Latest / The High-Performing Technical Leader
Ep. 29- How Integrations Impact Your Pre-Sales and GTM Team with Cristina Flaschen, CEO of Pandium
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Your sales engineers are on the front lines of a problem most revenue leaders don't even see: integration challenges that kill deals before they close.
Cristina Flaschen, CEO of Pandium, spent 20+ years as that person—the technical leader your SE calls when a prospect asks "can you actually integrate with X?" Now she's building the infrastructure to solve it.
We dig into:
Why your sales engineers are losing deals on integrations (and what you can do about it)
How to hire sales engineers who can navigate technical complexity without the credentialism bias…
The skinny
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