker 4: they're not going to sell to to minors or so forth, right,
• 1:06:45
  Speaker 4: you know, So we.
• 1:06:46
  Speaker 7: Feel comfortable with that.
• 1:06:48
  Speaker 4: And in terms of the initiative, of course, I mean,
• 1:06:50
  Speaker 4: if if we talk to school, we're going to talk
• 1:06:52
  Speaker 4: about entrepreneurship.
• 1:06:54
  Speaker 7: We're not going to talk about the joy of drinking liquor, you.
• 1:06:57
  Speaker 6: Know, So it's legal.
• 1:06:59
  Speaker 5: Ladies eighteen in Quebec right said legal age is eighteen
• 1:07:03
  Speaker 5: in Quebec.
• 1:07:04
  Speaker 8: Right, Yeah, that's what we get. A lot of Americans
• 1:07:09
  Speaker 8: they came down over here.
• 1:07:11
  Speaker 4: But yeah, but but I mean it is something that
• 1:07:14
  Speaker 4: we think about. And but again, I mean anything can
• 1:07:18
  Speaker 4: be deemed you know, problematic at some point.
• 1:07:21
  Speaker 7: It's just like maybe except water, I guess.
• 1:07:23
  Speaker 3: But I think moderate, I think I think moderation is
• 1:07:27
  Speaker 3: the key. I think moderation is the key. And you
• 1:07:29
  Speaker 3: have to you know, understand that, you know, anything can
• 1:07:33
  Speaker 3: be harmful if you do it too much and excessive.
• 1:07:36
  Speaker 3: So yeah, you know, I just wanted to put that
• 1:07:37
  Speaker 3: out there because alcohol, alcoholism is a real thing and
• 1:07:42
  Speaker 3: a lot of people suffer from alcoholism. So you know,
• 1:07:45
  Speaker 3: it's it's it's one of these things where like you know,
• 1:07:47
  Speaker 3: like I said, I drink. I'm not a heavy drinker,
• 1:07:49
  Speaker 3: but I do enjoy it every once in a while.
• 1:07:51
  Speaker 3: But I just think that, you know, as long as
• 1:07:53
  Speaker 3: it's done tastefully, drink classically, drink responsibly, act accordingly.
• 1:07:58
  Speaker 9: That's a that's a fact.
• 1:07:59
  Speaker 6: Really quick. I know you said that, you know, business
• 1:08:01
  Speaker 6: is doing good.
• 1:08:02
  Speaker 5: The online presence was that something that you built post
• 1:08:05
  Speaker 5: Corona or had that been developed pre Corona?
• 1:08:08
  Speaker 6: Right, because I know that's something that you do with right.
• 1:08:10
  Speaker 5: Now with a lot of the stores being closed, well
• 1:08:13
  Speaker 5: not closed, but it changes with Corona, your online presence
• 1:08:17
  Speaker 5: was already something that.
• 1:08:18
  Speaker 6: You had built.
• 1:08:19
  Speaker 4: So the online the online presence ramp up, No, lie,
• 1:08:24
  Speaker 4: one hundred percent. I mean I'm I'm more in front
• 1:08:27
  Speaker 4: of my screen that I was ever before producing content
• 1:08:30
  Speaker 4: for you know, to help us, you know, expand our brand.
• 1:08:36
  Speaker 7: So it's definitely one hundred percent. It ramp up.
• 1:08:39
  Speaker 4: So we we had a good online presence before, but
• 1:08:41
  Speaker 4: right now what we're doing, what we plan to do.
• 1:08:44
  Speaker 4: Like but it's fun because even when things are going
• 1:08:46
  Speaker 4: to open up more, we're still.
• 1:08:48
  Speaker 7: Gonna keep that same online presence.
• 1:08:50
  Speaker 4: So like covid was like a blessing in disguise in
• 1:08:54
  Speaker 4: multiple facets of the business.
• 1:08:55
  Speaker 6: Yeah, I know you got the podcast going.
• 1:08:58
  Speaker 7: There you go.
• 1:08:59
  Speaker 4: You know you guys are coming other podcast.
• 1:09:02
  Speaker 6: I saw, I saw you on the podcast.
• 1:09:04
  Speaker 9: Let's do it for sure.
• 1:09:05
  Speaker 8: So I mean, like when we're talking about the stores
• 1:09:08
  Speaker 8: we mentioned that we were, we just got into total
• 1:09:11
  Speaker 8: winds a few stores in Florida. The thing is now
• 1:09:16
  Speaker 8: since we're not able to cross the border, we're not
• 1:09:18
  Speaker 8: able to do tastings, you know, So it's we had
• 1:09:21
  Speaker 8: to find another way to put our bottles out. So
• 1:09:25
  Speaker 8: even like with Total Wines now in Florida, you can
• 1:09:27
  Speaker 8: directly order through Instacart, So that's a way that people
• 1:09:30
  Speaker 8: could still get their bottles delivered right to their doorstep.
• 1:09:34
  Speaker 7: And yeah, instac cart is really cool.
• 1:09:36
  Speaker 4: Like we didn't even know about it before Covid, Like
• 1:09:39
  Speaker 4: COVID forced us to know about Instacart.
• 1:09:42
  Speaker 5: There's another thing and I just found it when I
• 1:09:43
  Speaker 5: was doing research for you guys with Spirit Network. It's actually,
• 1:09:47
  Speaker 5: like I said, it's like a home shopping network.
• 1:09:49
  Speaker 6: For just the spirits industry.
• 1:09:51
  Speaker 5: So what it does is like you're allowed to create
• 1:09:53
  Speaker 5: content almost like commercials or ads that can be like
• 1:09:56
  Speaker 5: five to seven minutes and it only goes on it
• 1:09:58
  Speaker 5: and people can literally shop from their TV to buy out.
• 1:10:02
  Speaker 5: So like that's like a really cool. Yeah, it's a
• 1:10:04
  Speaker 5: really creative way. Hopefully you guys can be on there
• 1:10:07
  Speaker 5: and hopefully the sales go up even further.
• 1:10:09
  Speaker 3: Yeah, Amazon to get into the liquor industry as well,
• 1:10:11
  Speaker 3: so that's something that that's something to pay attention to.
• 1:10:13
  Speaker 9: Amazon. And yeah, I didn't I didn't know.
• 1:10:15
  Speaker 3: About the delivery the delivery liquor service either until somebody
• 1:10:20
  Speaker 3: introduced it to me during COVID nineteen. A friend of
• 1:10:23
  Speaker 3: mine was telling me about it, and I'm like, oh,
• 1:10:25
  Speaker 3: that's crazy. I didn't know that they deliver liquor, but
• 1:10:28
  Speaker 3: apparently too. Oh yeah, yeah, so yeah apparently.
• 1:10:33
  Speaker 6: Yeah, yeah, restaurants were doing that for a while.
• 1:10:35
  Speaker 9: So yeah.
• 1:10:35
  Speaker 3: I tell people all the time, if you don't have
• 1:10:37
  Speaker 3: if you don't have a way to get money online,
• 1:10:38
  Speaker 3: you don't really have a business. So this is a
• 1:10:39
  Speaker 3: perfect example of that where you can't just rely on
• 1:10:41
  Speaker 3: the mom and pop liquor stores. And like you said,
• 1:10:43
  Speaker 3: there's so much politics and stuff like that. Anyway, that
• 1:10:45
  Speaker 3: is probably even harder. But before we wrap it up,
• 1:10:47
  Speaker 3: I actually had a question about that. If you are
• 1:10:49
  Speaker 3: in a mom and pop store, how did they buy
• 1:10:51
  Speaker 3: that on consignment like those cases on consignment or they
• 1:10:55
  Speaker 3: just buy it, they just buy it.
• 1:10:56
  Speaker 7: I mean, every state have their own laws in terms
• 1:10:58
  Speaker 7: of when they need to pay.
• 1:11:00
  Speaker 4: Uh so for so some some states is ten days,
• 1:11:04
  Speaker 4: other states is thirty days.
• 1:11:06
  Speaker 7: And same thing for distributors, right, so most distributors is
• 1:11:09
  Speaker 7: going to be thirty days.
• 1:11:10
  Speaker 4: But again that's every state have their own rules about that.
• 1:11:15
  Speaker 7: You know. It's uh, it's it's really complicated.
• 1:11:18
  Speaker 4: Every state, like for example, like Vegas, it's hyper complicated
• 1:11:23
  Speaker 4: when you want to ship liquor over there.
• 1:11:24
  Speaker 7: So judge with the test.
• 1:11:26
  Speaker 4: Go go through your postal office, your local postal office,
• 1:11:29
  Speaker 4: have a bottle of liquor, and tell them to ship
• 1:11:32
  Speaker 4: it to another state.
• 1:11:33
  Speaker 5: See what happens, gos Well, we got all.
• 1:11:39
  Speaker 3: It's it's been a pleasure. We got to come up
• 1:11:44
  Speaker 3: there for the Formula one race. I've been wanting to
• 1:11:47
  Speaker 3: do that for a long time. That's a that's guys, Yeah,
• 1:11:51
  Speaker 3: Formula one race. So yeah, we gotta do something together
• 1:11:53
  Speaker 3: in Canada. But before we wrap this up, how can
• 1:11:56
  Speaker 3: you how can people contact you? How can they purchase ls?
• 1:12:00
  Speaker 3: Social media all that information?
• 1:12:02
  Speaker 4: Okay, Well, the first of all, they can go on
• 1:12:04
  Speaker 4: the website creamls dot com. So creamls dot com. You
• 1:12:09
  Speaker 4: have all the story there, all the links to buy.
• 1:12:12
  Speaker 4: You can choose your state, you can choose your city
• 1:12:15
  Speaker 4: like in terms of to find sorry, to find a
• 1:12:18
  Speaker 4: store like in Florida. So that's the first thing. Also
• 1:12:21
  Speaker 4: on social media on Instagram, ls creamlica. So it's like
• 1:12:25
  Speaker 4: a French twist on it, so but if you write
• 1:12:28
  Speaker 4: ls scream, you'll be able to find it on Instagram.
• 1:12:31
  Speaker 4: We're also on Facebook and Twitter with the same handles.
• 1:12:36
  Speaker 4: So yeah, that's pretty much the gist of it.
• 1:12:38
  Speaker 8: I guess ye.
• 1:12:40
  Speaker 9: Sure, house keeping it on.
• 1:12:41
  Speaker 6: Yeah, shout out to this LS cream though. This is
• 1:12:43
  Speaker 6: really good.
• 1:12:45
  Speaker 5: Yeah, everybody on patreon dot com, thank you for supporting
• 1:12:49
  Speaker 5: us for the drivation of Elisia.
• 1:12:51
  Speaker 7: Man.
• 1:12:52
  Speaker 5: You our patrons have been amazing. We got a new
• 1:12:54
  Speaker 5: patron at Tier five, Nark or Nrek hopefully I'm pronouncing
• 1:12:58
  Speaker 5: that right. She joined Ler. She joined that Tier five,
• 1:13:01
  Speaker 5: So we're happy to have you. Obviously. You know that
• 1:13:03
  Speaker 5: being a Tier four or five member and Patreon gives
• 1:13:05
  Speaker 5: you access to ey L University, our online school, the
• 1:13:08
  Speaker 5: number one online school for business and entrepreneurship, and we
• 1:13:11
  Speaker 5: have our private Facebook real estate group in there too
• 1:13:13
  Speaker 5: that has been going crazy. Shout out to everybody that's
• 1:13:15
  Speaker 5: been part of our book club and our movie club
• 1:13:17
  Speaker 5: that has been going crazy. The community has literally taken
• 1:13:20
  Speaker 5: over our book club. So that that is as a teacher, man,
• 1:13:24
  Speaker 5: there's no better reward than having the class actually facilitate
• 1:13:26
  Speaker 5: the lesson, So that that is amazing. And everybody that's
• 1:13:29
  Speaker 5: been supporting our merch or in leisure dot com. We
• 1:13:32
  Speaker 5: really appreciate it. We got some new stuff out. We
• 1:13:34
  Speaker 5: recently just trademark some things, so be on the lookout.
• 1:13:37
  Speaker 9: Yeah for sure.
• 1:13:38
  Speaker 3: Shout out to euy L University dot com is one
• 1:13:40
  Speaker 3: of the dopest platform v dopest platform for educational learning.
• 1:13:44
  Speaker 3: And shout out to all of our listeners once again
• 1:13:46
  Speaker 3: all over the world. This is something that we're going
• 1:13:48
  Speaker 3: to do a lot of. We're going to have interviews
• 1:13:50
  Speaker 3: with people and Europe, in Africa, in Asia, Canada, South America.
• 1:13:57
  Speaker 3: We had it to these places. Physically go there. This
• 1:14:00
  Speaker 3: COVID situation is up. We definitely gonna be in Canada.
• 1:14:03
  Speaker 6: That shout out.
• 1:14:04
  Speaker 5: Shout out to everybody on YouTube. Our YouTube support has
• 1:14:07
  Speaker 5: been crazy.
• 1:14:08
  Speaker 6: We went over.
• 1:14:09
  Speaker 5: Eighty thousand subscribers and everybody that's been tuning into our
• 1:14:13
  Speaker 5: YouTube show Market Mondays.
• 1:14:14
  Speaker 3: Yeah, yeah, shout out to everybody and check out check
• 1:14:16
  Speaker 3: out Market Monday. That's our latest stocks that's our new
• 1:14:18
  Speaker 3: stock show on YouTube, exclusively on YouTube. So yeah, thank
• 1:14:23
  Speaker 3: you guys for rocking with us. We appreciate it.
• 1:14:25
  Speaker 8: We'll see we'll see you appreciate it seriously.
• 1:14:27
  Speaker 3: Yeah, thanks anybody for listening. We'll see you next week. Peace, Peace, Coach.
• 1:14:33
  Speaker 2: The energy out there felt different. What changed for the
• 1:14:36
  Speaker 2: team today?
• 1:14:36
  Speaker 10: It was the new game day scratches from the California
• 1:14:39
  Speaker 10: Lottery players, everything.
• 1:14:40
  Speaker 6: Those games sent the team's energy through the roof.
• 1:14:42
  Speaker 2: Are you saying it was the off field play that
• 1:14:44
  Speaker 2: made the difference on the field.
• 1:14:46
  Speaker 10: Hey, little play makes your day, and today it made
• 1:14:48
  Speaker 10: the game. That's all for now, Coach.
• 1:14:51
  Speaker 7: One more question.
• 1:14:51
  Speaker 2: Play the new Los Angeles Chargers, San Francisco forty nine
• 1:14:54
  Speaker 2: ers and Los Angeles Rams scratchers from the California Lottery.
• 1:14:58
  Speaker 2: A little play can make your day.
• 1:15:00
  Speaker 4: Peace.
• 1:15:00
  Speaker 2: Play responsibly. Must be eighteen years or older to purchase
• 1:15:02
  Speaker 2: play or claim