S4E5: When Listening Leads: Lessons from Maryland’s Digital Transformation
Most of us only visit a government website when we really need something—unemployment benefits, a license renewal, or emergency aid. So when the experience is confusing, slow, or just broken, it doesn't just cost time. It quietly erodes something harder to rebuild: trust.
Marcy Jacobs is Maryland's first chief digital experience officer and the driving force behind the Maryland Digital Service (MDDS)—a team that's spent the last two years redesigning how six million residents experience their state government. In this episode, Marcy digs into what human-centered design actually looks like…
The skinny
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