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How to Create Content Faster (Cut Your Time From 10 Hours to 2) · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  If
• 0:00
  you
• 0:00
  feel
• 0:00
  like
• 0:00
  you
• 0:01
  cannot
• 0:01
  stay
• 0:01
  consistent
• 0:02
  on
• 0:02
  Instagram,
• 0:03
  TikTok,
• 0:04
  LinkedIn,
• 0:04
  at
• 0:05
  all
• 0:05
  of
• 0:05
  the
• 0:05
  different
• 0:06
  social
• 0:06
  media
• 0:06
  platforms
• 0:07
  that
• 0:07
  are
• 0:07
  out
• 0:07
  there
• 0:08
  on
• 0:08
  any
• 0:08
  of
• 0:09
  those,
• 0:09
  I
• 0:09
  need
• 0:10
  you
• 0:10
  to
• 0:11
  stop
• 0:11
  for
• 0:12
  just
• 0:12
  a
• 0:12
  second.
• 0:13
  We
• 0:13
  are
• 0:13
  about
• 0:13
  to
• 0:13
  say
• 0:14
  something
• 0:14
  that
• 0:14
  might
• 0:15
  feel
• 0:15
  a
• 0:15
  little
• 0:16
  counterintuitive.
• 0:17
  You
• 0:18
  do
• 0:18
  not
• 0:18
  have
• 0:19
  a
• 0:19
  content
• 0:20
  creation
• 0:20
  problem.
• 0:21
  You
• 0:21
  do
• 0:21
  not
• 0:22
  lack
• 0:22
  discipline.
• 0:23
  You
• 0:24
  are
• 0:24
  not
• 0:24
  uncreative,
• 0:25
  you
• 0:25
  are
• 0:26
  not
• 0:26
  lazy,
• 0:26
  and
• 0:27
  you
• 0:27
  are
• 0:27
  not
• 0:27
  behind.
• 0:29
  Amen.
• 0:31
  You
• 0:31
  don't
• 0:32
  have
• 0:32
  a
• 0:33
  content
• 0:33
  creation
• 0:34
  problem.
• 0:34
  You
• 0:34
  have
• 0:34
  a
• 0:35
  content
• 0:36
  system
• 0:37
  problem.
• 0:37
  And
• 0:37
  today
• 0:38
  we
• 0:38
  are
• 0:38
  going
• 0:38
  to
• 0:39
  help
• 0:39
  you
• 0:39
  fix
• 0:39
  that.
• 0:40
  But
• 0:40
  before
• 0:41
  we
• 0:41
  get
• 0:41
  into
• 0:41
  it,
• 0:42
  let
• 0:42
  me
• 0:42
  say
• 0:42
  hello.
• 0:43
  Welcome
• 0:44
  to
• 0:44
  the
• 0:44
  Growing
• 0:45
  a
• 0:45
  Deeply
• 0:45
  Rooted
• 0:45
  Business
• 0:46
  Podcast.
• 0:47
  My
• 0:47
  name
• 0:47
  is
• 0:48
  Jess,
• 0:49
  launch
• 0:49
  strategist,
• 0:50
  systems
• 0:51
  expert
• 0:52
  from
• 0:52
  the
• 0:52
  Launch
• 0:52
  Collaborative,
• 0:53
  and
• 0:53
  I
• 0:53
  am
• 0:54
  here
• 0:54
  with.
• 0:55
  I'm
• 0:56
  Rachel,
• 0:56
  your
• 0:57
  email
• 0:57
  marketing,
• 0:58
  email
• 0:59
  ecosystem
• 1:01
  person
• 1:01
  today.
• 1:02
  And
• 1:03
  we're
• 1:04
  going
• 1:04
  to
• 1:04
  talk
• 1:04
  about
• 1:04
  the
• 1:04
  three
• 1:04
  beliefs
• 1:05
  about
• 1:05
  content
• 1:05
  that
• 1:06
  I
• 1:06
  think
• 1:06
  everybody
• 1:07
  treats
• 1:07
  as
• 1:07
  gospel
• 1:08
  truths,
• 1:09
  which
• 1:09
  is
• 1:10
  like
• 1:10
  belief
• 1:10
  that
• 1:11
  you
• 1:11
  have
• 1:11
  to
• 1:11
  keep
• 1:12
  jumping
• 1:12
  onto
• 1:12
  this,
• 1:13
  like,
• 1:13
  treadmill,
• 1:14
  this
• 1:14
  content
• 1:15
  hamster
• 1:15
  wheel.
• 1:16
  You
• 1:16
  have
• 1:16
  to
• 1:16
  be
• 1:17
  feeling
• 1:17
  guilty
• 1:18
  that
• 1:18
  you
• 1:19
  didn't
• 1:19
  post
• 1:20
  enough
• 1:20
  this
• 1:20
  past
• 1:21
  week
• 1:21
  and
• 1:21
  that
• 1:21
  you
• 1:21
  need
• 1:21
  to
• 1:22
  turn
• 1:22
  it
• 1:22
  up
• 1:22
  a
• 1:22
  little
• 1:22
  bit.
• 1:23
  And
• 1:23
  we
• 1:23
  are
• 1:24
  not
• 1:25
  doing
• 1:25
  that
• 1:25
  anymore.
• 1:26
  Yes.
• 1:27
  Because
• 1:27
  once
• 1:27
  we
• 1:28
  busted
• 1:28
  these
• 1:28
  myths
• 1:29
  for
• 1:29
  ourselves,
• 1:29
  we
• 1:30
  were
• 1:30
  just
• 1:30
  talking
• 1:30
  about
• 1:30
  it
• 1:31
  and
• 1:31
  how
• 1:31
  flowy
• 1:32
  and
• 1:32
  free
• 1:32
  our
• 1:33
  content
• 1:33
  is.
• 1:34
  We
• 1:34
  went
• 1:35
  from
• 1:35
  probably
• 1:35
  spending
• 1:36
  about
• 1:36
  10
• 1:36
  hours
• 1:36
  a
• 1:37
  week
• 1:37
  to
• 1:37
  content
• 1:38
  to
• 1:38
  this
• 1:38
  Monday
• 1:39
  when
• 1:39
  I
• 1:39
  sat
• 1:39
  down,
• 1:40
  I
• 1:40
  created
• 1:41
  five
• 1:41
  Instagram
• 1:41
  posts,
• 1:42
  I
• 1:42
  wrote
• 1:42
  my
• 1:43
  newsletter,
• 1:43
  I
• 1:43
  posted
• 1:44
  my
• 1:44
  blog,
• 1:45
  all
• 1:45
  in
• 1:45
  under
• 1:46
  two
• 1:47
  hours.
• 1:48
  Yes.
• 1:49
  And
• 1:49
  I'm
• 1:50
  on
• 1:50
  that
• 1:50
  same
• 1:51
  process,
• 1:52
  same
• 1:52
  system,
• 1:53
  just
• 1:53
  on
• 1:53
  Thursdays,
• 1:54
  not
• 1:54
  on
• 1:54
  Mondays.
• 1:56
  All
• 1:57
  right,
• 1:57
  so
• 1:57
  today
• 1:57
  we're
• 1:58
  going
• 1:58
  to
• 1:58
  be
• 1:58
  breaking
• 1:58
  down
• 1:59
  three
• 1:59
  of
• 1:59
  like,
• 1:59
  the
• 2:00
  myths
• 2:00
  that
• 2:00
  we
• 2:01
  have
• 2:01
  or
• 2:01
  heard
• 2:02
  about
• 2:02
  content
• 2:02
  creation
• 2:03
  that
• 2:03
  are
• 2:03
  content
• 2:04
  repurposing
• 2:05
  that
• 2:05
  we
• 2:06
  think
• 2:06
  are
• 2:06
  keeping
• 2:07
  people
• 2:07
  stuck
• 2:07
  and
• 2:08
  maybe
• 2:09
  not
• 2:09
  wanting
• 2:09
  to
• 2:10
  repurpose
• 2:10
  their
• 2:10
  content
• 2:11
  because
• 2:11
  they
• 2:11
  don't
• 2:12
  understand
• 2:13
  what
• 2:13
  it
• 2:13
  means
• 2:14
  and
• 2:14
  how
• 2:14
  you
• 2:14
  can
• 2:15
  leverage
• 2:15
  it.
• 2:15
  So
• 2:16
  moving
• 2:16
  into
• 2:16
  kind
• 2:17
  of
• 2:17
  myth
• 2:17
  number
• 2:18
  one
• 2:18
  that
• 2:18
  we
• 2:19
  hear
• 2:19
  a
• 2:19
  lot
• 2:19
  is,
• 2:20
  or
• 2:20
  that
• 2:20
  we
• 2:20
  sometimes
• 2:21
  think
• 2:21
  a
• 2:21
  belief
• 2:22
  is,
• 2:22
  that
• 2:22
  good
• 2:22
  content
• 2:23
  means
• 2:23
  that
• 2:24
  we
• 2:24
  need
• 2:24
  to
• 2:24
  create
• 2:24
  something
• 2:25
  very
• 2:26
  brand
• 2:26
  new,
• 2:27
  very
• 2:27
  brand
• 2:28
  speaking
• 2:28
  new
• 2:28
  every
• 2:29
  single
• 2:29
  day.
• 2:30
  Yeah,
• 2:31
  I
• 2:31
  think
• 2:32
  this
• 2:32
  keeps
• 2:32
  so
• 2:33
  many
• 2:33
  people
• 2:33
  trapped
• 2:34
  in
• 2:34
  this
• 2:34
  create
• 2:35
  before
• 2:35
  you
• 2:36
  post
• 2:36
  type
• 2:37
  cycle
• 2:37
  of
• 2:38
  like,
• 2:38
  you
• 2:38
  know,
• 2:39
  trying
• 2:39
  to
• 2:40
  feel
• 2:41
  fresh,
• 2:41
  trying
• 2:42
  to
• 2:42
  feel
• 2:42
  relatable
• 2:43
  in
• 2:43
  the
• 2:43
  trends
• 2:44
  and
• 2:44
  like,
• 2:44
  you
• 2:44
  feel,
• 2:44
  feel
• 2:45
  like
• 2:45
  you
• 2:45
  need
• 2:45
  these
• 2:45
  fresh
• 2:46
  ideas,
• 2:46
  these
• 2:46
  fresh
• 2:47
  hooks,
• 2:47
  these
• 2:47
  fresh
• 2:48
  angles.
• 2:48
  And
• 2:48
  it's
• 2:48
  just
• 2:49
  this
• 2:49
  constant,
• 2:50
  like,
• 2:51
  space
• 2:51
  that's
• 2:52
  taking
• 2:52
  up
• 2:52
  or
• 2:52
  just
• 2:52
  constant
• 2:53
  energy
• 2:53
  that's
• 2:54
  taking
• 2:54
  up
• 2:54
  space
• 2:54
  in
• 2:54
  your
• 2:55
  mind.
• 2:55
  And
• 2:56
  what
• 2:56
  it
• 2:56
  typically
• 2:57
  looks
• 2:57
  like
• 2:57
  is
• 2:57
  that
• 2:57
  you're
• 2:58
  you
• 2:58
  know,
• 2:59
  brainstorming
• 3:00
  on
• 3:00
  one
• 3:01
  day,
• 3:01
  then
• 3:01
  you're
• 3:02
  writing
• 3:02
  captions
• 3:02
  on
• 3:02
  another
• 3:03
  day,
• 3:03
  and
• 3:03
  you're
• 3:03
  scrambling
• 3:04
  for
• 3:04
  a
• 3:04
  real
• 3:05
  ideal
• 3:05
  on
• 3:05
  another
• 3:06
  day
• 3:06
  because
• 3:06
  you
• 3:06
  saw
• 3:06
  that
• 3:07
  that
• 3:07
  person's
• 3:07
  real
• 3:08
  went
• 3:08
  viral,
• 3:08
  and
• 3:08
  now
• 3:09
  yours
• 3:09
  feels
• 3:09
  super
• 3:10
  irrelevant.
• 3:11
  And
• 3:11
  honestly,
• 3:12
  like,
• 3:12
  at
• 3:12
  the
• 3:12
  end
• 3:12
  of
• 3:13
  it,
• 3:13
  you're
• 3:13
  just
• 3:14
  exhausted.
• 3:15
  And
• 3:15
  not
• 3:16
  because
• 3:16
  you
• 3:16
  have
• 3:17
  spent
• 3:17
  a
• 3:17
  lot
• 3:18
  of
• 3:18
  time
• 3:18
  in
• 3:18
  your
• 3:18
  client
• 3:18
  work
• 3:19
  or
• 3:20
  working
• 3:20
  on
• 3:20
  your
• 3:20
  business,
• 3:21
  but
• 3:21
  you're
• 3:21
  just
• 3:22
  exhausted
• 3:22
  from
• 3:23
  content
• 3:23
  entirely.
• 3:25
  Yeah.
• 3:25
  And
• 3:25
  I
• 3:25
  think
• 3:26
  it's
• 3:26
  so
• 3:26
  easy
• 3:27
  to
• 3:27
  get
• 3:27
  trapped
• 3:28
  in
• 3:28
  this
• 3:29
  as
• 3:29
  a
• 3:30
  kind
• 3:30
  of
• 3:30
  solopreneur.
• 3:31
  Most
• 3:32
  of
• 3:32
  us
• 3:32
  are
• 3:32
  visionaries,
• 3:33
  right.
• 3:33
  We
• 3:33
  have
• 3:33
  lots
• 3:34
  of
• 3:34
  ideas.
• 3:35
  Like,
• 3:35
  how
• 3:35
  many
• 3:36
  ideas
• 3:36
  do
• 3:36
  you
• 3:36
  have
• 3:36
  sitting
• 3:37
  in
• 3:37
  your
• 3:37
  notion
• 3:38
  workspace?
• 3:39
  This
• 3:39
  is
• 3:39
  what
• 3:39
  we
• 3:39
  talked
• 3:40
  about.
• 3:40
  I
• 3:40
  actually
• 3:40
  went
• 3:41
  through
• 3:41
  and
• 3:41
  deleted
• 3:42
  like
• 3:42
  hundreds
• 3:43
  of
• 3:43
  ideas
• 3:43
  that
• 3:44
  I
• 3:44
  had
• 3:44
  in
• 3:44
  my
• 3:44
  notion
• 3:45
  social
• 3:45
  media
• 3:45
  calendar
• 3:46
  because
• 3:46
  they
• 3:46
  were
• 3:46
  just
• 3:46
  sitting
• 3:46
  there
• 3:47
  and
• 3:47
  they
• 3:47
  never
• 3:47
  got
• 3:47
  executed.
• 3:48
  I
• 3:48
  think
• 3:49
  there's
• 3:49
  a
• 3:49
  difference
• 3:49
  between
• 3:50
  an
• 3:50
  idea,
• 3:51
  a
• 3:51
  good
• 3:51
  idea
• 3:52
  for
• 3:52
  a
• 3:52
  post,
• 3:53
  and
• 3:53
  a
• 3:53
  strategic
• 3:54
  post
• 3:55
  that
• 3:55
  you
• 3:55
  need
• 3:55
  to
• 3:56
  be
• 3:56
  posting
• 3:56
  right
• 3:57
  now
• 3:57
  that's
• 3:57
  going
• 3:58
  to
• 3:58
  help
• 3:58
  you
• 3:59
  meet
• 3:59
  your
• 3:59
  business
• 4:00
  goals.
• 4:00
  Because
• 4:01
  I
• 4:01
  have
• 4:01
  tons
• 4:01
  of
• 4:02
  ideas
• 4:02
  of
• 4:02
  fun
• 4:03
  posts,
• 4:03
  but
• 4:03
  if
• 4:03
  I'm
• 4:04
  just
• 4:04
  creating
• 4:04
  just
• 4:05
  to
• 4:05
  create
• 4:05
  them,
• 4:06
  then
• 4:07
  I'm
• 4:07
  just
• 4:07
  wasting
• 4:07
  a
• 4:07
  lot
• 4:08
  of
• 4:08
  time
• 4:08
  and
• 4:08
  I'm
• 4:08
  probably
• 4:08
  not
• 4:09
  making
• 4:09
  a
• 4:09
  lot
• 4:09
  of
• 4:09
  money
• 4:09
  and
• 4:10
  I'm
• 4:10
  jumping
• 4:10
  and
• 4:10
  like,
• 4:11
  this
• 4:11
  is
• 4:11
  literally
• 4:11
  how
• 4:11
  I
• 4:12
  used
• 4:12
  to
• 4:12
  create
• 4:12
  content,
• 4:12
  is
• 4:13
  like,
• 4:13
  jump
• 4:13
  from
• 4:13
  one
• 4:14
  topic
• 4:14
  to
• 4:14
  the
• 4:15
  next.
• 4:15
  And
• 4:15
  my
• 4:15
  audience
• 4:16
  was
• 4:16
  probably
• 4:16
  like,
• 4:16
  I
• 4:16
  don't
• 4:17
  even
• 4:17
  know
• 4:17
  what
• 4:17
  you
• 4:17
  do
• 4:18
  or
• 4:19
  what
• 4:19
  you're
• 4:20
  selling
• 4:20
  because
• 4:21
  you're
• 4:21
  kind
• 4:21
  of
• 4:21
  everywhere.
• 4:22
  So
• 4:23
  I
• 4:23
  think
• 4:23
  when
• 4:24
  you
• 4:24
  are
• 4:25
  repurposing
• 4:25
  your
• 4:26
  content,
• 4:26
  you're
• 4:27
  not
• 4:28
  recycling,
• 4:29
  you
• 4:29
  are
• 4:30
  reinforcing.
• 4:31
  And
• 4:31
  it's
• 4:31
  not
• 4:32
  being
• 4:32
  lengthy.
• 4:32
  It's
• 4:33
  really
• 4:33
  about
• 4:33
  being
• 4:34
  intentional
• 4:35
  and
• 4:35
  giving
• 4:36
  your
• 4:36
  message
• 4:37
  a
• 4:37
  time
• 4:37
  and
• 4:38
  space
• 4:38
  and
• 4:38
  the
• 4:39
  repetition
• 4:39
  that
• 4:39
  it
• 4:39
  needs
• 4:40
  to
• 4:40
  actually
• 4:40
  land
• 4:41
  with
• 4:41
  your
• 4:41
  potential
• 4:42
  clients.
• 4:43
  Yeah.
• 4:43
  So
• 4:44
  I
• 4:44
  think
• 4:44
  that
• 4:44
  the
• 4:44
  truth
• 4:45
  that
• 4:46
  really
• 4:46
  changed
• 4:47
  everything
• 4:47
  for
• 4:48
  us
• 4:48
  is
• 4:48
  like,
• 4:49
  really
• 4:49
  rooting
• 4:49
  in
• 4:50
  the
• 4:50
  fact
• 4:50
  that,
• 4:50
  like,
• 4:51
  the
• 4:51
  best
• 4:51
  content
• 4:52
  gets
• 4:52
  said
• 4:53
  multiple
• 4:54
  times
• 4:54
  in
• 4:54
  many,
• 4:55
  many
• 4:56
  different
• 4:56
  ways.
• 4:56
  And,
• 4:57
  like,
• 4:57
  our
• 4:57
  audiences
• 4:58
  aren't
• 4:58
  sitting
• 4:59
  here
• 4:59
  being
• 4:59
  like,
• 4:59
  oh,
• 5:00
  give
• 5:00
  me
• 5:00
  the
• 5:00
  next,
• 5:00
  like,
• 5:01
  brand
• 5:01
  new
• 5:01
  idea
• 5:02
  and
• 5:02
  like,
• 5:03
  tell
• 5:03
  me
• 5:03
  what's
• 5:03
  like,
• 5:04
  mind
• 5:04
  blowing
• 5:05
  here?
• 5:05
  Well,
• 5:06
  and
• 5:06
  I
• 5:06
  think
• 5:06
  this
• 5:06
  is
• 5:06
  also
• 5:07
  important
• 5:07
  to
• 5:07
  know
• 5:08
  they
• 5:08
  are
• 5:08
  not
• 5:08
  sitting
• 5:09
  there
• 5:09
  keeping
• 5:09
  a
• 5:10
  log
• 5:10
  of
• 5:10
  being
• 5:10
  like,
• 5:11
  oh
• 5:11
  my
• 5:11
  gosh,
• 5:11
  Rachel
• 5:12
  talked
• 5:12
  about
• 5:12
  segmentation
• 5:13
  again.
• 5:14
  Jess
• 5:14
  is
• 5:14
  talking
• 5:15
  about
• 5:15
  quizzes
• 5:15
  again.
• 5:16
  They're
• 5:17
  not
• 5:17
  doing
• 5:18
  that.
• 5:18
  Yes,
• 5:19
  yes.
• 5:19
  And
• 5:20
  I
• 5:20
  know
• 5:20
  we
• 5:20
  love
• 5:20
  the
• 5:21
  stats
• 5:21
  so
• 5:21
  much.
• 5:21
  Right.
• 5:22
  How
• 5:22
  many
• 5:22
  times
• 5:22
  does
• 5:22
  it
• 5:23
  take
• 5:23
  people
• 5:23
  to,
• 5:23
  like,
• 5:23
  take
• 5:24
  action?
• 5:24
  30
• 5:24
  times?
• 5:25
  26
• 5:26
  to
• 5:26
  30
• 5:26
  times?
• 5:26
  I
• 5:27
  think
• 5:27
  I
• 5:27
  make
• 5:27
  the
• 5:28
  number
• 5:28
  bigger
• 5:28
  every
• 5:28
  time.
• 5:28
  But
• 5:28
  it
• 5:29
  probably
• 5:29
  does
• 5:29
  go
• 5:29
  up
• 5:29
  because
• 5:29
  the
• 5:30
  world's
• 5:30
  getting
• 5:30
  noisier
• 5:31
  every
• 5:31
  single
• 5:31
  day.
• 5:31
  But
• 5:32
  you
• 5:32
  need
• 5:32
  to
• 5:32
  be
• 5:32
  repeating
• 5:32
  yourself
• 5:33
  for
• 5:33
  things
• 5:33
  to
• 5:33
  actually
• 5:34
  land.
• 5:34
  You
• 5:34
  need
• 5:35
  to
• 5:35
  give
• 5:35
  your
• 5:35
  content
• 5:35
  time
• 5:36
  and
• 5:36
  space
• 5:36
  to
• 5:36
  actually
• 5:36
  land.
• 5:37
  You
• 5:37
  can't
• 5:37
  talk
• 5:37
  about
• 5:38
  something
• 5:38
  for
• 5:38
  one
• 5:38
  week
• 5:39
  and
• 5:39
  expect
• 5:39
  it
• 5:39
  to
• 5:40
  get
• 5:40
  through
• 5:40
  to
• 5:41
  all
• 5:41
  of
• 5:41
  your
• 5:41
  audience,
• 5:41
  especially
• 5:42
  if
• 5:42
  you're
• 5:42
  posting
• 5:43
  on
• 5:43
  social
• 5:43
  media,
• 5:43
  because
• 5:44
  not
• 5:44
  all
• 5:44
  of
• 5:44
  your
• 5:44
  audience
• 5:44
  is
• 5:44
  seeing
• 5:45
  all
• 5:45
  of
• 5:45
  that.
• 5:46
  Okay,
• 5:47
  so
• 5:47
  moving
• 5:47
  in
• 5:48
  to
• 5:49
  belief
• 5:49
  number
• 5:49
  two,
• 5:50
  repurposing
• 5:51
  is
• 5:51
  just
• 5:51
  copying
• 5:52
  and
• 5:52
  pasting.
• 5:53
  No,
• 5:53
  it
• 5:54
  is
• 5:54
  not.
• 5:56
  This
• 5:56
  is
• 5:56
  why
• 5:56
  I
• 5:56
  think
• 5:57
  most
• 5:57
  people
• 5:58
  try
• 5:59
  to
• 5:59
  repurpose,
• 6:00
  but
• 6:00
  it,
• 6:00
  like,
• 6:01
  flops,
• 6:01
  or
• 6:01
  they
• 6:01
  get,
• 6:02
  like,
• 6:02
  blocked,
• 6:02
  and
• 6:03
  then
• 6:03
  they
• 6:03
  just
• 6:04
  kind
• 6:04
  of
• 6:04
  give
• 6:04
  up
• 6:04
  entirely.
• 6:05
  I
• 6:05
  think
• 6:05
  it's
• 6:06
  something
• 6:06
  that,
• 6:06
  like,
• 6:07
  you
• 6:07
  know,
• 6:07
  you
• 6:08
  try
• 6:08
  to
• 6:09
  take
• 6:09
  a
• 6:10
  clip
• 6:11
  and,
• 6:11
  like,
• 6:11
  we've
• 6:11
  been
• 6:12
  guilty
• 6:12
  of
• 6:12
  this,
• 6:12
  right?
• 6:12
  Like,
• 6:13
  with
• 6:13
  the
• 6:13
  podcast.
• 6:13
  Like,
• 6:14
  we'll
• 6:14
  clip
• 6:14
  the
• 6:14
  podcast
• 6:15
  and
• 6:15
  we'll
• 6:15
  try
• 6:15
  to
• 6:15
  put
• 6:15
  it
• 6:15
  on
• 6:15
  as
• 6:16
  many
• 6:16
  platforms
• 6:16
  as
• 6:17
  possible
• 6:17
  and
• 6:17
  then
• 6:17
  be
• 6:18
  like,
• 6:18
  oh,
• 6:18
  my
• 6:18
  gosh,
• 6:19
  we're
• 6:19
  stuck
• 6:19
  in
• 6:19
  TikTok
• 6:20
  300
• 6:21
  jail.
• 6:22
  And,
• 6:22
  like,
• 6:23
  that
• 6:23
  doesn't.
• 6:23
  To
• 6:24
  me,
• 6:24
  that
• 6:24
  doesn't
• 6:25
  tell
• 6:25
  me
• 6:25
  that
• 6:25
  repurposing
• 6:26
  doesn't
• 6:27
  work.
• 6:27
  It
• 6:27
  just
• 6:27
  tells
• 6:28
  me
• 6:28
  that,
• 6:28
  like,
• 6:29
  we
• 6:29
  need
• 6:29
  to
• 6:29
  optimize
• 6:30
  for
• 6:30
  the
• 6:31
  platform.
• 6:32
  We
• 6:32
  just
• 6:32
  did
• 6:33
  a
• 6:33
  lazy
• 6:33
  duplication
• 6:34
  effort.
• 6:34
  We
• 6:34
  did
• 6:35
  not
• 6:35
  repurpose
• 6:36
  properly.
• 6:37
  So.
• 6:38
  Thoughts?
• 6:38
  Yeah,
• 6:39
  I
• 6:39
  mean,
• 6:39
  I
• 6:39
  think
• 6:39
  it's
• 6:40
  not
• 6:40
  about
• 6:41
  lazy
• 6:42
  duplication.
• 6:42
  It's
• 6:43
  about
• 6:43
  strategic
• 6:44
  multiplication.
• 6:46
  Because
• 6:46
  every
• 6:47
  platform
• 6:47
  is
• 6:47
  going
• 6:47
  to
• 6:47
  have
• 6:48
  a
• 6:48
  different
• 6:49
  language,
• 6:50
  a
• 6:50
  different
• 6:50
  culture,
• 6:51
  a
• 6:51
  different
• 6:52
  set
• 6:52
  of
• 6:52
  algorithmic
• 6:53
  rules.
• 6:54
  Instagram
• 6:55
  is
• 6:55
  going
• 6:55
  to
• 6:55
  want
• 6:55
  your
• 6:55
  hook
• 6:55
  in
• 6:56
  the
• 6:56
  first
• 6:56
  three
• 6:56
  seconds.
• 6:57
  LinkedIn
• 6:58
  is
• 6:58
  kind
• 6:58
  of
• 6:58
  one.
• 6:59
  Like,
• 6:59
  they
• 6:59
  like
• 6:59
  longer
• 7:00
  posts.
• 7:00
  Like,
• 7:01
  every
• 7:01
  platform
• 7:01
  is
• 7:02
  specific.
• 7:02
  I
• 7:02
  know
• 7:03
  this
• 7:03
  because
• 7:04
  I'm
• 7:04
  doing
• 7:04
  a
• 7:04
  lot
• 7:04
  of
• 7:04
  research
• 7:05
  right
• 7:05
  now
• 7:05
  on
• 7:06
  what
• 7:06
  works
• 7:07
  best
• 7:07
  on
• 7:08
  every
• 7:08
  different
• 7:08
  platform,
• 7:09
  because
• 7:09
  I'm
• 7:09
  building
• 7:09
  you
• 7:10
  guys
• 7:10
  a
• 7:10
  cool
• 7:11
  little
• 7:12
  tool
• 7:12
  and
• 7:13
  making
• 7:13
  sure
• 7:14
  that
• 7:14
  I
• 7:15
  have
• 7:15
  the
• 7:15
  right
• 7:15
  information
• 7:16
  on
• 7:16
  what
• 7:17
  needs
• 7:17
  to
• 7:17
  go
• 7:17
  where.
• 7:17
  But
• 7:18
  every
• 7:18
  platform
• 7:19
  has
• 7:19
  different
• 7:19
  things,
• 7:19
  and
• 7:19
  the
• 7:20
  audiences
• 7:20
  on
• 7:20
  different
• 7:21
  platforms
• 7:22
  are
• 7:22
  going
• 7:22
  to
• 7:23
  respond
• 7:23
  differently.
• 7:24
  And
• 7:24
  every
• 7:25
  platform
• 7:25
  almost
• 7:26
  has,
• 7:26
  like,
• 7:26
  a
• 7:26
  different
• 7:27
  purpose
• 7:28
  within
• 7:28
  your.
• 7:29
  In
• 7:29
  your
• 7:29
  business.
• 7:30
  Like,
• 7:30
  Tik
• 7:31
  Tok
• 7:31
  is
• 7:31
  much,
• 7:32
  much
• 7:32
  more
• 7:32
  like
• 7:32
  a
• 7:33
  visibility
• 7:34
  tool
• 7:34
  than
• 7:35
  what
• 7:35
  you're
• 7:35
  going
• 7:35
  to
• 7:35
  share
• 7:35
  on
• 7:35
  your
• 7:36
  Instagram
• 7:36
  stories,
• 7:37
  for
• 7:37
  example.
• 7:38
  Yeah.
• 7:38
  And
• 7:38
  I
• 7:39
  think
• 7:39
  when
• 7:39
  we're
• 7:39
  talking
• 7:40
  about
• 7:40
  this,
• 7:40
  like,
• 7:41
  multiplying
• 7:42
  content,
• 7:43
  remove
• 7:43
  the
• 7:44
  idea
• 7:44
  of
• 7:45
  that
• 7:45
  it's
• 7:45
  just
• 7:46
  copying
• 7:46
  it,
• 7:46
  and
• 7:47
  use
• 7:47
  what
• 7:47
  Jess
• 7:48
  just
• 7:48
  said
• 7:48
  in
• 7:48
  the
• 7:48
  sense
• 7:48
  that
• 7:49
  we
• 7:49
  are
• 7:49
  translating
• 7:50
  it
• 7:51
  to
• 7:51
  speak
• 7:51
  the
• 7:51
  language
• 7:52
  of
• 7:52
  that
• 7:53
  platform
• 7:53
  and
• 7:53
  specifically
• 7:55
  of
• 7:55
  the
• 7:55
  algorithm
• 7:56
  that
• 7:56
  we're
• 7:57
  in.
• 7:57
  So
• 7:57
  if
• 7:57
  we're
• 7:58
  talking
• 7:58
  about
• 7:59
  taking
• 7:59
  a
• 8:00
  core
• 8:00
  idea
• 8:01
  from,
• 8:01
  like,
• 8:01
  a
• 8:01
  podcast
• 8:02
  episode,
• 8:02
  Maybe
• 8:02
  it's
• 8:03
  about
• 8:03
  like
• 8:03
  decision
• 8:04
  fatigue
• 8:04
  and
• 8:04
  why
• 8:05
  content
• 8:05
  feels
• 8:06
  so
• 8:06
  hard.
• 8:06
  You
• 8:07
  can
• 8:07
  then
• 8:07
  ask
• 8:07
  yourself,
• 8:08
  like,
• 8:08
  well,
• 8:08
  how
• 8:08
  does
• 8:08
  this
• 8:09
  work
• 8:09
  for
• 8:09
  like
• 8:10
  a
• 8:10
  60
• 8:10
  second
• 8:10
  reel?
• 8:11
  Like,
• 8:11
  what
• 8:11
  hook
• 8:12
  is
• 8:12
  going
• 8:12
  to
• 8:13
  be
• 8:13
  the
• 8:14
  most
• 8:14
  effective
• 8:14
  to
• 8:15
  stop
• 8:15
  the
• 8:15
  scroll?
• 8:16
  And
• 8:17
  like,
• 8:17
  then
• 8:17
  how
• 8:18
  do
• 8:18
  we
• 8:18
  translate
• 8:19
  this
• 8:19
  for
• 8:19
  carousels?
• 8:20
  And
• 8:20
  like,
• 8:21
  what
• 8:21
  are
• 8:21
  the
• 8:21
  like,
• 8:22
  step
• 8:22
  by
• 8:22
  steps.
• 8:23
  And
• 8:23
  like,
• 8:23
  I
• 8:24
  have
• 8:24
  a
• 8:24
  perfect
• 8:24
  example
• 8:25
  for
• 8:25
  you
• 8:25
  guys
• 8:25
  because
• 8:25
  I
• 8:25
  do
• 8:26
  have.
• 8:26
  This
• 8:26
  is
• 8:26
  a
• 8:26
  system.
• 8:27
  I
• 8:27
  live
• 8:27
  and
• 8:28
  breathe
• 8:28
  in
• 8:28
  my
• 8:29
  own
• 8:29
  business
• 8:29
  and
• 8:29
  that
• 8:30
  has
• 8:30
  been
• 8:30
  working
• 8:30
  for
• 8:31
  me
• 8:31
  for
• 8:31
  a
• 8:31
  couple
• 8:31
  of
• 8:32
  months
• 8:32
  consistently
• 8:33
  now.
• 8:33
  So
• 8:34
  I'm
• 8:34
  going
• 8:34
  to
• 8:34
  break
• 8:34
  down
• 8:34
  for
• 8:35
  you
• 8:35
  one
• 8:35
  of
• 8:36
  my
• 8:36
  examples.
• 8:36
  So
• 8:36
  I
• 8:36
  have
• 8:37
  a
• 8:37
  blog
• 8:37
  post
• 8:37
  called
• 8:37
  the
• 8:38
  four
• 8:38
  Hidden
• 8:39
  Profits
• 8:39
  in
• 8:40
  your
• 8:40
  existing
• 8:41
  email
• 8:41
  list
• 8:41
  talking
• 8:42
  about
• 8:42
  like
• 8:42
  all
• 8:42
  of
• 8:43
  the
• 8:43
  different
• 8:43
  like
• 8:43
  gold
• 8:44
  mines
• 8:44
  that
• 8:44
  exist
• 8:45
  in
• 8:45
  your
• 8:45
  email
• 8:45
  list.
• 8:46
  That's
• 8:46
  one
• 8:47
  blog
• 8:47
  or
• 8:48
  a
• 8:48
  podcast
• 8:49
  or
• 8:49
  something
• 8:49
  that
• 8:49
  is
• 8:50
  super
• 8:50
  long
• 8:50
  form.
• 8:51
  Then
• 8:52
  I
• 8:52
  can
• 8:52
  break
• 8:52
  it
• 8:52
  into
• 8:53
  a
• 8:53
  reel
• 8:54
  that
• 8:54
  says
• 8:55
  your
• 8:55
  list
• 8:55
  is
• 8:55
  a
• 8:56
  gold
• 8:56
  mine.
• 8:56
  Here's
• 8:57
  where
• 8:57
  to
• 8:57
  dig.
• 8:57
  And
• 8:57
  it's
• 8:58
  one
• 8:58
  of
• 8:58
  those
• 8:58
  things
• 8:58
  where
• 8:59
  you
• 8:59
  can
• 8:59
  just
• 8:59
  like
• 8:59
  read
• 9:00
  in
• 9:00
  the
• 9:00
  caption
• 9:01
  and
• 9:01
  it's
• 9:01
  just
• 9:01
  B
• 9:02
  roll,
• 9:02
  but
• 9:02
  it's
• 9:02
  a
• 9:02
  good
• 9:03
  hook.
• 9:03
  Then
• 9:04
  you
• 9:04
  can
• 9:04
  translate
• 9:05
  that
• 9:05
  to
• 9:05
  a
• 9:05
  carousel
• 9:06
  that
• 9:06
  says
• 9:07
  four
• 9:07
  overlooked
• 9:08
  ways.
• 9:08
  Your
• 9:09
  email
• 9:09
  list
• 9:09
  can
• 9:09
  pay
• 9:10
  you
• 9:10
  more.
• 9:11
  Swipe,
• 9:11
  swipe,
• 9:12
  swipe
• 9:12
  through
• 9:12
  all
• 9:12
  of
• 9:13
  that.
• 9:13
  You
• 9:13
  can
• 9:14
  then
• 9:14
  translate
• 9:14
  that
• 9:15
  to
• 9:15
  a
• 9:15
  case
• 9:15
  study
• 9:16
  that
• 9:16
  can
• 9:16
  be
• 9:16
  highlighted
• 9:17
  on
• 9:17
  LinkedIn.
• 9:18
  Like,
• 9:18
  there's
• 9:18
  so
• 9:18
  many
• 9:19
  ways
• 9:19
  that
• 9:19
  you
• 9:19
  can
• 9:20
  take
• 9:21
  those
• 9:21
  specific
• 9:22
  one
• 9:23
  core
• 9:23
  idea
• 9:24
  and
• 9:24
  trickle
• 9:24
  it
• 9:24
  into
• 9:25
  different
• 9:25
  formats
• 9:26
  that
• 9:26
  are
• 9:26
  so
• 9:27
  much
• 9:27
  more
• 9:27
  effective
• 9:28
  than
• 9:28
  sitting
• 9:29
  there
• 9:29
  and
• 9:29
  saying,
• 9:29
  like,
• 9:30
  I
• 9:30
  need
• 9:30
  now
• 9:30
  create
• 9:31
  a
• 9:31
  new
• 9:31
  reel
• 9:32
  for
• 9:32
  this
• 9:32
  week.
• 9:33
  I
• 9:33
  need
• 9:33
  to
• 9:33
  create
• 9:33
  a
• 9:33
  new
• 9:34
  carousel
• 9:34
  for
• 9:34
  this
• 9:35
  week.
• 9:35
  I
• 9:35
  will
• 9:35
  never
• 9:36
  go
• 9:36
  back
• 9:36
  to
• 9:36
  the
• 9:36
  old
• 9:36
  ways.
• 9:37
  Yeah,
• 9:37
  I
• 9:37
  mean,
• 9:38
  doesn't
• 9:38
  it
• 9:38
  feel
• 9:38
  like
• 9:38
  such
• 9:39
  a
• 9:39
  mentally
• 9:40
  lighter
• 9:40
  on
• 9:40
  your
• 9:41
  contract
• 9:41
  creation
• 9:42
  days
• 9:42
  where
• 9:42
  you're
• 9:42
  just
• 9:42
  trying
• 9:43
  to
• 9:43
  come
• 9:43
  up
• 9:43
  with
• 9:43
  like
• 9:43
  one
• 9:44
  different
• 9:44
  idea
• 9:45
  and
• 9:45
  then
• 9:45
  all
• 9:45
  you
• 9:45
  have
• 9:46
  to
• 9:46
  do
• 9:46
  is
• 9:46
  think
• 9:46
  about
• 9:46
  it
• 9:46
  or
• 9:47
  use
• 9:47
  a
• 9:47
  little
• 9:47
  help
• 9:48
  from
• 9:48
  AI
• 9:48
  to
• 9:48
  help
• 9:48
  you
• 9:49
  repackage
• 9:49
  it
• 9:50
  in
• 9:50
  a
• 9:50
  way
• 9:50
  that's
• 9:51
  good
• 9:51
  for
• 9:52
  social
• 9:52
  media,
• 9:52
  but
• 9:53
  like,
• 9:53
  it's
• 9:53
  such
• 9:53
  a
• 9:53
  lighter
• 9:54
  lift.
• 9:54
  And
• 9:54
  it's
• 9:55
  also,
• 9:55
  like
• 9:55
  we
• 9:55
  said
• 9:56
  in
• 9:56
  that
• 9:56
  first
• 9:56
  point,
• 9:57
  giving
• 9:57
  your
• 9:57
  time,
• 9:58
  giving
• 9:58
  your
• 9:59
  message
• 9:59
  the
• 9:59
  time
• 10:00
  and
• 10:00
  space
• 10:00
  that
• 10:00
  it
• 10:01
  needs
• 10:01
  to
• 10:01
  land
• 10:01
  and
• 10:02
  resonate
• 10:02
  with
• 10:02
  your
• 10:03
  customer
• 10:03
  because
• 10:03
  they're
• 10:04
  hearing
• 10:04
  it
• 10:05
  over
• 10:05
  and
• 10:05
  over
• 10:05
  and
• 10:06
  over
• 10:06
  again.
• 10:07
  And
• 10:07
  by
• 10:07
  the
• 10:07
  end
• 10:07
  of
• 10:07
  the
• 10:08
  week,
• 10:08
  maybe
• 10:08
  they've
• 10:08
  seen
• 10:08
  it
• 10:09
  three
• 10:09
  times
• 10:09
  from
• 10:09
  you,
• 10:10
  but
• 10:10
  guess
• 10:10
  what?
• 10:10
  It's
• 10:10
  stuck.
• 10:11
  And
• 10:11
  they
• 10:11
  know
• 10:11
  that
• 10:11
  this
• 10:11
  is
• 10:12
  what
• 10:12
  you're
• 10:12
  passionate
• 10:13
  about
• 10:13
  or
• 10:14
  this
• 10:14
  is
• 10:14
  a
• 10:14
  fact
• 10:15
  from
• 10:15
  you
• 10:16
  or
• 10:16
  whatever
• 10:17
  it
• 10:17
  may
• 10:17
  be.
• 10:17
  It's
• 10:18
  going
• 10:18
  to
• 10:18
  get
• 10:18
  stickier
• 10:19
  the
• 10:19
  more
• 10:19
  that
• 10:19
  they
• 10:20
  Hear
• 10:20
  it?
• 10:21
  Yeah,
• 10:21
  definitely.
• 10:22
  So
• 10:22
  then
• 10:23
  I
• 10:23
  think
• 10:23
  moving
• 10:23
  into
• 10:24
  myth
• 10:24
  number
• 10:25
  three
• 10:25
  is
• 10:26
  the.
• 10:27
  My
• 10:27
  audience
• 10:27
  will
• 10:28
  get
• 10:28
  tired
• 10:28
  of
• 10:28
  hearing
• 10:29
  the
• 10:29
  same
• 10:30
  thing.
• 10:30
  Thing.
• 10:31
  This,
• 10:32
  I
• 10:32
  think,
• 10:32
  is
• 10:32
  the
• 10:32
  problem
• 10:33
  that
• 10:33
  stops
• 10:33
  so
• 10:34
  many
• 10:34
  people
• 10:34
  from
• 10:34
  creating
• 10:35
  what
• 10:35
  I
• 10:35
  consider
• 10:36
  consistent
• 10:37
  marketing.
• 10:37
  Right.
• 10:37
  Like,
• 10:38
  it's
• 10:38
  this
• 10:38
  fear
• 10:39
  of,
• 10:39
  like,
• 10:40
  I'm
• 10:40
  going
• 10:40
  to
• 10:40
  bore
• 10:40
  them,
• 10:41
  they're
• 10:41
  going
• 10:41
  to
• 10:41
  unsubscribe,
• 10:42
  going
• 10:42
  to,
• 10:42
  you
• 10:42
  know,
• 10:43
  going
• 10:43
  to
• 10:43
  do
• 10:43
  this,
• 10:43
  going
• 10:43
  to
• 10:44
  do
• 10:44
  that.
• 10:44
  And
• 10:45
  it
• 10:45
  really,
• 10:45
  like
• 10:45
  leaves
• 10:46
  you
• 10:46
  kind
• 10:46
  of
• 10:46
  chasing
• 10:47
  novelty,
• 10:48
  kind
• 10:48
  of
• 10:48
  chasing
• 10:49
  this,
• 10:49
  like,
• 10:49
  new
• 10:50
  idea
• 10:51
  and
• 10:51
  waiting
• 10:52
  like
• 10:52
  it's
• 10:52
  burning
• 10:53
  you
• 10:53
  out.
• 10:53
  Creativity.
• 10:54
  Creativity.
• 10:56
  Wow.
• 10:56
  What
• 10:56
  is
• 10:56
  this?
• 10:56
  Creatively
• 10:57
  creative.
• 10:58
  Creative
• 10:59
  wise.
• 11:01
  Creatively.
• 11:01
  I
• 11:01
  couldn't
• 11:02
  say
• 11:02
  it
• 11:02
  either.
• 11:02
  So
• 11:02
  fine.
• 11:03
  Wow.
• 11:04
  And
• 11:04
  honestly,
• 11:05
  from
• 11:05
  a
• 11:05
  marketing
• 11:06
  perspective,
• 11:06
  what
• 11:07
  this
• 11:07
  is
• 11:07
  really
• 11:07
  doing
• 11:08
  when
• 11:08
  you
• 11:08
  are
• 11:08
  so
• 11:09
  against
• 11:10
  cohesion
• 11:11
  in
• 11:11
  your
• 11:12
  messaging
• 11:12
  is
• 11:12
  you're
• 11:13
  creating
• 11:13
  whiplash
• 11:14
  in
• 11:14
  your
• 11:15
  person
• 11:15
  that's
• 11:16
  in
• 11:16
  your,
• 11:16
  in
• 11:16
  your
• 11:16
  followers
• 11:17
  space.
• 11:17
  Like
• 11:18
  you're
• 11:18
  jumping
• 11:18
  from
• 11:18
  one
• 11:18
  topic
• 11:19
  to
• 11:19
  another
• 11:19
  topic
• 11:20
  to
• 11:20
  one
• 11:20
  topic
• 11:20
  to
• 11:20
  another
• 11:20
  one,
• 11:21
  and
• 11:21
  you're
• 11:21
  really
• 11:22
  like
• 11:22
  exhausting
• 11:23
  them
• 11:23
  as
• 11:23
  much
• 11:23
  as
• 11:24
  you're
• 11:24
  exhausting
• 11:24
  yourself.
• 11:25
  Yeah,
• 11:25
  it's
• 11:26
  kind
• 11:26
  of
• 11:26
  like
• 11:26
  my
• 11:26
  ADHD
• 11:27
  brain,
• 11:27
  like
• 11:28
  when
• 11:28
  it
• 11:29
  starts
• 11:29
  going
• 11:29
  like
• 11:29
  that,
• 11:30
  it's
• 11:30
  really
• 11:30
  a
• 11:30
  lot
• 11:31
  and
• 11:31
  exhausting.
• 11:31
  So
• 11:31
  you
• 11:32
  do
• 11:32
  not
• 11:32
  want
• 11:32
  to
• 11:32
  create
• 11:32
  like
• 11:33
  ADHD
• 11:34
  content.
• 11:35
  Don't
• 11:35
  chase
• 11:35
  novelty
• 11:36
  and
• 11:36
  don't
• 11:36
  be
• 11:37
  scared
• 11:37
  of
• 11:37
  repeating
• 11:37
  yourself
• 11:38
  because
• 11:38
  I
• 11:38
  hate
• 11:38
  to
• 11:39
  break
• 11:39
  it
• 11:39
  to
• 11:39
  you,
• 11:39
  but
• 11:40
  Instagram
• 11:41
  probably
• 11:41
  shows
• 11:42
  your
• 11:42
  reel
• 11:43
  to
• 11:43
  maybe
• 11:43
  like
• 11:44
  10%
• 11:45
  of
• 11:45
  your
• 11:45
  followers
• 11:45
  on
• 11:46
  a
• 11:46
  good
• 11:46
  day.
• 11:47
  15%
• 11:48
  if
• 11:48
  you're
• 11:48
  feeling
• 11:49
  generous.
• 11:50
  We
• 11:50
  see
• 11:50
  email
• 11:50
  open
• 11:51
  rates,
• 11:51
  what,
• 11:52
  20,
• 11:52
  30,
• 11:53
  maybe
• 11:53
  40%
• 11:54
  if
• 11:54
  we've
• 11:55
  got
• 11:55
  good
• 11:55
  open
• 11:55
  rates.
• 11:56
  That
• 11:56
  means
• 11:56
  60%
• 11:57
  of
• 11:57
  your
• 11:57
  email
• 11:58
  subscribers
• 11:58
  didn't
• 11:58
  even
• 11:59
  see
• 11:59
  that
• 11:59
  email
• 12:00
  that
• 12:00
  went
• 12:00
  out.
• 12:01
  So
• 12:01
  really,
• 12:02
  don't
• 12:02
  be
• 12:02
  afraid
• 12:02
  about
• 12:03
  repeating
• 12:03
  yourself
• 12:04
  because
• 12:05
  people
• 12:05
  are
• 12:05
  going
• 12:05
  to
• 12:05
  miss
• 12:06
  it
• 12:06
  or,
• 12:06
  you
• 12:07
  know,
• 12:07
  they're
• 12:07
  going
• 12:07
  to
• 12:07
  need
• 12:07
  that
• 12:08
  repetition
• 12:08
  repetition
• 12:09
  like
• 12:09
  we
• 12:09
  talked
• 12:09
  about,
• 12:09
  just
• 12:10
  to
• 12:10
  keep
• 12:10
  it
• 12:10
  sticky.
• 12:11
  Shameless
• 12:12
  plug.
• 12:12
  If
• 12:12
  you're
• 12:13
  only
• 12:13
  getting
• 12:13
  20
• 12:14
  to
• 12:14
  30%
• 12:15
  open
• 12:16
  rates,
• 12:16
  hire
• 12:16
  me.
• 12:17
  I
• 12:17
  can
• 12:17
  get
• 12:17
  you
• 12:17
  to
• 12:18
  the
• 12:18
  40s
• 12:18
  and
• 12:18
  the
• 12:18
  50s.
• 12:21
  Yeah,
• 12:23
  I
• 12:24
  love
• 12:24
  it.
• 12:24
  Where
• 12:25
  are
• 12:25
  we?
• 12:25
  I
• 12:25
  love
• 12:25
  it.
• 12:25
  So
• 12:26
  I
• 12:26
  just
• 12:26
  want
• 12:26
  you
• 12:26
  to
• 12:26
  think
• 12:26
  of,
• 12:27
  like,
• 12:27
  repetition
• 12:27
  really
• 12:28
  is
• 12:28
  not
• 12:28
  a
• 12:28
  weakness.
• 12:29
  It's
• 12:29
  how
• 12:30
  ideas
• 12:30
  are
• 12:30
  going
• 12:31
  to
• 12:31
  move
• 12:31
  from
• 12:31
  awareness
• 12:32
  and
• 12:32
  into
• 12:34
  action.
• 12:35
  So
• 12:35
  you're
• 12:35
  going
• 12:35
  to
• 12:35
  make
• 12:35
  it
• 12:35
  possible
• 12:36
  again.
• 12:37
  The
• 12:37
  more
• 12:37
  you
• 12:37
  repeat
• 12:38
  yourself,
• 12:38
  the
• 12:38
  better.
• 12:39
  It's
• 12:39
  not
• 12:39
  a
• 12:40
  bad
• 12:40
  thing.
• 12:40
  It's
• 12:40
  a
• 12:41
  good
• 12:41
  thing
• 12:41
  because
• 12:41
  your
• 12:42
  message
• 12:42
  is
• 12:42
  going
• 12:42
  to
• 12:42
  be
• 12:42
  allowed
• 12:43
  to
• 12:43
  reach
• 12:43
  the
• 12:44
  most
• 12:44
  amount
• 12:45
  of
• 12:45
  people
• 12:45
  and
• 12:45
  all
• 12:46
  of
• 12:46
  this,
• 12:46
  you're
• 12:47
  going
• 12:47
  to
• 12:47
  get
• 12:47
  the
• 12:47
  most
• 12:47
  amount
• 12:47
  of
• 12:48
  ROI
• 12:48
  for
• 12:48
  your
• 12:49
  thinking
• 12:50
  content
• 12:50
  creation
• 12:51
  day.
• 12:52
  Totally.
• 12:53
  So
• 12:53
  all
• 12:53
  in
• 12:54
  all,
• 12:54
  your
• 12:54
  audience
• 12:55
  is
• 12:55
  not
• 12:55
  Tired
• 12:55
  of
• 12:56
  hearing
• 12:56
  from
• 12:56
  you.
• 12:57
  Truthfully,
• 12:58
  they're
• 12:58
  barely
• 12:59
  hearing
• 12:59
  from
• 12:59
  you
• 13:00
  at
• 13:00
  all.
• 13:01
  I
• 13:01
  want
• 13:01
  to
• 13:01
  use
• 13:02
  one
• 13:02
  of
• 13:02
  the
• 13:02
  examples,
• 13:03
  like
• 13:03
  Brene
• 13:04
  Brown.
• 13:05
  She
• 13:05
  has
• 13:05
  been
• 13:05
  talking
• 13:05
  about
• 13:06
  the
• 13:06
  same,
• 13:06
  same
• 13:07
  thing
• 13:07
  consistently,
• 13:08
  consistently,
• 13:09
  consistently
• 13:10
  for
• 13:11
  years.
• 13:12
  And
• 13:12
  every
• 13:12
  single
• 13:13
  time
• 13:13
  you
• 13:13
  hear
• 13:13
  one
• 13:14
  of
• 13:14
  her
• 13:14
  messages,
• 13:14
  you
• 13:15
  still
• 13:15
  get
• 13:15
  that
• 13:15
  little
• 13:16
  message,
• 13:16
  the
• 13:16
  little
• 13:17
  feeling
• 13:17
  in
• 13:17
  your
• 13:17
  heart
• 13:18
  like,
• 13:18
  oh,
• 13:19
  yes.
• 13:19
  And
• 13:20
  that's
• 13:20
  what
• 13:20
  we're
• 13:20
  trying
• 13:20
  to
• 13:21
  do
• 13:21
  from
• 13:21
  our
• 13:21
  audience
• 13:22
  is
• 13:22
  not.
• 13:23
  They're
• 13:23
  not
• 13:23
  feeling
• 13:24
  bored
• 13:24
  by
• 13:24
  your
• 13:25
  message.
• 13:25
  They're
• 13:25
  going
• 13:25
  to
• 13:25
  continuously
• 13:26
  be
• 13:26
  inspired
• 13:27
  by
• 13:27
  your
• 13:28
  message.
• 13:28
  So
• 13:29
  really,
• 13:29
  the
• 13:29
  real
• 13:29
  shift
• 13:30
  is
• 13:30
  instead
• 13:31
  of
• 13:31
  asking
• 13:31
  yourself,
• 13:31
  what
• 13:32
  should
• 13:32
  I
• 13:32
  create
• 13:32
  this
• 13:33
  week?
• 13:33
  Week,
• 13:33
  which
• 13:33
  is
• 13:34
  exhausting,
• 13:35
  gives
• 13:35
  me
• 13:35
  content
• 13:36
  anxiety
• 13:37
  over
• 13:37
  the
• 13:37
  weekend,
• 13:38
  and
• 13:38
  assumes
• 13:39
  that
• 13:39
  you
• 13:39
  need
• 13:39
  to
• 13:39
  start
• 13:40
  from
• 13:40
  complete
• 13:40
  scratch
• 13:41
  every
• 13:41
  seven
• 13:41
  days,
• 13:42
  I
• 13:42
  want
• 13:42
  you
• 13:42
  to
• 13:43
  start
• 13:43
  asking
• 13:43
  yourself,
• 13:43
  what
• 13:44
  is
• 13:44
  the
• 13:44
  one
• 13:45
  thing
• 13:45
  that
• 13:45
  I
• 13:45
  can
• 13:45
  create
• 13:46
  that
• 13:46
  can
• 13:46
  multiply
• 13:47
  into
• 13:47
  a
• 13:47
  week's
• 13:47
  worth
• 13:48
  or
• 13:48
  maybe
• 13:48
  weeks
• 13:49
  of
• 13:49
  content?
• 13:50
  Like
• 13:51
  this
• 13:51
  podcast
• 13:51
  that
• 13:52
  you're
• 13:52
  listening
• 13:52
  to
• 13:53
  right
• 13:53
  now.
• 13:53
  We
• 13:54
  record
• 13:54
  it
• 13:54
  once
• 13:55
  and
• 13:55
  we
• 13:56
  go
• 13:56
  back,
• 13:56
  and
• 13:56
  our
• 13:57
  podcast
• 13:57
  editor
• 13:58
  breaks
• 13:58
  it
• 13:58
  down
• 13:58
  into
• 14:00
  four
• 14:00
  to
• 14:00
  five
• 14:00
  different
• 14:00
  things.
• 14:01
  It
• 14:01
  goes
• 14:01
  onto
• 14:02
  both
• 14:02
  of
• 14:02
  our
• 14:02
  websites.
• 14:03
  I've
• 14:04
  got
• 14:04
  some
• 14:04
  zaps
• 14:05
  in
• 14:05
  the
• 14:05
  background
• 14:06
  that
• 14:06
  are
• 14:06
  creating
• 14:06
  LinkedIn
• 14:07
  posts
• 14:08
  and
• 14:08
  Facebook
• 14:08
  posts,
• 14:09
  and
• 14:10
  then
• 14:10
  we're
• 14:10
  also
• 14:10
  taking
• 14:11
  these
• 14:11
  and
• 14:11
  chunking
• 14:12
  them
• 14:12
  down
• 14:12
  when
• 14:12
  they
• 14:13
  are
• 14:13
  relevant
• 14:13
  to
• 14:13
  our
• 14:14
  own
• 14:14
  business
• 14:14
  to
• 14:15
  reuse
• 14:15
  in
• 14:15
  our
• 14:16
  real
• 14:16
  business.
• 14:17
  So
• 14:17
  this
• 14:17
  one
• 14:17
  hour
• 14:18
  that
• 14:18
  we
• 14:18
  spend
• 14:18
  every
• 14:19
  Friday
• 14:20
  recording,
• 14:20
  it's
• 14:21
  not
• 14:21
  even
• 14:21
  an
• 14:21
  hour.
• 14:21
  Sometimes
• 14:22
  it's
• 14:22
  20
• 14:22
  minutes.
• 14:23
  It
• 14:23
  really
• 14:24
  multiplies
• 14:24
  into
• 14:25
  enough
• 14:26
  content
• 14:26
  where
• 14:26
  we
• 14:26
  don't
• 14:27
  have
• 14:27
  to
• 14:27
  create
• 14:27
  new.
• 14:28
  And
• 14:28
  ever
• 14:29
  since
• 14:29
  I've
• 14:29
  shifted
• 14:30
  from
• 14:30
  doing
• 14:30
  this
• 14:31
  to
• 14:31
  just
• 14:31
  being
• 14:32
  okay
• 14:32
  with
• 14:33
  just
• 14:33
  reusing
• 14:34
  things,
• 14:34
  I'm
• 14:35
  like,
• 14:35
  now
• 14:36
  I'm,
• 14:36
  like,
• 14:36
  going
• 14:36
  back
• 14:36
  even
• 14:37
  further
• 14:37
  in
• 14:37
  the
• 14:37
  podcast.
• 14:38
  I'm
• 14:38
  like,
• 14:38
  oh,
• 14:38
  I'm
• 14:38
  selling
• 14:39
  a
• 14:39
  launch
• 14:39
  product
• 14:39
  right
• 14:40
  now.
• 14:40
  Me
• 14:40
  and
• 14:40
  Rachel
• 14:40
  have
• 14:41
  15
• 14:41
  different
• 14:41
  episodes
• 14:42
  on
• 14:42
  launches.
• 14:43
  Instead
• 14:44
  of
• 14:44
  trying
• 14:44
  to
• 14:45
  find
• 14:45
  the
• 14:45
  time
• 14:45
  as
• 14:46
  a
• 14:46
  busy
• 14:46
  mom
• 14:46
  to,
• 14:47
  like,
• 14:47
  get
• 14:47
  dressed,
• 14:48
  do
• 14:48
  my
• 14:48
  hair
• 14:48
  and
• 14:48
  makeup,
• 14:49
  sit
• 14:49
  in
• 14:49
  front
• 14:50
  of
• 14:50
  a
• 14:50
  screen,
• 14:51
  record,
• 14:51
  I
• 14:52
  just
• 14:52
  go
• 14:52
  back
• 14:52
  to
• 14:52
  an
• 14:52
  old
• 14:53
  launch
• 14:53
  episode,
• 14:54
  find
• 14:54
  some
• 14:55
  things
• 14:55
  that
• 14:55
  would
• 14:55
  be
• 14:56
  very
• 14:56
  resonating
• 14:56
  with
• 14:57
  what
• 14:57
  I'm
• 14:57
  trying
• 14:57
  to
• 14:57
  do
• 14:58
  and
• 14:58
  say
• 14:58
  this
• 14:58
  week,
• 14:59
  and
• 14:59
  put
• 14:59
  it
• 14:59
  in
• 15:00
  there.
• 15:00
  And
• 15:00
  it's
• 15:00
  not
• 15:01
  lazy.
• 15:01
  It's
• 15:02
  just
• 15:03
  smart.
• 15:04
  Exactly.
• 15:05
  And
• 15:05
  the
• 15:05
  best
• 15:05
  part
• 15:05
  is
• 15:05
  that
• 15:06
  not
• 15:06
  only
• 15:06
  does
• 15:07
  it
• 15:07
  saves
• 15:07
  you,
• 15:07
  like,
• 15:08
  save
• 15:08
  you
• 15:08
  time,
• 15:09
  but,
• 15:09
  like,
• 15:10
  repurposing
• 15:11
  some
• 15:11
  of
• 15:11
  your
• 15:11
  best
• 15:11
  content
• 15:12
  makes
• 15:13
  your
• 15:13
  message
• 15:13
  even
• 15:14
  stronger.
• 15:15
  Right?
• 15:15
  Like,
• 15:15
  it
• 15:16
  really
• 15:16
  just,
• 15:16
  like,
• 15:16
  makes
• 15:17
  it
• 15:17
  sticky
• 15:18
  within
• 15:18
  your
• 15:18
  audience.
• 15:19
  So
• 15:19
  just
• 15:20
  if
• 15:20
  you're
• 15:20
  walking
• 15:20
  away
• 15:21
  with
• 15:21
  one
• 15:21
  thing,
• 15:22
  you're
• 15:22
  not
• 15:22
  diluting
• 15:23
  your
• 15:23
  messaging.
• 15:24
  You
• 15:24
  are
• 15:24
  amplifying
• 15:25
  it
• 15:25
  across
• 15:26
  the
• 15:26
  board.
• 15:26
  When
• 15:27
  you
• 15:27
  repurpose
• 15:28
  some
• 15:28
  of
• 15:28
  the
• 15:28
  best
• 15:28
  stuff
• 15:29
  so
• 15:29
  it's
• 15:29
  cohesive
• 15:30
  and
• 15:30
  consistent
• 15:30
  across
• 15:31
  your,
• 15:31
  your
• 15:32
  audience.
• 15:32
  Okay,
• 15:33
  so
• 15:33
  I
• 15:33
  know
• 15:33
  what
• 15:33
  you
• 15:33
  might
• 15:34
  be
• 15:34
  thinking.
• 15:34
  This
• 15:34
  makes
• 15:34
  sense.
• 15:35
  I
• 15:35
  see,
• 15:35
  totally
• 15:36
  see
• 15:36
  the
• 15:36
  logic.
• 15:36
  But
• 15:37
  actually
• 15:37
  doing
• 15:37
  this
• 15:38
  every
• 15:38
  week
• 15:38
  sounds
• 15:39
  like
• 15:39
  a
• 15:39
  lot
• 15:39
  of
• 15:39
  work.
• 15:40
  And
• 15:40
  you're
• 15:40
  right,
• 15:41
  because
• 15:41
  it
• 15:41
  was
• 15:42
  at
• 15:42
  first.
• 15:43
  But
• 15:43
  then
• 15:44
  Rachel
• 15:44
  and
• 15:44
  I
• 15:44
  put
• 15:45
  our
• 15:45
  genius
• 15:45
  minds
• 15:46
  together
• 15:47
  and
• 15:47
  we
• 15:47
  figured
• 15:47
  out
• 15:47
  the
• 15:47
  content
• 15:48
  waterfall
• 15:48
  method,
• 15:49
  which
• 15:49
  was
• 15:50
  the
• 15:50
  strategy
• 15:50
  that
• 15:51
  we
• 15:51
  used
• 15:51
  to
• 15:51
  break
• 15:51
  down
• 15:52
  one
• 15:52
  anchor
• 15:52
  piece
• 15:53
  of
• 15:53
  content
• 15:53
  into
• 15:54
  30
• 15:55
  different
• 15:55
  pieces
• 15:56
  of
• 15:56
  content
• 15:57
  and
• 15:57
  how
• 15:57
  to
• 15:57
  do
• 15:57
  it
• 15:57
  kind
• 15:57
  of
• 15:58
  in
• 15:58
  a
• 15:58
  strategic
• 15:59
  flow
• 16:00
  and
• 16:00
  set
• 16:00
  up
• 16:00
  all
• 16:01
  the
• 16:01
  systems
• 16:01
  around
• 16:02
  it
• 16:03
  so
• 16:03
  that
• 16:03
  it's
• 16:03
  taking
• 16:04
  us
• 16:04
  at
• 16:04
  least
• 16:05
  amount
• 16:05
  of
• 16:05
  time
• 16:05
  as
• 16:06
  possible.
• 16:06
  And
• 16:06
  that
• 16:06
  is
• 16:06
  why
• 16:07
  we
• 16:07
  have
• 16:07
  the
• 16:07
  one
• 16:07
  hour
• 16:07
  content
• 16:08
  system,
• 16:08
  which
• 16:09
  runs
• 16:09
  on
• 16:09
  notion
• 16:10
  and
• 16:11
  AI.
• 16:11
  And
• 16:11
  you
• 16:12
  can
• 16:12
  go
• 16:12
  purchase
• 16:12
  that
• 16:12
  right
• 16:12
  now
• 16:13
  if
• 16:13
  you
• 16:13
  want
• 16:13
  to.
• 16:14
  We
• 16:14
  have
• 16:14
  something
• 16:14
  bigger,
• 16:15
  better
• 16:16
  coming
• 16:17
  to
• 16:17
  you
• 16:18
  as
• 16:18
  soon
• 16:18
  as
• 16:19
  I
• 16:19
  finish.
• 16:19
  No,
• 16:19
  it's.
• 16:20
  No,
• 16:21
  it'll
• 16:21
  be
• 16:21
  here
• 16:21
  before
• 16:22
  Thanksgiving.
• 16:22
  Because
• 16:23
  what
• 16:23
  we
• 16:23
  were
• 16:23
  still
• 16:23
  seeing
• 16:24
  is
• 16:24
  that
• 16:24
  we
• 16:24
  were
• 16:24
  having
• 16:24
  to
• 16:25
  jump
• 16:25
  from
• 16:25
  app
• 16:25
  to
• 16:25
  app
• 16:25
  to
• 16:26
  app.
• 16:26
  It
• 16:26
  still
• 16:26
  was
• 16:27
  quite
• 16:27
  a.
• 16:27
  Quite
• 16:28
  a
• 16:28
  little
• 16:28
  bit
• 16:28
  of
• 16:28
  a
• 16:28
  process.
• 16:29
  So
• 16:30
  we're
• 16:30
  building
• 16:30
  au
• 16:31
  a
• 16:31
  tool,
• 16:32
  a
• 16:32
  fun
• 16:32
  little
• 16:32
  tool
• 16:33
  where
• 16:33
  you
• 16:33
  can
• 16:33
  upload
• 16:34
  your
• 16:34
  podcast
• 16:35
  episode,
• 16:35
  your
• 16:35
  YouTube,
• 16:36
  paste
• 16:36
  in
• 16:36
  your
• 16:37
  blog,
• 16:37
  and
• 16:38
  what
• 16:38
  it's
• 16:38
  going
• 16:38
  to
• 16:38
  do
• 16:38
  is
• 16:39
  break
• 16:39
  it
• 16:39
  down
• 16:39
  into
• 16:41
  about
• 16:41
  30
• 16:42
  different
• 16:42
  formats,
• 16:42
  whether
• 16:43
  that
• 16:43
  be
• 16:43
  carousel
• 16:44
  reels,
• 16:45
  clips
• 16:46
  that
• 16:46
  you
• 16:46
  can
• 16:46
  record.
• 16:47
  It'll
• 16:47
  give
• 16:47
  you
• 16:47
  scripts,
• 16:48
  quotes,
• 16:49
  Pinterest
• 16:49
  pins,
• 16:50
  and
• 16:50
  these
• 16:51
  are
• 16:51
  all
• 16:52
  it's
• 16:52
  using
• 16:52
  AI,
• 16:53
  but
• 16:53
  they're
• 16:54
  expertly
• 16:55
  crafted
• 16:56
  prompts
• 16:56
  that
• 16:57
  we've
• 16:57
  spent
• 16:58
  a
• 16:58
  year
• 16:58
  now
• 16:59
  tweaking
• 16:59
  and
• 17:00
  refining
• 17:00
  to
• 17:00
  make
• 17:00
  sure
• 17:01
  that
• 17:01
  they're
• 17:01
  giving
• 17:01
  us
• 17:01
  the
• 17:02
  output
• 17:02
  that
• 17:02
  is
• 17:02
  going
• 17:03
  to
• 17:03
  help
• 17:03
  us
• 17:03
  make
• 17:04
  a
• 17:04
  big
• 17:04
  impact
• 17:04
  wherever
• 17:05
  you
• 17:05
  show
• 17:05
  up.
• 17:05
  So
• 17:05
  then
• 17:05
  once
• 17:05
  you
• 17:06
  get
• 17:06
  your
• 17:06
  formats,
• 17:07
  then
• 17:07
  what
• 17:07
  we're
• 17:07
  allowing,
• 17:08
  we're
• 17:08
  going
• 17:08
  to
• 17:09
  do
• 17:09
  is
• 17:09
  allow
• 17:09
  you
• 17:10
  to
• 17:11
  put
• 17:11
  it
• 17:11
  into
• 17:11
  all
• 17:11
  the
• 17:12
  different
• 17:12
  platforms.
• 17:12
  And
• 17:12
  we
• 17:13
  know
• 17:13
  that
• 17:13
  every
• 17:13
  different
• 17:14
  platform
• 17:15
  likes
• 17:15
  a
• 17:15
  different
• 17:15
  kind
• 17:16
  of
• 17:16
  caption,
• 17:17
  has
• 17:17
  a
• 17:17
  different
• 17:17
  number
• 17:17
  of
• 17:18
  characters
• 17:18
  of
• 17:18
  captions.
• 17:19
  So
• 17:19
  again,
• 17:20
  expertly
• 17:21
  crafted
• 17:21
  prompts
• 17:22
  for
• 17:23
  each
• 17:23
  specific
• 17:24
  platform
• 17:24
  where
• 17:24
  you
• 17:25
  just
• 17:25
  hit
• 17:25
  generate,
• 17:26
  cap,
• 17:26
  generate,
• 17:27
  schedule,
• 17:29
  publish,
• 17:30
  and
• 17:30
  wham,
• 17:30
  bam,
• 17:31
  you
• 17:31
  have
• 17:31
  went
• 17:32
  from
• 17:34
  one
• 17:35
  hero
• 17:36
  piece
• 17:36
  of
• 17:36
  content
• 17:36
  to
• 17:37
  30
• 17:37
  pieces
• 17:38
  of
• 17:38
  content.
• 17:39
  Literally,
• 17:39
  you
• 17:39
  can
• 17:40
  do
• 17:40
  it
• 17:40
  in
• 17:40
  about
• 17:41
  10
• 17:41
  minutes.
• 17:45
  If
• 17:45
  everything
• 17:45
  works
• 17:46
  out
• 17:46
  accordingly,
• 17:48
  you'll
• 17:48
  be
• 17:48
  able
• 17:48
  to
• 17:48
  schedule
• 17:49
  from
• 17:49
  this
• 17:49
  platform
• 17:50
  as
• 17:50
  well.
• 17:50
  If
• 17:51
  not,
• 17:51
  if
• 17:51
  some
• 17:52
  people
• 17:52
  do
• 17:52
  prefer
• 17:52
  to
• 17:53
  post
• 17:53
  individually
• 17:54
  on
• 17:54
  their
• 17:54
  platform,
• 17:55
  it'll
• 17:55
  be
• 17:55
  in
• 17:55
  an
• 17:56
  app
• 17:56
  where
• 17:56
  you
• 17:56
  can
• 17:56
  download
• 17:56
  the
• 17:57
  content
• 17:57
  and
• 17:58
  grab
• 17:58
  your
• 17:59
  copy
• 17:59
  and
• 17:59
  paste
• 17:59
  your
• 17:59
  caption
• 18:00
  into
• 18:00
  whatever
• 18:00
  platform
• 18:01
  you
• 18:01
  want
• 18:01
  it
• 18:01
  in.
• 18:01
  But
• 18:02
  we're
• 18:02
  building
• 18:02
  the
• 18:03
  system
• 18:03
  that
• 18:03
  we
• 18:04
  needed
• 18:04
  and
• 18:04
  that
• 18:05
  we
• 18:05
  wanted.
• 18:05
  We're
• 18:05
  not
• 18:05
  like
• 18:05
  an
• 18:06
  app
• 18:06
  developer.
• 18:06
  We're
• 18:07
  like,
• 18:07
  this
• 18:07
  would
• 18:07
  be
• 18:08
  really
• 18:08
  awesome
• 18:08
  if
• 18:08
  something
• 18:08
  could
• 18:09
  do
• 18:09
  this.
• 18:09
  And
• 18:09
  then
• 18:10
  Lovable
• 18:10
  came
• 18:10
  along
• 18:10
  and
• 18:11
  it's
• 18:11
  like,
• 18:11
  oh,
• 18:11
  we
• 18:11
  can
• 18:11
  actually
• 18:12
  build
• 18:12
  what
• 18:12
  we
• 18:12
  want
• 18:12
  it
• 18:13
  to
• 18:13
  be.
• 18:13
  So
• 18:14
  super
• 18:14
  excited
• 18:15
  about
• 18:15
  it.
• 18:15
  We're
• 18:16
  going
• 18:16
  to
• 18:16
  put
• 18:16
  a
• 18:16
  wait
• 18:16
  list
• 18:17
  up
• 18:17
  if
• 18:17
  you
• 18:17
  want
• 18:17
  to
• 18:17
  get
• 18:18
  on
• 18:18
  the
• 18:18
  waitlist.
• 18:19
  Just
• 18:19
  subscribe
• 18:19
  to
• 18:19
  our
• 18:20
  email
• 18:20
  list
• 18:20
  if
• 18:20
  we
• 18:20
  don't
• 18:20
  have
• 18:20
  a
• 18:21
  waitlist
• 18:21
  up
• 18:21
  yet,
• 18:21
  because
• 18:21
  we'll
• 18:22
  definitely
• 18:22
  be
• 18:22
  telling
• 18:22
  those
• 18:23
  people,
• 18:23
  but
• 18:23
  we'll
• 18:24
  put
• 18:24
  a
• 18:24
  wait
• 18:24
  list
• 18:24
  up.
• 18:24
  I'm
• 18:25
  super
• 18:25
  excited
• 18:26
  about
• 18:26
  it.
• 18:26
  I
• 18:26
  gave
• 18:27
  Rachel,
• 18:28
  I
• 18:28
  showed
• 18:28
  her
• 18:28
  the
• 18:28
  first
• 18:28
  version.
• 18:29
  She's
• 18:29
  like,
• 18:29
  this
• 18:29
  is
• 18:30
  confusing.
• 18:30
  So
• 18:30
  gave
• 18:31
  me
• 18:31
  some
• 18:31
  feedback.
• 18:31
  We
• 18:32
  went
• 18:32
  back
• 18:32
  and,
• 18:32
  like,
• 18:33
  redid
• 18:33
  the
• 18:34
  whole
• 18:34
  entire
• 18:34
  thing.
• 18:35
  She
• 18:35
  was
• 18:35
  really
• 18:35
  excited
• 18:36
  about
• 18:36
  it
• 18:36
  when
• 18:36
  I
• 18:36
  showed
• 18:36
  her
• 18:37
  version
• 18:37
  2.0.
• 18:38
  And
• 18:38
  right
• 18:38
  now
• 18:39
  I'm
• 18:39
  just
• 18:39
  kind
• 18:39
  of
• 18:39
  working
• 18:39
  through,
• 18:40
  testing
• 18:40
  everything,
• 18:41
  making
• 18:41
  sure
• 18:41
  all
• 18:41
  the
• 18:41
  bugs
• 18:42
  are
• 18:42
  out
• 18:42
  before
• 18:43
  we
• 18:43
  launch
• 18:44
  it
• 18:44
  to
• 18:44
  the
• 18:44
  world.
• 18:45
  So
• 18:45
  if
• 18:45
  you're
• 18:46
  in
• 18:46
  the
• 18:46
  mindset
• 18:47
  like,
• 18:47
  yes,
• 18:48
  Jess.
• 18:48
  Yes,
• 18:49
  Rachel,
• 18:49
  I
• 18:50
  need
• 18:50
  to
• 18:50
  content
• 18:51
  repurpose
• 18:52
  my
• 18:52
  stuff,
• 18:53
  but
• 18:53
  you
• 18:53
  don't
• 18:53
  want
• 18:54
  to
• 18:54
  be
• 18:54
  switching
• 18:54
  between
• 18:55
  eight
• 18:55
  different
• 18:56
  platforms,
• 18:56
  writing
• 18:57
  so
• 18:57
  many
• 18:57
  different
• 18:58
  variations,
• 18:59
  copying,
• 18:59
  pasting,
• 19:00
  like,
• 19:01
  rebuilding
• 19:01
  all
• 19:02
  of
• 19:02
  your
• 19:02
  different
• 19:02
  workflows
• 19:03
  to
• 19:03
  really
• 19:03
  embrace
• 19:04
  this
• 19:04
  repurposing.
• 19:05
  This
• 19:06
  is
• 19:06
  what
• 19:07
  you
• 19:07
  need.
• 19:08
  I
• 19:08
  am
• 19:08
  telling
• 19:09
  you,
• 19:09
  it's
• 19:10
  beautiful.
• 19:10
  So
• 19:11
  one
• 19:11
  of
• 19:11
  those
• 19:11
  things
• 19:12
  that
• 19:12
  I
• 19:12
  think
• 19:12
  is
• 19:12
  just
• 19:12
  like,
• 19:13
  saving
• 19:14
  so
• 19:14
  much
• 19:14
  time
• 19:15
  is
• 19:15
  that,
• 19:15
  like,
• 19:15
  you
• 19:16
  can
• 19:16
  do
• 19:16
  repurposing
• 19:17
  on
• 19:17
  your
• 19:17
  own.
• 19:18
  And
• 19:18
  sure
• 19:18
  it
• 19:18
  will
• 19:19
  take
• 19:19
  you
• 19:19
  two
• 19:19
  hours
• 19:20
  this
• 19:21
  hour,
• 19:21
  one
• 19:22
  hour
• 19:22
  tops,
• 19:22
  like,
• 19:22
  guarantee.
• 19:23
  And
• 19:23
  I
• 19:23
  think
• 19:23
  we're
• 19:24
  gonna
• 19:24
  do
• 19:24
  a
• 19:24
  whole
• 19:24
  episode
• 19:24
  on
• 19:24
  this.
• 19:25
  But,
• 19:25
  like,
• 19:25
  one
• 19:25
  other
• 19:26
  thing
• 19:26
  that
• 19:26
  I
• 19:26
  think
• 19:26
  makes
• 19:27
  this
• 19:27
  stand
• 19:27
  out
• 19:28
  for
• 19:28
  me
• 19:28
  or
• 19:28
  this
• 19:29
  whole
• 19:29
  repurposing
• 19:30
  stuff
• 19:31
  is
• 19:31
  that
• 19:31
  people
• 19:32
  can
• 19:32
  spot
• 19:32
  AI
• 19:33
  content
• 19:33
  from
• 19:33
  a
• 19:34
  mile
• 19:34
  away.
• 19:35
  So
• 19:35
  our
• 19:35
  system
• 19:36
  is
• 19:36
  built
• 19:36
  on
• 19:36
  the
• 19:36
  foundation
• 19:37
  of
• 19:37
  you
• 19:38
  first
• 19:38
  content.
• 19:39
  So
• 19:39
  Rachel
• 19:39
  and
• 19:39
  I
• 19:40
  record
• 19:40
  this.
• 19:40
  It
• 19:41
  is
• 19:41
  not
• 19:41
  AI
• 19:42
  writing
• 19:42
  it
• 19:43
  for
• 19:43
  us.
• 19:43
  These
• 19:43
  are
• 19:43
  the
• 19:44
  words
• 19:44
  that
• 19:44
  are
• 19:44
  actually
• 19:44
  coming
• 19:45
  out
• 19:45
  of
• 19:45
  our
• 19:45
  mouth.
• 19:45
  And
• 19:46
  then
• 19:46
  this
• 19:46
  system
• 19:46
  takes
• 19:47
  our
• 19:47
  words,
• 19:47
  takes
• 19:48
  our
• 19:48
  voice,
• 19:48
  takes
• 19:48
  our
• 19:49
  style,
• 19:50
  merges
• 19:50
  that
• 19:50
  with
• 19:50
  those
• 19:50
  expert
• 19:51
  prompts,
• 19:51
  and
• 19:51
  then
• 19:51
  you
• 19:52
  get
• 19:52
  captions,
• 19:54
  posts
• 19:54
  that
• 19:54
  still
• 19:55
  sound
• 19:55
  like
• 19:55
  you,
• 19:56
  even
• 19:56
  though
• 19:56
  you've
• 19:56
  used
• 19:57
  AI
• 19:57
  to
• 19:57
  kind
• 19:58
  of
• 19:58
  help
• 19:58
  speed
• 19:58
  up
• 19:58
  the
• 19:59
  process
• 19:59
  a
• 19:59
  little
• 19:59
  bit.
• 20:00
  So
• 20:00
  enough
• 20:00
  about
• 20:00
  that.
• 20:01
  Do
• 20:01
  you
• 20:01
  want
• 20:01
  to
• 20:01
  kind
• 20:01
  of
• 20:01
  recap
• 20:02
  our
• 20:02
  three
• 20:03
  beliefs
• 20:03
  that
• 20:03
  we
• 20:03
  busted
• 20:04
  today,
• 20:04
  Rachel?
• 20:06
  Yes.
• 20:06
  So
• 20:07
  myth
• 20:07
  number
• 20:07
  one
• 20:08
  is
• 20:08
  good
• 20:09
  content
• 20:09
  means
• 20:10
  creating
• 20:11
  something
• 20:11
  new
• 20:11
  every
• 20:12
  single
• 20:12
  day.
• 20:13
  And
• 20:13
  we
• 20:13
  need
• 20:14
  to
• 20:14
  just
• 20:14
  completely
• 20:15
  release
• 20:15
  this
• 20:16
  idea
• 20:16
  from
• 20:16
  our
• 20:16
  head.
• 20:17
  Because
• 20:17
  repetition
• 20:18
  is
• 20:19
  key.
• 20:19
  Repetition
• 20:20
  is
• 20:20
  what
• 20:20
  makes
• 20:20
  our
• 20:21
  message
• 20:21
  stick
• 20:21
  sticky
• 20:22
  for
• 20:22
  our
• 20:22
  audience.
• 20:23
  Look
• 20:23
  at
• 20:24
  Brene
• 20:24
  Brown.
• 20:25
  Look
• 20:25
  at
• 20:25
  the
• 20:25
  guy
• 20:25
  that
• 20:26
  wrote
• 20:26
  Atomic
• 20:27
  Habits
• 20:27
  he
• 20:27
  was
• 20:27
  talking
• 20:28
  about
• 20:28
  that
• 20:28
  for
• 20:29
  years
• 20:30
  before
• 20:30
  his
• 20:30
  book
• 20:30
  came
• 20:31
  out.
• 20:31
  Really
• 20:32
  just
• 20:32
  like,
• 20:32
  look
• 20:32
  at
• 20:33
  all
• 20:33
  of
• 20:33
  your
• 20:33
  favorite
• 20:34
  people.
• 20:34
  They're
• 20:34
  saying
• 20:35
  the
• 20:35
  same
• 20:35
  thing.
• 20:36
  And
• 20:36
  it's
• 20:36
  not
• 20:36
  being
• 20:36
  redundant,
• 20:37
  it's
• 20:37
  being
• 20:38
  a
• 20:38
  leader.
• 20:39
  So
• 20:40
  then
• 20:40
  myth
• 20:40
  number
• 20:41
  two
• 20:41
  is
• 20:41
  repurposing
• 20:42
  is
• 20:43
  just
• 20:43
  copying
• 20:43
  and
• 20:44
  pasting.
• 20:45
  That
• 20:45
  is
• 20:45
  false.
• 20:46
  Repurposing
• 20:47
  is
• 20:47
  translating
• 20:48
  to
• 20:48
  the
• 20:48
  language
• 20:49
  of
• 20:49
  the
• 20:49
  platform
• 20:50
  that
• 20:50
  you're,
• 20:50
  like,
• 20:51
  moving
• 20:51
  it
• 20:51
  to
• 20:52
  so
• 20:52
  that
• 20:52
  it
• 20:53
  can
• 20:53
  thrive
• 20:53
  and
• 20:53
  be
• 20:54
  optimized
• 20:54
  for
• 20:55
  that
• 20:55
  area.
• 20:56
  So
• 20:56
  obviously
• 20:57
  creating
• 20:57
  the
• 20:57
  strategy
• 20:58
  in
• 20:58
  place
• 20:58
  to
• 20:59
  do
• 20:59
  that
• 20:59
  is
• 20:59
  key,
• 21:00
  but
• 21:00
  really
• 21:01
  understanding
• 21:01
  that
• 21:01
  you're
• 21:02
  not
• 21:02
  repeating
• 21:02
  yourself.
• 21:03
  You're
• 21:03
  just
• 21:03
  translating
• 21:04
  and
• 21:04
  speaking
• 21:04
  the
• 21:04
  language
• 21:05
  of
• 21:05
  the
• 21:05
  platform
• 21:06
  that
• 21:06
  you're
• 21:06
  showing
• 21:07
  up
• 21:07
  on.
• 21:08
  And
• 21:08
  then
• 21:08
  myth
• 21:08
  number
• 21:09
  three
• 21:09
  is
• 21:09
  that
• 21:10
  your
• 21:10
  audience
• 21:10
  will
• 21:10
  get
• 21:11
  tired
• 21:11
  of
• 21:11
  hearing
• 21:11
  the
• 21:12
  same
• 21:12
  thing,
• 21:13
  and
• 21:14
  that
• 21:14
  is
• 21:15
  just
• 21:15
  not
• 21:16
  true.
• 21:17
  Your
• 21:17
  audience
• 21:18
  is
• 21:18
  not
• 21:18
  seeing
• 21:19
  close
• 21:19
  to
• 21:20
  nearly
• 21:21
  90%
• 21:21
  of
• 21:21
  anything
• 21:22
  you
• 21:22
  post.
• 21:22
  Like,
• 21:23
  they're
• 21:23
  seeing
• 21:23
  just
• 21:24
  a
• 21:24
  sliver
• 21:24
  of
• 21:24
  what
• 21:24
  you're
• 21:25
  saying.
• 21:25
  So
• 21:25
  making
• 21:26
  sure
• 21:26
  that
• 21:26
  you
• 21:26
  are
• 21:27
  being
• 21:27
  repetitive
• 21:27
  in
• 21:28
  a
• 21:28
  way
• 21:28
  that
• 21:28
  is
• 21:29
  strategic
• 21:30
  and
• 21:30
  intentional
• 21:31
  so
• 21:31
  that
• 21:31
  people
• 21:32
  can
• 21:32
  see
• 21:32
  these
• 21:32
  messages
• 21:33
  as
• 21:33
  they
• 21:33
  come
• 21:34
  up,
• 21:34
  as
• 21:34
  you
• 21:34
  come
• 21:35
  up
• 21:35
  on
• 21:35
  their
• 21:36
  feed
• 21:36
  and
• 21:36
  their
• 21:36
  inbox
• 21:37
  or
• 21:37
  whatever
• 21:38
  it
• 21:38
  may
• 21:38
  be.
• 21:39
  All
• 21:40
  right,
• 21:40
  so
• 21:40
  if
• 21:40
  you're
• 21:41
  excited
• 21:41
  about
• 21:41
  the
• 21:42
  Content
• 21:43
  Flow
• 21:43
  Studio,
• 21:44
  which
• 21:44
  is
• 21:44
  the
• 21:44
  official
• 21:44
  name
• 21:45
  of
• 21:45
  the
• 21:45
  app,
• 21:45
  let
• 21:46
  us
• 21:46
  know
• 21:46
  on
• 21:47
  Instagram.
• 21:47
  Send
• 21:48
  us
• 21:48
  a
• 21:48
  dm.
• 21:48
  We
• 21:48
  are
• 21:48
  going
• 21:49
  to
• 21:49
  be
• 21:49
  looking
• 21:49
  for
• 21:49
  three
• 21:49
  to
• 21:50
  five
• 21:50
  beta
• 21:50
  testers.
• 21:51
  So
• 21:51
  if
• 21:52
  you're
• 21:52
  interested
• 21:52
  in
• 21:53
  being
• 21:53
  one
• 21:53
  of
• 21:53
  our
• 21:53
  testers,
• 21:54
  we
• 21:54
  want
• 21:54
  to
• 21:54
  hear
• 21:54
  from
• 21:55
  you.
• 21:55
  If
• 21:56
  this
• 21:56
  helps
• 21:56
  shift
• 21:57
  some
• 21:57
  of
• 21:57
  your
• 21:57
  beliefs
• 21:58
  and
• 21:58
  you're
• 21:58
  ready
• 21:58
  to
• 21:58
  content
• 21:59
  repurpose,
• 22:00
  we
• 22:00
  want
• 22:00
  to
• 22:00
  know.
• 22:01
  And
• 22:02
  as
• 22:02
  always,
• 22:02
  if
• 22:02
  you
• 22:02
  could
• 22:03
  share
• 22:03
  this
• 22:03
  with
• 22:04
  a
• 22:04
  biz
• 22:04
  bestie,
• 22:05
  we
• 22:05
  would
• 22:05
  be
• 22:06
  forever
• 22:06
  grateful.
• 22:07
  If
• 22:07
  you
• 22:07
  enjoyed
• 22:08
  it,
• 22:08
  make
• 22:08
  sure
• 22:09
  you
• 22:09
  like,
• 22:09
  comment,
• 22:10
  subscribe,
• 22:10
  do
• 22:11
  all
• 22:11
  of
• 22:11
  the
• 22:12
  things,
• 22:13
  and
• 22:13
  until
• 22:13
  next
• 22:14
  week,
• 22:15
  we
• 22:16
  rooting
• 22:16
  for
• 22:17
  you.