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How to Get Better Outputs From AI (The ROOTS Framework) · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

0:00
Jessica: All
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Jessica: right,
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Jessica: so
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Jessica: as
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Jessica: an
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Jessica: AI
0:01
Jessica: power
0:01
Jessica: user,
0:02
Jessica: sometimes
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Jessica: I
0:02
Jessica: get
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Jessica: personally
0:03
Jessica: offended
0:03
Jessica: where
0:04
Jessica: people
0:04
Jessica: complain
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Jessica: about
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Jessica: AI
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Jessica: and
0:07
Jessica: it
0:07
Jessica: not
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Jessica: giving
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Jessica: the
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Jessica: output
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Jessica: that
0:08
Jessica: they
0:08
Jessica: need
0:09
Jessica: because
0:10
Jessica: they
0:10
Jessica: type
0:10
Jessica: something
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Jessica: like,
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Jessica: "Write
0:12
Jessica: me
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Jessica: an
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Jessica: Instagram
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Jessica: caption
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Jessica: about
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Jessica: my
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Jessica: new
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Jessica: offer,"
0:14
Jessica: and
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Jessica: they
0:15
Jessica: get
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Jessica: mad
0:16
Jessica: when
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Jessica: AI
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Jessica: gives
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Jessica: them,
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Jessica: "Rocket
0:18
Jessica: ship
0:18
Jessica: emoji.
0:19
Jessica: Exciting
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Jessica: news.
0:20
Jessica: I'm
0:20
Jessica: thrilled
0:21
Jessica: to
0:21
Jessica: announce
0:21
Jessica: my
0:21
Jessica: brand
0:21
Jessica: new
0:22
Jessica: offer
0:22
Jessica: that
0:22
Jessica: will
0:22
Jessica: transfer
0:22
Jessica: your
0:23
Jessica: business!
0:24
Jessica: Exclamation
0:24
Jessica: Point.
0:24
Jessica: Exclamation
0:25
Jessica: Point.
0:25
Jessica: DM
0:25
Jessica: me
0:26
Jessica: to
0:26
Jessica: learn
0:26
Jessica: more."
0:27
Jessica: It's
0:27
Jessica: generic,
0:27
Jessica: and
0:28
Jessica: they
0:28
Jessica: get
0:28
Jessica: mad,
0:28
Jessica: and
0:28
Jessica: then
0:28
Jessica: they
0:29
Jessica: blame
0:29
Jessica: my
0:30
Jessica: friend
0:30
Jessica: Claude,
0:30
Jessica: and
0:30
Jessica: it's
0:31
Jessica: really
0:31
Jessica: not
0:31
Jessica: his
0:31
Jessica: fault.
0:32
Rachel: Yeah,
0:32
Rachel: I
0:32
Rachel: mean,
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Rachel: the
0:33
Rachel: extra
0:34
Rachel: emojis,
0:35
Rachel: I
0:35
Rachel: use
0:35
Rachel: a
0:36
Rachel: lot
0:36
Rachel: of
0:36
Rachel: exclamation
0:36
Rachel: points
0:37
Rachel: in
0:37
Rachel: my
0:37
Rachel: copy
0:37
Rachel: as
0:38
Rachel: it
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Rachel: is
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Rachel: just
0:38
Rachel: 'cause
0:38
Rachel: that's
0:39
Rachel: how
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Rachel: I
0:39
Rachel: talk.
0:40
Rachel: But
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Rachel: that
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0:40
Rachel: everybody
0:41
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0:41
Rachel: making
0:41
Rachel: sure
0:42
Rachel: the
0:42
Rachel: things
0:42
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Rachel: you
0:42
Rachel: would
0:43
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0:43
Rachel: maybe
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Rachel: you
0:44
Rachel: would
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Rachel: never
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0:45
Rachel: the
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Rachel: thrilled.
0:46
Rachel: Ultimately,
0:47
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0:47
Rachel: are
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Rachel: the
0:47
Rachel: realities
0:48
Rachel: of
0:48
Rachel: people
0:48
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0:48
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0:48
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0:49
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0:49
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0:50
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0:50
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0:50
Rachel: and
0:50
Rachel: say
0:51
Rachel: "Oh,
0:51
Rachel: I
0:51
Rachel: sound
0:51
Rachel: everybody
0:52
Rachel: else
0:52
Rachel: on
0:52
Rachel: the
0:52
Rachel: internet."
0:53
Rachel: Which
0:53
Rachel: pretty
0:53
Rachel: much
0:54
Rachel: means
0:54
Rachel: you
0:54
Rachel: sound
0:55
Rachel: like
0:55
Rachel: no
0:55
Rachel: one
0:55
Rachel: 'cause
0:55
Rachel: there's
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Rachel: not
0:56
Rachel: truly
0:57
Rachel: an
0:57
Rachel: identity
0:58
Rachel: rooted
0:58
Rachel: in
0:58
Rachel: there.
0:59
Rachel: so
1:00
Rachel: people
1:00
Rachel: that
1:00
Rachel: have
1:00
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1:01
Rachel: that
1:02
Rachel: rollercoaster
1:02
Rachel: of
1:03
Rachel: an
1:03
Rachel: emotion
1:03
Rachel: just
1:04
Rachel: ultimately
1:04
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Rachel: up
1:04
Rachel: deciding
1:05
Rachel: that
1:05
Rachel: AI
1:06
Rachel: isn't
1:06
Rachel: good
1:06
Rachel: or
1:06
Rachel: it's
1:06
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1:07
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1:08
Rachel: it
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1:08
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1:09
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1:10
Rachel: But
1:10
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1:10
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1:11
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1:11
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1:11
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1:12
Rachel: the
1:12
Rachel: AI
1:13
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1:13
Rachel: failed
1:14
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1:14
Rachel: it
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1:15
Rachel: the
1:15
Rachel: prompt.
1:16
Rachel: It
1:16
Rachel: was
1:17
Rachel: your
1:17
Rachel: request
1:18
Rachel: to
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Rachel: the
1:19
Rachel: AI.
1:20
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1:21
Rachel: it
1:21
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1:21
Rachel: vague
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Rachel: sentence,
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Rachel: and
1:24
Rachel: expected
1:24
Rachel: it
1:24
Rachel: to
1:24
Rachel: ultimately
1:25
Rachel: read
1:25
Rachel: your
1:26
Rachel: mind,
1:26
Rachel: which
1:27
Rachel: I
1:27
Rachel: don't
1:27
Rachel: know
1:27
Rachel: about
1:27
Rachel: you,
1:28
Rachel: I
1:28
Rachel: love
1:28
Rachel: AI
1:29
Rachel: and
1:29
Rachel: I
1:29
Rachel: love
1:30
Rachel: supporting
1:30
Rachel: it,
1:30
Rachel: but
1:31
Rachel: I'm
1:31
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1:31
Rachel: at
1:31
Rachel: that
1:31
Rachel: point
1:32
Rachel: where
1:32
Rachel: I
1:32
Rachel: want
1:33
Rachel: my
1:33
Rachel: robots
1:33
Rachel: to
1:33
Rachel: be
1:34
Rachel: reading
1:34
Rachel: my
1:34
Rachel: mind.
1:35
Jessica: Yeah,
1:35
Jessica: yeah.
1:36
Jessica: So
1:36
Jessica: the
1:36
Jessica: difference
1:36
Jessica: between
1:36
Jessica: getting
1:37
Jessica: generic
1:37
Jessica: garbage
1:38
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1:38
Jessica: spending
1:39
Jessica: all
1:39
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1:39
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1:40
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1:40
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1:41
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1:42
Jessica: really
1:42
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1:43
Jessica: is
1:43
Jessica: to
1:43
Jessica: give
1:44
Jessica: it
1:44
Jessica: a
1:44
Jessica: better
1:44
Jessica: brief.
1:44
Jessica: Basically,
1:45
Jessica: AI
1:45
Jessica: is
1:46
Jessica: not
1:46
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1:46
Jessica: software,
1:46
Jessica: it's
1:46
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1:47
Jessica: a
1:47
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1:47
Jessica: it's
1:47
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1:47
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1:47
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1:48
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1:49
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1:50
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1:50
Jessica: an
1:50
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1:51
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1:51
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1:52
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1:53
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1:53
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1:53
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1:54
Jessica: it,
1:54
Jessica: the
1:54
Jessica: better
1:55
Jessica: your
1:55
Jessica: output
1:56
Jessica: is
1:56
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1:56
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1:57
Jessica: So
1:57
Jessica: today
1:58
Jessica: we're
1:58
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1:58
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1:58
Jessica: sharing
1:59
Jessica: our
1:59
Jessica: exact
1:59
Jessica: framework
2:00
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2:00
Jessica: use
2:01
Jessica: to
2:01
Jessica: get
2:01
Jessica: outputs
2:02
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2:02
Jessica: we
2:02
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2:03
Jessica: have
2:03
Jessica: to
2:03
Jessica: edit.
2:03
Jessica: It's
2:04
Jessica: called
2:04
Jessica: the
2:04
Jessica: ROOTS
2:04
Jessica: framework.
2:05
Jessica: It
2:05
Jessica: has
2:05
Jessica: five
2:06
Jessica: parts
2:07
Jessica: and
2:08
Jessica: it's
2:08
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2:08
Jessica: make
2:09
Jessica: it
2:09
Jessica: super
2:09
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2:09
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2:10
Jessica: you
2:10
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2:10
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2:10
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2:11
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2:11
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2:11
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2:11
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2:12
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2:12
Jessica: your
2:12
Jessica: AI,
2:13
Jessica: you're
2:13
Jessica: getting
2:13
Jessica: what
2:14
Jessica: you
2:14
Jessica: need
2:14
Jessica: faster
2:15
Jessica: and
2:15
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2:15
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2:16
Jessica: any
2:16
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2:17
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2:17
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2:17
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2:18
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2:19
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2:19
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2:20
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2:20
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2:21
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2:21
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2:21
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2:22
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2:23
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2:23
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2:23
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2:24
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2:24
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2:25
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2:25
Jessica: you
2:25
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2:26
Jessica: like
2:26
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2:26
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2:26
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2:26
Jessica: rewrite
2:26
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2:27
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2:27
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2:27
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2:27
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2:28
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2:28
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2:28
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2:29
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2:31
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2:32
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2:32
Jessica: follow
2:32
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2:32
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2:33
Jessica: AI
2:33
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2:34
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2:35
Jessica: you
2:35
Jessica: and
2:35
Jessica: less
2:36
Jessica: like
2:36
Jessica: a
2:36
Jessica: robot
2:36
Rachel: Yeah.
2:37
Rachel: So
2:37
Rachel: quick
2:37
Rachel: energy
2:37
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2:38
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2:38
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2:38
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2:40
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2:41
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2:41
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2:41
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2:42
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2:42
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2:43
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2:44
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2:45
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2:46
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2:46
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2:47
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2:47
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2:52
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2:52
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2:56
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2:56
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2:57
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2:57
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2:57
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2:59
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2:59
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3:01
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3:01
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3:03
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3:03
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3:06
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3:09
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3:27
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3:30
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3:31
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3:31
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3:31
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3:54
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3:54
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3:54
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3:55
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3:56
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3:56
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3:57
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3:57
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3:59
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3:59
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4:00
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4:00
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4:01
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4:03
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4:04
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4:04
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4:05
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4:09
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4:10
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4:10
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4:11
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4:12
Rachel: If
4:12
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4:12
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4:12
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4:12
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4:13
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4:13
Rachel: kindergarten
4:14
Rachel: teacher
4:14
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4:14
Rachel: same
4:15
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4:15
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4:16
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4:17
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4:17
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4:18
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4:18
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4:19
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4:19
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4:19
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4:20
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4:20
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4:21
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4:21
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4:21
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4:22
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4:22
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4:24
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4:25
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4:26
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4:26
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4:27
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4:27
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4:28
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4:28
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4:29
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4:30
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4:30
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4:30
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4:32
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4:33
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4:34
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4:36
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4:40
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4:41
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4:42
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4:42
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4:42
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4:43
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4:45
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4:47
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4:49
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4:49
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4:50
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4:51
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4:51
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4:51
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4:52
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4:52
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4:53
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4:54
Jessica: Yeah,
4:54
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4:55
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4:59
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Jessica: SEO
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5:05
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5:06
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5:07
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5:16
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5:17
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5:18
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5:18
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5:18
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5:19
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5:20
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5:21
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5:26
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5:28
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5:29
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5:32
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5:33
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5:33
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5:34
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5:37
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5:42
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5:42
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5:42
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5:42
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5:43
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5:43
Rachel: people
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5:44
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5:44
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5:45
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5:46
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5:46
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5:46
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5:46
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5:48
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5:50
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5:51
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5:51
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5:51
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5:53
Jessica: Yeah,
5:53
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5:56
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5:57
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5:57
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5:57
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5:58
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5:58
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5:58
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5:59
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5:59
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5:59
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5:59
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6:00
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6:00
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6:00
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6:01
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6:01
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6:04
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6:05
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6:06
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6:08
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6:08
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6:12
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6:13
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6:16
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6:17
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6:18
Jessica: different
6:18
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6:18
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6:19
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6:20
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6:20
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6:20
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6:21
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6:21
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6:21
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6:21
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6:21
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6:22
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6:22
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6:22
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6:23
Rachel: Yeah,
6:24
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6:24
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6:24
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6:24
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6:25
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6:26
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6:27
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6:27
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6:27
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6:28
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6:28
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6:29
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6:30
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6:30
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6:31
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6:32
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6:33
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6:33
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6:33
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6:34
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6:34
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6:35
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6:35
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6:36
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6:37
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6:37
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6:38
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6:39
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6:39
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6:39
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6:39
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6:40
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6:40
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6:40
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6:40
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6:41
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6:41
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6:42
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6:43
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6:44
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6:45
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6:45
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6:45
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6:46
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6:46
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6:46
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6:47
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6:47
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6:47
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6:48
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6:48
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6:48
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6:49
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6:49
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6:51
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6:51
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6:51
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6:51
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6:51
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6:52
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6:52
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6:52
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6:53
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6:53
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6:53
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6:54
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6:54
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6:54
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6:55
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6:55
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6:55
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6:56
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6:56
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6:57
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6:57
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6:59
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6:59
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7:00
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7:01
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7:02
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7:03
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7:03
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7:03
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7:03
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7:05
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7:05
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7:06
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7:06
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7:06
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7:07
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7:07
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7:07
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7:07
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7:07
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7:08
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7:08
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7:08
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7:08
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7:09
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7:09
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7:09
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7:09
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7:10
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7:10
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7:10
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7:10
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7:10
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7:11
Jessica: Yeah,
7:11
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7:11
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7:12
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7:12
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7:12
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7:12
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7:13
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7:13
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7:13
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7:14
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7:15
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7:15
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7:15
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7:16
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7:17
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7:18
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7:19
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7:19
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7:19
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7:20
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7:20
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7:21
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7:21
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7:21
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7:22
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7:22
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7:22
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7:23
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7:23
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7:25
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7:25
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7:26
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7:26
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7:27
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7:27
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7:27
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7:28
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7:28
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7:28
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7:32
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7:32
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7:32
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7:34
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7:34
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7:36
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7:36
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7:38
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7:38
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7:38
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7:39
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7:39
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7:40
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7:40
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7:41
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7:41
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7:41
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7:42
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7:42
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7:42
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7:42
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7:43
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7:43
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7:44
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7:44
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7:44
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7:44
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7:45
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7:49
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7:49
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7:50
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7:52
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7:54
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7:54
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11:21
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11:21
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11:23
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11:23
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11:24
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11:24
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11:24
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11:25
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11:25
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11:26
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11:26
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11:27
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11:31
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11:42
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15:40
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15:40
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15:40
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15:41
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15:41
Jessica: what
15:41
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15:41
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15:41
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15:42
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15:42
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15:43
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15:43
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15:43
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15:43
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15:44
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15:44
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15:44
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15:44
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15:45
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15:45
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15:46
Jessica: And
15:46
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15:46
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15:46
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15:47
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15:48
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15:48
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15:48
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15:49
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15:51
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15:51
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15:52
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15:52
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15:54
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15:54
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15:54
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15:54
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15:54
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15:54
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15:56
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15:56
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15:56
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15:57
Jessica: opening
15:57
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15:57
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15:58
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15:58
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15:58
Jessica: "Write
15:58
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15:59
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15:59
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16:00
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16:00
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16:01
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16:01
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16:01
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16:01
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16:02
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16:03
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16:03
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16:03
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16:03
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16:04
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16:04
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16:04
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16:04
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16:04
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16:04
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16:05
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16:05
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16:05
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16:05
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16:05
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16:06
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16:07
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16:08
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16:08
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16:08
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16:08
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16:08
Jessica: being
16:08
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16:09
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16:09
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16:09
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16:10
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16:10
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16:10
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16:10
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16:11
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16:11
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16:11
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16:12
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16:12
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16:12
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16:12
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16:12
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16:12
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16:13
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16:13
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16:13
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16:14
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16:14
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16:14
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16:14
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16:15
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16:15
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16:15
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16:16
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16:16
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16:16
Jessica: needs.
16:17
Rachel: Yeah.
16:17
Rachel: So,
16:18
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16:18
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16:18
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16:18
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16:18
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16:19
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16:19
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16:19
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16:19
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16:19
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16:19
Rachel: list,
16:20
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16:20
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16:20
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16:20
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16:20
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16:21
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16:21
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16:21
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16:21
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16:22
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16:22
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16:23
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16:23
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16:23
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16:23
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16:24
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16:24
Rachel: where
16:24
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16:24
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16:25
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16:25
Rachel: trash
16:25
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16:26
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16:26
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16:26
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16:26
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16:26
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16:26
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16:27
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16:28
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16:28
Rachel: and
16:28
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16:28
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16:28
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16:29
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16:29
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16:30
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16:31
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16:31
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16:32
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16:32
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16:32
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16:32
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16:33
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16:33
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16:35
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16:35
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16:35
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16:36
Rachel: right?
16:36
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16:36
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16:36
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16:37
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16:37
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16:38
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16:38
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16:38
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16:38
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16:39
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16:39
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16:40
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16:40
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16:40
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16:40
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16:41
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16:41
Rachel: and
16:41
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16:42
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16:42
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16:43
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16:44
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16:44
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16:45
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16:45
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16:45
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16:45
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16:46
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16:47
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16:47
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16:47
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16:48
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16:48
Rachel: I
16:48
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16:49
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16:49
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16:49
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16:50
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16:51
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16:52
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16:52
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16:52
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16:53
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16:53
Rachel: So
16:54
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16:54
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16:54
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16:55
Rachel: I'm
16:55
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16:56
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16:56
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16:56
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16:56
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16:57
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16:57
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16:57
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16:57
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16:57
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16:58
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16:59
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16:59
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16:59
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17:00
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17:00
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17:01
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17:01
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17:03
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17:03
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17:04
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17:04
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17:06
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17:10
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17:13
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17:14
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17:14
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17:15
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17:15
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17:16
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17:16
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17:17
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17:17
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17:18
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17:18
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17:24
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17:24
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17:25
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17:25
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17:26
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17:26
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17:26
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17:26
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17:27
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17:27
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17:27
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17:27
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17:28
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17:28
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17:29
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17:29
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17:29
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17:30
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17:30
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17:31
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17:31
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17:31
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17:31
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17:32
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17:32
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17:32
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17:33
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17:33
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17:33
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17:33
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17:33
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17:35
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17:37
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17:38
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17:38
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17:39
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17:40
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17:40
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17:42
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17:43
Rachel: that's
17:44
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17:44
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17:44
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Rachel: actually
17:46
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17:47
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17:48
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Rachel: it
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Rachel: should
17:48
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17:52
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Rachel: it
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Rachel: into
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Rachel: the
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Rachel: actual
17:55
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17:56
Rachel: the
17:56
Rachel: context
17:57
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17:57
Rachel: your
17:57
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17:58
Rachel: your
17:58
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17:59
Rachel: your
17:59
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18:00
Rachel: your
18:00
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18:01
Rachel: exact
18:01
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18:02
Rachel: points,
18:02
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18:02
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18:03
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18:03
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18:03
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18:04
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18:04
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18:04
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18:05
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18:07
Jessica: So
18:07
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18:07
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18:07
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18:10
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18:10
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18:11
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18:11
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18:11
Jessica: AI,
18:12
Jessica: AI
18:12
Jessica: doesn't
18:13
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18:13
Jessica: AI
18:13
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18:14
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18:14
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18:14
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18:15
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18:16
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18:18
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18:18
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18:19
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18:19
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18:20
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18:21
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18:21
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18:21
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18:22
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18:22
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18:22
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18:23
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18:23
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18:23
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18:24
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18:26
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18:26
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18:27
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18:27
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18:28
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18:28
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18:29
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18:29
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18:29
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18:29
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18:30
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18:30
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18:30
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18:30
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18:31
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18:31
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18:31
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18:31
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18:32
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18:43
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18:43
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18:44
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18:45
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18:45
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18:49
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18:49
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18:50
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18:50
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18:50
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18:51
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18:51
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18:52
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18:52
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18:53
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18:54
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19:08
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19:08
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19:08
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19:08
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19:09
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19:10
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19:10
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19:10
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19:23
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19:24
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19:24
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19:25
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19:25
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19:25
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19:26
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19:26
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19:27
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19:27
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19:27
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19:27
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19:27
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19:28
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20:17
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20:43
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20:46
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21:23
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