S2E5: Inside FDA's 10-Year Campaign to Prevent Youth Tobacco Use
The U.S. Food and Drug Administration's (FDA) longest-running tobacco public education campaign, The Real Cost, is marking its 10th anniversary this year. The campaign aims to prevent youth from using tobacco through powerful messaging and real-life stories, but how has The Real Cost remained relevant as the media landscape, young people, and the market of tobacco products all evolved rapidly? In this episode of Empathy Affect, we explore these questions and dive into the methods and public health impact of The Real Cost.
April Brubach is the acting director of FDA's Center for Tobacco…
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