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Sustainability Can't Always Pay the Bills | Durham News
MUD Jeans, the pioneering denim brand built on repair, resale, and recycling to slash textile waste, has filed for Chapter 11 bankruptcy — a sobering reminder that even noble sustainability missions can’t always overcome market forces. Despite their eco-driven model and passionate team, historic debt and consumer priorities — price, performance, habit — proved insurmountable. It’s not just MUD Jeans: TOMS and Beyond Meat faced similar struggles, revealing a harsh truth: doing good doesn’t always mean doing well financially. The founder blamed mounting debt, and now the website’s no longer…
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