Introducing the Diploma in Loyalty Neuroscience with Chartered Psychologist, Dr Simon Moore
What if everything you thought you knew about customer loyalty was wrong?
Are customers genuinely loyal to your brand, or are they simply buying from you out of habit? And could your attempts to keep them coming back actually be pushing them away?
In this episode of Utter Loyalty, host Emma Collins sits down with Chartered Psychologist and Neuroscientist Dr Simon Moore, live from The BIG Handshake Loyalty™ Amsterdam, to get inside the minds of consumers and explore the thinking behind the new Diploma in Loyalty Neuroscience, developed with Europe's Loyalty Association (The ELA™).
Simon…
The skinny
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