Latest / Business Class: The Global Tourism Leadership Conversation
Embrace Connections: Tico Soto’s Inspiring Journey in Tourism and Personal Growth
In this episode of Business Class, Learn Tourism Stephen Ekstrom welcomes Tico Soto, the founder of Tourism Tactics by Tico, to discuss his nearly three-decade journey in the tourism industry. With a warm and engaging style, Tico shares his insights on building relationships, navigating challenges, and the importance of passion in tourism.
Tico's career began in Lake Charles, Louisiana, in 1996, where he stumbled upon the tourism sector almost by accident while working in banking. A serendipitous job ad sparked his curiosity about the tourism office in his hometown. Tico candidly recounts his…
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