Ski Development & Ski Testing with AJ Kruajitch & Jake Stevens
Few people spend as many days as we do testing skis on snow. But Rossignol’s AJ Kruajitch definitely does. So Jonathan Ellsworth spent a day at Les Deux Alpes going through AJ’s testing process, then talking with him and Jake Stevens about the similarities and differences in our approaches.
TOPICS & TIMES:
Introducing Jake & AJ (2:51)
Brand development since 1907 (17:13)
The testing process: similarities & differences (20:17)
“Band of Tasters” (40:10)
Accounting for different tastes (48:05)
What We’re Celebrating (56:10)
RELATED LINKS:
Blister Labs
Videos from our Blister Summit 2022…
The skinny
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