How Franchisees Use Pop-Up Events to Test New Markets

Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses · Aug 30, 2026 · 11m · transcript

In this episode of Franchise Conversations, Lucas and Luna explore how franchisees can use pop-up events to test new markets without the long-term commitment of a full build-out. They dig into the story of a fitness franchise that ran a series of weekend pop-ups in suburban strip malls, gathering real data on membership interest before signing a lease. The hosts break down the costs, the metrics that matter — like conversion rate and cost per lead — and the common pitfalls, from permitting issues to staffing burnout. They also discuss how pop-ups can work for food and retail franchises, not…