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How Nintendo Turned Mario Into a $60 Billion Franchise
Nintendo's Mario is more than a mascot; he's a $60 billion franchise spanning games, movies, and theme parks. In episode 118 of The CEO Diary, Lucas and Luna unpack how Nintendo built and protected that value. They examine Shigeru Miyamoto's design philosophy, the company's refusal to chase graphics wars, and the strategic use of scarcity on mobile and in licensing. They also discuss how Nintendo's IP strategy contrasts with Disney's acquisition-heavy model, and what the 'Super Mario Bros. Movie' box office of $1.36 billion means for the company's…
The skinny
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