Loyalty Is Becoming a Game | Dylan Robbins, Lucra
In this episode of Terminal Value, I'm joined by Dylan Robbins, founder and CEO of Lucra, which recently raised $20 million led by ARK Invest Venture Fund to build competitive loyalty infrastructure, to discuss why traditional points programs often struggle to drive adoption, how games and immediate rewards can make loyalty feel worth using, and why the real moat sits in the payments, identity, fraud, and compliance stack underneath the experience.
We cover Lucra's shift from a consumer app to an embedded B2B platform, how the company sells to venues and proves payback, why customers that try…
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