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Intentional Visibility: Strategies for Business Owners During the Summer Months · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Most
• 0:00
  business
• 0:01
  owners
• 0:01
  are
• 0:01
  about
• 0:02
  to
• 0:02
  disappear
• 0:02
  for
• 0:03
  the
• 0:03
  summer.
• 0:04
  This
• 0:04
  is
• 0:04
  when
• 0:04
  the
• 0:05
  posting
• 0:05
  slows
• 0:06
  down,
• 0:06
  the
• 0:07
  emails
• 0:07
  slowly
• 0:08
  disappear,
• 0:08
  and
• 0:09
  then
• 0:09
  when
• 0:09
  we
• 0:09
  all
• 0:09
  come
• 0:10
  back
• 0:10
  to
• 0:10
  life
• 0:10
  in
• 0:10
  August,
• 0:11
  we
• 0:11
  start
• 0:11
  to
• 0:12
  feel,
• 0:12
  holy
• 0:13
  cow,
• 0:13
  everything's
• 0:14
  crickets,
• 0:15
  where
• 0:15
  did
• 0:15
  everybody
• 0:16
  go
• 0:16
  Type
• 0:16
  of
• 0:17
  energy.
• 0:17
  But
• 0:18
  here's
• 0:18
  the
• 0:18
  thing
• 0:18
  that
• 0:19
  is
• 0:19
  the
• 0:19
  most
• 0:19
  important
• 0:20
  part.
• 0:20
  Going
• 0:21
  quiet
• 0:22
  in
• 0:22
  the
• 0:22
  summer
• 0:23
  isn't
• 0:23
  just
• 0:24
  costing
• 0:24
  you
• 0:25
  summer
• 0:26
  leads
• 0:26
  and
• 0:27
  energy
• 0:27
  and
• 0:27
  momentum.
• 0:28
  It's
• 0:29
  costing
• 0:29
  you
• 0:29
  the
• 0:30
  fall.
• 0:30
  Because
• 0:31
  most
• 0:32
  people
• 0:32
  who
• 0:32
  would
• 0:32
  have
• 0:33
  actually
• 0:33
  bought
• 0:34
  in
• 0:34
  September
• 0:35
  or
• 0:35
  in
• 0:35
  that
• 0:35
  fall
• 0:36
  season
• 0:37
  need
• 0:37
  to
• 0:37
  be
• 0:37
  making
• 0:38
  that
• 0:38
  decision
• 0:39
  to
• 0:39
  work
• 0:40
  with
• 0:40
  you
• 0:40
  or
• 0:41
  buy
• 0:41
  from
• 0:41
  you
• 0:42
  right
• 0:42
  now.
• 0:43
  And
• 0:44
  I
• 0:44
  think
• 0:44
  the
• 0:44
  wild
• 0:45
  thing
• 0:45
  is,
• 0:46
  is
• 0:46
  that
• 0:46
  staying
• 0:47
  visible
• 0:48
  in
• 0:48
  the
• 0:48
  summer,
• 0:48
  while
• 0:49
  it
• 0:49
  sounds
• 0:50
  exhausting,
• 0:51
  it
• 0:51
  does
• 0:51
  not
• 0:52
  mean
• 0:52
  making
• 0:53
  sure
• 0:53
  you're
• 0:53
  taking
• 0:53
  your
• 0:54
  laptop
• 0:54
  to
• 0:54
  the
• 0:54
  pool
• 0:55
  or
• 0:55
  making
• 0:55
  sure
• 0:56
  you're
• 0:56
  filming
• 0:56
  every
• 0:57
  second
• 0:57
  of
• 0:57
  your
• 0:57
  life.
• 0:58
  It
• 0:58
  means
• 0:59
  we're
• 1:00
  being
• 1:01
  intentional
• 1:02
  about
• 1:02
  what
• 1:02
  our
• 1:03
  activities
• 1:03
  are.
• 1:03
  And
• 1:04
  that's
• 1:04
  going
• 1:04
  to
• 1:04
  be
• 1:04
  the
• 1:04
  whole
• 1:05
  thing
• 1:05
  we're
• 1:05
  breaking
• 1:05
  down
• 1:06
  today.
• 1:07
  You
• 1:07
  can
• 1:07
  still
• 1:08
  step
• 1:09
  back,
• 1:10
  go
• 1:10
  on
• 1:10
  your
• 1:10
  vacations
• 1:11
  and
• 1:11
  still
• 1:12
  be
• 1:12
  seen.
• 1:12
  You
• 1:13
  just
• 1:13
  have
• 1:13
  to
• 1:13
  build
• 1:14
  it
• 1:14
  a
• 1:14
  little
• 1:14
  bit
• 1:15
  differently.
• 1:15
  So
• 1:16
  that's
• 1:16
  what
• 1:16
  we're
• 1:16
  getting
• 1:16
  into
• 1:17
  today.
• 1:17
  It's
• 1:18
  the
• 1:18
  system
• 1:18
  for
• 1:18
  staying
• 1:19
  visible
• 1:20
  all
• 1:20
  summer,
• 1:21
  whether
• 1:22
  you're
• 1:22
  at
• 1:22
  your
• 1:22
  desk
• 1:23
  or
• 1:23
  at
• 1:23
  the
• 1:23
  pool.
• 1:24
  All
• 1:25
  right,
• 1:25
  so
• 1:25
  quick
• 1:25
  energy
• 1:26
  check
• 1:26
  right
• 1:27
  now
• 1:27
  because
• 1:27
  we
• 1:27
  know
• 1:27
  we
• 1:27
  are
• 1:28
  busy
• 1:28
  mamas,
• 1:28
  entrepreneurs
• 1:29
  and
• 1:30
  solopreneurs
• 1:31
  running
• 1:32
  and
• 1:32
  tiny
• 1:32
  team
• 1:33
  people.
• 1:34
  It's
• 1:34
  summer.
• 1:35
  All
• 1:35
  right?
• 1:36
  Sometimes
• 1:36
  I
• 1:36
  get
• 1:36
  used
• 1:37
  to
• 1:37
  get
• 1:37
  really
• 1:37
  stressed
• 1:37
  out
• 1:38
  about
• 1:38
  it
• 1:38
  being
• 1:38
  summer
• 1:39
  because
• 1:39
  I
• 1:40
  thought
• 1:40
  when
• 1:40
  I
• 1:41
  started
• 1:41
  on
• 1:41
  this
• 1:41
  journey
• 1:42
  that
• 1:43
  I
• 1:43
  would
• 1:43
  have
• 1:43
  summer
• 1:43
  Fridays
• 1:44
  and
• 1:44
  I
• 1:45
  would
• 1:45
  spend
• 1:45
  half
• 1:45
  my
• 1:46
  summer
• 1:46
  on
• 1:46
  the
• 1:46
  beach
• 1:46
  while
• 1:47
  my
• 1:47
  phone
• 1:48
  cha
• 1:48
  chings.
• 1:49
  And
• 1:49
  I
• 1:50
  quickly
• 1:50
  realized
• 1:51
  that
• 1:51
  wasn't
• 1:51
  the
• 1:51
  case.
• 1:52
  So
• 1:52
  quick
• 1:52
  little
• 1:52
  energy
• 1:53
  check
• 1:53
  here
• 1:53
  right
• 1:54
  now.
• 1:54
  Just
• 1:55
  breathe
• 1:55
  in,
• 1:56
  breathe
• 1:56
  out.
• 1:56
  And
• 1:57
  if
• 1:57
  you
• 1:57
  feel
• 1:57
  a
• 1:57
  little
• 1:57
  tension
• 1:58
  or
• 1:58
  jealousy
• 1:59
  when
• 1:59
  the
• 2:00
  word
• 2:00
  summer
• 2:00
  is
• 2:00
  mentioned
• 2:01
  because
• 2:01
  you're
• 2:01
  not
• 2:01
  at
• 2:02
  the
• 2:02
  beach,
• 2:02
  I
• 2:02
  want
• 2:03
  you
• 2:03
  to
• 2:03
  just
• 2:03
  kind
• 2:03
  of
• 2:03
  release
• 2:04
  that
• 2:04
  because
• 2:05
  today
• 2:06
  we
• 2:06
  are
• 2:06
  going
• 2:06
  to
• 2:06
  introduce
• 2:07
  you
• 2:08
  to
• 2:08
  some
• 2:08
  strategies
• 2:09
  and
• 2:09
  a
• 2:10
  couple
• 2:10
  of
• 2:11
  lifers,
• 2:12
  business
• 2:12
  lab
• 2:12
  employees
• 2:13
  that
• 2:13
  are
• 2:13
  going
• 2:14
  to
• 2:14
  help
• 2:14
  you
• 2:14
  stay
• 2:15
  visible
• 2:15
  all
• 2:15
  summer
• 2:16
  without
• 2:17
  being
• 2:17
  stuck
• 2:17
  inside
• 2:18
  all
• 2:18
  day.
• 2:18
  Before
• 2:18
  we
• 2:19
  really
• 2:19
  get
• 2:19
  into
• 2:20
  staying
• 2:21
  visible
• 2:21
  and
• 2:21
  what
• 2:22
  to
• 2:22
  do,
• 2:22
  I
• 2:22
  first
• 2:23
  want
• 2:23
  to
• 2:23
  dig
• 2:23
  into
• 2:24
  something
• 2:24
  that
• 2:24
  Rachel
• 2:24
  and
• 2:25
  I
• 2:25
  talk
• 2:25
  a
• 2:25
  lot
• 2:25
  about.
• 2:26
  And
• 2:26
  this
• 2:26
  is
• 2:27
  tortoise
• 2:27
  and
• 2:28
  hare
• 2:29
  content.
• 2:29
  So,
• 2:29
  Rachel,
• 2:31
  what
• 2:31
  does
• 2:31
  that
• 2:32
  mean?
• 2:32
  I
• 2:32
  have
• 2:32
  been
• 2:32
  talking
• 2:33
  about
• 2:33
  this
• 2:33
  for
• 2:33
  years.
• 2:34
  This
• 2:34
  is
• 2:34
  the
• 2:34
  little,
• 2:35
  the
• 2:35
  literal
• 2:36
  old
• 2:36
  fable
• 2:37
  of
• 2:37
  the
• 2:38
  hair
• 2:38
  is
• 2:38
  kind
• 2:39
  of
• 2:39
  that
• 2:39
  fast
• 2:40
  decision
• 2:40
  maker,
• 2:41
  the
• 2:41
  one
• 2:41
  that
• 2:41
  you
• 2:42
  can
• 2:42
  get
• 2:42
  a
• 2:42
  gut
• 2:42
  check
• 2:42
  and
• 2:43
  they
• 2:43
  make
• 2:43
  that
• 2:43
  decision
• 2:44
  fast.
• 2:44
  They're
• 2:44
  the
• 2:45
  ones
• 2:45
  that
• 2:45
  when
• 2:46
  you
• 2:46
  say,
• 2:46
  hey,
• 2:46
  go
• 2:46
  book
• 2:47
  A
• 2:47
  call,
• 2:47
  I
• 2:47
  got
• 2:47
  two
• 2:48
  spots
• 2:48
  open,
• 2:48
  open.
• 2:48
  They
• 2:49
  feel
• 2:49
  that
• 2:49
  energy
• 2:50
  and
• 2:50
  they
• 2:50
  say,
• 2:50
  yes,
• 2:51
  say
• 2:51
  less.
• 2:51
  I'm
• 2:51
  going
• 2:52
  right
• 2:52
  now.
• 2:53
  The
• 2:53
  tortoise
• 2:54
  is
• 2:54
  that
• 2:54
  slow
• 2:55
  decision
• 2:56
  maker,
• 2:57
  informed
• 2:58
  decision.
• 2:58
  Takes
• 2:59
  a
• 2:59
  lot
• 2:59
  longer
• 3:00
  to
• 3:00
  kind
• 3:00
  of
• 3:00
  incubate
• 3:00
  in
• 3:01
  your
• 3:01
  space.
• 3:02
  I
• 3:02
  am
• 3:02
  a
• 3:02
  tortoise
• 3:03
  through
• 3:03
  and
• 3:04
  through,
• 3:04
  so
• 3:04
  I
• 3:05
  see
• 3:05
  this
• 3:05
  as
• 3:06
  one
• 3:06
  of
• 3:06
  the
• 3:06
  most
• 3:07
  important
• 3:07
  audiences
• 3:08
  that
• 3:08
  you
• 3:08
  can
• 3:08
  speak
• 3:09
  to.
• 3:09
  Most
• 3:10
  strategies
• 3:12
  talk
• 3:12
  to
• 3:12
  the
• 3:12
  hair.
• 3:13
  So
• 3:13
  you
• 3:13
  hear
• 3:13
  a
• 3:14
  lot
• 3:14
  about
• 3:14
  the
• 3:14
  hooks,
• 3:15
  the
• 3:15
  viral
• 3:16
  content,
• 3:16
  all
• 3:17
  of
• 3:17
  these
• 3:17
  various
• 3:17
  different
• 3:18
  things.
• 3:18
  The
• 3:19
  hair
• 3:19
  content
• 3:20
  is
• 3:20
  that
• 3:21
  fast
• 3:21
  kind
• 3:21
  of
• 3:22
  creation
• 3:23
  output.
• 3:23
  The
• 3:24
  reels,
• 3:24
  the
• 3:24
  stories,
• 3:25
  the
• 3:25
  posts,
• 3:26
  the
• 3:26
  call
• 3:26
  to
• 3:26
  actions
• 3:27
  that
• 3:27
  say,
• 3:27
  book
• 3:27
  a
• 3:27
  call
• 3:28
  now,
• 3:28
  they
• 3:29
  really
• 3:29
  thrive
• 3:30
  in
• 3:30
  that
• 3:30
  urgency
• 3:31
  lever.
• 3:32
  But
• 3:33
  hair
• 3:33
  content
• 3:34
  is
• 3:34
  what
• 3:35
  ultimately
• 3:35
  makes
• 3:36
  a
• 3:36
  lot
• 3:36
  of
• 3:37
  small
• 3:37
  team
• 3:38
  business
• 3:38
  owners
• 3:39
  exhausted.
• 3:40
  Because
• 3:40
  the
• 3:41
  second
• 3:41
  you
• 3:41
  stop
• 3:42
  feeding
• 3:42
  your
• 3:43
  ecosystem
• 3:43
  or
• 3:44
  the
• 3:44
  algorithms,
• 3:45
  this
• 3:45
  hair
• 3:46
  type
• 3:46
  content,
• 3:47
  your
• 3:47
  visibility
• 3:48
  drops
• 3:49
  to
• 3:49
  zero.
• 3:50
  On
• 3:50
  the
• 3:50
  flip
• 3:51
  side
• 3:51
  is
• 3:51
  that
• 3:52
  you
• 3:52
  have
• 3:52
  the,
• 3:52
  the
• 3:52
  tortoise
• 3:53
  content.
• 3:54
  This
• 3:54
  is
• 3:54
  the
• 3:54
  stuff
• 3:55
  that
• 3:55
  we're
• 3:55
  always
• 3:55
  talking
• 3:56
  about
• 3:56
  that
• 3:56
  compounds.
• 3:57
  This
• 3:57
  is
• 3:57
  your
• 3:58
  newsletters,
• 3:58
  your
• 3:59
  nurture
• 3:59
  sequences,
• 4:00
  your
• 4:00
  blogs
• 4:01
  that
• 4:01
  are
• 4:01
  feeding
• 4:02
  SEO
• 4:03
  AIO
• 4:04
  algorithms
• 4:05
  to
• 4:05
  get
• 4:05
  you
• 4:05
  searchable
• 4:06
  from
• 4:06
  a
• 4:07
  bigger
• 4:07
  scale.
• 4:08
  The
• 4:08
  tortoise
• 4:09
  content
• 4:10
  is
• 4:10
  really
• 4:11
  that
• 4:11
  search
• 4:11
  stuff
• 4:12
  that
• 4:12
  isn't
• 4:12
  going
• 4:12
  to
• 4:12
  be
• 4:12
  that
• 4:13
  viral
• 4:13
  type
• 4:14
  thing
• 4:14
  that's
• 4:15
  going
• 4:15
  to
• 4:15
  help
• 4:15
  you
• 4:16
  get
• 4:16
  new
• 4:16
  eyeballs
• 4:17
  in
• 4:17
  10,
• 4:18
  15
• 4:18
  minutes
• 4:18
  after
• 4:19
  you
• 4:19
  post.
• 4:20
  It's
• 4:20
  the
• 4:20
  stuff
• 4:20
  that
• 4:21
  works
• 4:22
  for
• 4:22
  months
• 4:22
  and
• 4:23
  months
• 4:23
  and
• 4:23
  months.
• 4:23
  The
• 4:24
  combination
• 4:24
  of
• 4:25
  the
• 4:25
  two
• 4:26
  is
• 4:26
  really
• 4:27
  important.
• 4:28
  Yeah,
• 4:28
  and
• 4:29
  what
• 4:29
  we
• 4:30
  see
• 4:30
  is
• 4:30
  that
• 4:30
  most
• 4:30
  people
• 4:31
  get
• 4:31
  it
• 4:31
  backwards.
• 4:32
  They
• 4:32
  put
• 4:32
  all
• 4:33
  their
• 4:33
  energy
• 4:33
  into
• 4:34
  creating
• 4:34
  the
• 4:35
  content
• 4:35
  for
• 4:36
  Instagram
• 4:37
  or
• 4:37
  TikTok
• 4:37
  Tock
• 4:38
  or
• 4:38
  one
• 4:39
  of
• 4:39
  those
• 4:39
  other
• 4:39
  social
• 4:40
  media
• 4:40
  platforms
• 4:41
  that
• 4:42
  you
• 4:42
  really
• 4:43
  don't
• 4:43
  get
• 4:43
  a
• 4:44
  lot
• 4:44
  of
• 4:44
  life
• 4:44
  out
• 4:45
  of
• 4:45
  it.
• 4:45
  I
• 4:45
  think
• 4:45
  the
• 4:46
  average
• 4:46
  that
• 4:46
  an
• 4:47
  Instagram
• 4:47
  post
• 4:47
  lasts
• 4:48
  is
• 4:48
  24
• 4:49
  hours.
• 4:50
  Shorts
• 4:50
  is
• 4:50
  a
• 4:51
  little
• 4:51
  longer.
• 4:53
  So
• 4:53
  you're
• 4:54
  creating
• 4:54
  all
• 4:54
  of
• 4:54
  this,
• 4:55
  putting
• 4:55
  all
• 4:55
  your
• 4:55
  energy
• 4:56
  into
• 4:56
  that
• 4:57
  and
• 4:57
  you're
• 4:57
  constantly
• 4:58
  having
• 4:58
  to
• 4:58
  feed
• 4:58
  it
• 4:58
  and
• 4:58
  that's
• 4:59
  where
• 4:59
  you're
• 4:59
  going
• 4:59
  to
• 4:59
  wear
• 5:00
  yourself
• 5:00
  out.
• 5:00
  Whereas
• 5:01
  what
• 5:01
  we
• 5:02
  usually
• 5:02
  suggest
• 5:03
  is
• 5:03
  focusing
• 5:03
  on
• 5:04
  that
• 5:04
  top
• 5:04
  record
• 5:04
  his
• 5:05
  content
• 5:05
  first.
• 5:05
  You
• 5:06
  know,
• 5:06
  record
• 5:06
  the
• 5:06
  long
• 5:07
  form
• 5:07
  searchable
• 5:08
  YouTube
• 5:09
  video,
• 5:09
  or
• 5:10
  record
• 5:10
  the
• 5:10
  podcast,
• 5:11
  or
• 5:11
  write
• 5:11
  the
• 5:12
  SEO
• 5:12
  and
• 5:12
  AIO
• 5:13
  optimized
• 5:13
  blog
• 5:14
  post
• 5:14
  and
• 5:15
  then
• 5:15
  use
• 5:15
  that
• 5:16
  to
• 5:16
  strategically
• 5:17
  break
• 5:17
  it
• 5:18
  down
• 5:18
  into
• 5:20
  your
• 5:21
  hair
• 5:21
  content.
• 5:23
  And
• 5:23
  that
• 5:23
  way
• 5:24
  you're
• 5:24
  staying
• 5:24
  visible
• 5:25
  on
• 5:25
  both
• 5:25
  fronts.
• 5:26
  You
• 5:26
  do
• 5:26
  need
• 5:26
  both.
• 5:27
  I
• 5:27
  mean,
• 5:28
  tortoise
• 5:28
  content
• 5:29
  will
• 5:29
  catch
• 5:29
  on
• 5:30
  eventually,
• 5:30
  but
• 5:31
  I
• 5:31
  don't
• 5:31
  think
• 5:31
  eventually.
• 5:32
  We
• 5:32
  can
• 5:32
  all
• 5:32
  wait
• 5:32
  to
• 5:33
  have
• 5:33
  money
• 5:33
  eventually.
• 5:34
  We
• 5:34
  need
• 5:34
  it
• 5:34
  now.
• 5:35
  So
• 5:36
  the
• 5:36
  hair
• 5:36
  content
• 5:37
  is
• 5:37
  what
• 5:37
  is
• 5:37
  keeping
• 5:38
  you
• 5:39
  visible.
• 5:39
  And
• 5:40
  then
• 5:40
  the
• 5:40
  tortoise
• 5:41
  is
• 5:41
  that
• 5:41
  content
• 5:41
  that
• 5:42
  people
• 5:42
  are
• 5:42
  going
• 5:42
  and
• 5:43
  usually
• 5:43
  a
• 5:43
  little
• 5:43
  Farther
• 5:44
  up
• 5:44
  customer
• 5:44
  awareness
• 5:45
  journey
• 5:45
  too,
• 5:46
  because
• 5:46
  they're
• 5:46
  actively
• 5:47
  going
• 5:47
  to
• 5:47
  Google,
• 5:47
  going
• 5:48
  to
• 5:48
  YouTube
• 5:48
  and
• 5:49
  searching
• 5:49
  most
• 5:50
  of
• 5:50
  the
• 5:50
  people
• 5:50
  when
• 5:50
  they
• 5:51
  book
• 5:51
  discovery
• 5:52
  calls
• 5:52
  with
• 5:53
  us,
• 5:53
  even
• 5:54
  though
• 5:54
  they
• 5:54
  may
• 5:55
  have
• 5:55
  originally
• 5:55
  found
• 5:56
  us
• 5:56
  on
• 5:56
  YouTube
• 5:57
  or
• 5:57
  Instagram,
• 5:57
  they're
• 5:58
  saying,
• 5:58
  we
• 5:58
  found
• 5:58
  you
• 5:59
  from
• 5:59
  the
• 5:59
  podcast,
• 5:59
  we've
• 5:59
  been
• 5:59
  here
• 6:00
  on
• 6:00
  your
• 6:00
  email
• 6:00
  list
• 6:00
  because
• 6:01
  those
• 6:01
  are
• 6:01
  the
• 6:01
  more
• 6:02
  converting
• 6:02
  pieces.
• 6:03
  So
• 6:04
  in
• 6:04
  summer,
• 6:04
  focus
• 6:05
  on
• 6:05
  that
• 6:05
  tortoise
• 6:06
  content,
• 6:07
  because
• 6:08
  that's
• 6:08
  the
• 6:08
  content
• 6:09
  that's
• 6:09
  going
• 6:09
  to
• 6:09
  keep
• 6:09
  moving
• 6:10
  and
• 6:10
  keep
• 6:10
  showing
• 6:11
  up
• 6:11
  in
• 6:11
  search
• 6:11
  and
• 6:12
  now
• 6:12
  in
• 6:12
  chats
• 6:13
  with
• 6:13
  AI,
• 6:14
  even
• 6:14
  when
• 6:15
  you're
• 6:15
  sitting
• 6:15
  on
• 6:16
  the
• 6:16
  beach.
• 6:16
  Yeah,
• 6:16
  what
• 6:17
  we're
• 6:17
  saying
• 6:17
  is
• 6:18
  not
• 6:18
  groundbreaking
• 6:19
  or
• 6:20
  whatever,
• 6:20
  but
• 6:21
  what
• 6:21
  we're
• 6:21
  saying
• 6:21
  is
• 6:22
  that
• 6:22
  it's
• 6:22
  how
• 6:23
  you're
• 6:23
  building
• 6:24
  and
• 6:24
  what
• 6:24
  you're
• 6:25
  prioritizing
• 6:26
  the
• 6:26
  system
• 6:27
  of
• 6:27
  it
• 6:27
  all.
• 6:27
  So
• 6:28
  when
• 6:28
  we
• 6:29
  talk
• 6:29
  about,
• 6:30
  you
• 6:30
  know,
• 6:30
  building
• 6:30
  these
• 6:31
  two
• 6:31
  pieces
• 6:32
  together,
• 6:32
  the
• 6:32
  tortoise
• 6:33
  content
• 6:33
  that
• 6:34
  actually
• 6:34
  fuels
• 6:35
  the
• 6:36
  hair
• 6:36
  content,
• 6:37
  we're
• 6:37
  saying
• 6:38
  our
• 6:38
  content
• 6:39
  waterfall
• 6:39
  system.
• 6:40
  So
• 6:40
  what
• 6:40
  we
• 6:40
  want
• 6:41
  to
• 6:41
  do
• 6:41
  is
• 6:41
  say
• 6:42
  we're
• 6:42
  not
• 6:42
  going
• 6:42
  to
• 6:42
  sit
• 6:43
  here
• 6:43
  and
• 6:43
  try
• 6:43
  to
• 6:43
  record
• 6:44
  90
• 6:45
  plus
• 6:45
  TikToks
• 6:46
  so
• 6:47
  that
• 6:47
  we
• 6:47
  could
• 6:47
  then
• 6:47
  post
• 6:48
  them.
• 6:48
  What
• 6:48
  we're
• 6:48
  going
• 6:48
  to
• 6:48
  do
• 6:49
  is
• 6:49
  start
• 6:49
  with
• 6:50
  an
• 6:50
  anchor.
• 6:50
  We're
• 6:51
  going
• 6:51
  to
• 6:51
  use
• 6:51
  our
• 6:52
  tortoise
• 6:52
  content
• 6:53
  as
• 6:54
  our
• 6:54
  anchor,
• 6:55
  whether
• 6:55
  that
• 6:55
  is
• 6:56
  the,
• 6:56
  the
• 6:56
  long
• 6:56
  form
• 6:57
  YouTube,
• 6:58
  the
• 6:58
  deeper
• 6:59
  dive
• 6:59
  blog
• 7:00
  posts,
• 7:01
  the
• 7:01
  substack,
• 7:02
  whatever
• 7:02
  the
• 7:02
  case
• 7:02
  may
• 7:03
  be.
• 7:03
  And
• 7:04
  we're
• 7:04
  going
• 7:04
  to
• 7:04
  take
• 7:05
  the
• 7:05
  roots
• 7:06
  that
• 7:06
  can
• 7:06
  come
• 7:07
  from
• 7:08
  your
• 7:08
  anchor
• 7:09
  and
• 7:09
  kind
• 7:09
  of
• 7:10
  scatter
• 7:10
  everything
• 7:10
  else
• 7:11
  out
• 7:11
  around
• 7:12
  that
• 7:12
  core
• 7:13
  topic.
• 7:14
  What
• 7:14
  we're
• 7:14
  not
• 7:15
  going
• 7:15
  to
• 7:15
  do
• 7:16
  is
• 7:16
  try
• 7:16
  to
• 7:16
  come
• 7:16
  up
• 7:17
  with
• 7:17
  10,
• 7:18
  20
• 7:18
  different
• 7:19
  ideas
• 7:19
  that
• 7:20
  are
• 7:20
  completely
• 7:20
  isolated
• 7:21
  from
• 7:21
  each
• 7:21
  other,
• 7:22
  that
• 7:22
  if
• 7:23
  somebody
• 7:23
  were
• 7:23
  to
• 7:23
  see
• 7:24
  five
• 7:24
  of
• 7:24
  those,
• 7:25
  they're
• 7:25
  going
• 7:25
  to
• 7:25
  get
• 7:26
  different
• 7:26
  types
• 7:26
  of
• 7:27
  non
• 7:27
  compounding
• 7:28
  topics
• 7:29
  versus
• 7:30
  if
• 7:30
  you
• 7:30
  take
• 7:30
  your
• 7:31
  anchor,
• 7:31
  break
• 7:32
  it
• 7:32
  into
• 7:32
  15
• 7:33
  different
• 7:33
  pieces
• 7:34
  and
• 7:35
  then
• 7:35
  say,
• 7:35
  oh,
• 7:36
  every
• 7:36
  time
• 7:36
  somebody
• 7:37
  comes
• 7:37
  around
• 7:37
  that
• 7:38
  they
• 7:38
  know
• 7:39
  that
• 7:39
  it's
• 7:39
  talking
• 7:40
  about
• 7:40
  this
• 7:40
  particular
• 7:41
  topic
• 7:41
  and
• 7:42
  it's
• 7:42
  further
• 7:42
  reemphasizing
• 7:43
  whatever
• 7:44
  the
• 7:44
  pain
• 7:44
  point
• 7:44
  is,
• 7:45
  whatever
• 7:45
  that
• 7:45
  resignation
• 7:46
  point
• 7:46
  was
• 7:47
  that
• 7:47
  they
• 7:48
  connected
• 7:48
  with.
• 7:49
  So
• 7:50
  the
• 7:50
  goal
• 7:50
  for
• 7:51
  summer
• 7:51
  is
• 7:52
  that
• 7:52
  we're
• 7:52
  going
• 7:52
  to
• 7:53
  find
• 7:54
  two,
• 7:54
  three
• 7:55
  anchors
• 7:57
  that
• 7:57
  we
• 7:57
  can
• 7:57
  give
• 7:58
  massive
• 7:59
  value
• 7:59
  into
• 8:00
  and
• 8:01
  then
• 8:01
  trickle
• 8:02
  it
• 8:02
  down
• 8:02
  the
• 8:03
  waterfall
• 8:04
  so
• 8:04
  that
• 8:04
  the
• 8:05
  rest
• 8:05
  of
• 8:05
  the
• 8:05
  pieces,
• 8:06
  the
• 8:06
  hair
• 8:07
  type
• 8:07
  pieces,
• 8:08
  come
• 8:08
  out
• 8:09
  a
• 8:09
  lot
• 8:09
  easier
• 8:10
  than
• 8:10
  us
• 8:10
  trying
• 8:10
  to
• 8:11
  come
• 8:11
  out
• 8:11
  with
• 8:11
  15,
• 8:12
  30
• 8:12
  pieces
• 8:13
  of
• 8:13
  hair
• 8:13
  content.
• 8:14
  Yeah,
• 8:14
  yeah.
• 8:15
  So
• 8:15
  for
• 8:15
  example,
• 8:15
  people
• 8:16
  go
• 8:16
  back
• 8:16
  and
• 8:16
  listen
• 8:16
  to
• 8:17
  our
• 8:17
  episode
• 8:17
  last
• 8:18
  week.
• 8:19
  We
• 8:19
  shared
• 8:19
  the
• 8:19
  roots
• 8:20
  framework
• 8:20
  for
• 8:20
  getting
• 8:21
  better
• 8:22
  outputs
• 8:22
  from
• 8:22
  your
• 8:23
  AI.
• 8:24
  So
• 8:24
  then
• 8:24
  this
• 8:25
  week
• 8:25
  the
• 8:25
  episode
• 8:26
  got
• 8:26
  posted.
• 8:26
  It
• 8:27
  gets
• 8:27
  posted
• 8:27
  to
• 8:27
  our
• 8:28
  blogs
• 8:28
  as
• 8:28
  well.
• 8:29
  It
• 8:29
  gets
• 8:29
  posted
• 8:30
  to
• 8:30
  our
• 8:30
  sub
• 8:30
  stacks.
• 8:31
  Rachel,
• 8:31
  I
• 8:31
  don't
• 8:31
  even
• 8:31
  think,
• 8:32
  you
• 8:32
  know,
• 8:32
  we
• 8:32
  have
• 8:32
  a
• 8:32
  substack,
• 8:33
  but
• 8:33
  we
• 8:33
  have
• 8:33
  a
• 8:33
  substack
• 8:34
  gets
• 8:35
  posted
• 8:35
  to
• 8:35
  our
• 8:35
  substack.
• 8:36
  And
• 8:36
  then
• 8:37
  the
• 8:37
  actual
• 8:38
  clips
• 8:38
  from
• 8:38
  the
• 8:38
  podcast
• 8:39
  get
• 8:39
  broken
• 8:40
  down,
• 8:40
  too.
• 8:41
  But
• 8:42
  we're
• 8:42
  also
• 8:43
  able
• 8:43
  to
• 8:43
  turn
• 8:43
  it
• 8:44
  into
• 8:44
  things
• 8:45
  like
• 8:45
  carousels.
• 8:45
  We
• 8:46
  posted
• 8:46
  a
• 8:46
  carousel
• 8:47
  this
• 8:47
  week
• 8:47
  where
• 8:47
  we're
• 8:47
  breaking
• 8:47
  down
• 8:48
  the
• 8:48
  Roots
• 8:48
  framework.
• 8:49
  We
• 8:49
  just
• 8:49
  posted
• 8:50
  a
• 8:50
  TikTok,
• 8:50
  and
• 8:51
  it's
• 8:51
  still
• 8:51
  all
• 8:51
  related
• 8:52
  to
• 8:52
  the
• 8:52
  Roots
• 8:53
  framework.
• 8:54
  So
• 8:54
  we're
• 8:54
  repeating
• 8:55
  that
• 8:55
  stuff.
• 8:55
  We're
• 8:55
  getting
• 8:56
  it
• 8:56
  sticky.
• 8:56
  We're
• 8:56
  getting
• 8:57
  known
• 8:57
  for
• 8:57
  something,
• 8:59
  but
• 8:59
  we're
• 8:59
  not
• 8:59
  having
• 8:59
  to
• 9:00
  sit
• 9:00
  here
• 9:00
  and
• 9:00
  scratch
• 9:00
  our
• 9:01
  head
• 9:01
  and
• 9:01
  come
• 9:01
  up
• 9:01
  with
• 9:01
  a
• 9:02
  new
• 9:02
  idea
• 9:02
  or
• 9:02
  a
• 9:03
  new
• 9:03
  way
• 9:03
  to
• 9:03
  stand
• 9:03
  out.
• 9:04
  Pretty
• 9:04
  much
• 9:04
  everything
• 9:05
  that
• 9:05
  we
• 9:05
  say
• 9:05
  in
• 9:06
  this
• 9:06
  podcast,
• 9:07
  the
• 9:07
  quotes
• 9:07
  that
• 9:07
  just
• 9:08
  come
• 9:08
  out
• 9:08
  of
• 9:08
  our
• 9:08
  mouths,
• 9:08
  that
• 9:09
  hit
• 9:09
  really
• 9:09
  good,
• 9:09
  we
• 9:09
  can
• 9:10
  pull
• 9:10
  out
• 9:10
  for
• 9:10
  quote
• 9:10
  graphics
• 9:11
  or
• 9:12
  post
• 9:12
  on
• 9:12
  threads.
• 9:13
  It's
• 9:13
  almost
• 9:13
  giving
• 9:13
  yourself
• 9:13
  guardrails.
• 9:14
  Especially
• 9:14
  as
• 9:15
  an
• 9:15
  ADHD
• 9:15
  entrepreneur,
• 9:16
  I
• 9:16
  feel
• 9:16
  like
• 9:17
  when
• 9:17
  I
• 9:17
  give
• 9:17
  myself
• 9:17
  a
• 9:17
  container
• 9:18
  to
• 9:18
  work
• 9:19
  in,
• 9:19
  it
• 9:19
  makes
• 9:20
  everything
• 9:20
  more
• 9:20
  simple.
• 9:21
  So
• 9:21
  you
• 9:21
  can
• 9:21
  only
• 9:22
  post
• 9:22
  stuff
• 9:23
  related
• 9:23
  to
• 9:23
  this
• 9:24
  topic.
• 9:25
  This
• 9:26
  week
• 9:26
  is
• 9:26
  almost
• 9:27
  like
• 9:27
  a
• 9:27
  fun
• 9:27
  game
• 9:28
  for
• 9:28
  me
• 9:28
  to
• 9:29
  play
• 9:29
  to
• 9:30
  be
• 9:30
  able
• 9:30
  to
• 9:30
  get
• 9:30
  more
• 9:31
  stuff
• 9:31
  out.
• 9:31
  But
• 9:31
  maybe
• 9:32
  I'm
• 9:32
  just
• 9:32
  weird
• 9:32
  like
• 9:32
  that.
• 9:33
  Well,
• 9:33
  I
• 9:33
  do
• 9:33
  want
• 9:33
  to
• 9:34
  clarify
• 9:34
  one
• 9:34
  thing,
• 9:35
  because
• 9:35
  we
• 9:35
  use
• 9:36
  a
• 9:36
  lot
• 9:36
  of
• 9:36
  what
• 9:37
  I
• 9:37
  would
• 9:37
  call
• 9:37
  internal
• 9:38
  fun
• 9:38
  language
• 9:39
  for
• 9:39
  us,
• 9:39
  right?
• 9:39
  The
• 9:40
  waterfall,
• 9:40
  the
• 9:40
  ecosystem,
• 9:41
  the
• 9:41
  roots,
• 9:41
  all
• 9:42
  of
• 9:42
  that.
• 9:43
  What
• 9:43
  this
• 9:43
  plain
• 9:44
  and
• 9:44
  simple
• 9:44
  is,
• 9:45
  is
• 9:45
  picking
• 9:45
  that
• 9:46
  main
• 9:46
  topic
• 9:47
  and
• 9:47
  repurposing
• 9:48
  it
• 9:49
  into
• 9:50
  X
• 9:50
  amount
• 9:50
  of
• 9:51
  posts.
• 9:51
  That's
• 9:52
  really
• 9:52
  as
• 9:52
  simple
• 9:52
  as
• 9:52
  it
• 9:53
  is.
• 9:53
  We're
• 9:53
  not
• 9:53
  talking
• 9:54
  about
• 9:54
  groundbreaking,
• 9:55
  whatever
• 9:55
  the
• 9:55
  case
• 9:56
  may
• 9:56
  be.
• 9:56
  What
• 9:57
  we
• 9:57
  have
• 9:57
  done,
• 9:58
  though,
• 9:58
  is
• 9:58
  systemized
• 9:59
  it
• 9:59
  in
• 10:00
  a
• 10:00
  way
• 10:00
  that
• 10:00
  you're
• 10:00
  not
• 10:01
  repurposing
• 10:01
  every
• 10:02
  piece
• 10:02
  of
• 10:02
  component.
• 10:03
  So
• 10:03
  inside
• 10:03
  of
• 10:03
  the
• 10:04
  lab,
• 10:04
  we
• 10:04
  have
• 10:04
  something
• 10:04
  that's
• 10:05
  called
• 10:05
  the
• 10:05
  content
• 10:06
  sprout.
• 10:06
  You
• 10:07
  upload
• 10:07
  your
• 10:07
  blog,
• 10:08
  you
• 10:08
  drop
• 10:09
  in
• 10:09
  your
• 10:09
  transcript
• 10:10
  from
• 10:10
  your
• 10:10
  video,
• 10:10
  and
• 10:11
  you
• 10:11
  select
• 10:11
  the
• 10:11
  outputs,
• 10:12
  Right?
• 10:12
  So
• 10:12
  you
• 10:13
  could
• 10:13
  say,
• 10:13
  I
• 10:13
  want
• 10:14
  four
• 10:14
  carousel
• 10:15
  posts,
• 10:15
  I
• 10:15
  want
• 10:15
  three
• 10:16
  talking
• 10:16
  heads
• 10:17
  clips.
• 10:18
  I
• 10:18
  want
• 10:18
  this,
• 10:19
  this,
• 10:19
  whatever
• 10:19
  the
• 10:19
  case
• 10:20
  may
• 10:20
  be.
• 10:21
  And
• 10:21
  it
• 10:21
  generates
• 10:21
  it
• 10:22
  all
• 10:22
  for
• 10:22
  you
• 10:22
  from
• 10:23
  your
• 10:24
  anchor
• 10:24
  piece.
• 10:24
  So
• 10:25
  when
• 10:25
  we're
• 10:25
  saying
• 10:26
  you're
• 10:26
  going
• 10:26
  to
• 10:26
  create
• 10:27
  15
• 10:27
  pieces
• 10:28
  out
• 10:28
  of
• 10:28
  your
• 10:29
  anchor,
• 10:29
  you
• 10:29
  might
• 10:29
  be
• 10:29
  thinking,
• 10:30
  no,
• 10:30
  I'm
• 10:31
  not
• 10:31
  going
• 10:31
  to
• 10:31
  do
• 10:32
  that.
• 10:32
  It's
• 10:32
  way
• 10:33
  more
• 10:33
  simple
• 10:33
  than
• 10:33
  you
• 10:33
  think.
• 10:34
  So
• 10:34
  that's
• 10:34
  what
• 10:35
  we
• 10:35
  call
• 10:35
  kind
• 10:35
  of
• 10:35
  running
• 10:36
  that
• 10:36
  waterfall,
• 10:37
  where
• 10:37
  it
• 10:37
  takes
• 10:37
  it
• 10:38
  and
• 10:38
  breaks
• 10:38
  it
• 10:38
  and
• 10:39
  cascades
• 10:39
  it
• 10:39
  down
• 10:40
  into
• 10:40
  smaller
• 10:41
  pieces.
• 10:42
  Yeah.
• 10:42
  And
• 10:42
  I
• 10:42
  mean,
• 10:43
  and
• 10:43
  even
• 10:43
  if
• 10:43
  you
• 10:43
  have
• 10:43
  a
• 10:43
  va,
• 10:44
  we
• 10:44
  hand
• 10:44
  out
• 10:44
  a
• 10:45
  lot
• 10:45
  of
• 10:45
  this
• 10:45
  for
• 10:45
  our
• 10:46
  VA
• 10:46
  to
• 10:46
  create.
• 10:46
  But
• 10:46
  even
• 10:47
  if
• 10:47
  you
• 10:47
  don't,
• 10:47
  I've
• 10:48
  been
• 10:48
  trying
• 10:48
  to
• 10:48
  Challenge
• 10:48
  myself
• 10:49
  to
• 10:49
  post
• 10:49
  an
• 10:49
  additional
• 10:50
  thing
• 10:51
  on
• 10:51
  my
• 10:51
  own
• 10:51
  personal
• 10:52
  channel.
• 10:53
  And
• 10:53
  just
• 10:53
  having
• 10:54
  the
• 10:54
  ideas
• 10:55
  right
• 10:55
  there
• 10:55
  in
• 10:56
  Sprout
• 10:56
  to
• 10:57
  where,
• 10:57
  you
• 10:57
  know,
• 10:57
  even
• 10:57
  if
• 10:57
  I'm
• 10:58
  not
• 10:58
  batching,
• 10:58
  but
• 10:59
  I
• 10:59
  have
• 10:59
  an
• 10:59
  hour
• 10:59
  I
• 10:59
  can
• 11:00
  go
• 11:00
  open
• 11:00
  and
• 11:00
  be
• 11:00
  like,
• 11:01
  okay,
• 11:01
  I'm
• 11:01
  gonna
• 11:01
  record
• 11:02
  this
• 11:02
  video
• 11:02
  really
• 11:02
  quick,
• 11:03
  or
• 11:03
  I'm
• 11:03
  gonna
• 11:03
  make
• 11:03
  this
• 11:04
  carousel
• 11:04
  really
• 11:04
  quick.
• 11:05
  So
• 11:05
  it's
• 11:05
  just
• 11:05
  kind
• 11:05
  of
• 11:05
  systemizing
• 11:06
  it
• 11:06
  because
• 11:06
  we're
• 11:07
  always
• 11:07
  trying
• 11:07
  to
• 11:07
  reduce
• 11:08
  the
• 11:08
  cognitive
• 11:09
  load
• 11:10
  as
• 11:10
  an
• 11:10
  entrepreneur
• 11:11
  and
• 11:11
  reduce
• 11:12
  having
• 11:12
  to
• 11:12
  start
• 11:13
  you
• 11:14
  from
• 11:15
  scratch.
• 11:16
  So
• 11:16
  that's
• 11:16
  kind
• 11:16
  of
• 11:16
  how
• 11:17
  we
• 11:17
  do
• 11:17
  it.
• 11:17
  And
• 11:18
  you
• 11:18
  can
• 11:18
  go
• 11:18
  as
• 11:18
  crazy
• 11:18
  as
• 11:19
  you
• 11:19
  want.
• 11:19
  Contents
• 11:20
  Pro
• 11:20
  Take
• 11:20
  it.
• 11:20
  And
• 11:21
  we
• 11:21
  not
• 11:21
  only
• 11:21
  break
• 11:21
  it
• 11:22
  down
• 11:22
  to
• 11:22
  formats,
• 11:22
  but
• 11:22
  we
• 11:23
  start
• 11:23
  cross
• 11:23
  posting
• 11:24
  using
• 11:24
  Notion
• 11:24
  Social.
• 11:25
  It's
• 11:25
  very
• 11:26
  whatever.
• 11:27
  But
• 11:27
  the
• 11:27
  point
• 11:27
  is
• 11:28
  it
• 11:28
  will
• 11:28
  help
• 11:28
  make
• 11:28
  you
• 11:29
  stay
• 11:29
  visible
• 11:30
  because
• 11:30
  you're
• 11:30
  not
• 11:31
  starting
• 11:31
  from
• 11:31
  scratch.
• 11:32
  It's
• 11:32
  make
• 11:32
  it
• 11:32
  once
• 11:33
  and
• 11:33
  let
• 11:33
  it
• 11:33
  trickle
• 11:34
  down
• 11:34
  to
• 11:35
  everything
• 11:35
  else.
• 11:35
  So
• 11:36
  you
• 11:36
  talked
• 11:36
  about
• 11:36
  Content
• 11:37
  Sprout.
• 11:37
  We
• 11:37
  actually
• 11:38
  have
• 11:38
  some
• 11:38
  cool
• 11:39
  other
• 11:39
  employees
• 11:40
  that
• 11:40
  are
• 11:40
  up
• 11:40
  in
• 11:41
  the
• 11:41
  lab
• 11:41
  right
• 11:41
  now
• 11:42
  that
• 11:42
  can
• 11:42
  help
• 11:43
  you
• 11:43
  out
• 11:43
  as
• 11:43
  well.
• 11:44
  And
• 11:44
  one
• 11:44
  of
• 11:44
  those
• 11:45
  who's
• 11:45
  been
• 11:45
  my
• 11:45
  best
• 11:46
  friend
• 11:46
  so
• 11:46
  far
• 11:47
  this
• 11:47
  summer,
• 11:47
  because
• 11:48
  we're
• 11:48
  trying
• 11:48
  to,
• 11:49
  you
• 11:49
  know,
• 11:49
  get
• 11:49
  this
• 11:50
  lab
• 11:50
  off
• 11:51
  the
• 11:51
  ground.
• 11:51
  Right.
• 11:51
  And
• 11:52
  one
• 11:52
  of
• 11:52
  the
• 11:52
  things,
• 11:52
  things
• 11:52
  that
• 11:52
  we
• 11:53
  want
• 11:53
  to
• 11:53
  do
• 11:53
  is
• 11:53
  be
• 11:53
  able
• 11:53
  to
• 11:54
  show
• 11:54
  up
• 11:54
  in
• 11:55
  search.
• 11:55
  So
• 11:56
  after
• 11:56
  doing
• 11:56
  some
• 11:56
  keyword
• 11:57
  research
• 11:58
  and
• 11:58
  competitor
• 11:59
  research
• 11:59
  with
• 11:59
  some
• 12:00
  lab
• 12:00
  employees
• 12:00
  that
• 12:01
  are
• 12:01
  not
• 12:01
  yet
• 12:01
  ready
• 12:02
  for
• 12:02
  launch,
• 12:02
  I
• 12:03
  did
• 12:03
  get
• 12:03
  to
• 12:03
  go
• 12:03
  to
• 12:04
  blog
• 12:04
  builder
• 12:05
  Bruce
• 12:06
  and
• 12:06
  we
• 12:06
  were
• 12:06
  able
• 12:07
  to
• 12:08
  make
• 12:08
  a
• 12:09
  bunch
• 12:09
  of
• 12:09
  blog
• 12:10
  posts.
• 12:10
  And
• 12:11
  the
• 12:11
  thing
• 12:11
  that
• 12:11
  I
• 12:11
  wanted
• 12:12
  when,
• 12:13
  when
• 12:13
  I
• 12:13
  was
• 12:14
  first
• 12:14
  building
• 12:14
  Bruce
• 12:15
  was
• 12:15
  that
• 12:16
  he
• 12:16
  wrote
• 12:16
  all
• 12:17
  the
• 12:17
  articles,
• 12:17
  but
• 12:18
  he
• 12:18
  didn't
• 12:18
  ask
• 12:18
  me
• 12:18
  any
• 12:19
  questions
• 12:19
  about
• 12:19
  it,
• 12:19
  so
• 12:20
  it
• 12:20
  just
• 12:20
  didn't
• 12:20
  sound
• 12:20
  like
• 12:21
  me.
• 12:21
  It
• 12:21
  sounded
• 12:21
  so,
• 12:21
  so
• 12:22
  generic.
• 12:22
  So
• 12:24
  whatever.
• 12:24
  I'm
• 12:25
  sure
• 12:25
  I
• 12:25
  would
• 12:25
  have
• 12:25
  ranked,
• 12:25
  but
• 12:26
  I
• 12:26
  don't
• 12:26
  think
• 12:26
  people
• 12:26
  would
• 12:26
  have
• 12:27
  kept
• 12:27
  that
• 12:27
  to
• 12:28
  read
• 12:28
  or
• 12:28
  connected.
• 12:29
  So
• 12:29
  I
• 12:30
  was
• 12:30
  like,
• 12:30
  okay,
• 12:30
  these
• 12:30
  are
• 12:30
  great,
• 12:31
  Bruce,
• 12:32
  but
• 12:32
  let's
• 12:32
  make
• 12:33
  it
• 12:33
  a
• 12:33
  little
• 12:33
  bit
• 12:33
  more
• 12:33
  me.
• 12:34
  I
• 12:34
  want
• 12:34
  you
• 12:34
  to
• 12:35
  mine
• 12:35
  info
• 12:36
  from
• 12:36
  me.
• 12:37
  So
• 12:37
  it
• 12:38
  started
• 12:38
  asking
• 12:38
  me
• 12:38
  questions
• 12:39
  about
• 12:39
  how
• 12:40
  me
• 12:40
  and
• 12:40
  Rachel
• 12:40
  look
• 12:41
  at
• 12:41
  AI
• 12:41
  and
• 12:41
  the
• 12:42
  frameworks
• 12:42
  that
• 12:42
  we
• 12:42
  follow
• 12:43
  to
• 12:43
  get
• 12:43
  good
• 12:44
  outputs
• 12:44
  and
• 12:45
  what
• 12:45
  do
• 12:45
  we
• 12:45
  actually
• 12:45
  think
• 12:46
  about
• 12:46
  clotting,
• 12:47
  perplexing
• 12:48
  and
• 12:48
  chat.
• 12:48
  And
• 12:49
  I
• 12:49
  just
• 12:49
  voice
• 12:49
  noted
• 12:50
  back
• 12:50
  and
• 12:51
  then
• 12:51
  I
• 12:51
  dropped
• 12:51
  a
• 12:51
  couple
• 12:51
  of
• 12:52
  our
• 12:52
  AI
• 12:52
  related
• 12:53
  podcast
• 12:53
  transcripts
• 12:54
  back
• 12:54
  in
• 12:54
  there
• 12:55
  and
• 12:56
  he
• 12:56
  was
• 12:56
  able.
• 12:56
  The
• 12:57
  art
• 12:57
  is
• 12:57
  like
• 12:57
  night
• 12:57
  and
• 12:58
  day.
• 12:58
  The
• 12:58
  articles
• 12:58
  really
• 12:59
  look
• 12:59
  like
• 13:00
  we
• 13:00
  wrote
• 13:00
  them.
• 13:01
  Now
• 13:01
  it's
• 13:01
  got
• 13:01
  our
• 13:02
  framework,
• 13:02
  our
• 13:03
  personal
• 13:03
  stories
• 13:04
  in
• 13:04
  there.
• 13:05
  So,
• 13:05
  yeah,
• 13:05
  Bruce
• 13:05
  is
• 13:05
  ready
• 13:06
  to
• 13:06
  go.
• 13:06
  I
• 13:06
  don't
• 13:07
  know
• 13:07
  what
• 13:07
  week.
• 13:07
  I
• 13:08
  think
• 13:08
  he
• 13:08
  might
• 13:08
  be
• 13:08
  in
• 13:08
  there
• 13:09
  soon.
• 13:09
  And
• 13:09
  I
• 13:09
  was
• 13:09
  able
• 13:09
  to
• 13:10
  kind
• 13:10
  of
• 13:10
  write
• 13:10
  all
• 13:10
  those.
• 13:11
  And
• 13:11
  I
• 13:11
  think
• 13:11
  we've
• 13:11
  got
• 13:12
  like
• 13:12
  14
• 13:12
  ready
• 13:12
  to
• 13:13
  go
• 13:13
  that
• 13:13
  can
• 13:13
  start
• 13:14
  kind
• 13:14
  of
• 13:14
  doing
• 13:14
  its
• 13:14
  Twitter
• 13:15
  tortoise
• 13:15
  little
• 13:15
  thing
• 13:15
  and
• 13:16
  showing
• 13:16
  up
• 13:16
  on
• 13:17
  search.
• 13:18
  And
• 13:19
  it's
• 13:19
  not
• 13:19
  only
• 13:19
  search
• 13:19
  and
• 13:20
  optimize,
• 13:20
  but
• 13:20
  it's
• 13:20
  also
• 13:21
  engaging
• 13:21
  things
• 13:22
  to
• 13:22
  read
• 13:22
  too.
• 13:23
  Bruce
• 13:24
  and
• 13:24
  I
• 13:24
  have
• 13:24
  created
• 13:25
  three
• 13:25
  blogs
• 13:26
  the
• 13:26
  past
• 13:26
  week
• 13:27
  or
• 13:27
  so
• 13:27
  getting
• 13:27
  it
• 13:28
  uploaded
• 13:28
  so
• 13:28
  that
• 13:29
  I
• 13:29
  can
• 13:29
  build
• 13:29
  that
• 13:29
  out.
• 13:30
  The
• 13:30
  slow
• 13:30
  kind
• 13:30
  of
• 13:31
  compounding
• 13:31
  efforts,
• 13:32
  however,
• 13:33
  I
• 13:33
  have
• 13:33
  been
• 13:34
  really
• 13:34
  just
• 13:34
  trying
• 13:35
  to
• 13:35
  get
• 13:35
  back
• 13:35
  in
• 13:35
  my
• 13:36
  visibility
• 13:36
  era.
• 13:37
  And
• 13:38
  so
• 13:38
  while
• 13:39
  using
• 13:39
  the
• 13:40
  kind
• 13:40
  of
• 13:40
  content
• 13:40
  waterfall
• 13:41
  system
• 13:41
  with
• 13:42
  my
• 13:42
  anchors,
• 13:42
  I'm
• 13:43
  still,
• 13:43
  still
• 13:43
  feeling
• 13:44
  really
• 13:44
  inspired
• 13:45
  to
• 13:45
  just
• 13:45
  get
• 13:45
  in
• 13:45
  front
• 13:45
  of
• 13:46
  the
• 13:46
  camera
• 13:46
  one
• 13:46
  off
• 13:47
  and
• 13:47
  create
• 13:47
  those.
• 13:48
  And
• 13:48
  so
• 13:48
  TikTok
• 13:49
  Tina
• 13:49
  has
• 13:49
  been
• 13:49
  one
• 13:50
  of
• 13:50
  my
• 13:50
  little
• 13:50
  besties
• 13:51
  lately
• 13:52
  in
• 13:52
  creating
• 13:52
  series
• 13:53
  that
• 13:53
  I
• 13:53
  want
• 13:53
  to
• 13:54
  record
• 13:54
  and
• 13:54
  certain
• 13:55
  things
• 13:55
  to
• 13:55
  get
• 13:56
  me
• 13:56
  back
• 13:56
  talking.
• 13:57
  I
• 13:57
  used
• 13:57
  to
• 13:57
  record
• 13:58
  so
• 13:58
  many
• 13:58
  reels
• 13:58
  and
• 13:59
  TikToks
• 13:59
  and
• 14:00
  just
• 14:00
  be
• 14:00
  talking
• 14:01
  head
• 14:01
  and
• 14:01
  comfortable
• 14:02
  with
• 14:02
  it.
• 14:02
  I've
• 14:02
  lost
• 14:03
  a
• 14:03
  little
• 14:03
  bit
• 14:03
  of
• 14:03
  that
• 14:03
  muscle
• 14:04
  memory.
• 14:04
  So
• 14:04
  I'm
• 14:05
  trying
• 14:05
  to
• 14:05
  have
• 14:06
  TikTok
• 14:06
  Tina
• 14:06
  help
• 14:07
  a
• 14:07
  little
• 14:07
  bit
• 14:07
  in
• 14:07
  that
• 14:08
  sense.
• 14:08
  But
• 14:09
  if
• 14:09
  you're
• 14:09
  kind
• 14:09
  of
• 14:10
  living
• 14:10
  in
• 14:10
  these
• 14:10
  two
• 14:11
  worlds
• 14:11
  where
• 14:12
  you're
• 14:12
  like,
• 14:12
  I
• 14:12
  want
• 14:12
  more
• 14:13
  visibility
• 14:14
  and
• 14:14
  I
• 14:14
  want
• 14:14
  the
• 14:15
  sustainability
• 14:15
  of
• 14:16
  having
• 14:16
  these
• 14:16
  things
• 14:17
  compound,
• 14:17
  you
• 14:18
  can
• 14:18
  use
• 14:18
  them
• 14:19
  both.
• 14:19
  No
• 14:19
  one's
• 14:20
  saying,
• 14:20
  hey,
• 14:21
  only
• 14:21
  create
• 14:21
  an
• 14:21
  anchor
• 14:22
  and
• 14:22
  then
• 14:22
  use
• 14:22
  what
• 14:23
  it's
• 14:23
  trickled
• 14:23
  down
• 14:24
  and
• 14:24
  use
• 14:24
  that
• 14:24
  as
• 14:24
  your
• 14:25
  social.
• 14:25
  I'm
• 14:25
  feeling
• 14:26
  the
• 14:26
  creative
• 14:27
  energy
• 14:27
  that
• 14:27
  I
• 14:28
  usually
• 14:28
  get.
• 14:28
  You
• 14:28
  know,
• 14:29
  my
• 14:29
  birthday
• 14:29
  is
• 14:29
  coming
• 14:29
  up,
• 14:30
  so
• 14:30
  I
• 14:30
  usually
• 14:30
  kind
• 14:31
  of
• 14:31
  get
• 14:31
  inspired
• 14:32
  around
• 14:32
  it.
• 14:33
  And
• 14:33
  so
• 14:33
  having
• 14:34
  them
• 14:34
  both
• 14:34
  available
• 14:35
  to
• 14:35
  me
• 14:35
  has
• 14:35
  been
• 14:36
  so,
• 14:36
  so
• 14:36
  much
• 14:37
  fun.
• 14:37
  And
• 14:37
  I
• 14:37
  think
• 14:37
  right
• 14:38
  after
• 14:38
  this,
• 14:38
  I'm
• 14:38
  going
• 14:38
  to
• 14:39
  try
• 14:39
  to
• 14:39
  record
• 14:39
  a
• 14:39
  handful
• 14:40
  of
• 14:40
  the
• 14:40
  prompts
• 14:41
  and
• 14:41
  scripts
• 14:41
  that
• 14:41
  was
• 14:41
  given
• 14:42
  to
• 14:42
  me
• 14:42
  by
• 14:42
  TikTok
• 14:43
  Tina.
• 14:43
  But
• 14:44
  I
• 14:44
  think
• 14:44
  in
• 14:44
  this
• 14:44
  case,
• 14:45
  the
• 14:45
  teammates
• 14:46
  that
• 14:46
  you
• 14:46
  can
• 14:46
  bring
• 14:46
  on
• 14:47
  board
• 14:47
  are
• 14:47
  super
• 14:48
  impactful,
• 14:49
  depending
• 14:49
  on
• 14:49
  your
• 14:49
  business
• 14:50
  goals.
• 14:50
  So
• 14:51
  in
• 14:51
  summers,
• 14:52
  usually
• 14:53
  I'm
• 14:53
  disappearing.
• 14:54
  Right.
• 14:54
  Like,
• 14:54
  yes,
• 14:55
  I
• 14:55
  do
• 14:55
  have
• 14:55
  vacation
• 14:56
  booked,
• 14:56
  but
• 14:56
  this
• 14:57
  is
• 14:57
  important
• 14:58
  to
• 14:58
  keep
• 14:58
  things
• 14:59
  moving
• 14:59
  because
• 14:59
  we're
• 14:59
  halfway
• 15:00
  through
• 15:00
  the
• 15:00
  year,
• 15:01
  we
• 15:01
  do
• 15:01
  have
• 15:01
  to
• 15:02
  stay
• 15:02
  visible
• 15:02
  on
• 15:02
  both
• 15:03
  the
• 15:03
  fast
• 15:03
  lane
• 15:04
  and
• 15:04
  the
• 15:04
  slow
• 15:04
  lane,
• 15:05
  but
• 15:05
  we're
• 15:05
  not
• 15:05
  going
• 15:05
  to
• 15:05
  do
• 15:05
  it
• 15:06
  while
• 15:06
  compromising
• 15:07
  our
• 15:07
  life
• 15:08
  first
• 15:09
  energy,
• 15:09
  our
• 15:09
  life
• 15:09
  first
• 15:10
  rhythm,
• 15:11
  and
• 15:11
  while
• 15:11
  taking
• 15:12
  your
• 15:12
  laptop
• 15:13
  to
• 15:13
  the
• 15:13
  pool.
• 15:13
  I'm
• 15:13
  not
• 15:14
  saying
• 15:14
  I've
• 15:14
  never
• 15:14
  done
• 15:14
  it,
• 15:15
  but
• 15:15
  I'm
• 15:15
  trying
• 15:16
  not
• 15:16
  to
• 15:16
  do
• 15:16
  it
• 15:16
  this
• 15:17
  time.
• 15:17
  Well,
• 15:18
  yeah,
• 15:18
  and
• 15:18
  I
• 15:18
  mean,
• 15:18
  I
• 15:19
  think
• 15:19
  for
• 15:19
  TikTok
• 15:20
  Tina,
• 15:20
  what
• 15:20
  she
• 15:21
  helps
• 15:21
  me
• 15:21
  with
• 15:22
  is
• 15:22
  the
• 15:22
  speed
• 15:23
  my
• 15:23
  words
• 15:24
  come
• 15:24
  out
• 15:24
  backwards
• 15:25
  all
• 15:25
  around
• 15:26
  or
• 15:26
  whatever.
• 15:27
  So
• 15:27
  she's
• 15:27
  really
• 15:27
  good
• 15:27
  at
• 15:28
  helping
• 15:28
  me.
• 15:28
  Like,
• 15:29
  okay,
• 15:29
  this
• 15:29
  is
• 15:30
  your
• 15:30
  hook
• 15:30
  that
• 15:30
  you're
• 15:30
  going
• 15:30
  to
• 15:31
  say
• 15:31
  and
• 15:31
  you're
• 15:31
  going
• 15:31
  to
• 15:31
  write
• 15:32
  this
• 15:32
  and
• 15:32
  you're
• 15:32
  going
• 15:32
  to
• 15:33
  do
• 15:33
  that.
• 15:33
  So
• 15:33
  it
• 15:33
  kind
• 15:33
  of
• 15:33
  just
• 15:34
  makes
• 15:34
  this
• 15:34
  scripting
• 15:35
  much
• 15:35
  easier.
• 15:36
  Now
• 15:36
  that
• 15:36
  Edits
• 15:36
  has
• 15:37
  that
• 15:37
  little
• 15:37
  teleprompter,
• 15:38
  I
• 15:38
  can
• 15:38
  just
• 15:38
  copy
• 15:38
  and
• 15:39
  paste
• 15:39
  it
• 15:39
  what
• 15:40
  she's
• 15:40
  giving
• 15:40
  me
• 15:40
  into
• 15:40
  the
• 15:41
  teleprompter
• 15:41
  and
• 15:42
  read
• 15:42
  off
• 15:43
  of
• 15:43
  that.
• 15:43
  Because
• 15:43
  I
• 15:44
  too,
• 15:44
  am
• 15:44
  really
• 15:45
  inspired
• 15:45
  outside
• 15:46
  of
• 15:46
  our
• 15:46
  content
• 15:47
  waterfall
• 15:47
  to
• 15:47
  create
• 15:48
  other
• 15:48
  videos.
• 15:49
  Because
• 15:49
  you
• 15:50
  mentioned
• 15:50
  yesteryear.
• 15:51
  This
• 15:51
  is
• 15:51
  such
• 15:51
  a
• 15:52
  veer
• 15:52
  off
• 15:52
  or
• 15:52
  whatever.
• 15:53
  But
• 15:53
  you
• 15:53
  mentioned
• 15:53
  yesteryear.
• 15:54
  And
• 15:56
  the
• 15:56
  reason
• 15:56
  why
• 15:56
  I
• 15:57
  knew
• 15:57
  about
• 15:57
  that
• 15:57
  author
• 15:57
  Caroline
• 15:58
  Burke,
• 15:58
  I
• 15:58
  think
• 15:59
  people
• 15:59
  call
• 15:59
  her
• 15:59
  Caro,
• 16:01
  was
• 16:01
  because
• 16:01
  of
• 16:01
  Tick
• 16:02
  Tock.
• 16:02
  And
• 16:02
  I
• 16:02
  listened
• 16:03
  to
• 16:03
  her
• 16:03
  episode
• 16:04
  on
• 16:04
  Diabolical
• 16:05
  Lives
• 16:05
  where
• 16:05
  she
• 16:06
  was
• 16:06
  talking
• 16:06
  about
• 16:06
  how
• 16:06
  she
• 16:07
  wrote
• 16:07
  the
• 16:07
  book
• 16:07
  and
• 16:08
  how
• 16:08
  she
• 16:08
  got
• 16:08
  the
• 16:08
  opportunity.
• 16:09
  And
• 16:09
  she
• 16:09
  had
• 16:10
  been
• 16:10
  a
• 16:10
  writer
• 16:10
  for
• 16:11
  10
• 16:12
  years
• 16:13
  and
• 16:14
  was
• 16:14
  trying
• 16:14
  to
• 16:14
  sell
• 16:14
  books
• 16:14
  and
• 16:15
  trying
• 16:15
  to
• 16:15
  sell
• 16:15
  books
• 16:15
  and
• 16:15
  could
• 16:16
  never
• 16:16
  do
• 16:16
  it.
• 16:16
  And
• 16:17
  she
• 16:17
  kind
• 16:17
  of
• 16:17
  just
• 16:18
  downloaded
• 16:18
  TikTok
• 16:18
  on
• 16:19
  a
• 16:19
  whim
• 16:19
  and
• 16:19
  started
• 16:19
  posting.
• 16:20
  And
• 16:21
  Tick
• 16:21
  Tock
• 16:21
  actually
• 16:21
  started
• 16:22
  showing
• 16:22
  her
• 16:22
  trad
• 16:22
  wives.
• 16:23
  And
• 16:23
  she's
• 16:23
  like,
• 16:23
  what
• 16:23
  is
• 16:23
  this?
• 16:23
  And
• 16:24
  she
• 16:24
  started
• 16:24
  posting
• 16:24
  about
• 16:25
  trad
• 16:25
  wives
• 16:26
  and
• 16:26
  that's
• 16:26
  how
• 16:26
  she
• 16:26
  gained
• 16:27
  her
• 16:27
  followers
• 16:28
  and
• 16:28
  was
• 16:29
  able
• 16:29
  to
• 16:29
  then
• 16:30
  sell
• 16:30
  this
• 16:30
  idea
• 16:31
  for
• 16:31
  she
• 16:31
  had
• 16:31
  for
• 16:31
  the
• 16:31
  TradWife
• 16:32
  book
• 16:32
  to
• 16:33
  her
• 16:33
  publisher
• 16:34
  finally,
• 16:34
  and
• 16:35
  then
• 16:35
  to
• 16:35
  Anne
• 16:35
  Hathaway
• 16:36
  to
• 16:36
  make
• 16:36
  the
• 16:36
  movie.
• 16:36
  And
• 16:37
  she's
• 16:37
  like,
• 16:37
  I
• 16:37
  had
• 16:37
  been
• 16:37
  writing
• 16:38
  stuff
• 16:38
  for
• 16:38
  years
• 16:38
  and
• 16:39
  never.
• 16:39
  But
• 16:39
  TikTok
• 16:40
  gave
• 16:40
  me
• 16:40
  this
• 16:40
  visibility
• 16:41
  and
• 16:41
  audience
• 16:42
  that
• 16:42
  kind
• 16:42
  of
• 16:42
  gave
• 16:43
  me
• 16:43
  the
• 16:43
  leverage
• 16:43
  to
• 16:44
  actually
• 16:44
  sell
• 16:44
  this
• 16:44
  book.
• 16:45
  So
• 16:45
  I'm
• 16:45
  like,
• 16:45
  okay,
• 16:45
  is
• 16:46
  it
• 16:46
  going.
• 16:46
  To
• 16:46
  be
• 16:46
  a
• 16:46
  movie?
• 16:47
  I
• 16:47
  didn't
• 16:47
  know
• 16:47
  that.
• 16:47
  Yeah,
• 16:48
  Anne
• 16:48
  Hathaway
• 16:48
  brought
• 16:49
  the
• 16:49
  rights
• 16:49
  to
• 16:49
  it.
• 16:49
  So
• 16:50
  she's
• 16:50
  going
• 16:50
  to
• 16:50
  play
• 16:50
  the
• 16:50
  main
• 16:51
  girl
• 16:51
  and
• 16:52
  it's
• 16:52
  going
• 16:52
  to
• 16:52
  be
• 16:52
  a
• 16:52
  movie.
• 16:53
  Be.
• 16:53
  Yeah.
• 16:54
  Oh,
• 16:54
  my
• 16:54
  gosh.
• 16:54
  Okay,
• 16:55
  so
• 16:55
  for
• 16:55
  context.
• 16:56
  So
• 16:56
  you're
• 16:56
  not
• 16:56
  allowed
• 16:57
  to
• 16:57
  loop.
• 16:57
  I
• 16:57
  just
• 16:58
  started
• 16:58
  reading
• 16:58
  yesterday.
• 16:59
  Just.
• 16:59
  Just
• 17:00
  finished
• 17:00
  it.
• 17:00
  And
• 17:01
  I
• 17:01
  am
• 17:01
  cringing
• 17:02
  and
• 17:02
  just
• 17:02
  trying
• 17:03
  to
• 17:03
  get
• 17:03
  through
• 17:04
  it.
• 17:04
  I'm.
• 17:04
  It's
• 17:05
  so
• 17:05
  cringy
• 17:05
  to
• 17:05
  me.
• 17:06
  I
• 17:06
  just
• 17:06
  can't.
• 17:08
  Like,
• 17:08
  whenever
• 17:08
  I
• 17:09
  don't
• 17:09
  want
• 17:09
  to
• 17:09
  post,
• 17:09
  I'm
• 17:10
  like,
• 17:10
  if
• 17:10
  you
• 17:10
  want
• 17:10
  to
• 17:10
  make
• 17:10
  money,
• 17:11
  if
• 17:11
  you
• 17:11
  want
• 17:11
  to
• 17:11
  make
• 17:11
  things
• 17:12
  happen,
• 17:12
  like,
• 17:12
  you're
• 17:13
  gonna
• 17:13
  pull
• 17:13
  up
• 17:14
  Tick
• 17:14
  Tock
• 17:14
  Tina,
• 17:14
  you're
• 17:15
  gonna
• 17:15
  record
• 17:15
  that
• 17:15
  dang
• 17:16
  video
• 17:16
  so
• 17:16
  you
• 17:16
  can
• 17:17
  sell
• 17:17
  him
• 17:17
  movie
• 17:18
  to
• 17:18
  Anne
• 17:18
  Hathaway
• 17:19
  about.
• 17:21
  Your
• 17:21
  AI
• 17:22
  to
• 17:22
  wrap
• 17:23
  us
• 17:23
  up.
• 17:24
  So
• 17:24
  everybody
• 17:24
  is
• 17:25
  treating
• 17:25
  summer
• 17:26
  as
• 17:26
  a
• 17:26
  time
• 17:26
  to
• 17:27
  coast,
• 17:27
  and
• 17:28
  it
• 17:28
  does
• 17:28
  not
• 17:28
  actually
• 17:29
  have
• 17:29
  to
• 17:29
  be
• 17:29
  that.
• 17:30
  I
• 17:30
  mean,
• 17:30
  yes,
• 17:30
  enjoy
• 17:31
  your
• 17:31
  life.
• 17:31
  Yes,
• 17:32
  take
• 17:33
  the
• 17:33
  summer
• 17:33
  energy
• 17:34
  Go
• 17:34
  get
• 17:34
  your
• 17:35
  tan
• 17:35
  on.
• 17:36
  Go
• 17:36
  get
• 17:36
  your
• 17:36
  memories
• 17:37
  locked
• 17:37
  in.
• 17:38
  But
• 17:38
  this
• 17:38
  is
• 17:38
  truly,
• 17:39
  truly
• 17:40
  such
• 17:40
  a
• 17:40
  powerful
• 17:41
  time
• 17:42
  to
• 17:42
  build
• 17:43
  and
• 17:44
  to
• 17:44
  allow
• 17:44
  for
• 17:44
  the
• 17:45
  second
• 17:45
  half
• 17:45
  of
• 17:45
  the
• 17:45
  year
• 17:46
  to
• 17:46
  be
• 17:46
  that
• 17:46
  much
• 17:47
  more
• 17:47
  impactful.
• 17:47
  So
• 17:48
  while
• 17:48
  you're
• 17:49
  taking
• 17:49
  a
• 17:49
  vacation,
• 17:50
  people
• 17:50
  can
• 17:51
  be
• 17:51
  searching
• 17:52
  AI
• 17:52
  channels,
• 17:52
  can
• 17:53
  be
• 17:53
  generating
• 17:53
  your
• 17:54
  information
• 17:55
  in
• 17:55
  there.
• 17:55
  People
• 17:56
  are
• 17:56
  still
• 17:56
  Googling
• 17:57
  things,
• 17:57
  they're
• 17:57
  still
• 17:57
  asking
• 17:58
  AI.
• 17:59
  Maybe
• 17:59
  they're
• 17:59
  a
• 17:59
  little
• 18:00
  bit
• 18:00
  less
• 18:00
  off
• 18:00
  of
• 18:00
  social
• 18:01
  media,
• 18:02
  but
• 18:02
  really
• 18:03
  make
• 18:03
  sure
• 18:03
  you
• 18:03
  kind
• 18:04
  of
• 18:04
  set
• 18:04
  your
• 18:04
  priority
• 18:05
  or
• 18:05
  set
• 18:05
  your
• 18:05
  visibility
• 18:06
  goals.
• 18:08
  Maybe
• 18:08
  it's
• 18:08
  just
• 18:08
  one
• 18:09
  anchor
• 18:09
  piece,
• 18:10
  then
• 18:10
  you
• 18:10
  trickle
• 18:11
  it
• 18:11
  down
• 18:11
  into
• 18:12
  15
• 18:12
  or
• 18:13
  10
• 18:13
  different
• 18:13
  posts,
• 18:14
  whatever
• 18:14
  the
• 18:14
  case
• 18:14
  may
• 18:15
  be.
• 18:15
  But
• 18:15
  this
• 18:15
  is
• 18:16
  a
• 18:16
  powerful
• 18:16
  season.
• 18:17
  All
• 18:17
  right,
• 18:17
  so
• 18:18
  we
• 18:18
  went
• 18:18
  a
• 18:18
  little
• 18:18
  off
• 18:18
  course.
• 18:19
  I'm
• 18:19
  just
• 18:19
  going
• 18:19
  to
• 18:19
  bring
• 18:19
  it
• 18:19
  in
• 18:19
  with
• 18:20
  our
• 18:20
  recap.
• 18:21
  So
• 18:21
  summer
• 18:22
  visibility
• 18:23
  comes
• 18:23
  down
• 18:23
  to
• 18:23
  this.
• 18:23
  Lean
• 18:24
  on
• 18:24
  that
• 18:24
  tortoise
• 18:25
  content
• 18:26
  that
• 18:26
  not
• 18:27
  only
• 18:27
  compounds
• 18:28
  and
• 18:28
  views,
• 18:29
  but
• 18:29
  also
• 18:29
  can
• 18:30
  help
• 18:30
  you
• 18:30
  compound
• 18:30
  in
• 18:31
  the
• 18:31
  amount
• 18:31
  of
• 18:31
  pieces
• 18:32
  that
• 18:32
  you're
• 18:32
  going
• 18:32
  to
• 18:33
  put
• 18:33
  out.
• 18:34
  Stop
• 18:34
  wasting
• 18:34
  your
• 18:34
  time
• 18:35
  on
• 18:35
  Instagram
• 18:36
  posts
• 18:36
  that
• 18:36
  dine
• 18:36
  a
• 18:37
  day.
• 18:37
  Pick
• 18:38
  one
• 18:38
  anchor
• 18:38
  piece
• 18:39
  of
• 18:39
  content.
• 18:39
  Pick
• 18:40
  one
• 18:40
  or
• 18:40
  two
• 18:40
  that
• 18:40
  you're
• 18:40
  going
• 18:41
  to
• 18:41
  talk
• 18:41
  about.
• 18:41
  I
• 18:42
  promise
• 18:42
  you
• 18:42
  you
• 18:42
  can
• 18:42
  get
• 18:43
  enough
• 18:44
  pieces
• 18:44
  of
• 18:44
  content
• 18:45
  from
• 18:45
  one
• 18:45
  long
• 18:46
  form
• 18:46
  piece
• 18:46
  of
• 18:46
  content
• 18:47
  that
• 18:47
  last
• 18:47
  you
• 18:48
  an
• 18:48
  entire
• 18:49
  month.
• 18:49
  And
• 18:49
  then
• 18:50
  step
• 18:50
  three,
• 18:50
  we
• 18:51
  have
• 18:52
  AI
• 18:52
  and
• 18:53
  robots.
• 18:53
  You
• 18:53
  don't
• 18:53
  have
• 18:53
  to
• 18:54
  use
• 18:54
  our
• 18:54
  AI
• 18:55
  and
• 18:55
  robots.
• 18:55
  You
• 18:55
  can
• 18:55
  use
• 18:56
  any
• 18:56
  AI
• 18:56
  and
• 18:57
  robots,
• 18:57
  but
• 18:57
  learn
• 18:58
  how
• 18:58
  to
• 18:58
  leverage
• 18:58
  them.
• 18:59
  If
• 18:59
  you
• 18:59
  want
• 18:59
  to
• 18:59
  know
• 18:59
  how
• 19:00
  to
• 19:00
  do
• 19:00
  it
• 19:00
  yourself,
• 19:00
  go
• 19:00
  back.
• 19:01
  Listen
• 19:01
  to
• 19:01
  our
• 19:01
  Roots
• 19:02
  podcast
• 19:02
  last
• 19:03
  week.
• 19:03
  We'll
• 19:03
  tell
• 19:03
  you
• 19:03
  about
• 19:03
  how
• 19:03
  to
• 19:04
  get
• 19:04
  better
• 19:04
  outputs
• 19:05
  for
• 19:05
  whatever
• 19:05
  you're
• 19:05
  trying
• 19:05
  to
• 19:06
  do
• 19:06
  with
• 19:06
  AI.
• 19:06
  Or
• 19:06
  if
• 19:07
  you
• 19:07
  want
• 19:07
  a
• 19:07
  little
• 19:07
  help,
• 19:08
  all
• 19:08
  the
• 19:08
  hard
• 19:08
  work's
• 19:09
  already
• 19:09
  been
• 19:09
  done
• 19:09
  to
• 19:09
  you.
• 19:09
  For
• 19:10
  you,
• 19:10
  we've
• 19:10
  got
• 19:10
  Bruce,
• 19:10
  we've
• 19:11
  got
• 19:11
  Tic
• 19:11
  Tac,
• 19:11
  Tina,
• 19:12
  we've
• 19:12
  got
• 19:12
  Content
• 19:12
  Sprout.
• 19:13
  These
• 19:13
  guys
• 19:13
  are
• 19:13
  all
• 19:13
  infused
• 19:14
  with
• 19:14
  our
• 19:14
  strategies
• 19:15
  that
• 19:15
  we
• 19:15
  use
• 19:16
  to
• 19:16
  grow
• 19:16
  our
• 19:16
  business
• 19:17
  and
• 19:17
  our
• 19:17
  clients
• 19:17
  business.
• 19:18
  And
• 19:18
  yeah,
• 19:19
  that's
• 19:19
  all
• 19:19
  we
• 19:19
  have
• 19:19
  today.
• 19:19
  If
• 19:19
  you
• 19:20
  know
• 19:20
  a
• 19:21
  person
• 19:21
  that
• 19:22
  needs
• 19:22
  some
• 19:22
  more
• 19:22
  pool
• 19:23
  time
• 19:23
  or
• 19:23
  would
• 19:23
  like
• 19:23
  to
• 19:23
  enjoy
• 19:24
  a
• 19:24
  week
• 19:24
  off
• 19:24
  at
• 19:24
  the
• 19:24
  beach
• 19:25
  without
• 19:25
  worried
• 19:25
  about
• 19:26
  their
• 19:26
  business
• 19:26
  crashing
• 19:27
  and
• 19:27
  burning,
• 19:27
  definitely
• 19:28
  send
• 19:28
  this
• 19:28
  episode
• 19:29
  to
• 19:29
  your
• 19:29
  biz
• 19:29
  bestie.
• 19:30
  DM
• 19:31
  us
• 19:31
  at
• 19:32
  Deeply
• 19:32
  Rooted
• 19:33
  Business
• 19:33
  on
• 19:33
  Instagram.
• 19:34
  Tell
• 19:35
  us
• 19:35
  what
• 19:35
  your
• 19:35
  biggest
• 19:36
  time
• 19:36
  suck
• 19:36
  is
• 19:36
  for
• 19:37
  the
• 19:37
  summer.
• 19:37
  What
• 19:37
  would
• 19:38
  your
• 19:38
  dream
• 19:38
  AI
• 19:39
  employee
• 19:39
  do?
• 19:40
  Because
• 19:40
  we're
• 19:40
  having
• 19:40
  a
• 19:40
  planning
• 19:41
  session
• 19:41
  in
• 19:41
  two
• 19:41
  weeks
• 19:42
  to
• 19:42
  plan
• 19:42
  out
• 19:42
  the
• 19:43
  new
• 19:43
  employees
• 19:43
  we're
• 19:44
  going
• 19:44
  to
• 19:44
  add
• 19:44
  to
• 19:44
  the
• 19:44
  lab
• 19:45
  the
• 19:45
  next
• 19:45
  couple
• 19:45
  of
• 19:46
  months.
• 19:46
  And
• 19:46
  until
• 19:47
  next
• 19:47
  week,
• 19:47
  make
• 19:48
  sure
• 19:48
  you
• 19:48
  tune
• 19:48
  back
• 19:49
  in
• 19:49
  because
• 19:49
  next
• 19:49
  week
• 19:49
  we're
• 19:50
  going
• 19:50
  to
• 19:50
  be
• 19:50
  talking
• 19:50
  about
• 19:51
  summer
• 19:51
  sales
• 19:52
  and
• 19:52
  how
• 19:52
  to
• 19:52
  make
• 19:53
  more
• 19:53
  sales
• 19:54
  and
• 19:54
  Legion
• 19:55
  in
• 19:55
  the
• 19:55
  summer.
• 19:56
  And,
• 19:57
  yeah,
• 19:57
  until
• 19:58
  next
• 19:58
  week,
• 19:58
  we're
• 19:59
  rooting
• 19:59
  for
• 19:59
  you.