378: Understanding Risk in a Volatile Cattle Market with Luke Frantz
Volatility has become the new normal in today's cattle market, leaving many producers wondering how to make confident marketing decisions in an ever-changing environment. In this episode of the Cattle USA Daily Podcast, Lauren sits down with Luke Frantz to discuss what effective risk management looks like in today's market, why removing emotion from business decisions is critical, and how producers can build marketing plans that remain flexible as market conditions change. They also explore current market volatility, common misconceptions surrounding risk management, and what producers should…
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