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The Overland Expo Podcast: What and Who Makes This Event Amazing? · The Overland Journal Podcast

• 0:03
  Speaker 1: Hello, and welcome to the Overland Journal podcast. I'm your
• 0:06
  Speaker 1: host Scott Brady, and I'm here with my co host
• 0:09
  Speaker 1: Matt Scott. We are all drinking champagne right now, which
• 0:11
  Speaker 1: is celebratory in some small way, but more I think
• 0:15
  Speaker 1: as a lubrication for conversation, let's.
• 0:17
  Speaker 2: Call it that.
• 0:18
  Speaker 1: So I am very very excited to have Lindsay and Jessica.
• 0:23
  Speaker 1: They are the co founders of Loadstone Events who put
• 0:27
  Speaker 1: on the Overland Expo that we have come to know
• 0:29
  Speaker 1: and love. This event is very dear to me. It's
• 0:32
  Speaker 1: been exciting to see it grow from conversations that even
• 0:35
  Speaker 1: started in my kitchen. So this is really exciting to
• 0:38
  Speaker 1: see from two thousand and nine until today where we're
• 0:41
  Speaker 1: going to have thirty thousand people we've heard here in Flagstaff,
• 0:45
  Speaker 1: which is Is it the biggest number yet?
• 0:47
  Speaker 2: Yes?
• 0:48
  Speaker 3: Yeah, absolutely, definitely the biggest number so far.
• 0:51
  Speaker 1: Well, thank you both so much for being on the podcast.
• 0:53
  Speaker 1: How does the number thirty thousand feel to you?
• 0:56
  Speaker 4: It feels really great because you know, I think there's
• 0:59
  Speaker 4: a lot of pent up energy in the industry, and
• 1:01
  Speaker 4: so we knew that the event was going to be
• 1:04
  Speaker 4: really strong this year, but people came out and droves
• 1:06
  Speaker 4: even in the rain on Sundays, So you really impressed
• 1:09
  Speaker 4: by Yeah, that was great. Definitely a hearty community.
• 1:11
  Speaker 2: Yeah, I think it's cool.
• 1:12
  Speaker 4: Definitely.
• 1:13
  Speaker 5: I went to my first over on Nextpo when I
• 1:14
  Speaker 5: was twenty one, and I was not drinking champagne and
• 1:17
  Speaker 5: an earth romer. Then if I was drinking PBR and whatever,
• 1:22
  Speaker 5: Scott had me sleeping in from some version of a
• 1:25
  Speaker 5: trailer or rooftend exactly, probably something like that bad.
• 1:28
  Speaker 2: It was great and cool. Every day is a good day.
• 1:31
  Speaker 2: Every day's a good day.
• 1:32
  Speaker 3: We've all grown up.
• 1:34
  Speaker 4: We still had PBR on Friday, so yeah, I've got
• 1:36
  Speaker 4: I've got.
• 1:37
  Speaker 5: A fridge fall of it justin the apple does not
• 1:40
  Speaker 5: fall far from the champagne budget beer taste.
• 1:42
  Speaker 4: Yes, I like that.
• 1:45
  Speaker 2: I did there. Thanks to this week's sponsor, GCI Outdoor,
• 1:48
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• 1:51
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• 2:24
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• 2:27
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• 2:30
  Speaker 6: Well, I think you know, the attendance is an absolutely
• 2:33
  Speaker 6: fantastic you know, it's a it's a great judge of
• 2:37
  Speaker 6: what Overland Expo has become and is definitely representative of
• 2:40
  Speaker 6: the foundation that Rosanne and Jonathan kind of set forth
• 2:43
  Speaker 6: for quest for the brand. So but on top of that,
• 2:45
  Speaker 6: the industry support here this weekend, between the media that's
• 2:48
  Speaker 6: here and then the you know, over four hundred brands
• 2:51
  Speaker 6: that are are here to you know, sell product and
• 2:52
  Speaker 6: introduce your product into engage with the community is really fantastic.
• 2:56
  Speaker 1: Gear Well, And for me, one of the foundations of
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  Speaker 1: the event that I've always been so proud to be
• 3:00
  Speaker 1: associated with is the way that you help to inspire
• 3:03
  Speaker 1: and educate new folks to the overlanding space. And it
• 3:07
  Speaker 1: looks like that has remained a priority for you and
• 3:09
  Speaker 1: your team. Can you talk a little bit about how
• 3:12
  Speaker 1: you view that part of the event and maybe even
• 3:14
  Speaker 1: how you intend to grow that more in the future. Sure, so, well,
• 3:19
  Speaker 1: they're sisters, by the way, and this is going to
• 3:21
  Speaker 1: be very entertaining each other.
• 3:23
  Speaker 4: We share the same brain. We can all we can
• 3:27
  Speaker 4: both answer these questions.
• 3:28
  Speaker 5: But Matt and I still hope we would get a
• 3:30
  Speaker 5: brain at some point. I don't really have one.
• 3:33
  Speaker 4: Maybe you will after a bass of champagne, I think. Well,
• 3:38
  Speaker 4: so we were really impressed. You know, we teach some
• 3:41
  Speaker 4: Overland Foundational classes here and we're really impressed with the
• 3:46
  Speaker 4: attendance in those classes. So many newcombers to to the hobby,
• 3:51
  Speaker 4: and we feel a duty really to help to train
• 3:54
  Speaker 4: those people to overland responsibly and to learn the basics responsibly,
• 3:59
  Speaker 4: and to know what they need and what they don't need,
• 4:01
  Speaker 4: and to know that they can find all those items
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  Speaker 4: here at Overland Expo. So we had an event on
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  Speaker 4: Friday night, a foundation raffle. We asked everyone, hundreds of
• 4:09
  Speaker 4: people at this raffle, ask everyone who who here?
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  Speaker 5: Is?
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  Speaker 4: This is your first Overlin Expo nearly eighty five, ninety
• 4:17
  Speaker 4: percent of the people raise their hand and we were
• 4:19
  Speaker 4: amazed to see that many newcomers.
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  Speaker 5: Yeah, that's so fantastic from like the industry side, Like
• 4:24
  Speaker 5: I'm media and an exhibitor here. This is how people
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  Speaker 5: get into it. This is you know, we talked to
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  Speaker 5: so many people. I'm going to Overland Expo to learn
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  Speaker 5: about overlining. I want to check that out. It's kind
• 4:35
  Speaker 5: of the entry point I feel for this, for this hobby,
• 4:38
  Speaker 5: for this passion. I think it's hugely important and so
• 4:41
  Speaker 5: happy to see it back. So happy to see that
• 4:43
  Speaker 5: you guys survived and that now you're thriving. I mean,
• 4:46
  Speaker 5: thirty thousand people is awesome.
• 4:48
  Speaker 4: Yeah, that is well.
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  Speaker 6: And we introduced a new show this year in Colorado,
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  Speaker 6: the Mountain West Event, and we had over seventeen thousand
• 4:54
  Speaker 6: attendees there for a first year.
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  Speaker 4: Was fantastic.
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  Speaker 1: I was impressed by that the event. One of the
• 4:58
  Speaker 1: things I really liked about it is very easy to
• 5:01
  Speaker 1: get around vendors. It was the way that the whole
• 5:03
  Speaker 1: event was laid out I thought was very efficient to
• 5:05
  Speaker 1: get around. I also liked the fact that there was
• 5:08
  Speaker 1: a little bit of difference in elevation, so you could
• 5:10
  Speaker 1: kind of get up towards that big building and just
• 5:13
  Speaker 1: get a sense of the scale and the space that
• 5:15
  Speaker 1: was there. So I really enjoyed that event. I think
• 5:18
  Speaker 1: you're going to do well with that, especially with the
• 5:20
  Speaker 1: proximity to Denver.
• 5:21
  Speaker 4: Yeah.
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  Speaker 3: Well, and the same thing at our foundation event on
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  Speaker 3: Friday night. You know, we had you.
• 5:26
  Speaker 6: Know, hundreds of people in the room and it was
• 5:28
  Speaker 6: a lot of Overland experience folks that'll go through our
• 5:31
  Speaker 6: training programs and the education programs on site. And we
• 5:33
  Speaker 6: had you know, eighty percent of those folks were brand
• 5:36
  Speaker 6: new in the industry. So that's you know, I should
• 5:38
  Speaker 6: say brand new to Overland expos. So, you know, I
• 5:40
  Speaker 6: think that's a testament to the brand. But you know,
• 5:43
  Speaker 6: as Jessica was saying, the education component of that is
• 5:45
  Speaker 6: so important because if we're the first stop for them
• 5:48
  Speaker 6: to come and to get inspired and get educated, we
• 5:50
  Speaker 6: have to make sure that that education is you know,
• 5:52
  Speaker 6: it has a foundation and over and respectfully and to
• 5:56
  Speaker 6: be able to you know, work with you know, great
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  Speaker 6: partners with like the BDR Art and also tread lightly
• 6:01
  Speaker 6: to make sure that our training is on point for
• 6:04
  Speaker 6: those things.
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  Speaker 5: Yeah, and you have seven P two, which is like yea,
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  Speaker 5: the absolute best of the best of the best there
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  Speaker 5: well class.
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  Speaker 6: Yeah, and with Overland Experience, you know, you get you
• 6:12
  Speaker 6: get that hands on driving experience. I mean, anybody at
• 6:15
  Speaker 6: the event can come to any of the you know,
• 6:17
  Speaker 6: the basic education programs, but that upgraded you know, training
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  Speaker 6: experience with seven P and the Dart team for our
• 6:23
  Speaker 6: Adventure motorcycle team.
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  Speaker 2: Yeah, Builder who is fantastic as well.
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  Speaker 4: Yeah.
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  Speaker 6: Yeah, We're very very fortunate to have a very great group.
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  Speaker 6: And again it's a foundation that you know, Jonathan and
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  Speaker 6: Roseanne and really the Overland community has. It's a great
• 6:34
  Speaker 6: opportunity for us because it was a foundation that was
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  Speaker 6: set before.
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  Speaker 1: We Yeah, they were very passionate about making sure that
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  Speaker 1: training component was there, that environmental consideration. As the industry grows,
• 6:45
  Speaker 1: what we're going to see more and more is these
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  Speaker 1: ancillary industries wanting to get involved with this rapidly growing segment,
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  Speaker 1: and oftentimes there can be some challenges with that. Side
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  Speaker 1: by sides come to mind, where it doesn't mean that
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  Speaker 1: there's anything wrong with the side by side, but it
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  Speaker 1: is a different form of travel, and if we bring
• 7:04
  Speaker 1: them in through that process of training, tread lightly understanding
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  Speaker 1: that there are speed limits on trails and things like that,
• 7:10
  Speaker 1: and I think it can be successful. But what we
• 7:12
  Speaker 1: want to be really mindful of is when we do
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  Speaker 1: integrate ancillary communities that they come in through that process
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  Speaker 1: of training and awareness and understanding that we're a guest
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  Speaker 1: on public lands and that we're a guest in foreign
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  Speaker 1: countries and we have to come into it in the
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  Speaker 1: mindset of minimizing our impact on communities, on individuals on trails,
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  Speaker 1: for example. And that's one thing that's really important I
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  Speaker 1: think with seven P is that they understand that impact.
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  Speaker 1: They know that they can recommend people look, don't have
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  Speaker 1: groups over three to five because it ends up expanding
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  Speaker 1: campsites and get trails closed down. And so there's we're
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  Speaker 1: starting to see that good communication happening, which is so important.
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  Speaker 6: Well, and I think, you know, we're also reaching out
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  Speaker 6: across you know, different lines of communication to you know
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  Speaker 6: and embrace the outdoor community because the majority of where
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  Speaker 6: we're finding our growth in people that are coming to
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  Speaker 6: the space are folks that are not over and curious,
• 8:05
  Speaker 6: but they're backpackers or their hikers or their mountain bikers.
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  Speaker 5: And they see so much growth from mountain bikers and
• 8:11
  Speaker 5: climbers and that kind of Stuffly fishermen, you know, they
• 8:13
  Speaker 5: may not identify as an overlander, but they have a
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  Speaker 5: tacoma with the bumper and the mat tracts. Yeah, yeah,
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  Speaker 5: it's their base camp to go a little bit further.
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  Speaker 5: And I think it's been cool to kind of see
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  Speaker 5: that integrated into the event as well.
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  Speaker 4: I mean, yeah, and.
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  Speaker 6: We share a foundation with, you know, the outdoor recreation
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  Speaker 6: communities and I think you know, in the in the
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  Speaker 6: public land debate, you know, there's a room for everyone
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  Speaker 6: on you know, public land, and it is it's an
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  Speaker 6: opportunity for all of us to get out and see
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  Speaker 6: how beautiful this country is and we're so incredibly it's
• 8:44
  Speaker 6: just amazing what this what this country can provide to us.
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  Speaker 6: And I mean, it's just an amazing country, it really is.
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  Speaker 1: And there's so much to see and this really facilitates that.
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  Speaker 1: And then we were so fortunate in one way with
• 8:56
  Speaker 1: the pandemic, is that it encouraged so many people to
• 8:58
  Speaker 1: get out. Yes, yes, And I think that that's why
• 9:01
  Speaker 1: you're seeing this big boost in attendees, is that so
• 9:04
  Speaker 1: many people did go by a sprinter van or they
• 9:06
  Speaker 1: did put a roof ten on their forerunner and they
• 9:08
  Speaker 1: went out and they socially distanced by going to some
• 9:11
  Speaker 1: beautiful place and now they realize that this is something
• 9:13
  Speaker 1: that they really enjoy. So it's exciting to see this
• 9:17
  Speaker 1: not only continued adoption, which we expected, but we've seen
• 9:19
  Speaker 1: this almost turbo charging of the industry because of what
• 9:23
  Speaker 1: has happened over the last year.
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  Speaker 2: There's like so many sprinters now.
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  Speaker 5: It is crazy, like I just got married and tell
• 9:29
  Speaker 5: you're ID and Scott was there and it was like sprinter, sprinter, sprinter, sprinter, sprinter, sprinter.
• 9:34
  Speaker 4: Yeah, I mean it's amazing.
• 9:35
  Speaker 5: I even saw like a sticker on a Tacoma that
• 9:38
  Speaker 5: was like one less sprinter. I think, say, I think
• 9:41
  Speaker 5: Sinway has one on his on his on his GS
• 9:45
  Speaker 5: or something, you know, you know.
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  Speaker 4: And I know over an expostricially been more of like
• 9:50
  Speaker 4: a vehicle based adventure community, but we're trying to be
• 9:52
  Speaker 4: more welcoming to the sprinter van community social so makes
• 9:56
  Speaker 4: much sense, right, absolutely.
• 9:58
  Speaker 1: And they can be built very capable. You have several
• 10:00
  Speaker 1: vendors here at this show that are building more capable vehicles,
• 10:04
  Speaker 1: stronger and that are able to go deeper into the
• 10:07
  Speaker 1: back country and that's certainly one of the foundations of
• 10:09
  Speaker 1: overlanding is getting remote.
• 10:11
  Speaker 6: Yes, you know, again going back to the industry support
• 10:14
  Speaker 6: here even this weekend at over the Nexpo, the amount
• 10:17
  Speaker 6: of product, a new product, and the innovation that's gone
• 10:19
  Speaker 6: into those products is really incredible. There is so much
• 10:23
  Speaker 6: more accessibility to all of these vehicles across the board,
• 10:26
  Speaker 6: and so many different varieties of products that are out
• 10:29
  Speaker 6: there today and just bringing modern conveniences to your camping adventure.
• 10:33
  Speaker 6: Pretty incredible.
• 10:34
  Speaker 2: As we sit here at an Earth Roumer.
• 10:35
  Speaker 3: Right drinking sh.
• 10:38
  Speaker 2: Exactly, this is a very rough day at Overland Xpo.
• 10:43
  Speaker 1: Another question that comes to mind for me, now that
• 10:46
  Speaker 1: you two have spent several years managing these events, I've
• 10:50
  Speaker 1: really seen your experience running events kind of permeate the
• 10:53
  Speaker 1: processes of Overland Expo. It's definitely handled the increased crowd
• 10:58
  Speaker 1: size because of all of your experience is with that.
• 11:00
  Speaker 1: But what have you to learned about overlanding, Like, what
• 11:04
  Speaker 1: what's the standout realizations that you've had that are maybe
• 11:08
  Speaker 1: different from the events that you ran before. What's different
• 11:10
  Speaker 1: about this community?
• 11:11
  Speaker 4: The community is so different. All the communities we've worked
• 11:15
  Speaker 4: with have been wonderful in their own ways. But this
• 11:17
  Speaker 4: community is so kind. They want to talk to each other,
• 11:21
  Speaker 4: they want to swap fab techniques, they want to inspire
• 11:23
  Speaker 4: each other. And we have loved getting to know so
• 11:26
  Speaker 4: many of like the instructors and the presenters that have
• 11:29
  Speaker 4: been a part of this community for so many years.
• 11:31
  Speaker 4: That's been such a treat to get to know these
• 11:34
  Speaker 4: wonderful people that are part of the community.
• 11:36
  Speaker 6: And I think, you know, the products and the people
• 11:39
  Speaker 6: in the industry of the community, it's the authenticity of
• 11:42
  Speaker 6: all the brands that are here and the people that
• 11:44
  Speaker 6: are here. I mean that is there's a resounding underlying
• 11:47
  Speaker 6: current of authenticity with with everything that it is presented
• 11:51
  Speaker 6: here at Overland Expo. And I have to also, you know,
• 11:53
  Speaker 6: I've got to get a shout out to the you
• 11:54
  Speaker 6: know the Overland Expo like og team, you know, they
• 11:57
  Speaker 6: those folks like you know Eva, Rupert na As, You're
• 12:00
  Speaker 6: Neil and you know Alison to lap Anthony, you know
• 12:03
  Speaker 6: all of those things.
• 12:04
  Speaker 2: You're wonderful humans result of the Earth. Wonderful humans.
• 12:08
  Speaker 4: Yes, and they have they all had these incredible hidden talents.
• 12:11
  Speaker 4: They were doing things for over and Expo, but over
• 12:13
  Speaker 4: the last two years, we've found new hidden talents in
• 12:16
  Speaker 4: all of them and we've tried to put them on
• 12:18
  Speaker 4: a pedestal to bring those talents out and they are
• 12:21
  Speaker 4: just shining that they really are and I think, you
• 12:23
  Speaker 4: know that's We obviously had some hard times during COVID
• 12:25
  Speaker 4: nineteen because of the events completely being shut down, so
• 12:28
  Speaker 4: that has been a challenge for us, but our team
• 12:30
  Speaker 4: stayed together.
• 12:31
  Speaker 3: You know, the group is very strong. We're stronger now
• 12:34
  Speaker 3: than we ever have been.
• 12:35
  Speaker 6: But you know, Loadstone is currently bringing on, you know,
• 12:37
  Speaker 6: a ton of support people, but you know, the original
• 12:40
  Speaker 6: team are kind of our brand ambassadors, our leaders and
• 12:43
  Speaker 6: how we move the company forward, and the rest of
• 12:46
  Speaker 6: the team has now been brought in to basically manage
• 12:48
  Speaker 6: the like real logistics that have to go behind you know,
• 12:52
  Speaker 6: producing like a world class event, and so they're basically
• 12:55
  Speaker 6: the the infrastructure that's been needed to really support the
• 12:59
  Speaker 6: authenticity of brand.
• 13:00
  Speaker 2: And the growth of the industry for sure, right.
• 13:03
  Speaker 6: But those are you know, the original team that was
• 13:06
  Speaker 6: that was a part of the you know, the founding
• 13:08
  Speaker 6: of Overland Expo, including seven P and Rosanna and Jonathan
• 13:11
  Speaker 6: still are very active with us and write with us
• 13:14
  Speaker 6: and you know those folks are those folks are leading
• 13:16
  Speaker 6: the charge and how we are developing and moving forward.
• 13:19
  Speaker 5: I think it's cool how that core team is still here,
• 13:21
  Speaker 5: and I think like the.
• 13:22
  Speaker 2: Worry, the worry when you know here over the next
• 13:24
  Speaker 2: bull guests sold is like, what's going to happen? To happen?
• 13:27
  Speaker 2: What's going to happen in the community.
• 13:30
  Speaker 4: Guys. There was so much institutional knowledge with that team.
• 13:34
  Speaker 4: You know, an ownership that would come in and clean
• 13:36
  Speaker 4: house like that doesn't know what they're doing. Yeah, there's institutional.
• 13:40
  Speaker 1: Knowledge there and authenticity that I think the community was
• 13:43
  Speaker 1: really counting on staying around.
• 13:45
  Speaker 4: So so one thing that we have learned so much
• 13:48
  Speaker 4: is just from the og over the Expo team, we
• 13:51
  Speaker 4: have learned the ways of this community. We've learned some
• 13:54
  Speaker 4: things about producing the event because this event was produced
• 13:56
  Speaker 4: differently than any other shows we'd ever produced. And in
• 14:00
  Speaker 4: the beginning we were like, I don't know that you
• 14:01
  Speaker 4: want to do it that way, but we watched them
• 14:03
  Speaker 4: do it that way and we were like, this works,
• 14:05
  Speaker 4: this works, and this is the way it's been here,
• 14:07
  Speaker 4: So let's make this work because it works for this community.
• 14:09
  Speaker 6: You know, even you know Jessica's talking about new talents
• 14:12
  Speaker 6: with the team, right, So like so many new talents.
• 14:14
  Speaker 6: We so we founded the Overland Expo Foundation, which the
• 14:17
  Speaker 6: Raffle used to go to Conson Ventures, which was Rosen
• 14:20
  Speaker 6: and Jonathan's foundation, And so we founded the foundation and
• 14:24
  Speaker 6: we've now named Alison de lap as our executive director,
• 14:27
  Speaker 6: so she's going to stay on board with us and
• 14:29
  Speaker 6: really develop all of our causes, all of our you know,
• 14:31
  Speaker 6: strategic direction for the foundation and you know, all the
• 14:34
  Speaker 6: different Overland inspirational you know stories that we can fund
• 14:38
  Speaker 6: and then also different organizations that we can fund to
• 14:40
  Speaker 6: help their causes like the BDR and tred Lightley and
• 14:44
  Speaker 6: projects Coast to Coast And what.
• 14:46
  Speaker 1: Do you see as some of the needs within the community.
• 14:49
  Speaker 1: What are the things that are being underserved that we
• 14:51
  Speaker 1: should all be mindful of doing a better job of
• 14:54
  Speaker 1: in your mind.
• 14:54
  Speaker 4: I think protecting public lands and motorized access to public lands,
• 14:58
  Speaker 4: responsible use of public lands. I think, you know, in
• 15:01
  Speaker 4: the foundation is going to have a great opportunity to
• 15:04
  Speaker 4: kind of again reach across those different you know, organizations
• 15:07
  Speaker 4: like the outdoor recreation communities so that we can work
• 15:10
  Speaker 4: together and we can all you know, use our public lands,
• 15:13
  Speaker 4: you know, accessively. The other thing I think that the
• 15:15
  Speaker 4: Foundation is going to be great at is actually supporting
• 15:18
  Speaker 4: overlanders in very diverse you know categories, and I think
• 15:22
  Speaker 4: that you know, we'd love to see you know, more cultural.
• 15:25
  Speaker 2: Initiatives that's necessary.
• 15:27
  Speaker 3: Across the board.
• 15:28
  Speaker 6: So you know, the foundation is going to fund great
• 15:29
  Speaker 6: overlanding communities across the entire you know, internationally and across
• 15:33
  Speaker 6: the United States that you know, maybe we're highlighting some
• 15:36
  Speaker 6: people that need to be highlighted in the community.
• 15:38
  Speaker 1: That's wonderful. How do people get involved with the organization
• 15:41
  Speaker 1: with your not for profit.
• 15:42
  Speaker 4: So people can apply for funding on our website over
• 15:46
  Speaker 4: and Expo Foundation dot org. Allison the lap she and
• 15:50
  Speaker 4: the board of directors. Lindsay and I are on the board.
• 15:52
  Speaker 4: Anthony Secola is also on the board of directors. We
• 15:55
  Speaker 4: review causes that have applied and we allocate funds throughout
• 15:59
  Speaker 4: the year. So we were in the process right now
• 16:02
  Speaker 4: valicating funds to different organizations and projects. They're five o'
• 16:05
  Speaker 4: one c threes and then they're also just individuals as well.
• 16:08
  Speaker 4: We also this year launched a program, a scholarship program
• 16:11
  Speaker 4: where folks can apply to come to over An expo
• 16:14
  Speaker 4: to basically get a complimentary Overlin experience package. So let's
• 16:17
  Speaker 4: say you're just starting in the community and you want
• 16:20
  Speaker 4: to come here and get trained, get outfitted, get inspired.
• 16:23
  Speaker 4: You can apply for the scholarship, put you through the program.
• 16:25
  Speaker 4: Our editors will follow you through the program, and we'll
• 16:28
  Speaker 4: make sure that your causes and what you're working on
• 16:31
  Speaker 4: also gets some notoriety across all of our channels.
• 16:33
  Speaker 1: And then how would a company get involved to help
• 16:37
  Speaker 1: as well that maybe help sponsor.
• 16:39
  Speaker 4: We are developing that and we will let everyone know
• 16:42
  Speaker 4: in twenty twenty two, hopefully in January.
• 16:44
  Speaker 2: Cool awesome.
• 16:45
  Speaker 4: First step this year was to really get this thing launched,
• 16:48
  Speaker 4: do some fundraising, which we have done a tremendous job
• 16:50
  Speaker 4: of this year, just using the events as a stepping
• 16:52
  Speaker 4: stone for that, and then next year is finding a
• 16:55
  Speaker 4: new way to get industry involved.
• 16:56
  Speaker 3: We also built two ultimate builds this year.
• 17:00
  Speaker 6: Was with Honda on in Africa twin that was our
• 17:02
  Speaker 6: ultimate motorcycle build, and then also went with Toyota on
• 17:05
  Speaker 6: a Toyota four Runner. Both builds are debuted at our
• 17:08
  Speaker 6: Mountain West event, which was absolutely fantastic. Yeah, we had
• 17:12
  Speaker 6: great participation from the community and from the industry, and
• 17:15
  Speaker 6: then those are going to be raffled off with I'm
• 17:18
  Speaker 6: not raffled, sorry, not raffled sorry, auctioned off at the
• 17:21
  Speaker 6: end of the year, probably the first of November, around
• 17:23
  Speaker 6: the first of November, and with ninety percent of those vehicle,
• 17:27
  Speaker 6: the vehicle and the motorcycle proceeds going to the foundation.
• 17:30
  Speaker 2: Oh cool, Yeah, so we'll get fantastic.
• 17:33
  Speaker 4: So fundraising, We've done a really great job of fundraising.
• 17:36
  Speaker 4: Now we really need folks to take a look at
• 17:38
  Speaker 4: our program and the causes that we support and apply
• 17:41
  Speaker 4: for funding because we are ready to start funding organizations.
• 17:44
  Speaker 2: Yeah, so those are listening.
• 17:46
  Speaker 1: If you want to go see the world and you'd
• 17:49
  Speaker 1: like to get a sponsorship to come to Overland Expo.
• 17:52
  Speaker 2: Yes, this is your chance.
• 17:53
  Speaker 3: So yes, absolutely want to help its scholarship.
• 17:56
  Speaker 4: It's a scholarship.
• 17:58
  Speaker 2: I love it. I love it. I love it. Speaking
• 18:00
  Speaker 2: of scholarship, I think Matt needs some more champagne.
• 18:03
  Speaker 4: Champagne time.
• 18:04
  Speaker 3: Scholarship.
• 18:05
  Speaker 2: Don't threaten me with a good time.
• 18:08
  Speaker 3: The Overlin Foundation will support you in that.
• 18:09
  Speaker 2: Poor Thank you.
• 18:11
  Speaker 4: This is quite the brunch here, guys.
• 18:13
  Speaker 2: I know, we just need to I don't know.
• 18:16
  Speaker 4: Absolutely, cheers to brunch, cheers to champagne lunches.
• 18:22
  Speaker 1: There's a couple other things that come to mind for
• 18:24
  Speaker 1: me is how do you see the event growing in
• 18:26
  Speaker 1: the ways that you want to share. I mean, we
• 18:28
  Speaker 1: now have three events in the country, they're all very
• 18:31
  Speaker 1: well attended. What do you see as being the future
• 18:35
  Speaker 1: or what are the next steps? What can people look
• 18:37
  Speaker 1: forward to with the event going forward?
• 18:39
  Speaker 6: Well, we are looking at an additional location. It would
• 18:42
  Speaker 6: be in a location that's definitely farther off the grid
• 18:46
  Speaker 6: than our current three locations. So we can't tell you
• 18:50
  Speaker 6: exactly what that is yet. Actually we haven't finalized those details,
• 18:53
  Speaker 6: but we're hoping that's going to be announced for twenty
• 18:55
  Speaker 6: twenty two.
• 18:55
  Speaker 4: But it's definitely a region of the country that is
• 18:58
  Speaker 4: like coveted. We all of our fans, the industry is
• 19:01
  Speaker 4: telling us this is where we need to go next,
• 19:03
  Speaker 4: and Ewest perfecting us. They're begging us to go to
• 19:08
  Speaker 4: this region of the country.
• 19:09
  Speaker 6: Sure, so we're so we're looking at that type of expansion,
• 19:12
  Speaker 6: and obviously we want to grow the education components of
• 19:15
  Speaker 6: all the events. You know, flag Staff is as much
• 19:17
  Speaker 6: as you know we have great attendance here. We're kind
• 19:20
  Speaker 6: of out of space here, so this is this is
• 19:23
  Speaker 6: when you are limited by parking at this event really
• 19:27
  Speaker 6: get enough shuttle space and everything. So it's so it's
• 19:31
  Speaker 6: a challenge here. We we love this area. We love
• 19:34
  Speaker 6: this place because it's so beautiful and it really lends
• 19:37
  Speaker 6: itself to a beautiful backdrop for Over the Next Poll.
• 19:40
  Speaker 2: And it'll stay in Arizona?
• 19:41
  Speaker 5: Are we are we thinking staying in the Southwest.
• 19:44
  Speaker 4: Ideally we would love for this event to stay here
• 19:47
  Speaker 4: and to continue to find ways to manage audience with
• 19:50
  Speaker 4: off site opportunities. I mean, honestly, our problem right now
• 19:54
  Speaker 4: is that, as you guys know, the industry is so
• 19:56
  Speaker 4: strong and the demand is so high that events have
• 19:58
  Speaker 4: gotten really large, and so trying to find spaces that
• 20:02
  Speaker 4: you manage.
• 20:02
  Speaker 2: The companies are bigger too, you know.
• 20:04
  Speaker 5: I mean, I remember when we first started coming to
• 20:05
  Speaker 5: Over the Next what everybody was camping, you know. But
• 20:08
  Speaker 5: now it's a it's a it's a work thing, Like
• 20:10
  Speaker 5: I can't have my staff camping here and working twelve
• 20:13
  Speaker 5: hour days and then being wrecked, Like you have to
• 20:16
  Speaker 5: have that infrastructure.
• 20:17
  Speaker 2: And I could see it though Flag there's only so
• 20:19
  Speaker 2: many rooms. Flag only has so much space.
• 20:21
  Speaker 1: Well, and what was interesting is one of the last
• 20:23
  Speaker 1: times that we talked, you said you hope that the
• 20:26
  Speaker 1: Mountain West was going to take some pressure off of
• 20:29
  Speaker 1: over Atland Expo.
• 20:30
  Speaker 4: West, but we created a new pressure.
• 20:33
  Speaker 2: You just had thirty thousand people show up.
• 20:35
  Speaker 4: I know, I know, I know.
• 20:37
  Speaker 6: It's like it's crazy, but it's it's good growth. You know,
• 20:40
  Speaker 6: it's good growth.
• 20:41
  Speaker 4: But thank goodness we added the Colorado event because imagine
• 20:44
  Speaker 4: what it would have been like here. But you know,
• 20:46
  Speaker 4: add in Colorado helped us to draw on some of
• 20:48
  Speaker 4: those Pacific Northwest companies that can't come all the way
• 20:51
  Speaker 4: to Arizona, so it was kind of a halfway point
• 20:54
  Speaker 4: for them to be a part of the show. But then,
• 20:56
  Speaker 4: you know, like events have gotten so big that our
• 20:58
  Speaker 4: challenge is finding venues that can accommodate an event of
• 21:01
  Speaker 4: our size but that still have the character that like
• 21:04
  Speaker 4: a Fort Futhill has in the beautiful pine forests and
• 21:07
  Speaker 4: the mountains. It's difficult, it is, it's very complicated.
• 21:10
  Speaker 2: They don't want to do it at like anfl stadium
• 21:12
  Speaker 2: or something.
• 21:12
  Speaker 4: Well exactly, but those places are perfect to holding events,
• 21:16
  Speaker 4: but not these types of events.
• 21:18
  Speaker 2: It'll definitely be a change of character for.
• 21:20
  Speaker 6: Sure, Yes, but you are going to see some changes
• 21:22
  Speaker 6: just in you know, the education components. And you know,
• 21:25
  Speaker 6: one of the things we want to do across the
• 21:26
  Speaker 6: board is to create very diversified education components, more maybe
• 21:31
  Speaker 6: even some more B to B programming. Obviously there's a
• 21:34
  Speaker 6: lot of folks here that already attend, a lot of
• 21:37
  Speaker 6: industry that obviously already attends from a boos based perspective,
• 21:41
  Speaker 6: but we also have like a lot of retailers that attend,
• 21:43
  Speaker 6: a lot of buyers that attend to you know, research
• 21:45
  Speaker 6: products and see what's happening on the industry. So, you know,
• 21:48
  Speaker 6: part of the education component this year was a panel
• 21:50
  Speaker 6: each each show on alternative energies and just talking about
• 21:54
  Speaker 6: like the future of overlanding and how you know, how
• 21:57
  Speaker 6: is electrification going to change the game. And you know,
• 22:00
  Speaker 6: we have some new you know, we have some new
• 22:02
  Speaker 6: technologies with like you know, propane generators, with ALP and
• 22:05
  Speaker 6: so it's really interesting to see, you know, the different
• 22:08
  Speaker 6: panelists and what they bring to the table. And you know,
• 22:10
  Speaker 6: solar is just not the only game in town anymore.
• 22:13
  Speaker 6: So there's a lot of different other things. We're interested
• 22:15
  Speaker 6: to see what hydrogen is going to do. You know,
• 22:16
  Speaker 6: this weekend we have you know, Mercedes here, Volvo here,
• 22:19
  Speaker 6: we have Honda here, we have you know, all the folks.
• 22:23
  Speaker 6: They're folks from Rivian showed up and so cool. You know,
• 22:26
  Speaker 6: it's just it's there's just a lot of conversation going
• 22:28
  Speaker 6: around about it. So I think it's important for our
• 22:30
  Speaker 6: audience is also to be very educated and how people
• 22:33
  Speaker 6: are developing that technology.
• 22:35
  Speaker 1: And for the most part, this community is very open
• 22:37
  Speaker 1: to new technology. I mean a lot of people in
• 22:40
  Speaker 1: the industry are technologists. These are people that are working remotely,
• 22:43
  Speaker 1: they're digit workers. They already see technology as part of
• 22:45
  Speaker 1: their daily life. I mean there's certainly ludites like myself
• 22:48
  Speaker 1: maybe in some ways, but but yeah, it's not only
• 22:55
  Speaker 1: a viight at supercharged V eight And hey, you.
• 22:57
  Speaker 3: Know the thing is is like that's not going anywhere.
• 23:00
  Speaker 4: We all know that.
• 23:01
  Speaker 6: So you know, it's not going anywhere. It's going to
• 23:02
  Speaker 6: change and develop, but like technology, it's just going to
• 23:05
  Speaker 6: continue to move the needle in your world. And I
• 23:06
  Speaker 6: think we just you know, I think that to be
• 23:08
  Speaker 6: at the forefront of that technology and to provide programming
• 23:11
  Speaker 6: for it is important.
• 23:12
  Speaker 1: Yeah, and it'll facilitate people spending more time in the
• 23:15
  Speaker 1: back country like Starlink is a great example of that,
• 23:17
  Speaker 1: and the ability for people to work remotely broadband Internet
• 23:21
  Speaker 1: from pretty much anywhere. And of course that's where the
• 23:24
  Speaker 1: education is so important. How do we minimize the impact
• 23:26
  Speaker 1: of these really remote and beautiful places. So now the
• 23:29
  Speaker 1: next question I have is something that I've noticed in
• 23:32
  Speaker 1: the two of you is a very strong leadership, not
• 23:35
  Speaker 1: only amongst yourselves, but with you and your team and
• 23:38
  Speaker 1: in the industry. You both have been very active in
• 23:41
  Speaker 1: being leaders for overlanding in ancillary markets like Seema, outdoor
• 23:45
  Speaker 1: retailer and other spaces. Talk a little bit about your
• 23:48
  Speaker 1: values in leadership and talk about the things that you
• 23:51
  Speaker 1: two have learned as leaders in this space.
• 23:53
  Speaker 4: Oh well, there's a lot of things we could.
• 23:56
  Speaker 2: Just talk about YouTube being sisters.
• 23:58
  Speaker 1: Yeah, there was some somebody somebody spiked somebody shampoo with neir.
• 24:04
  Speaker 2: If I remember.
• 24:06
  Speaker 3: Story that is, I mean she did throw a spoon
• 24:09
  Speaker 3: in my head.
• 24:11
  Speaker 4: She in my hair.
• 24:14
  Speaker 6: Oh my gosh, I think I have a bruise still
• 24:16
  Speaker 6: on my No, it's like a gash in my forehead.
• 24:18
  Speaker 4: I had to have like real surgery because she threw
• 24:20
  Speaker 4: a spoonhead, I ruined her modeling career when sorry, you
• 24:25
  Speaker 4: had to become an event producer instead.
• 24:27
  Speaker 1: I'm going to blame my hair situation on my sister
• 24:30
  Speaker 1: putting near in my.
• 24:31
  Speaker 2: So that that's my only excuse got back she did.
• 24:35
  Speaker 6: I think, you know leadership, right, I wouldn't say that
• 24:38
  Speaker 6: we're the most fantastic leaders and that we have like
• 24:40
  Speaker 6: some like ten step program that you know, it's that
• 24:43
  Speaker 6: we could sit and talk about, right.
• 24:44
  Speaker 3: I think Jessica hit on it earlier.
• 24:46
  Speaker 6: You know, what we have here and and what we
• 24:49
  Speaker 6: what we acquired from Jonathan Roseanne, like it had a
• 24:52
  Speaker 6: foundation and that institutional knowledge and just listening, being open
• 24:56
  Speaker 6: to you know, new ideas and opinions, and like being
• 24:59
  Speaker 6: able to like take those ideas and opinions and really
• 25:01
  Speaker 6: help those to grow and foster those, you know.
• 25:03
  Speaker 3: I think we're both very good at that.
• 25:05
  Speaker 4: So I think we also we spend a lot of time,
• 25:09
  Speaker 4: you know, really listening and finding out what each team
• 25:12
  Speaker 4: member was at, what their strong skill set was, and
• 25:15
  Speaker 4: giving them an opportunity to really shine in those areas,
• 25:19
  Speaker 4: and then also making them take some responsibility in those
• 25:23
  Speaker 4: areas and tasking them with becoming experts in their field
• 25:26
  Speaker 4: and feeling like they were experts in their field, and
• 25:28
  Speaker 4: then supporting decisions that they made on sided events or
• 25:32
  Speaker 4: you know, in our day to day three hundred and
• 25:34
  Speaker 4: sixty five days a year of operating the business, and
• 25:37
  Speaker 4: I think our team feels like we support decisions that
• 25:39
  Speaker 4: they make well.
• 25:40
  Speaker 1: And then you also a great example of leadership is
• 25:44
  Speaker 1: taking responsibility for your team. COVID hits absolutely your revenue
• 25:49
  Speaker 1: essentially stops, and then you make the decision to not
• 25:52
  Speaker 1: pay yourselves and pay your people. And that those are
• 25:55
  Speaker 1: the kinds of things that I've heard about the character
• 25:58
  Speaker 1: of you two that I think our industry needs going forward.
• 26:01
  Speaker 4: We need to make that You're gonna make us say
• 26:03
  Speaker 4: the dirty p word, and it's the word pivot. You're
• 26:06
  Speaker 4: going to make us say that word.
• 26:07
  Speaker 2: Just don't say synergy, so everyone, we.
• 26:09
  Speaker 4: Won't say that if you guys, honestly, if you were
• 26:12
  Speaker 4: if we ever have to say the word pivot again
• 26:14
  Speaker 4: after this interview. So there's a great there's actually a
• 26:17
  Speaker 4: great scene from Friends when they're carrying this like couch
• 26:21
  Speaker 4: up this stairway and like Ross and Rachel and I
• 26:25
  Speaker 4: can't remember all the characters that are in it, but
• 26:27
  Speaker 4: they're like carrying this this couch and they're trying to
• 26:29
  Speaker 4: get it up around this stair, around the curner, and
• 26:32
  Speaker 4: they're like pivot, pivot, pivot, and Ross is like, Rachel goes,
• 26:38
  Speaker 4: we can't pivot anymore. We're done. That was our life
• 26:45
  Speaker 4: in twenty twenty, and I feel like the staff was
• 26:47
  Speaker 4: like that.
• 26:47
  Speaker 6: But at the same time, I mean, when you take
• 26:49
  Speaker 6: an event team, right, and it's an event team, right,
• 26:51
  Speaker 6: we have Eva Rupert who's a food and beverage manager.
• 26:54
  Speaker 3: We have Azure Neil.
• 26:56
  Speaker 6: Who has like logistics like moving shuttles in like place
• 26:59
  Speaker 6: operations and operations Queen. And then you have you know,
• 27:02
  Speaker 6: Anthony who he's the director of sales, Trailer and XBO Expo.
• 27:05
  Speaker 4: He sells booth space. But with event. Without events, we
• 27:08
  Speaker 4: have nothing to sell.
• 27:09
  Speaker 6: You can't sell booth space, you're not logistically doing anything.
• 27:13
  Speaker 6: Definitely don't need a food and beverage manager. So at
• 27:15
  Speaker 6: that point in time, and I got a great credit
• 27:17
  Speaker 6: out to Nick James. He's a new addition to our team.
• 27:20
  Speaker 6: He came on in twenty nineteen twenty and he came
• 27:25
  Speaker 6: up with our our editorial strategy and kind of came
• 27:28
  Speaker 6: up with the Compass, which is our publishing channel today.
• 27:31
  Speaker 6: And and he basically turned our seasoned event professionals into
• 27:37
  Speaker 6: editors and writers and.
• 27:39
  Speaker 4: Content creators, photographers, videographers. It was an amazing but.
• 27:44
  Speaker 6: What we found out was, you know, they are Overlanders.
• 27:47
  Speaker 6: They that's what this is what they do, and so
• 27:49
  Speaker 6: you know, like social distancing, it's what they do, you know,
• 27:53
  Speaker 6: so they're yeah, they're like, hey, we got this. So
• 27:57
  Speaker 6: our food and bev manager became our motorcycle ambassador, and
• 28:00
  Speaker 6: you know, Azure went from a logistics manager to our
• 28:03
  Speaker 6: director of programming and programmed all of our virtual events.
• 28:06
  Speaker 6: You know, it's in Anthony. He's a fantastic writer and
• 28:10
  Speaker 6: he's so inspirational in the way that he tells stories.
• 28:12
  Speaker 6: So you know, all of these folks became extremely important to.
• 28:17
  Speaker 4: You know, but at the.
• 28:19
  Speaker 6: End of it, what we ended up with was, you know,
• 28:21
  Speaker 6: this this absolutely fantastic group of folks. And on top
• 28:24
  Speaker 6: of that, our virtual strategy. We had people, we had
• 28:27
  Speaker 6: what thirty six thousand people attend our virtual education that
• 28:31
  Speaker 6: had never visited Overlandexpo dot com before. So we knew
• 28:34
  Speaker 6: that those people were there. They're craving education and so
• 28:36
  Speaker 6: and our people, like the team, they were amazing in
• 28:40
  Speaker 6: the way that they.
• 28:40
  Speaker 4: Were able to do that. Everything with those of virtual
• 28:42
  Speaker 4: events was that was kept in house with our core
• 28:45
  Speaker 4: team of professionals. They produced all of that. Now I'm
• 28:49
  Speaker 4: not kidding you. There was a lot of crying. Yeah,
• 28:52
  Speaker 4: I mean the day that he announced it, we did,
• 28:55
  Speaker 4: and then we cried again, and then we pivoted. And
• 28:59
  Speaker 4: I think that in the big they thought we were crazy.
• 29:01
  Speaker 4: They really did think we were crazy, but then they
• 29:03
  Speaker 4: were like, this makes sense. And today we have basically
• 29:08
  Speaker 4: diversified our portfolio and made ourselves more valuable to the community.
• 29:13
  Speaker 1: So question, yeah, you found other ways to tell these
• 29:15
  Speaker 1: great stories that you've been telling in person.
• 29:18
  Speaker 2: Yes, now you're able to tell it through video.
• 29:20
  Speaker 1: And Eva has done an amazing job with that and
• 29:23
  Speaker 1: the rest of your team, and you've got your editorial
• 29:26
  Speaker 1: is fantastic. Yes, and people are following that, which is
• 29:30
  Speaker 1: I think so so important.
• 29:31
  Speaker 6: And we are going to be launching in twenty twenty two.
• 29:33
  Speaker 6: It'll be a pretty interesting educational virtual education and video strategy,
• 29:38
  Speaker 6: so look forward to that rolling out. We also launched
• 29:41
  Speaker 6: a program called Why We Roam this Year, which is
• 29:43
  Speaker 6: a video a compilation video of like all of our
• 29:46
  Speaker 6: community ambassadors, and it highlights great Overlanders in the community,
• 29:49
  Speaker 6: you know, not necessarily our team, but like just folks
• 29:52
  Speaker 6: that are doing really great things, you know, in the community.
• 29:55
  Speaker 1: We're going to take a brief break and we will
• 29:57
  Speaker 1: be right back this week's episode. Code is supported in
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  Speaker 1: discovering the world with those you love most. You can
• 30:43
  Speaker 1: find out more about their quality tents at icamper dot
• 30:46
  Speaker 1: com very cool. Yes, well, it's impressive to see what
• 30:51
  Speaker 1: you've done.
• 30:51
  Speaker 4: Thank you, we appreciate that.
• 30:53
  Speaker 2: But it wasn't I really will run this year. But
• 30:56
  Speaker 2: there's like super tidy.
• 30:58
  Speaker 4: You want something, don't you.
• 31:00
  Speaker 2: You want something that has only.
• 31:04
  Speaker 4: Thank you for saying that. We had our challenges this year.
• 31:09
  Speaker 2: It wasn't on the it wasn't on the surface. I
• 31:11
  Speaker 2: didn't see it.
• 31:11
  Speaker 4: Well, well, by design, that's good. We like to be
• 31:14
  Speaker 4: ducks on the water right under.
• 31:16
  Speaker 2: I didn't. Here's some ambulance last night. Hopefully everybody's okay.
• 31:19
  Speaker 4: Everybody.
• 31:20
  Speaker 3: Everybody's okay. Everybody's okay, just maybe a little bit too much.
• 31:22
  Speaker 4: Too much to drink.
• 31:26
  Speaker 2: Wait was that me?
• 31:28
  Speaker 3: You don't remember that.
• 31:33
  Speaker 4: Too?
• 31:33
  Speaker 2: Funny? Blame all of the hangovers on Paul May. Oh.
• 31:36
  Speaker 5: Yes, every year on Sunday, I have this idea. One
• 31:39
  Speaker 5: day a year, I blame Paul May. I hand them
• 31:43
  Speaker 5: out to all of people that have hangout.
• 31:47
  Speaker 2: T shirts. I like this, we should have Paul.
• 31:49
  Speaker 5: But we're going to forget it after this day, and
• 31:51
  Speaker 5: then I'm going to bring it up again.
• 31:52
  Speaker 2: Next year in May. Next May. So is there a
• 31:56
  Speaker 2: date for next year?
• 31:57
  Speaker 4: It is going to be around like the third weekend in.
• 32:00
  Speaker 2: Okay, so back to the regular.
• 32:02
  Speaker 4: Regular, traditional dates. So we'll announce our full schedule in November.
• 32:06
  Speaker 2: Okay, awesome.
• 32:07
  Speaker 3: So I got to ask you, what was your favorite
• 32:09
  Speaker 3: part about the show this year?
• 32:11
  Speaker 5: Having a lot of people in my booth buying things,
• 32:15
  Speaker 5: I mean I could lie, no, I mean it was packed.
• 32:21
  Speaker 5: We did a lot of classes, which was really cool
• 32:23
  Speaker 5: to be able to put that in the source book.
• 32:24
  Speaker 2: And we brought seven PM to assist with the teaching.
• 32:27
  Speaker 4: Great.
• 32:28
  Speaker 5: You know, I love the Equipped party every year, and
• 32:29
  Speaker 5: I think it's really cool that that's kind of been
• 32:31
  Speaker 5: allowed to stay because that is that is the old
• 32:35
  Speaker 5: Guard get together and I think that that's it's really
• 32:38
  Speaker 5: really important and it's it's so cool to see that
• 32:41
  Speaker 5: it was a.
• 32:41
  Speaker 3: Pivot, YEAHVOT pivot.
• 32:45
  Speaker 5: Yes, that was great. I mean that's that's something that
• 32:47
  Speaker 5: I look forward to. I mean, especially after the year
• 32:49
  Speaker 5: that we all are we saying it was two years now,
• 32:53
  Speaker 5: I don't know what, I don't know, Yeah, yeah, after
• 32:56
  Speaker 5: COVID nineteen and twenty one. It was just nice. It
• 33:00
  Speaker 5: felt like the world was kind of starting to get
• 33:01
  Speaker 5: back to normal. Ye last night, and that was that
• 33:04
  Speaker 5: was my favorite part.
• 33:05
  Speaker 2: What about you, Scott.
• 33:06
  Speaker 1: Well, personally, it's always wonderful to see people that I
• 33:10
  Speaker 1: love and that have been a part of my life
• 33:12
  Speaker 1: for a long time. I mean, we've been doing this
• 33:14
  Speaker 1: for twenty years, so to see these people that have
• 33:17
  Speaker 1: made my life possible because of their support is always
• 33:20
  Speaker 1: just really meaningful to me. As a business, one of
• 33:23
  Speaker 1: the things that was really fun is we launched the
• 33:26
  Speaker 1: podcast in It was a few days before Christmas in
• 33:29
  Speaker 1: twenty nineteen, and then there were no events. Now we
• 33:32
  Speaker 1: knew that podcast was doing well, like statistically it was
• 33:35
  Speaker 1: doing very well. We had no idea if anybody in
• 33:37
  Speaker 1: our community was listening. Maybe these were those ancillary folks
• 33:41
  Speaker 1: or people don't but it has been NonStop at this
• 33:44
  Speaker 1: event e very much. How much people have enjoyed the podcast.
• 33:48
  Speaker 1: We just went over a half a million downloads. So
• 33:51
  Speaker 1: there's things that are happening that are really meaningful. But
• 33:53
  Speaker 1: the thing that was most meaningful to me is the
• 33:55
  Speaker 1: person walking into the booth and saying we love the podcast.
• 33:58
  Speaker 2: Tracking us down. Yeah, it was great.
• 34:00
  Speaker 4: I mean, like I really I love the connection.
• 34:01
  Speaker 2: I was also a.
• 34:02
  Speaker 5: Little bit mad because I've been writing for ten years
• 34:04
  Speaker 5: and doing these significant trips and now I do this
• 34:07
  Speaker 5: stupid podcast. That's what people are like that, I mean
• 34:10
  Speaker 5: up to me.
• 34:11
  Speaker 2: Yeah, I love it. I mean like it's cool, it's great,
• 34:13
  Speaker 2: it's awesome.
• 34:14
  Speaker 3: You're a total celebrity. Did I have your autograph?
• 34:18
  Speaker 2: I didn't. I only had Scott ask for my autograph.
• 34:21
  Speaker 2: Oh that's right exactly. I'm still trying to be as
• 34:25
  Speaker 2: cool as Matt.
• 34:25
  Speaker 3: It's okay, I'll ask you for it.
• 34:27
  Speaker 2: My T shirt shirt. There is a fee.
• 34:32
  Speaker 3: It is it an upgraded boose face.
• 34:37
  Speaker 1: So that has been that's been really fun and reinforcing.
• 34:41
  Speaker 1: And of course it's just so many people here we've
• 34:43
  Speaker 1: known for so long because we've been doing this for
• 34:45
  Speaker 1: a very long time. Even even people all the way
• 34:48
  Speaker 1: back to the Expedition Trophy days. I ran into Justin
• 34:50
  Speaker 1: Pitt Karen who was like he was famous from the
• 34:53
  Speaker 1: Expedition Trophy of jumping his jeep and his Adventure.
• 34:56
  Speaker 2: Trailer and I remember that, Oh wow.
• 34:58
  Speaker 1: And a great friend. And just run into folks like
• 35:01
  Speaker 1: that is really meaningful to me. So the event is
• 35:05
  Speaker 1: so wonderfully run, and it's a it's a testament to
• 35:08
  Speaker 1: what this community is capable of. I think not only
• 35:11
  Speaker 1: the industry of this community, but the individuals. I guess
• 35:14
  Speaker 1: that leads me to another question is what do you
• 35:17
  Speaker 1: see going forward? What should people anticipate going forward? What
• 35:21
  Speaker 1: are you trying to promote more of where you'd like
• 35:24
  Speaker 1: to have some maybe industry support. What areas do you
• 35:26
  Speaker 1: see the industry going that people should know about.
• 35:29
  Speaker 6: Well, I definitely say I'm very passionate about this. So
• 35:32
  Speaker 6: I serve on a couple of different boards. One is
• 35:34
  Speaker 6: the SEMA Board of Directors is something that I took
• 35:36
  Speaker 6: on this June.
• 35:37
  Speaker 2: Congratulations for that, by the way.
• 35:39
  Speaker 4: Thank you.
• 35:39
  Speaker 6: I appreciate your endorsement too, of course, Scott. So I
• 35:43
  Speaker 6: also serve on the Off Road Business Association. We're very
• 35:46
  Speaker 6: active with TRED lately. And you know, one of the
• 35:47
  Speaker 6: things that obviously you know in twenty twenty, we had
• 35:50
  Speaker 6: so many people get out and start recreating, and again,
• 35:53
  Speaker 6: you know, it goes back to education. You know, folks
• 35:55
  Speaker 6: when they're out there, they really do have to recreate
• 35:58
  Speaker 6: responsibly because it's really important.
• 36:00
  Speaker 2: There's so many people on the trails now, right.
• 36:02
  Speaker 4: So many?
• 36:03
  Speaker 6: Yes, Yeah, I mean it's and I think that foundation
• 36:06
  Speaker 6: of education and is really important. But also you know,
• 36:09
  Speaker 6: as people that promote products in this industry, and Overland
• 36:13
  Speaker 6: Expo is a place where you can come and get
• 36:14
  Speaker 6: geared up, right, But all of the people that participate
• 36:17
  Speaker 6: in this event or any event, you know, if you're
• 36:19
  Speaker 6: whether you're going to an off road event or you're
• 36:21
  Speaker 6: going to an expot to sell whatever it is. But
• 36:24
  Speaker 6: if you create a product in this industry, you have
• 36:26
  Speaker 6: an obligation you do, you really do to create some
• 36:29
  Speaker 6: kind of messaging around recording and responsibly because at the
• 36:32
  Speaker 6: end of the.
• 36:33
  Speaker 5: Day, like we don't have an industry wells. What happened
• 36:35
  Speaker 5: with rock crawling, right is that was a huge thing.
• 36:38
  Speaker 5: Then all the places started getting closed because people were
• 36:41
  Speaker 5: recreating responsibly.
• 36:42
  Speaker 3: Yes, and you know it's I just think it's really.
• 36:44
  Speaker 5: That's what terrifies you with the UTV thing is it's
• 36:47
  Speaker 5: such a big industry. But I have to say, like
• 36:48
  Speaker 5: I go to moabb A, even go you know locally
• 36:50
  Speaker 5: around Prescott and things are so torn up right now. Yeah,
• 36:54
  Speaker 5: and then even camping areas like the van life thing
• 36:58
  Speaker 5: and the overload thing is so popular that they're.
• 37:01
  Speaker 2: Haul out your poop please.
• 37:03
  Speaker 1: I mean like Moab literally had to shut down all
• 37:07
  Speaker 1: camping because of human feces like if we cannot be
• 37:11
  Speaker 1: adult enough to haul out our own poop, right, yeah,
• 37:14
  Speaker 1: then we really deserve to be in.
• 37:16
  Speaker 2: The back country.
• 37:17
  Speaker 5: And I know it's basic, right, I know it is
• 37:19
  Speaker 5: an education thing, but you know, there's so many people
• 37:22
  Speaker 5: that are new to this, and there's so many people
• 37:24
  Speaker 5: that are in the pandemic left the cities. Yes, I
• 37:28
  Speaker 5: mean I talked to so many people today. They worked
• 37:30
  Speaker 5: for Google, or they worked for Facebook, or they worked
• 37:32
  Speaker 5: for whatever. They had like never camped or done anything before.
• 37:35
  Speaker 5: So they go to Moab and they think I'm in
• 37:38
  Speaker 5: the middle of nowhere, and it's like, no, you're not, Like, like,
• 37:41
  Speaker 5: there's there's gonna be thousands of people that drive down
• 37:44
  Speaker 5: that trail each day, and if each one of them
• 37:46
  Speaker 5: does this, you know, goes a little bit wider on
• 37:49
  Speaker 5: the trail or something, you end up.
• 37:50
  Speaker 2: With highways, yes, and then they're closed and.
• 37:53
  Speaker 5: Then they're closed, right and then and then we don't
• 37:55
  Speaker 5: have you know, if we don't have the places for
• 37:57
  Speaker 5: people to recreate, we don't as an industry have you know,
• 38:00
  Speaker 5: the ability to sell products to those people.
• 38:03
  Speaker 2: You know, we saw that with rock Crome. We've already
• 38:05
  Speaker 2: seen it. We've already been through it.
• 38:07
  Speaker 5: You know, there has to be that responsible voice, like
• 38:09
  Speaker 5: I've always advocated and say in the podcast, like we
• 38:12
  Speaker 5: need to work with the Forest Service, we need to
• 38:14
  Speaker 5: work with BLM to ensure that there are areas for
• 38:18
  Speaker 5: overlanders to go because right now it's just you know,
• 38:22
  Speaker 5: we're running on like a nineteen seventies management plan or something.
• 38:25
  Speaker 5: Right I'm not saying that's the actual case, but it
• 38:28
  Speaker 5: sure seems like it.
• 38:29
  Speaker 6: There are you know, and I got to give credit
• 38:30
  Speaker 6: where credits due. I mean, there are places in this
• 38:32
  Speaker 6: country that do not should not be motorized relation.
• 38:36
  Speaker 4: I mean, it just is what it is.
• 38:37
  Speaker 2: Yeah, that's why we have wilderness areas.
• 38:39
  Speaker 3: That's right, and there is there's a place for that.
• 38:41
  Speaker 6: And again, you know, this public land debate, like we
• 38:44
  Speaker 6: can all recreate responsibly, and we can all be in
• 38:46
  Speaker 6: this public land debate and we can use our public lands.
• 38:49
  Speaker 4: But you know, I do.
• 38:50
  Speaker 6: Think that if you, if you serve a product up
• 38:52
  Speaker 6: to this industry, we as you know, industry leaders in
• 38:55
  Speaker 6: this community, we really have to take the stance of
• 38:57
  Speaker 6: protecting you know, protecting.
• 38:59
  Speaker 4: Our to recreate.
• 39:01
  Speaker 6: What's a lot of that is us educating the community
• 39:04
  Speaker 6: and so starting a movement of you know, responsible recreation.
• 39:08
  Speaker 4: I don't think it's a terrible thing, So it's not.
• 39:10
  Speaker 1: It's really it's essential for our future, and it's essential
• 39:13
  Speaker 1: for future generations to be able to enjoy, yeah, the
• 39:17
  Speaker 1: backcountry the same way that we have. I mean, I
• 39:19
  Speaker 1: hope that my nephews get a chance to see the
• 39:21
  Speaker 1: same places that I have. And if we keep going
• 39:23
  Speaker 1: out with groups of twenty or thirty vehicles, it's not
• 39:26
  Speaker 1: going to happen.
• 39:27
  Speaker 2: It's just not responsible.
• 39:28
  Speaker 6: Well, and there are there's so much of this country
• 39:31
  Speaker 6: that you I mean you can't see it on foot. No,
• 39:33
  Speaker 6: you can't see it on foot, and you can't see it,
• 39:35
  Speaker 6: I mean even on a mountain bike. You know, are
• 39:37
  Speaker 6: places that you do need the you know, an OHV
• 39:41
  Speaker 6: access you know area. But I just hope that I agree.
• 39:44
  Speaker 6: I hope twenty years from now that you know, we're
• 39:46
  Speaker 6: still promoting Overland Expo and we still can get out
• 39:49
  Speaker 6: there because it's really important. I mean, there's no reason
• 39:51
  Speaker 6: to come to an overland extvo to get trained and
• 39:52
  Speaker 6: inspired if you can't go anywhere.
• 39:56
  Speaker 1: So we all have to work together on that, and
• 39:58
  Speaker 1: I think that that's that is that is so important
• 40:00
  Speaker 1: and it's so refreshing to hear you both say that
• 40:02
  Speaker 1: and acknowledge that the future of our industry includes responsible use.
• 40:07
  Speaker 1: And we talk about it on the podcast all the time,
• 40:09
  Speaker 1: because we don't have a future if we don't do that.
• 40:12
  Speaker 5: And there's a lot of places to go, you know.
• 40:15
  Speaker 5: I think one of the traps that the industry falls in,
• 40:18
  Speaker 5: and honestly, us as media fall into, is we kind
• 40:21
  Speaker 5: of we tend to promote the same places, like stop
• 40:24
  Speaker 5: going on the Mojave Road.
• 40:26
  Speaker 2: Yeah, it's getting loved to death.
• 40:27
  Speaker 5: You know, like so much, like stop going to Moab.
• 40:30
  Speaker 5: The best part about somebody who loves Utah like I
• 40:33
  Speaker 5: love Utah is Moab because that's where everybody goes. It's
• 40:36
  Speaker 5: it's you know, it's the it's the it's the magnet
• 40:39
  Speaker 5: for everything, and it leaves everything else, like you, completely untouched.
• 40:43
  Speaker 4: Yeah.
• 40:43
  Speaker 1: I mean, open up a map, look for a road
• 40:45
  Speaker 1: in the middle of nowhere and go.
• 40:47
  Speaker 2: Check it out.
• 40:47
  Speaker 1: Yeah yeah, try something, Try something new, try something new,
• 40:51
  Speaker 1: reduce your impact, don't don't geotag your campsites on social media.
• 40:57
  Speaker 2: There's just a lot that we can do.
• 40:58
  Speaker 1: These are basic thing is that allow us to preserve
• 41:01
  Speaker 1: these places for future generations. We're so fortunate to live
• 41:04
  Speaker 1: in this country, and we're so fortunate to have public
• 41:07
  Speaker 1: as access and that involves keeping it that way.
• 41:10
  Speaker 3: So Scott, when are you going to take Jessica and
• 41:13
  Speaker 3: I not not to pressure you on the vodcast.
• 41:20
  Speaker 2: Have you been to Baja? Let's go, let's go.
• 41:22
  Speaker 4: Well, I've to, but not that way, not that way though.
• 41:25
  Speaker 2: Yeah, do you have trucks?
• 41:26
  Speaker 4: We can take our ultimate bills.
• 41:27
  Speaker 2: There you go, take the ultimate for we can take
• 41:30
  Speaker 2: the ultimate bills we may have.
• 41:32
  Speaker 3: You were going to say, I thought you were going
• 41:33
  Speaker 3: to say, like Mongolia.
• 41:35
  Speaker 2: I mean, I think that's what I said the week exactly. Well,
• 41:40
  Speaker 2: the plan always was Silk Road with the Gladiator.
• 41:42
  Speaker 5: Yeah, that's right. So did you start We're planning this
• 41:45
  Speaker 5: Africa trip. That's a little bit secret.
• 41:48
  Speaker 4: Not secret anymore secret.
• 41:49
  Speaker 2: It's a little bit secret. More more secrets are no
• 41:52
  Speaker 2: fund The car is secret cars.
• 41:55
  Speaker 4: It's not Africa.
• 41:56
  Speaker 5: I mean, what were we talking. We're talking southernmost point
• 41:59
  Speaker 5: to the high point, to the lowest point to the
• 42:01
  Speaker 5: northernmost point. It sounds, but getting through Libya right.
• 42:04
  Speaker 4: Now is a little a little challenging.
• 42:05
  Speaker 2: Yeah, I met friends in Libya. Yeah, we'll figure it out.
• 42:08
  Speaker 6: So have you have you also, I mean has overseas
• 42:12
  Speaker 6: and internationally. I mean obviously we usually have a lot
• 42:14
  Speaker 6: of international instructors that come, you know to Overland Expo,
• 42:17
  Speaker 6: and we weren't able to host those folks this year.
• 42:19
  Speaker 6: But have you seen you know, travel you know, ease
• 42:21
  Speaker 6: up overseas.
• 42:22
  Speaker 1: No, it's it's still a challenge, which is for example,
• 42:26
  Speaker 1: why I stepped onto a sailboat to go out the
• 42:28
  Speaker 1: middle of the Pacific. So as a traveler, it's hard
• 42:31
  Speaker 1: to get places. As a traveler, I found a different way.
• 42:33
  Speaker 1: Matt was just able to go to Tanzania recently.
• 42:36
  Speaker 5: Yeah, and it was not easy, like getting to the
• 42:38
  Speaker 5: Serengeti right now. You know, South African airlines shut.
• 42:42
  Speaker 2: You can't fly.
• 42:42
  Speaker 5: Through Ethiopia because they're like at war, you know, So
• 42:45
  Speaker 5: you have to go through all these different places, and
• 42:47
  Speaker 5: then you have the requirements of all the COVID testing.
• 42:49
  Speaker 5: You have to jump through all the hoops, which there's
• 42:51
  Speaker 5: If there's hoops, that's great, you can jump through. But
• 42:53
  Speaker 5: it's just not attainable for most people. I mean it
• 42:56
  Speaker 5: was our honeymoon, so we were willing to spend a
• 42:58
  Speaker 5: little bit more, but we probably spent two thousand dollars
• 43:00
  Speaker 5: on COVID testing for our honeymoon.
• 43:02
  Speaker 3: That's incredible.
• 43:04
  Speaker 6: Well, like one of our favorite seven P trainers like
• 43:06
  Speaker 6: came in, you know, Duncan Barber, He's absolutely fantastic, came on,
• 43:10
  Speaker 6: came in from Scotland. I think he was stuck during
• 43:12
  Speaker 6: Mountain West during our actual show in Colorado for two
• 43:15
  Speaker 6: weeks in Mexico City because he was like, I'm not
• 43:17
  Speaker 6: missing West, yes, And now there were other seven P
• 43:21
  Speaker 6: trainers that were stuck in the Virgin Islands and I
• 43:23
  Speaker 6: was like, I would rather be stuck in the Virgin Island.
• 43:25
  Speaker 4: That terrible.
• 43:29
  Speaker 2: They both sound great, but worst place.
• 43:34
  Speaker 4: I think so too. We were we were sad though
• 43:37
  Speaker 4: that you know, some of our core presenters like Simon
• 43:39
  Speaker 4: and Lisa Thomas, Ted Simon and Sam Manicom. You know,
• 43:43
  Speaker 4: these guys weren't able to come over this year, and
• 43:46
  Speaker 4: that broke us, broke our hearts because we want you
• 43:49
  Speaker 4: always see them here and they're staples at this show.
• 43:51
  Speaker 2: And they're so inspiring, so wonderful.
• 43:54
  Speaker 4: They're such incredible supporters of this event. Sam sent Lindsay
• 43:58
  Speaker 4: and I both separate emails last week, just words of
• 44:01
  Speaker 4: encouragement and you guys are doing a great job.
• 44:03
  Speaker 3: We support what you're doing. Can't wait to see you
• 44:05
  Speaker 3: when we see you.
• 44:06
  Speaker 1: Well, I think at the moment is that we have
• 44:08
  Speaker 1: to be just as we do when we travel. We
• 44:11
  Speaker 1: have to be adaptable, we have to be open minded.
• 44:14
  Speaker 1: We're not going to be able to go the places
• 44:15
  Speaker 1: that we want, so we will find a way. Adventure
• 44:18
  Speaker 1: will find a way. And that may mean like Mexico
• 44:21
  Speaker 1: right now is open, so that's a place for people
• 44:23
  Speaker 1: to go. There are Canada just opened up in the
• 44:27
  Speaker 1: last couple of weeks, so there are possibilities for people
• 44:30
  Speaker 1: to go and travel. It just may be different than
• 44:33
  Speaker 1: what we originally planned. And I think that that's part
• 44:35
  Speaker 1: of what makes travel so interesting is that you know,
• 44:38
  Speaker 1: I've rocked up at borders and i find out that
• 44:41
  Speaker 1: the country's at war, and I'm like, I've got to
• 44:42
  Speaker 1: find another way, and you find another you find you
• 44:46
  Speaker 1: find another way, And I think that that's part of
• 44:49
  Speaker 1: the joy of travel, is being able to adapt to that.
• 44:53
  Speaker 1: And I think that that is one of the call
• 44:54
  Speaker 1: marks of this event is that you have always brought
• 44:57
  Speaker 1: in these thought leaders, these truly experienced travelers, not just
• 45:00
  Speaker 1: good marketers, real travelers. It's easy to fill a docative
• 45:04
  Speaker 1: salespeople that are going to tell people what they should
• 45:07
  Speaker 1: buy when they don't really need to buy much of
• 45:09
  Speaker 1: all of it. But you haven't done that. You've brought
• 45:12
  Speaker 1: in real travelers that have been around the world and
• 45:14
  Speaker 1: they're inspiring people, they're educating people, and they may buy
• 45:17
  Speaker 1: some things along the way, but that's not the premise
• 45:20
  Speaker 1: of it. And I think that that's the most important thing,
• 45:22
  Speaker 1: and that for me, that is why I still believe
• 45:25
  Speaker 1: in this event as much as I do, is that
• 45:27
  Speaker 1: you both have shown incredible leadership even through this crisis.
• 45:30
  Speaker 1: You've taken good care of your people, and then you've
• 45:32
  Speaker 1: taken good care of the community by reinforcing training a
• 45:35
  Speaker 1: love for travel, not making the vehicles and the gear
• 45:38
  Speaker 1: the forefront. And I think that that says a lot
• 45:41
  Speaker 1: about you too.
• 45:42
  Speaker 4: It's really all about the people, and we truly believe that.
• 45:45
  Speaker 4: And you know what you were saying about the education series.
• 45:48
  Speaker 4: There's a lot of demand for brands to be involved
• 45:50
  Speaker 4: in education, and we are dedicated to keeping that agnostic
• 45:55
  Speaker 4: because we really feel like it's all about the people.
• 45:57
  Speaker 4: And their stories and their experiences, and we want to
• 46:00
  Speaker 4: keep that clean. Yes, definitely.
• 46:02
  Speaker 6: Well, and Scott, we have to give you a shout
• 46:04
  Speaker 6: out because I know that you had a hand and
• 46:06
  Speaker 6: helping this event rise to where it is today being
• 46:08
  Speaker 6: a great media partner and also make part of the
• 46:10
  Speaker 6: contributing team that helped us.
• 46:12
  Speaker 1: It's been has been. It has been so fun, the
• 46:15
  Speaker 1: entire process. I'm so I'm so grateful for all of it.
• 46:18
  Speaker 1: And of course I am just a very small cog
• 46:20
  Speaker 1: in my own team's wheel. And I'm just fortunate again
• 46:23
  Speaker 1: to like you two. I'm so fortunate to have an
• 46:25
  Speaker 1: amazing team of people that are all smarter than I am.
• 46:28
  Speaker 1: Thank goodness.
• 46:29
  Speaker 4: So we feel the same.
• 46:33
  Speaker 2: We're really lucky.
• 46:34
  Speaker 5: So for sure, everybody your office always asks me like,
• 46:37
  Speaker 5: when can Scott travel again?
• 46:41
  Speaker 2: Don't you want to go somewhere? Please leave? Please leave?
• 46:46
  Speaker 2: I love that. That's good. Okay, we're all on the
• 46:47
  Speaker 2: same page. That's so good.
• 46:52
  Speaker 4: Well, you know, it's really interesting because last year when
• 46:54
  Speaker 4: we weren't traveling as much, I mean we used to
• 46:56
  Speaker 4: be on the road every other week.
• 46:58
  Speaker 6: And you know, we give a shout out to our
• 47:00
  Speaker 6: husbands because we go home all year last year. Yeah,
• 47:04
  Speaker 6: and they have never had us around that much, and
• 47:07
  Speaker 6: they were.
• 47:07
  Speaker 4: Like, Wow, that's a lot of time together, a lot
• 47:10
  Speaker 4: of togetherness, a lot of togetherness.
• 47:13
  Speaker 1: So this will be a fun question for each of you.
• 47:16
  Speaker 1: What is the place that you've been on your own
• 47:18
  Speaker 1: travels that you loved the most, the place that you
• 47:21
  Speaker 1: are drawn to in your own travels that you've really
• 47:24
  Speaker 1: you've really loved.
• 47:25
  Speaker 5: Well.
• 47:26
  Speaker 6: One of the reasons we wanted to launch in Colorado
• 47:28
  Speaker 6: was not only to relieve this event of some tension
• 47:32
  Speaker 6: and to give it and give other, you know, other
• 47:34
  Speaker 6: options for folks. But I guess I am speaking for
• 47:37
  Speaker 6: Jessica and myself and this that you know, Colorado has
• 47:40
  Speaker 6: always been a state that we absolutely love.
• 47:42
  Speaker 3: We've vacation there since we were a little kids.
• 47:44
  Speaker 4: The rockies are always calling us, the mountains are always
• 47:48
  Speaker 4: We're avid snow skiers, so any day of the week
• 47:51
  Speaker 4: we'd rather be on the slopes, honestly so.
• 47:53
  Speaker 3: And we love the summers out there. We love the
• 47:55
  Speaker 3: hike and kayaking.
• 47:57
  Speaker 4: There's not a bad season.
• 47:58
  Speaker 2: No, I actually love any apples in the summer.
• 48:00
  Speaker 4: Oh it's not bad.
• 48:05
  Speaker 2: I can actually I can actually hear what it is.
• 48:09
  Speaker 4: We love Indianapolis in the summer because that's where our
• 48:11
  Speaker 4: friends are, family, where we grew up, but we'd rather
• 48:15
  Speaker 4: be in Colorado in the summer.
• 48:17
  Speaker 2: So good timing. Why not make an event a place
• 48:19
  Speaker 2: that you want to spend time.
• 48:20
  Speaker 4: Honestly, since we've been producing events, we always said we
• 48:23
  Speaker 4: wanted to produce an event in Colorado. So selfishly we
• 48:27
  Speaker 4: did add that event. But also because it's an adventure Mecca,
• 48:29
  Speaker 4: we knew the totally the demand was there, but it
• 48:32
  Speaker 4: was a great opportunity to expand.
• 48:34
  Speaker 2: That was a great choice for sure.
• 48:36
  Speaker 3: But we are we're mountain dwellers. We love the cool more.
• 48:40
  Speaker 2: That's your favorite town in Colorado?
• 48:42
  Speaker 4: Tell you right, you did.
• 48:47
  Speaker 2: We were just there a couple of weeks ago. Got
• 48:49
  Speaker 2: married there.
• 48:52
  Speaker 3: I'll tell you what. My husband and I have been
• 48:54
  Speaker 3: looking at places in oray I.
• 48:57
  Speaker 2: My father in law grew up in ur O.
• 48:59
  Speaker 3: My god, I love it there.
• 49:01
  Speaker 4: She has family that just her on her husband's side.
• 49:04
  Speaker 4: They just bought a place in Leadville.
• 49:06
  Speaker 6: Oh yeah, Leadville, Colorado, and so we spent some time there.
• 49:10
  Speaker 6: Right after Mountain West. We actually went out for about
• 49:12
  Speaker 6: two weeks and spent some time there.
• 49:13
  Speaker 4: So Lindsay took her mother in law out in our
• 49:15
  Speaker 4: ultimate Forerunner and my mother in law, oh.
• 49:18
  Speaker 2: My gosh, I mean that went okay.
• 49:20
  Speaker 6: This is an eighty year old woman and she literally
• 49:22
  Speaker 6: could not stop taking pictures. I mean she was like, now,
• 49:25
  Speaker 6: that's normal. She does love to take.
• 49:27
  Speaker 3: But she does love to take.
• 49:28
  Speaker 4: Yes.
• 49:29
  Speaker 3: But I'll tell you what she was like, put me
• 49:31
  Speaker 3: in that Forerunner, lady, let's go love it.
• 49:34
  Speaker 4: And she brought some chocolate chip cookies with her too.
• 49:36
  Speaker 3: That's right, she's the cookie maker, man. Like, we lived
• 49:39
  Speaker 3: on cookies for like three days.
• 49:41
  Speaker 2: That's amazing.
• 49:42
  Speaker 1: Is there anything that you two would like to share
• 49:45
  Speaker 1: with our audience Before we ask how they can find
• 49:48
  Speaker 1: out more information about the event.
• 49:49
  Speaker 4: I just want to say thank you, Yes, thank you
• 49:52
  Speaker 4: to everyone. Thank you this weekend for everyone's patience. We
• 49:55
  Speaker 4: had tremendous walk up at this event that we weren't
• 49:58
  Speaker 4: even expecting, and there was a lot of folks that
• 50:01
  Speaker 4: had a lot of patience with us with the shuttle buses,
• 50:03
  Speaker 4: and we appreciate that more than you know. We are
• 50:05
  Speaker 4: working diligently behind the scenes to add more shuttle busses
• 50:08
  Speaker 4: and get people into the events faster and create better
• 50:11
  Speaker 4: experiences around pretty much for every event that we're producing.
• 50:15
  Speaker 4: So we just appreciate the fans, we appre appreciate the
• 50:18
  Speaker 4: community or followers, and we're just excited to hopefully produce
• 50:22
  Speaker 4: more really cool live event experience as well and bring
• 50:25
  Speaker 4: forth event.
• 50:26
  Speaker 1: A fourth event is very exciting, so we look forward
• 50:28
  Speaker 1: to hearing the announcement on that, which we'll of course
• 50:31
  Speaker 1: share with our audience as well.
• 50:33
  Speaker 3: Scott, we may give you like a heads up.
• 50:36
  Speaker 2: I like that, we like this.
• 50:38
  Speaker 4: We like to make sure you know that.
• 50:39
  Speaker 2: I like that. I appreciate that very much.
• 50:42
  Speaker 1: How do people find out more information about Overland Expo
• 50:46
  Speaker 1: your compass content channel, and how do they find out
• 50:50
  Speaker 1: more also about your new not.
• 50:51
  Speaker 4: For profit Everything is accessible at Overlindexpo dot com. That's
• 50:55
  Speaker 4: kind of a hub of all of our information, and
• 50:57
  Speaker 4: then we have little spolks on the wheel. From there,
• 50:59
  Speaker 4: you find it all at overl Andexpo dot com.
• 51:01
  Speaker 1: And then on Instagram you're at Overland Expo, and then
• 51:05
  Speaker 1: any other like your TikTok.
• 51:07
  Speaker 4: I mean, I don't know, Okay, we just started TikTok.
• 51:09
  Speaker 4: We're trying to dabble.
• 51:12
  Speaker 2: We just don't still, I don't know what I'm supposed
• 51:14
  Speaker 2: to do.
• 51:14
  Speaker 1: I I like, I downloaded it and I'm like, this
• 51:17
  Speaker 1: doesn't this isn't working.
• 51:18
  Speaker 4: Do you have a TikTok?
• 51:19
  Speaker 2: I do not have a TikTok? Do people? That's like
• 51:22
  Speaker 2: we're the dancing I don't dance and I don't sing
• 51:25
  Speaker 2: and I don't have a.
• 51:26
  Speaker 4: How about right after this podcast we go film a
• 51:29
  Speaker 4: little TikTok with our champagne that foundational concept.
• 51:34
  Speaker 5: Oh that's so Good's like, no, yeah, no, I'm in.
• 51:38
  Speaker 2: I'm in. I'm totally in. We make our TikTok debut.
• 51:41
  Speaker 2: Could I'm excited for.
• 51:42
  Speaker 3: This overland Expo West talk t Yeah.
• 51:47
  Speaker 2: Matt, any other questions for these two amazing humans here.
• 51:50
  Speaker 5: I'm just so excited that the event has kept its soul,
• 51:53
  Speaker 5: you know that. I think that was the worry, that
• 51:55
  Speaker 5: was the that was the chatter, and you know, it
• 51:57
  Speaker 5: just it's.
• 51:58
  Speaker 2: Over and expot but it's kind of just run by.
• 52:02
  Speaker 5: I mean not to say that like Jonathan Rosen didn't
• 52:03
  Speaker 5: run it well, it's just like they did their very
• 52:05
  Speaker 5: best professionally run events, you know, and it's grown, which
• 52:10
  Speaker 5: grows the industry.
• 52:12
  Speaker 2: It's just nice to see.
• 52:13
  Speaker 4: Yes, thank you, it is a family owned and operated business.
• 52:18
  Speaker 4: Lindsay and I are sisters. We work together every single day.
• 52:22
  Speaker 4: We make a lot of decisions while drinking wine. So
• 52:25
  Speaker 4: we hope you like our decisions.
• 52:28
  Speaker 6: Yes, but yeah, and I think the team, you know,
• 52:31
  Speaker 6: the team enjoys the fact that you know their voices
• 52:33
  Speaker 6: are heard.
• 52:34
  Speaker 3: They can throw up a crazy idea.
• 52:36
  Speaker 4: And we're like, well, I don't know. You want to
• 52:38
  Speaker 4: throw some money at that sea. If it works. We
• 52:39
  Speaker 4: throw things at the wall to see if they stick.
• 52:41
  Speaker 1: All the time, all the pivots say it again and
• 52:45
  Speaker 1: on that bombshell. Thank you both so much for being
• 52:50
  Speaker 1: on the podcast, and thank you for your leadership in
• 52:52
  Speaker 1: the community and being an inspiration to so many of us.
• 52:55
  Speaker 1: You've done a great favor to this community with what
• 52:58
  Speaker 1: you're doing, and we cannot wait to see what comes next.
• 53:01
  Speaker 4: Thank you guys very much.
• 53:02
  Speaker 2: You're so welcome.
• 53:03
  Speaker 1: Thank you, and we thank you all for listening, and
• 53:05
  Speaker 1: we will talk to you next time.