Latest / Business Growth Spotlight
Why Growth Strategies Fail in Execution | Ep. 262
Why do good companies stop growing? Host Heidi Schalk talks with Craig Apatov, founder and managing partner of Ascension Growth and Innovation Strategies, a 25 year old consulting firm focused entirely on top line growth for middle market companies and divisions of global corporations.
Craig explains war gaming, where leaders study their own business through a competitor's eyes, and why growth strategies so often stall during execution. He walks through Ascension's AIMS framework (Analytics, Insight mining, Marketing optimization, Sales enablement) and shares how market research helped…
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