Fighting Fraud has Become a CX Differentiator

Banking Transformed with Jim Marous · Nov 15, 2022 · 48m

Marketers and product teams spend heavily on acquiring a customer, only to churn them with a bad first experience. Fraud is becoming an increasing problem with customer experiences, with research finding that payment fraud increased by as much as 70% in 2021.

More than ever, we need a new way of looking at fraud prevention, one which deeply inspects user behavior before, during, and after the time of purchase, helping move money fast and without risk, improving the overall customer experience.

I am excited to have Simon Taylor and Soups Ranjan from Sardine on the Banking Transformed Podcast…