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Cannes vs Machine: Amazon Ads on media magic, with JP Morgan and frog
It's hot. There's rosé. A helicopter just landed on a catamaran. It can only be all the media leaders of the world gathering at Cannes Lions Festival of Creativity for its 70th year.
PMW are covering the festival by delving into the relationship between advertising creativity and data led performance marketing. The Cannes Versus Machine series features a 3-part podcast series interviewing some of the most influential brands and agencies in performance marketing, and getting their view on Cannes Lions and what it all means for performance marketing.
This, the first episode, sits down with Phil…
The skinny
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