The Real Secret to Wealth Isn't a Big Idea: 4 Lessons From a £100M Ice Cream Founder
Everyone tells you that you need a completely original idea to build wealth. Here's why that's nonsense.In this Femme and Fortune deep dive, Ayesha breaks down one of the biggest myths in business: that you need a never been done before idea to build real wealth. Drawing on a conversation with Vivian Wong, cofounder of Little Moon's Mochi Ice Cream, Ayesha unpacks the concept of an edge, and why it matters far more than originality ever will.Little Moon's did not invent mochi ice cream. Viv and her brother took something that already existed and made it better, bootstrapping the business by…
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