Owner Dependency: The Exit Killer with Renee Russo

Big Talk About Small Business · Jun 17, 2026 · 56m · transcript

Selling a business shouldn't cost you your identity. With shifting markets pushing more founders to step away, preparing for the sale is just as critical as preparing for the day after the money clears. Business coach and exit planning expert Renee Russo joins the show to unpack the operational and psychological hurdles of preparing a firm for an acquisition.

We get into the mechanics of making a business portable, the danger of owner dependency in the sales function, and the structural limitations of the seller-doer method. We sit down to explore why only 30% of companies that go to market…