Latest / Trailblazers by Erica Wenger
Membership Economy EXPLAINED ft. Robbie Kellman Baxter: Author of The Membership Economy and The Forever Transaction
This week we’re talking the membership economy with the knowledgable expert, Robbie Kellman Baxter. In this explained episode, Erica and Robbie chat through what exactly the membership economy is, why Robbie thinks those companies are best set up for success in the coming decade, and how Robbie coins terminology that the industry adopts. She has a fascinating path starting off in consulting and carving her niche as the world's expert on the membership economy.
Robbie Kellman Baxter helps companies leverage subscription pricing, digital communities, and freemium models to build deeper…
The skinny
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