Global Retail Brands: The Relevance of Being Local, Yet Remaining Global with Giovanni Zaccariello from Coach
Global retail brands have a reputation for going big. But how do the best brands find a way to make a powerful consumer impact globally while maintaining that local feel so crucial to long-stranding relevancy?
As technology advances and consumer behavior shifts, brands face the challenge of creating unique, immersive experiences that resonate with consumers locally while maintaining their global identity. The success of this balance can significantly impact a brand’s market share and overall growth. One brand that has been making strides in this area is the global retail phenomenon, Coach…
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