Latest / Jeep Talk Show / Sawyer Filters in Your Jeep: Kurt Avery Interview
Transcript
- 0:00Hi, how boys and girls,
- 0:01it's time for another
- 0:02Jeep Talk Show interview.
- 0:04We're gonna be talking with Kurt.
- 0:05Kurt Avery is founder of Sawyer Products.
- 0:08He founded Sawyer Products in 1984.
- 0:10What started as an
- 0:11outdoor protection company
- 0:13has grown into a global effort,
- 0:14delivering clean water
- 0:16through advanced filtration technology
- 0:19in more than 80 countries.
- 0:20Sawyer has helped tens
- 0:22of millions of people
- 0:24while giving away over 90% of its profits
- 0:27to support nonprofits focused on disease
- 0:31and vulnerable communities.
- 0:32Quick question for you, Kurt.
- 0:33First off, thank you for being here,
- 0:34but quick question for you.
- 0:36How's malaria doing?
- 0:37Is there, are you doing any,
- 0:39are they doing any efforts for malaria
- 0:40in some of these countries?
- 0:41Well, funny, funny, you should ask.
- 0:43We just came up with the
- 0:45solution to childhood malaria,
- 0:47published in New
- 0:48England Journal of Medicine.
- 0:50A doctor who spent time in Iraq
- 0:53used our thing to
- 0:54retreat their military uniform.
- 0:57And so the light bulb went on.
- 0:58Why can't we treat the wrap
- 0:59that the moms carry the baby in?
- 1:02So he did it.
- 1:03And we found out that our permethrin,
- 1:05when treat the mom's wrap,
- 1:07reduced malaria in
- 1:08children by two thirds.
- 1:10That's wonderful.
- 1:11So now we're off,
- 1:12it was just on with the
- 1:13State Department yesterday.
- 1:14We're gonna figure out how we can go do,
- 1:16it's very simple,
- 1:17costs a couple bucks a kid.
- 1:20And then we're gonna do the adults.
- 1:21So the very same
- 1:22permethrin that your listeners use
- 1:25to treat their outfits
- 1:26when they go out in the woods,
- 1:28you can treat the mom's dress
- 1:29and everybody's stuff over there.
- 1:32So that literally is
- 1:34like in the last two months.
- 1:37I don't know how much
- 1:38visual you have here,
- 1:39but it's very simple.
- 1:40It's just a little
- 1:45bitty bottle of concentrate.
- 1:47And we just soak that into the kid's wrap
- 1:49and I gotta do it backwards here.
- 1:53And then, voila, no malaria.
- 1:576% of the kids over there die of malaria.
- 1:59Other ones that get it
- 2:00have cognitive issues
- 2:01the rest of their life.
- 2:02So we're here.
- 2:03It just literally in the
- 2:05last two, three months.
- 2:07That's wonderful.
- 2:08Now, I don't know if
- 2:09you're aware of this or not,
- 2:10I'm barely remembering it myself,
- 2:12but there was somebody came out with
- 2:16engineered mosquitoes,
- 2:17genetically engineered mosquitoes,
- 2:19where they would basically die
- 2:22and they were clearing out large areas
- 2:25by making it where they
- 2:28just couldn't breed fast enough
- 2:29to fill the area.
- 2:32Well, what they did is they made them
- 2:34so they couldn't procreate.
- 2:35They neutered them basically.
- 2:37And so the idea is
- 2:38they wouldn't make them
- 2:39nothing would happen.
- 2:40So I don't think you're gonna solve
- 2:43the world's problem without it.
- 2:44I mean, that's an interesting solution,
- 2:46but there's just too many of them.
- 2:50There's just so many
- 2:51mosquitoes out there.
- 2:52You're not gonna get them.
- 2:53So I think we need little nano machines
- 2:55that can fly around and
- 2:57then the people pay online
- 2:59to play the game where you go in
- 3:00and you go after mosquitoes.
- 3:04I'll take a penny of
- 3:05zap, but I'll be happy.
- 3:08We got a much simpler solution.
- 3:09This is what we do domestically anyways.
- 3:11We're kind of famous
- 3:12for treating your clothes
- 3:13and keeping the ticks
- 3:14and mosquitoes away.
- 3:16We've been doing the
- 3:17military since the mid 80s.
- 3:19The same thing, every
- 3:20military uniform is treated
- 3:21with a permethrin, which we invented.
- 3:23So it was time to bring it over there.
- 3:25Somebody put two and two together
- 3:26and made the connection and off we go.
- 3:28So how long does that last?
- 3:31I mean, does it wash,
- 3:32you do a wash cycle.
- 3:33Is it something you have to retreat?
- 3:36You retreat, but it does last six months.
- 3:38So you're talking like a dollar for six
- 3:40months of perfection.
- 3:43In the US it's like 10 cents
- 3:44a day to treat your clothes
- 3:46and it'll wipe out the
- 3:48mosquitoes and the ticks.
- 3:50So it's very inexpensive.
- 3:52So you're talking four
- 3:53or $5 for the two years
- 3:55that the baby is wearing in the wrap.
- 3:57That's wonderful.
- 3:58And one of the cool
- 3:59things is we also gonna create
- 4:01a commercial market.
- 4:02So this is very similar to
- 4:04what you put on the clothes
- 4:06and we'll let people do it over there
- 4:09and we'll create, we're
- 4:10not making money on this.
- 4:11This is all charity for us,
- 4:13but they'll be able to create a business.
- 4:15They'll treat your
- 4:16clothes for whatever pennies,
- 4:18dollars it takes that they live in.
- 4:20Some places can afford
- 4:21more than the others,
- 4:22but we're gonna create jobs over there.
- 4:27Yeah, so being in 80 countries,
- 4:30how do you communicate
- 4:31with all these people?
- 4:31Do you have to have a large staff or,
- 4:35I mean, nowadays with
- 4:36AI, I think it's easier,
- 4:37but I mean, you've been
- 4:38doing this since 1984.
- 4:40Well, we didn't get into the
- 4:42international to about 2005.
- 4:44And then we kind of came very big at it.
- 4:46The first earthquake in Haiti,
- 4:49that's when we set down a couple of
- 4:51hundred thousand filters
- 4:52and everybody figured out
- 4:53that, yeah, this is the one.
- 4:55And so now we have
- 4:56140 charities using it.
- 4:58Now a very staff only have three people
- 4:59working on the international side.
- 5:01And now it's, internet
- 5:05is amazing, you know, so.
- 5:07God, especially for long distance calls.
- 5:09I bet you that saved
- 5:10you a bunch of money.
- 5:11Yeah, and all of our
- 5:12filters, if I can find one here,
- 5:15have a QR code.
- 5:18I got it, I've seen it backwards.
- 5:20So you just take the
- 5:22QR code and you zap it
- 5:23and you come 18 different languages.
- 5:25We tell you how to use
- 5:26it, how to install it.
- 5:28We have a WhatsApp, you can
- 5:29go back and forth with us.
- 5:30So it started out with a lot of training,
- 5:32but you know, it's
- 5:33really not that hard to use.
- 5:36And it doesn't wear out.
- 5:38And we're the only one
- 5:39that gets everything.
- 5:40Now you can have a,
- 5:41so we're probably 90% of
- 5:43all the filters used overseas.
- 5:44And we have crossed the 50 million mark.
- 5:46So we've done 50 million people.
- 5:48So I saw something here.
- 5:50I can't remember if you
- 5:51wrote it or if I looked it up,
- 5:52but I like this.
- 5:53And it kind of goes along
- 5:54with what you're saying here
- 5:55about all this free
- 5:56stuff that you're doing.
- 5:57It says, "Avery has repeatedly noted
- 6:00"that the company lost money
- 6:02for 23 of its first 25 years
- 6:05"before becoming profitable."
- 6:07I can understand that.
- 6:08We've been doing this show for 16 years
- 6:10and we're still not profitable.
- 6:14Yeah, and we-- I guess we gotta get
- 6:16to year 23.
- 6:17Yeah, we did the, we
- 6:19came at overnight success
- 6:20when we introduced the filters
- 6:21and totally changed the
- 6:22way people camp and hike
- 6:23and get water out there.
- 6:24But yeah, it was golf
- 6:26war one and golf war two.
- 6:27We did all the
- 6:27sunscreens for golf war one
- 6:28and the repellents for golf war two.
- 6:30So even today, the military only uses us.
- 6:33They use us for the clothes
- 6:35and they use us for the skin.
- 6:37That didn't overwhelm you guys.
- 6:38I mean, it's great to get contracts,
- 6:40but can't the contract be too big?
- 6:43Well, you know, we have a,
- 6:47I'll share this with you.
- 6:48We already decided what's
- 6:49gonna go on my tombstone.
- 6:51That's gonna be, they
- 6:52finally found a box to put me in
- 6:55because I don't have any
- 6:56limits to what I think.
- 6:58We were making 2000
- 7:00bottles of sunscreen a week,
- 7:02hand filling them.
- 7:05They wanted 200,000 a week and we did it.
- 7:10So don't ever try and get us.
- 7:14I will ask the basic question, how?
- 7:17How are you able to do that?
- 7:18I mean, if you're not profitable,
- 7:20you could do a lot of things with money.
- 7:21You could hire a lot of people.
- 7:22You can buy a machine or a row of
- 7:24machines to do things.
- 7:25But if you're not profitable,
- 7:28well, of course I may
- 7:29be thinking zero money
- 7:31and profit being
- 7:32something different, but I'm--
- 7:34Cash and profit are two different things.
- 7:39I had a partner at that
- 7:41time who had just come on board
- 7:42and he had a lot of money.
- 7:43So he dropped 800,000 in about 15 minutes
- 7:46to get all the
- 7:47equipment and all the chemicals.
- 7:49But here's the scary part.
- 7:50We bid, we would sharpen our pencils
- 7:53and we bid 65 cents a bottle.
- 7:56The next lowest bid was $1.99.
- 7:59And we kept saying, what are we missing?
- 8:01We know we think we
- 8:02can make it for 30,000.
- 8:03It's kind of scary, right?
- 8:04Because you go, oh,
- 8:05we're gonna go in the hole.
- 8:06(laughing)
- 8:07And they have a clause in
- 8:09there that if you can't supply,
- 8:10they can buy it at retail
- 8:12and you pay the difference.
- 8:13Oh my goodness.
- 8:14Okay, so that did, so it was
- 8:15literally like $3 at retail
- 8:17and we're at 65 cents, but we did it.
- 8:19We did it and we made it at 34 cents.
- 8:24And the other part of
- 8:25it is we'd only been
- 8:26in the sunscreen
- 8:27business for a couple of weeks.
- 8:28And then they came out the clause
- 8:29that you have to be a
- 8:31commercial business.
- 8:33We had shipped two cases of 12.
- 8:35One to California,
- 8:36one to Broadway Hardware
- 8:37in McAllen, Texas.
- 8:39And guess what?
- 8:40The inspector was a mile down the road
- 8:42from Broadway Hardware.
- 8:44He drives down, sees us on the shelf.
- 8:46Yep, you win the contract
- 8:47because you're in the retail stores.
- 8:49I only shipped two cases.
- 8:52So, yeah. Well, it was meant to be.
- 8:54It was meant to be.
- 8:55Yeah, we have a big guy.
- 8:57I'm not inside of any box.
- 8:58You won't catch me in a box.
- 9:01I've done that a few times, by the way.
- 9:04Look at our JTS merch.
- 9:06It's perfect for the mountains.
- 9:09Check it out at jeeptalkshow.com.shop.
- 9:14So this is really, really cool.
- 9:16Now, I guess the profit
- 9:18when you started making profit
- 9:19is when you started doing
- 9:20the water filters, right?
- 9:22Yeah, what happened?
- 9:23Well, that, yeah, that profit just paid
- 9:25off all of our debts
- 9:26but from the war.
- 9:29We introduced the new
- 9:31technology in water filtration
- 9:32using kidney dialysis technology.
- 9:34You can clean blood, you can clean water.
- 9:36So at the time, this was in 2005,
- 9:40people were using
- 9:41ceramic pumps and matrixes
- 9:43and stuff like that.
- 9:45They were very heavy, like three pounds
- 9:47and very expensive, $100 a piece or
- 9:49something like that.
- 9:50But they only sold
- 9:5170,000 of those a year.
- 9:52Well, we come up with this thing.
- 9:53We're gonna sell for $19.95.
- 9:55So we go to the
- 9:56retailer and say, why would I,
- 9:58I'm making $50 a unit over there.
- 10:00Why am I gonna make, sell
- 10:01this and make $10 a unit?
- 10:03I said, because you're
- 10:03gonna sell a lot of them
- 10:04and you can't stop it.
- 10:05It's the technology
- 10:07and boom, it exploded.
- 10:08So we do millions of these things
- 10:10and they were doing 70,000.
- 10:12So you can see they
- 10:13collected a lot more $10 bills
- 10:15than $50 bills.
- 10:16So everything on the market now
- 10:18is all hollow fiber membranes.
- 10:21We've obviously been copied a lot
- 10:22but nobody has caught up to us.
- 10:25We're at 0.1 micron absolute.
- 10:26So nothing that you can get sick from
- 10:29is just a lot of filters.
- 10:30And that's huge
- 10:31because we go into Africa,
- 10:32you can't say, well, 90%
- 10:34of you are gonna be okay.
- 10:35The other 10, you're gonna
- 10:35still have to have diarrhea.
- 10:37We're sorry about that,
- 10:37but that's the way it is.
- 10:38No, we can't do that.
- 10:39So we go in there and within weeks,
- 10:43all the waterborne sickness is just gone.
- 10:45Within a year, they're
- 10:46closing medical clinics
- 10:47or consolidating them
- 10:48because there's not enough
- 10:49sick people to justify it.
- 10:50So that's wonderful.
- 10:52You have to be proud of this.
- 10:53Really, really proud people.
- 10:55You're making people,
- 10:57even if it's not something
- 10:58that you're saving lives,
- 10:59which I think you are,
- 11:01just making people
- 11:02enjoy their lives is huge.
- 11:05Well, you think about it,
- 11:07they had diarrhea
- 11:08once a month, everybody.
- 11:09And now you don't have it
- 11:10again for the rest of your life.
- 11:12Or babies, one third
- 11:13of the babies were dying
- 11:14because of bad water.
- 11:15Now they're not dying.
- 11:18We were in a village
- 11:19where they named the kids,
- 11:20they wouldn't name until
- 11:21they're three years old
- 11:22because they lost a third of them.
- 11:24They install the filters, you go back,
- 11:26they name them at birth now.
- 11:27Because once the filters are there,
- 11:28they're not dying of bad water.
- 11:31So it is, it's very satisfying,
- 11:33but it's also a huge responsibility.
- 11:37You know, because we're the
- 11:38only ones that can do that.
- 11:39So I keep saying, let's go, let's go.
- 11:42And now we've done it where
- 11:45you can put it on your faucet,
- 11:46your tap.
- 11:48And for 10 cents, we
- 11:49can give you 10 years
- 11:49of worth of clean water.
- 11:52That's all it costs.
- 11:5210 cents and you have 10 years of water.
- 11:54Per filter, 10 years.
- 11:57Per filter, per person, right?
- 11:59Yeah.
- 11:59Wow.
- 11:59Yeah, because the filters
- 12:00just, you just keep cleaning them.
- 12:02We're the only ones that
- 12:03you just keep cleaning.
- 12:04Okay, that makes sense.
- 12:05Yeah, so you just put on your faucet
- 12:07two, 400 gallons a day,
- 12:09we're installing them in
- 12:09schools and orphanages,
- 12:11even if you take it home, you know.
- 12:13Our goal right now,
- 12:14we've done a lot of places,
- 12:16like I said, we're in 80
- 12:17countries, we're in North Korea,
- 12:19and we've been in Gaza from the get-go.
- 12:20I mean, we go where, you know,
- 12:22you can take a duffel
- 12:23bag and do 20,000 people.
- 12:25I mean, it's just not that hard to do.
- 12:27So these things cost
- 12:29around 20 bucks or so,
- 12:30but they last for 10,
- 12:32we got someone in their
- 12:3316th year working every day.
- 12:35So let me put this in terms
- 12:38that people will understand easily.
- 12:40You're not supposed to drink the water
- 12:42when you go to Mexico.
- 12:43It's not necessarily that it's bad,
- 12:45it just, you're not used to their water.
- 12:47Can you take one of
- 12:47your filters to Mexico
- 12:50and drink the water?
- 12:51Oh, yeah, absolutely.
- 12:51Yeah, it's real simple.
- 12:54Where am I at?
- 12:56The way the hikers use
- 12:57it, they just take a,
- 12:59I gotta get this
- 13:00backwards here, there we go.
- 13:01They just take a regular bottle,
- 13:03and you just screw it on.
- 13:07This is the way they do
- 13:08it on an Appalachian Trail.
- 13:09It's just a filter attached
- 13:12to the bottle and just drink.
- 13:15But we have other systems.
- 13:16We have disaster relief systems.
- 13:19Remember the hurricane
- 13:20in Helene that came in
- 13:21and wiped out Tennessee and whatever?
- 13:24Right.
- 13:25North Carolina, we
- 13:26sent up 100,000 of these
- 13:28with the Red Cross.
- 13:31Just simple, just that
- 13:32little filter right there.
- 13:33Just drink the water
- 13:34and you're standing in.
- 13:36All right, so I was
- 13:38looking at your background
- 13:39and you have a marketing background
- 13:41before you had a near-death experience
- 13:45and decided to be a
- 13:46really, really nice guy.
- 13:48(laughing)
- 13:51So I'm not saying marketing's bad,
- 13:53but I think most people go into business
- 13:55so that they can make money.
- 13:57And then you tell people or you tell God,
- 14:00God, I promise, as soon as I hit it big,
- 14:03I'll donate to the church and go to
- 14:05church every Sunday.
- 14:07(laughing) And you know, but you're
- 14:09trying to make that profit
- 14:10to start with, but it doesn't sound like
- 14:12that's the direction you went here.
- 14:13It sounds like, to me, you had a good job
- 14:15in what you were doing.
- 14:17And for some reason--
- 14:18I had a really good
- 14:18career, a really good pay,
- 14:19but I was bound to be an entrepreneur.
- 14:22I did some really wonderful stuff,
- 14:24sit outside the president's office
- 14:26and watched them take total
- 14:27credit for everything I did.
- 14:29Didn't even throw me a bone, so I said,
- 14:30I get to see how this thing works.
- 14:32So I was ready to go.
- 14:34I went out, started the
- 14:36company with Gail Sayers,
- 14:37you remember the football player?
- 14:38Right.
- 14:39Yeah, he was my original partner.
- 14:41I knew we were gonna make it.
- 14:43I just had to grind it out.
- 14:46Now it's a lot easier with the internet.
- 14:48We had to go sit in
- 14:49the stores for 12 hours
- 14:50to get our message across.
- 14:52We always had good products.
- 14:54So I knew we'd make it,
- 14:55so we just kept grinding.
- 14:56The two wars obviously helped.
- 14:58They made us whole
- 14:59twice, but then we exploded
- 15:02when we brought out the filter.
- 15:05No, I was just grindin' it out.
- 15:07Never had a doubt.
- 15:08Now marketers are weird people, okay?
- 15:11But we are the conduit
- 15:13between consumers and engineers.
- 15:16Yeah.
- 15:16You have to listen to a consumer
- 15:21and kind of ask the
- 15:22prior question, I always say.
- 15:26Henry Ford said it the best.
- 15:27If I asked them what they wanted,
- 15:28they'd said a faster horse.
- 15:30So no, they needed a car.
- 15:32So when you talk to these people,
- 15:34you're listening to what they have,
- 15:35but you're really trying
- 15:36to figure out the problem.
- 15:38Right.
- 15:39And then you go back to the engineers
- 15:41and try and solve the problem.
- 15:42Now the engineers know
- 15:43how to solve the problem,
- 15:44but they don't know how to articulate
- 15:45how the people use it,
- 15:47or they gotta make it
- 15:48easy to use or whatever.
- 15:49So marketers are the back and forth.
- 15:51We're the ones that
- 15:52interpret what the consumers need
- 15:55and what the engineers have,
- 15:56and we bring them
- 15:57together and then voila.
- 15:59So it's an interesting function,
- 16:01but we're basically listeners.
- 16:03I define marketing as the
- 16:05study of human behavior.
- 16:07That's all we are,
- 16:08figuring out what we want
- 16:09and how we can solve it.
- 16:10So let me just tie this together.
- 16:12So your partner that
- 16:15came up with the $800,000,
- 16:17that was Gail.
- 16:19No, it wasn't Gail.
- 16:20Oh, you know some really good people.
- 16:24Just one guy, that was it.
- 16:26I met him at church and he
- 16:27happened to be a smart cookie,
- 16:30and he had 20,000 apartments
- 16:33in Chicago area at one time.
- 16:34So he did, and he just loved that.
- 16:36It was kind of like the sun he never had.
- 16:37So he really enjoyed this
- 16:39because he didn't understand any of it
- 16:40from a business point of view.
- 16:41So he just got into it.
- 16:43Paid them all back.
- 16:44He got a lot of money
- 16:46back out of this thing.
- 16:47But no, Gail and I started,
- 16:51and then after about two or three years,
- 16:53there wasn't too much of a role.
- 16:54He started his own
- 16:55business, very, very successful.
- 16:57But we kept in touch,
- 16:59and he came to the shows and stuff.
- 17:02So how did you meet Gail?
- 17:04Was there a tackling
- 17:05incident that he was impressed?
- 17:08Now you know you can't tackle him, right?
- 17:09That was the problem.
- 17:10Nobody can tackle him.
- 17:12That's what I'm saying.
- 17:14This guy, I need to be
- 17:15partners with this guy.
- 17:16He can tackle me.
- 17:18He was slated to be
- 17:20the first minority owner
- 17:22of an NFL team.
- 17:24And it was going to be
- 17:27what now either Jacksonville
- 17:29or Tennessee.
- 17:31But then they had the Al Davis lawsuit.
- 17:33So the NFL didn't
- 17:36really know the definition
- 17:37of a franchise.
- 17:38So they had to wait out the lawsuit.
- 17:40And in the meantime,
- 17:41what was he gonna do?
- 17:43So he was hired by the
- 17:44people who originally owned
- 17:47or moved the LA Rams to St. Louis.
- 17:51And so they had to do it.
- 17:53They happened to own,
- 17:54I was working at a major marketing
- 17:57company at the time,
- 17:58major brand.
- 17:59And so they just assigned him to me.
- 18:01We were, you know, I
- 18:02was his business mentor,
- 18:04and we were there sitting
- 18:06there after a year or so.
- 18:06And we said, "Fooey on this,
- 18:07let's just go start our own thing."
- 18:09So we did.
- 18:10But eventually they
- 18:11found out the franchise,
- 18:14they were about to sell
- 18:15it to him for 20 million
- 18:16with partners, ended up
- 18:17selling for 150 million.
- 18:19And then he wasn't gonna be a part of it.
- 18:21And, you know, he went on and
- 18:23had his own business by then.
- 18:24So, obviously he passed
- 18:25away a couple of years ago.
- 18:26Yeah.
- 18:27Yeah, I was gonna ask you
- 18:28about getting me hooked up
- 18:31with an interview if
- 18:31there was any Jeep information
- 18:33that he had and I saw
- 18:34that he passed away.
- 18:352020, I believe is what I read.
- 18:38Yeah, I have to remember.
- 18:40It didn't seem like quite that long ago,
- 18:41but maybe I'm still in
- 18:43contact with his wife, but yeah.
- 18:45I mean, it's AI, it could be wrong.
- 18:47It could be lying to me.
- 18:48No, no, probably.
- 18:50Time goes so fast.
- 18:51I got older quicker
- 18:52than I was supposed to, so.
- 18:53Oh, it just goes by so fast, doesn't it?
- 18:56Yeah, yeah.
- 18:57But we're having a lot of fun
- 18:58and we're doing the Lord's work.
- 19:00So, I feel, you know,
- 19:04we're right on top of malaria
- 19:05and we're right on top of clean water.
- 19:07I have the capacity now to do 30, 40
- 19:10million people a year
- 19:12if somebody wants to fund it.
- 19:13So, we're out now explaining.
- 19:15It took us years to prove it and to get
- 19:17the system in place.
- 19:20We're gonna go to Mexico City
- 19:22and within a year, year and
- 19:23a half, do a million people
- 19:26as all on us, all on Sawyer,
- 19:29to show that what can be done.
- 19:31And then, you know, A, that should
- 19:33stimulate a commercial.
- 19:34So far, it's all been rural people
- 19:36with no money, just lucky to be alive.
- 19:39Now we're gonna bring it
- 19:40because of the filter
- 19:41that goes on your faucet,
- 19:43we can bring it to
- 19:44people who can actually afford
- 19:45to pay for it and not be sick, you know?
- 19:47Because, yeah, their
- 19:48water's still not safe.
- 19:49Well, it's so cheap
- 19:50and it lasts for so long.
- 19:52There's really no reason for, I mean,
- 19:54even though you got
- 19:55perfectly clean water, why not?
- 19:58Well, it's not really clean.
- 20:00It's clean to them,
- 20:01they're still getting sick.
- 20:04Well, I'm talking about here.
- 20:05I'm talking about here
- 20:06in the United States.
- 20:07I mean, we can get a hurricane,
- 20:08like you guys can get a hurricane
- 20:10and that can cause a boil notice.
- 20:13So you have to boil the
- 20:14water before you can use it.
- 20:15And microplastics, we take out those too.
- 20:17But that's what this one's for.
- 20:18Just this thing you can get,
- 20:20let me go the wrong way here.
- 20:21This thing here is a very,
- 20:22very simple device, $13, $14.
- 20:26Hurricane comes, you know, boil alerts,
- 20:28you just drink the water on your faucet.
- 20:30If not, as long as it
- 20:31doesn't have salt in it,
- 20:32just put a bottle on
- 20:33the ground, fill it up,
- 20:34put the cap on and just drink it.
- 20:36That was giving me my next question.
- 20:37It was about salt water.
- 20:39Cause I didn't think that
- 20:40you could turn salt water
- 20:41into a drinkable water, but
- 20:43I figured I'd check anyway.
- 20:45Not with this device, you'd
- 20:46have to have a desalinator.
- 20:48You also go in a hurricane,
- 20:50you don't want to get anything
- 20:51that's got petroleum products
- 20:53like if a gas tank leaked or sewage
- 20:55overflowed or whatever,
- 20:56you avoid that water,
- 20:57but you would anyway.
- 20:58But there's a whole lot of water.
- 21:01And you remember the,
- 21:04Puerto Rico had the double hurricanes,
- 21:06and they sent all this bottled water down
- 21:08and it rotted on the tire.
- 21:10And they didn't use it.
- 21:11Yeah, that's all right.
- 21:12Well, because we were there first.
- 21:13We had people go in
- 21:14before the first hurricane.
- 21:16And like I said, one duffel bag, we can
- 21:17do 20, 30,000 people.
- 21:19So by the time those got there,
- 21:22a third of the country was
- 21:23drinking out of our filters.
- 21:25So what do you need bottle of water for?
- 21:26I never heard about that.
- 21:28I just heard about the
- 21:29government screwing the pooch
- 21:31because they didn't use the water.
- 21:34Well, that's the difference
- 21:36between public and private, isn't it?
- 21:38Yeah.
- 21:39Yeah.
- 21:40So we've got their tent,
- 21:41but we do use the government.
- 21:42I mean, Red Cross is
- 21:43big on it, World Vision,
- 21:44Samaritan's Purse, I mean, all those,
- 21:46I said we got 140 charities that use it.
- 21:49So in some of the
- 21:50craziest places in the world.
- 21:53So have you had any issues with people?
- 21:56It sounds like you
- 21:57have a very good product.
- 21:58It's really inexpensive.
- 22:01And I can see that people
- 22:03might get upset about that
- 22:05because they would rather make a profit
- 22:07off of something that was more expensive
- 22:09or they could sell for more.
- 22:11Right.
- 22:12There are a few in a country unnamed
- 22:15that turned out the wife of the president
- 22:19was in the bottle of water business.
- 22:21Oh no.
- 22:22Did she have a bunch of shoes?
- 22:24Yeah, there's some
- 22:26barriers that go up there.
- 22:28But so far it's mostly
- 22:30been out in the rural
- 22:31where they can't afford
- 22:32bottled water anyways.
- 22:33Right.
- 22:34But now we're gonna come
- 22:35into what you're saying
- 22:36because they sell
- 22:38what's called improved water.
- 22:40We have a little saying
- 22:41that all the things you can see
- 22:43won't make you sick, but all the things
- 22:44that make you sick you can't see.
- 22:46So you can look at it
- 22:47like it's clear water,
- 22:48but it's not safe.
- 22:50But people buy improved water
- 22:52and they still have to boil it.
- 22:53I mean, we're the
- 22:53greenest thing on the planet.
- 22:55You don't have to boil water anymore.
- 22:57I mean, forget it.
- 22:58And you don't have to
- 23:00boil it, let it cool down.
- 23:01I mean, it's just instant.
- 23:02You can just go down and I don't care
- 23:05if the cows are pooping at it.
- 23:06You just go down,
- 23:07pick it up and drink it.
- 23:08So yeah, we'll probably
- 23:10get more of that coming now
- 23:12as we're really eating into
- 23:13the bottle of water people.
- 23:15Yeah.
- 23:16But God bless them.
- 23:17I like the commercials that they show
- 23:20the water from the Rocky
- 23:22Mountains or something.
- 23:23Then they show a bear
- 23:25taking a bath in the water
- 23:26that's your trick.
- 23:28So you really don't know,
- 23:30especially if it's clear,
- 23:31you really don't know what's in it.
- 23:32So yeah, have you had some situations
- 23:35where they tried to
- 23:36keep you out of a country?
- 23:39Well, let me give a shout out
- 23:40to the Pepsi and Coke foundations
- 23:42actually will support this stuff.
- 23:45So they actually help fund
- 23:47some of the distributions.
- 23:48So, it's again what
- 23:52they're trying to keep us out.
- 23:53I think we're coming up to that now
- 23:55where they're going to keep us out,
- 23:58but they can't stop it.
- 23:59I mean, it's just too easily.
- 24:03I don't think, and we
- 24:05run into forever chemicals.
- 24:06So we have to adjust there.
- 24:08We won't, if you're
- 24:10drinking forever chemicals
- 24:11because you've got the arsenic there
- 24:13and you can, nothing you can do about it.
- 24:14We will tell you, we'll
- 24:15just make it biologically safe.
- 24:16And now we'll figure
- 24:17out how to do the arsenic.
- 24:18We keep working on that.
- 24:20But we won't have people
- 24:21switch from bottled water
- 24:23to arsenic water.
- 24:25So we won't let you
- 24:27discontinued bottled water
- 24:28and start drinking the
- 24:29stuff with forever chemicals.
- 24:30So we're very careful about it.
- 24:31We always test for our own chemicals.
- 24:34Our biggest thing is the customs.
- 24:37Now, sometimes they get
- 24:39it and they understand it
- 24:40and we get to go and do any free.
- 24:41Other times they look
- 24:42it up on Amazon and say,
- 24:43hey, that's worth $30.
- 24:45I mean, it doesn't matter
- 24:45whether given it to them or not,
- 24:46but it's not worth $30.
- 24:48And they tax you as if it was worth $30
- 24:50because that's what you
- 24:51pay on Amazon for this thing.
- 24:54So that's- So you guys are on Amazon.
- 24:57Oh, we're big time on Amazon.
- 24:59Yeah. Good, good, good.
- 25:02Walmart, all the camping stores,
- 25:03every, and there's camping there.
- 25:05Yeah, it makes sense.
- 25:06And this is a good disaster product too.
- 25:09I don't know if
- 25:10everybody has a bug out bag,
- 25:12but I think that something like this
- 25:14is like a great thing.
- 25:15How long do they last?
- 25:16Just sitting in a bag,
- 25:18how long do they last?
- 25:20Oh, forever.
- 25:21There's no way to limit.
- 25:23There's no limit to this thing
- 25:24unless you have it's
- 25:25wet and you freeze it.
- 25:26That's the only thing that would kill it.
- 25:28These things are cleanable forever.
- 25:29I mean, we say a
- 25:31hundred thousand gallons.
- 25:32We used to say a
- 25:32million, somebody challenged us,
- 25:34so we went and proved a
- 25:34hundred thousand gallons.
- 25:35It was still active after
- 25:36a hundred thousand gallons.
- 25:38So no, they'll just sit there.
- 25:39You won't hurt it.
- 25:42So how do you know that the water
- 25:44that you're running
- 25:45through there is safe?
- 25:46You mentioned the arsenic.
- 25:47Is there a device that you can buy?
- 25:50Is there?
- 25:51No.
- 25:52Yeah.
- 25:53Well, now we're
- 25:55talking two different things.
- 25:56One is in the United
- 25:57States and one is overseas.
- 25:58We don't have arsenic
- 25:59in the water in the US.
- 26:02In the US, you try to
- 26:03avoid being around farmland
- 26:07where the runoff, you'd
- 26:08have phosphates down the road.
- 26:10I mean, if you drink
- 26:11a little here or there
- 26:12because you have to,
- 26:13but you try to avoid it.
- 26:15It's just a carbon chain
- 26:16that's gonna drink like,
- 26:18drink it too much, but you
- 26:20stay away from sewage runoff
- 26:22and that kind of stuff.
- 26:24If the sewage is dilute, you're fine.
- 26:26Like the bears pooping
- 26:28in the water, no big deal.
- 26:29But when they have a flood and
- 26:32the sewage water goes flying,
- 26:34then you don't want to drink that.
- 26:36So it's just
- 26:37reasonable, but anything that,
- 26:40there's so much water
- 26:41available, but it's not safe.
- 26:44It used to be safe, go back 40 years ago,
- 26:46you could just dip
- 26:46yourself in the stream,
- 26:47but now you really can't
- 26:48if there's anything nearby.
- 26:50So it's so easy.
- 26:51It flows as fast as you want.
- 26:53I mean, just-
- 26:54What about Flint,
- 26:55Michigan, where they've,
- 26:57it has a good taste to
- 26:59it, but it tastes like lead.
- 27:01It, well, it was lead.
- 27:02That was the problem.
- 27:03Or you go on the other side of the state
- 27:05and you got PFOS in
- 27:06there from the boot factory.
- 27:09I won't name names.
- 27:11Yeah, you have to avoid those.
- 27:13Now, if you were desperate
- 27:14and you had to drink a quart
- 27:16because of that or you
- 27:17die, yeah, you can do that,
- 27:19but you don't want that
- 27:20to be a regular water.
- 27:21You don't even want
- 27:21to consume a lot of it.
- 27:23You're not taking those out.
- 27:24Once they get in,
- 27:25anything in solution will come.
- 27:27So even like if you had, you get to a
- 27:29river and it's brown
- 27:30because of the roots and the leaves,
- 27:32it's gonna come through brown.
- 27:34I mean, tea would go through this thing.
- 27:35It's in solution.
- 27:37As long as it's in
- 27:37solution, it's gonna come through.
- 27:39But we take out all the
- 27:40things that aren't in solution
- 27:42that would make you sick.
- 27:43So we're going after
- 27:44the bacteria and things
- 27:45that make you sick,
- 27:46Prozones, cyst, swarms.
- 27:48We're taking those things out,
- 27:49not necessarily the colorants.
- 27:51Right.
- 27:52So basically the
- 27:54filtration device is so small
- 27:56that the bacteria and the
- 27:57viruses can't get through.
- 27:59Yeah, well, especially with ours,
- 28:01we are at 0.1 microns absolute.
- 28:05Now 0.1 microns, your hair is 17 microns.
- 28:08So the largest hole in our
- 28:10filter is 170 times narrower
- 28:13than your hair.
- 28:16That's the biggest hole.
- 28:17Now other people say
- 28:180.1, but they're saying
- 28:20they got some 0.1s, but
- 28:21they got bigger ones too.
- 28:22So stuff does get through.
- 28:23But we're absolute.
- 28:25We have the word absolute on there,
- 28:26which is scientifically means we
- 28:27guarantee nothing greater
- 28:29than 0.1.
- 28:29And we literally test it.
- 28:31We shoot some spears back, backwards,
- 28:34back at the factory.
- 28:35And if they get
- 28:35through, we throw that one out.
- 28:37Then we test to make sure
- 28:39the O-rings are in place.
- 28:40And we test again to make
- 28:41sure the Sonic weld worked
- 28:44three times, every
- 28:45filter, 100%, not random.
- 28:46Wow.
- 28:47Every filter.
- 28:48I think we were testing
- 28:49every 10,000 or testing a batch.
- 28:51Every one, three times,
- 28:53which is a big expense to us,
- 28:55but how do you not?
- 28:58And the difference is we
- 28:58make millions of these things.
- 29:00Other people make 10, 20, 30,000.
- 29:02They can't afford to do it, like we can.
- 29:05It's just a mass thing.
- 29:06So with it being that small,
- 29:12the holes being that small,
- 29:13does it make it hard to
- 29:14get the water out of it?
- 29:15Like when you're going to drink it?
- 29:17Are we sucking on this thing
- 29:19to try to get water to come out?
- 29:21No, no, you don't
- 29:22even know the difference.
- 29:23Whatever you're doing, you drink.
- 29:24No, like you said, on the faucet,
- 29:26whatever your faucet
- 29:27pressure is, it goes right through.
- 29:28We don't drop the pressure at all.
- 29:30Until it starts getting clogged,
- 29:31but then if it does go
- 29:32down, you just back flush it
- 29:34and you're off the races again.
- 29:35So no, it's very quick.
- 29:37You can, the goal was
- 29:39you had to be able to,
- 29:40you're really thirsty,
- 29:40can you take a big gulp?
- 29:41Yes, you can.
- 29:43Good.
- 29:44And I forgot to
- 29:46actually mention the website.
- 29:47It's sawyer.com, S-A-W-Y-E-R.com.
- 29:51Is that what it's called on Amazon?
- 29:53Is it Sawyer filters or water filter or?
- 29:56Yeah, yeah.
- 29:57Sawyer, Sawyer water filter.
- 29:59But we're also big on
- 30:00the insect repellents.
- 30:01And we're number one and
- 30:02number two this time of the year
- 30:04on insect repellents on Amazon,
- 30:05both the clothing
- 30:06treatment and the skin treatment.
- 30:08And you treat your clothing.
- 30:11How does that keep them off your arms?
- 30:12I guess you have to wear long sleeves.
- 30:16Yeah, but we have a
- 30:16topical called pakaridin,
- 30:18which is a little better than the DEET.
- 30:20So we would use that.
- 30:21But you have, now it's different between
- 30:24ticks and mosquitoes.
- 30:25Ticks climb up, so when they climb up,
- 30:27if they cross a little
- 30:28bit of fabric, they're done.
- 30:30That takes five hours to kill them
- 30:31because they only
- 30:31breathe once every 15 minutes,
- 30:33but they'll never embed.
- 30:34A study at University of Rhode Island
- 30:36showed that if you just treated your
- 30:38shoes and your socks,
- 30:40you're 72 times less likely to get a tick
- 30:43than if you didn't do that.
- 30:44So in spite of all the other things,
- 30:46because that's where they start.
- 30:48Mosquitoes are hoppers,
- 30:49so you have spatial
- 30:51repellency off the clothing.
- 30:53So they're gonna be repelled,
- 30:58and if they land, you got your backpack.
- 31:00I mean, you treat your
- 31:01backpack, you can treat your tent.
- 31:02They're hopping on all day long,
- 31:03and they're just gonna die.
- 31:05If a mosquito lands
- 31:05on it, it's gonna die.
- 31:07Classic moustache done by
- 31:08the Department of Defense
- 31:09in Alaska in the 80s,
- 31:11which is how they got to this product.
- 31:14Mosquitoes were riding
- 31:15at 1120 an hour, okay?
- 31:17That's pretty prolific.
- 31:19So they put the porethrin on the uniform
- 31:22and nothing on the skin,
- 31:24and they reduced biting by 95%
- 31:28just from the
- 31:29clothing, nothing on the skin.
- 31:31I gotta get some of this stuff.
- 31:32I don't go outside that often,
- 31:33but boy, I gotta get some
- 31:34of this stuff just in case.
- 31:35We always get like deep
- 31:37woods off or something,
- 31:38and I seem to
- 31:39remember with the commercial,
- 31:41this is a while back, but
- 31:42the commercial would be,
- 31:43I think now with DEET.
- 31:45Are we talking about the same thing?
- 31:47Well, in the military study,
- 31:48they then did DEET on the skin
- 31:51and nothing on the
- 31:51clothes, 95% together there in 98.
- 31:53So porethrin is every
- 31:55bit as good as DEET.
- 31:56But DEET is old school.
- 31:57We've moved into pakaridin now,
- 31:59which comes from the pepper plant.
- 32:02Porethrin comes from
- 32:03the chrysanthemum plant
- 32:05and the pakaridin from the
- 32:06pepper plant, and it's mild.
- 32:09DEET will melt your watches
- 32:11and take the paint off your car
- 32:13and all that kind of, pakaridin will not.
- 32:15It's much gentler, it's gear safe.
- 32:17You don't have to worry
- 32:18about ruining your clothes
- 32:19or anything like that.
- 32:20So just as effective, and in some ways,
- 32:22we'd argue probably a
- 32:23little more effective
- 32:24on some of those nasty little ones.
- 32:28So yeah, we've moved on.
- 32:29We have DEET
- 32:30encapsulated, but people don't get it.
- 32:33So we saw a very lot of that overseas.
- 32:36The Oriental people love
- 32:38the creaminess or whatever,
- 32:39and no alcohol or anything in it.
- 32:43So no, we're the king of the pakaridin.
- 32:49We believe it's much safer.
- 32:51Yeah, so this is the critical question.
- 32:53Can you sell it in California?
- 32:55Because they don't want
- 32:56anything in California.
- 32:58Well, we do.
- 32:59We sell a lot of it in California.
- 33:02Does it have the cancer warning on it?
- 33:04You have to.
- 33:05You could sell water.
- 33:06Water has got cancer warnings on it.
- 33:08So yeah, they all come
- 33:09with cancer warnings.
- 33:13Well, see, the problem is,
- 33:14and I don't mean to
- 33:15belittle, well, maybe I do,
- 33:17but they wrote it such
- 33:18that you have to prove
- 33:21you don't create cancer,
- 33:22not that they have to prove that you do.
- 33:24You got to spare 30, 40 years.
- 33:26Yeah, sure.
- 33:27It's proving a negative.
- 33:29How do you prove a negative?
- 33:30You really can't.
- 33:31So it's just the moneymaker.
- 33:34So yeah, we're fine with California.
- 33:37Good, that means a lot,
- 33:38because I think we're all
- 33:39tired of seeing the cancer thing.
- 33:41I'm waiting for a newborn to say,
- 33:44caution, life may cause cancer.
- 33:46Well, yeah, it's a possibility.
- 33:49Yeah, it's a,
- 33:51we might want to move on
- 33:53before you get me in trouble.
- 33:55(laughing)
- 33:56Yes, I have made donations.
- 33:57This is good podcasting.
- 33:59We have made donations
- 34:01to California lawyers
- 34:04because we didn't feel
- 34:05like trying to spend money
- 34:07to prove a negative.
- 34:08Right, yeah, I understand.
- 34:10All right, so we've
- 34:11talked about the water filters.
- 34:13We've talked about the,
- 34:14which I think is really critical,
- 34:15keeping the insects from biting people.
- 34:18And I mean, not that the water filter
- 34:20isn't important as well.
- 34:22Oh, I would assume you said
- 34:23that the brown water would stay brown.
- 34:26I don't know that there
- 34:26would be a need for it,
- 34:28but like if you were making tea
- 34:30and maybe you didn't
- 34:31run the filter through it,
- 34:32could you drink the tea?
- 34:35Oh, absolutely.
- 34:36And the sugar and
- 34:37anything you put in there,
- 34:38it would still be tea?
- 34:40I guess it depends on
- 34:42how well it's dissolved.
- 34:43Let's say you make it
- 34:44with water from your tap
- 34:46and you're worried about microplastics.
- 34:48Oh.
- 34:48Make it, run the water through the filter
- 34:51and we pulled out all the microplastics.
- 34:53Now you have your tea.
- 34:58It really sounds nice.
- 34:59And I think what I like the best is
- 35:01that it's really inexpensive
- 35:03because you could have
- 35:04made it more expensive.
- 35:05We're talking marketing here,
- 35:07something you're really good at.
- 35:09You could have marketed it in such a way
- 35:11that it's less like, you know.
- 35:14Planned obsolescence, can't do it.
- 35:16Grew up on a farm, 13
- 35:18years of corn for a dozen,
- 35:20and have some tomatoes on the farm stand.
- 35:23I'm not wired that way.
- 35:25That's very nice.
- 35:25It's a big enough world.
- 35:26I don't need to have you keep coming back
- 35:28razor, razor blades.
- 35:29Did you have problems in marketing?
- 35:32Because I mean, it's not like,
- 35:33I mean, I think the worst
- 35:35thing is to be a politician,
- 35:37but sales and marketing, I think,
- 35:40is a close second and third.
- 35:43Well, I learned one,
- 35:44I went to the Kellogg School of
- 35:45Management in Northwestern
- 35:47and one thing I would say,
- 35:48never do a Me Too product.
- 35:50Always have the best stuff.
- 35:51So if you always have the best stuff,
- 35:53marketing gets a whole lot easier.
- 35:55Sure.
- 35:57And you don't have to
- 35:57embellish, let's say.
- 36:01Well, and what really helped us
- 36:03is when the internet came along,
- 36:04because the influencers
- 36:06have to talk about us.
- 36:07How do you not talk about the best
- 36:09product on the market?
- 36:10So they did, we really
- 36:12took off when the influencers
- 36:15became popular on the internet.
- 36:16That's when sales just skyrocketed.
- 36:18It's not me.
- 36:19I have some nice
- 36:20youngins that know on earth
- 36:22what they're doing.
- 36:23They know the AI stuff in the chat rooms,
- 36:25and I don't know.
- 36:26I just know what you're supposed to do.
- 36:28I got the 30,000 foot
- 36:29level marketing thing,
- 36:31but I can't implement it.
- 36:33I got the best of the best staff.
- 36:36I bet your marketing has changed a lot.
- 36:38I mean, we mentioned the internet and AI,
- 36:40but I bet your marketing
- 36:40has changed a lot since 1984.
- 36:43Well, here's an
- 36:44interesting story for you.
- 36:45I went back to my 45th,
- 36:48I'll tell you all I am,
- 36:49reunion at Kellogg, and I took their,
- 36:51they get to take three classes.
- 36:53So I took their marketing class.
- 36:55They're teaching the same thing.
- 36:57Same exact stuff as I had 45
- 36:59years ago at the macro level.
- 37:02It's okay.
- 37:03So everything we did 45 years ago,
- 37:05they're still teaching.
- 37:07It's the implementation of
- 37:09the theories that have changed,
- 37:11not the theories of marketing.
- 37:12Oh, that makes sense.
- 37:13The basics of them haven't changed.
- 37:15Yeah, so I wrote a book.
- 37:17I don't know if you know,
- 37:17that's all you're thinking.
- 37:18And those are core principles,
- 37:20how you choose to
- 37:21implement those principles.
- 37:22I don't know, but I gave you 25 analytics
- 37:25to make your business better.
- 37:26You got to figure out the details,
- 37:29but I gave you the marketing course.
- 37:31Did you just say the name of the book?
- 37:33Sawyer Think.
- 37:36And I would assume
- 37:37that's on Amazon as well.
- 37:39Yeah, yeah, or you can get it from us.
- 37:41You can get a signed
- 37:41copy from us if you want.
- 37:42I was just gonna ask if you autograph it.
- 37:44Yeah, that's cool.
- 37:45Yeah, if you can get it at
- 37:47Sawyer.com, it's autographed.
- 37:48But Amazon, I mean, it's like 695 or
- 37:51something like that.
- 37:52So it's not expensive.
- 37:54Yeah, Sawyer.com, everything's,
- 37:56all the things we talked
- 37:57about, they're all there.
- 37:58All the tips and tricks
- 37:59about mosquitoes and ticks
- 38:00and all that, they're all there.
- 38:02I mean, you can treat your dog.
- 38:04You know, there's so much more things
- 38:06I haven't even talked you into,
- 38:08is why there are
- 38:09ticks, you know, the rodents
- 38:10and all that stuff.
- 38:11So hunters, you shoot a
- 38:14deer and you're gonna put it
- 38:15in the back of the truck
- 38:15or in the back of the Jeep.
- 38:16Why do you want the ticks to fall off?
- 38:18So put down treated fabric
- 38:20and all the ticks will fall off
- 38:21onto the fabric and come home dead.
- 38:23So there's a lot of
- 38:24little tricks in there
- 38:26that can make your
- 38:27life a whole lot easier.
- 38:28Well, that's the reason
- 38:29for Lyme disease, isn't it?
- 38:31The ticks.
- 38:32And a bunch of others.
- 38:33And the one that's scaring
- 38:34everybody now is alpha-gal
- 38:35because you lose your, you become
- 38:37allergic to red meat.
- 38:38Oh, good Lord, might as
- 38:40well just kill me now.
- 38:41Yeah, exactly.
- 38:43So you don't wanna get these ticks.
- 38:44There's some other ones out
- 38:45there, but those are the--
- 38:46Some vegan in the lab
- 38:47came up with that one.
- 38:48You know that that's another one
- 38:50of those Wooham Labs thing.
- 38:52It might be.
- 38:54(laughing)
- 38:56I heard about that and went,
- 38:57oh no, there's a vegan in charge of this.
- 38:59This is, this is--
- 39:00I would think so.
- 39:00I hadn't thought about
- 39:01that, but it's probably true.
- 39:02Yeah, because it's like, you know,
- 39:04they keep telling you,
- 39:05no, why do you eat meat?
- 39:06You know, why do you eat meat?
- 39:07Because it's tastes good.
- 39:10Yeah.
- 39:11Let's see, there was something else I was
- 39:12gonna ask you about.
- 39:13Okay, so we've talked
- 39:14about the marketing.
- 39:15We've talked about, oh yeah, I remember.
- 39:16So what is the next miracle item
- 39:19that you're coming out with?
- 39:22Well, I got my hands full now
- 39:25with the malaria solution
- 39:27and the tap water products.
- 39:32The one thing we are looking
- 39:33at is how to get away forever,
- 39:35how to get forever chemicals out.
- 39:36So, but that's a long ways away.
- 39:40No, I mean, we are gonna,
- 39:45we could tenfold the size of our company
- 39:47just with treating malaria and the water
- 39:50and all that will be nonprofit.
- 39:51We're profitable now,
- 39:52we're happy with it.
- 39:53No U-Hauls in heaven,
- 39:55don't need any more money.
- 39:58So, no, our hands are
- 40:00full and we're out now.
- 40:01I was with the state
- 40:02department yesterday.
- 40:03I got compassionate
- 40:04international on Tuesday.
- 40:05I mean, eventually, I
- 40:08mean, if you could do change
- 40:10of 10 years of water for
- 40:1320 cents, 10 cents a person,
- 40:16how does a philanthropist
- 40:18not wanna get in on that?
- 40:19Right.
- 40:20So I do what we can,
- 40:21but I have the capacity.
- 40:23We do three to four million people a year
- 40:25or maybe more than that, whatever,
- 40:26but I can do 30, 40
- 40:27million people a year.
- 40:28If somebody wants to
- 40:28help us on a nonprofit way,
- 40:31get that stuff out there.
- 40:33And if anybody wants to
- 40:34donate to the Sawyer Foundation,
- 40:36100% of all donations go overseas.
- 40:38We don't need the money as a company.
- 40:42So, I think I got the big news.
- 40:42So are you like a registered 501c
- 40:44where somebody could
- 40:45get the tax benefits?
- 40:47Absolutely, and 100% of
- 40:50the donation goes overseas.
- 40:51You can probably pick what
- 40:51continent you wanna go to
- 40:53because we're in
- 40:54every continent out there
- 40:54except being Antarctica, but I mean,
- 40:57we're in North Korea.
- 40:58I mean, all these places.
- 41:00And if anybody should
- 41:01need something clean to eat
- 41:02and drink, it's North Korea.
- 41:04So that's great.
- 41:06That's why they let us in
- 41:07because they don't have to
- 41:08solve the problem themselves.
- 41:09Right.
- 41:11So,
- 41:13(beep)
- 41:13there was something else.
- 41:14I'm paying too close attention
- 41:15because this is very interesting.
- 41:18Oh yeah.
- 41:21So, I don't know the technical
- 41:23difficulties about it,
- 41:24but have you guys
- 41:26looked at creating a device
- 41:27that can determine if the
- 41:29water is safe to use a filter on?
- 41:33Because I would think
- 41:34that would be a huge thing.
- 41:36No, they're out there.
- 41:37They're not that expensive.
- 41:38Okay, good.
- 41:42Whenever we do a major project,
- 41:44like we go into a
- 41:45village or, I mean, literally,
- 41:47we've done all the
- 41:47slums outside in a Roby now.
- 41:50So, like Kabira was
- 41:52400,000 people in 76 toilets
- 41:54and you had to pay to use those.
- 41:56So, I mean, think that.
- 41:57And we've given every
- 41:58person in there a filter
- 41:59and disease is just gone.
- 42:01I mean, the gangs quit fighting
- 42:02because it's called water
- 42:03scarcity and water security.
- 42:05So they don't have to
- 42:06fight over the water
- 42:06because anybody can have it now.
- 42:08The kids are living and
- 42:09all that kind of stuff.
- 42:11And that's why they're
- 42:12closing the medical clinic
- 42:13because we just wiped
- 42:14out 95% of all sickness.
- 42:16So, I mean, it just proves that.
- 42:22But before we do
- 42:23that, we will always check
- 42:24to make sure there's
- 42:26no forever chemicals,
- 42:27like the water you have is safe.
- 42:28And then if you have to,
- 42:30we'll try and find another source.
- 42:31We did a "See You Dad" Victoria
- 42:33where we found a lot of people,
- 42:34there was one section
- 42:36that had forever chemicals.
- 42:38So we just found them a
- 42:39better source of water.
- 42:41But we do don't do a test.
- 42:42Those tests are like
- 42:43three, 400 bucks a piece.
- 42:44But if you're doing it
- 42:45for a whole community,
- 42:46that's pretty inexpensive.
- 42:48You wouldn't do that
- 42:49for yourself individually
- 42:50in those poor neighborhoods.
- 42:52But there are other ways to find out.
- 42:53But now you pretty
- 42:54much know what's there.
- 42:56I mean, these people have
- 42:57been sick for hundreds of years.
- 42:59So, and then all of a
- 43:00sudden, boom, it's gone.
- 43:01Yeah, that's wonderful.
- 43:02And I just wanna say thank you.
- 43:04Because if nothing else,
- 43:06it's a USA company
- 43:08that's helping the world.
- 43:10And it's not like you're
- 43:10dumping $9 billion in Somalia
- 43:13or something where you're helping people.
- 43:15You're helping them make
- 43:17their lives last longer
- 43:19and be more enjoyable and healthier.
- 43:21And I think that's wonderful.
- 43:22Well, I think one of your proof is
- 43:24we have 140 charities using us.
- 43:28I mean, they put their charity,
- 43:30the whole purpose of
- 43:31their charity is this.
- 43:34Well, it's great to have
- 43:35the help too, I would imagine,
- 43:36especially in the foreign country.
- 43:38Oh yeah, yeah.
- 43:39Well, we can't do it.
- 43:40They have to do it.
- 43:41Right.
- 43:43All right, Kurt, you know how the kids
- 43:45love the social media.
- 43:46They like seeing the pictures and stuff.
- 43:48Are you guys on the social media?
- 43:49I don't know how many
- 43:50pictures or videos you can have
- 43:51of people drinking water and going.
- 43:54Yeah, we have a lot, obviously at Sawyer,
- 43:57but we have some
- 43:57TikTok stuff out there too.
- 44:00Can I take a break for a second?
- 44:02Of course.
- 44:03Yeah, I have to quit.
- 44:04Old age.
- 44:07I'll be right back.
- 44:07Sure.
- 44:08Yeah, I think.
- 44:14Edit, edit, edit.
- 45:42Sorry about that.
- 45:44Well, it's not a problem.
- 45:45Well, it's a better emergency there.
- 45:48I have a type two, um,
- 45:50for a few years now for
- 45:5515 years, I guess.
- 45:57So, uh, when my sugars get too high, I
- 46:00have to go to the bathroom.
- 46:01I was going to the
- 46:02bathroom once every hour.
- 46:04And, um, here recently, uh, I found the,
- 46:08uh, uh, fasting, uh,
- 46:10like not eating until
- 46:11three o'clock or so in the, in the day,
- 46:14really changes how long I can sit here in
- 46:17front of the computer and work on things.
- 46:18So yeah, I going to the bathroom.
- 46:21I had a very salty lunch, but that was
- 46:24retained a little too much fluid there.
- 46:26Yeah, no problem.
- 46:27Um, okay.
- 46:28So, uh, I'm going to do the edit edit
- 46:30thing here real quick,
- 46:31and then I'll continue
- 46:32on, we're wrapping up right now, so it
- 46:34won't be more than a couple of minutes.
- 46:36Whatever.
- 46:37I was trying to hold it,
- 46:38but it couldn't been there.
- 46:43All right.
- 46:43So that's, uh, the, you're,
- 46:45you're on the social media stuff.
- 46:46Does that include YouTube?
- 46:47Do you, do you have anything on YouTube?
- 46:49Do you have regular things?
- 46:49Yeah, yeah, we're everywhere.
- 46:51This is, this is where I, I know we have
- 46:53to be there, but the,
- 46:54but the youngins who
- 46:56are in their forties,
- 46:57uh, know what to do.
- 46:59Oh yeah.
- 47:00We had, um, like in the month of June, we
- 47:04had 2 million
- 47:05interactions with the public.
- 47:08So we're, we're not too, uh, I'm scared.
- 47:12I bet you guys, I bet you or, or people
- 47:14inside your company have a lot of really
- 47:16interesting, I mean, even anything that's
- 47:18popular, I don't think you have stalkers,
- 47:21but you probably have something akin to
- 47:23that because they want to be a piece.
- 47:25Of your success.
- 47:27And I can well imagine that it gets a bit
- 47:29cumbersome at times.
- 47:31You want to be nice, but also tell you
- 47:33what to say, you know, stop.
- 47:36Yeah.
- 47:37We haven't, well, of course I don't know
- 47:38because I got shields.
- 47:40So very nice.
- 47:41Yeah.
- 47:42And it's not easy to get to me, but we're
- 47:44very, we're very lean.
- 47:45We don't have that many people, but I
- 47:48have the best of the
- 47:49best and they're paid.
- 47:50Well, they're also saving the world.
- 47:52So that's helps want to keep people that,
- 47:55um, I have so much talent because when
- 47:58review time comes along, they say, Hey,
- 48:00I'm saving the world here.
- 48:01So let's point you up.
- 48:02I'm here.
- 48:04No, here's the strange thing.
- 48:05Nobody ever asked for money.
- 48:06I just give it to them.
- 48:08Nobody has ever asked for a raise.
- 48:13They're just into it.
- 48:13We're what we're doing and
- 48:14they're well taken care of.
- 48:15They all know.
- 48:16You have to be very proud of that.
- 48:18I mean, just a good warm feeling of
- 48:20knowing that you're saving lives and
- 48:22making people's lives better.
- 48:25All right, Kirk.
- 48:25Well, I really appreciate
- 48:26you being here with us today.
- 48:27Very interesting product.
- 48:29I'm glad that you came on because I mean,
- 48:31we did, we didn't mention the word
- 48:32Jeep, but this is something that very
- 48:34easily should be in a Jeep because
- 48:36you never know what may happen.
- 48:39Uh, I mean, if you're off road and doing
- 48:40things, you may get stuck.
- 48:41You shouldn't be willing
- 48:42alone, but you may get stuck.
- 48:44Or maybe you just don't want to leave
- 48:45your Jeep there because things can happen
- 48:47to Jeeps that are left by themselves.
- 48:50And now you have a way to, uh, to
- 48:52continue drinking
- 48:53water because these things.
- 48:55So I think you said, um, freezing with
- 48:59water would be a problem, but having
- 49:01it in a hot Jeep, uh, like right next to
- 49:05your medical kit, that
- 49:06wouldn't be a problem.
- 49:07Now, once you've used it and you have
- 49:10water in it, you don't want to let her
- 49:11freeze, but if you haven't used it yet,
- 49:14there's no, that's what it would just
- 49:16expand and mess with the holes.
- 49:17That's all.
- 49:18Yeah.
- 49:18Yeah.
- 49:19That makes sense.
- 49:21Then you want to make
- 49:21sure it doesn't freeze.
- 49:22Yeah.
- 49:23This is a perfect thing to throw in the
- 49:24Jeep or have, uh,
- 49:25where you can get to it.
- 49:27Uh, and I would assume that one is enough
- 49:30for several people and there's no
- 49:32reason at this prices to not to have more
- 49:34than one, but, I mean, they start at $13,
- 49:37$14, I mean, you know, seriously, no,
- 49:40cause you can get,
- 49:40you know, I don't know.
- 49:43Hundreds of gallons a day
- 49:44out of one of these things.
- 49:45Very nice.
- 49:46Amazing, amazing product.
- 49:47I'm going to check it out
- 49:48on, uh, on Amazon right off.
- 49:50We get done here and you guys should too.
- 49:52Uh, buy a few.
- 49:53I think that'd be a wonderful thing.
- 49:56Uh, help say thank you to go overseas.
- 49:59Yeah.
- 49:59Help say thank you to Kurt for doing all
- 50:01this work and doing it for so long.
- 50:03Kurt, thank you so much for
- 50:04being with us today and continue.
- 50:06Good luck.
- 50:07Wow.
- 50:08We appreciate you giving us a chance.
- 50:10So, uh, go out there and have fun.
- 50:14Don't just commute to work, take that
- 50:15Jeep and get out there.
- 50:17We love, we love the outdoors.
- 50:19So we're all promoting that.
- 50:20So you're my friend.
- 50:21My new friend,
- 50:24xjtalk.com LLC and the Jeep talk show
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- 50:43professional for any repairs,
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