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Building an Authentic Personal Brand with Stef Winstan

Meet Stef Winstan (@stefwinstan), an Ottawa realtor who turned her online presence into a powerful personal brand by showing up consistently and authentically. Now with over 44,000 Instagram followers, she’s proof that blending real estate expertise with lifestyle content and genuine storytelling can truly set you apart from the crowd.

In this episode, Stef shares her personal branding journey and the key strategies behind her growth, including:

Consistency: Show up regularly with valuable content to stay top-of-mind.

Storytelling: Blend personal stories with professional insights to connect…

The skinny

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