Beth Magee: Human Connection, Communication Fundamentals & Buyer Understanding - Episode #25
What does it really take to build authentic, human-centered relationships in a B2B world driven by metrics and automation?
In this episode of Connect To Market, host Casey Cheshire sits down with Beth Magee, VP of Marketing at GSI, to explore the power of authenticity in B2B marketing. Beth challenges the traditional view of buyers as transactions, emphasizing instead that buyers are people first. Drawing from her recent learning with the Arbinger Institute, she unpacks what it truly means to adopt a human-centric mindset in business.
Beth shares practical strategies for building genuine…
The skinny
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