Latest / The Matt J Hanham Show
Why Different Beats Better: The Power of Your Two-Word Brand
Most leaders get stuck competing on better.
Better service. Better price. Better results.
But "better" puts you in the same box as everyone else.
In this episode, I break down why different always beats better — and how the two-word brand concept helped me simplify and clarify my entire identity.
Inside this episode:
Why "better" is the trap that keeps you stuck
How "different" creates instant separation
The psychology of a simple, memorable personal brand
What a "two-word brand" actually is
How I arrived at The Creative Accountant
Why clarity is the #1 unlock for SME owners right now
Shout…
The skinny
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