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How Calm Built a Unicorn from Meditation
In episode 117 of Startup Stories with Fexingo, Lucas and Luna dive into how Calm turned meditation into a billion-dollar business. They unpack the key decision to go subscription-first in 2016, the role of celebrity partnerships like Matthew McConaughey and LeBron James in driving downloads, and how Calm's focus on sleep content became its biggest growth engine. They also discuss the competitive dynamics with Headspace, the pivot to corporate wellness, and whether the mindfulness market still has room for new players. A focused look at how a niche wellness app built a media empire…
The skinny
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