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#596: The impact of AI on marketing and consumer expectations with Melissa Waters, CMO at Upwork
Today, we’re going to talk about the evolution of consumer technology and the impact of AI on marketing with Melissa Waters, Chief Marketing Officer at Upwork. Melissa has been instrumental in some of the most significant industry shifts, from digital music at Pandora to ridesharing at Lyft and more. Today, she'll share her insights on the intersection of AI, consumer expectations, and branding.
Melissa has been the driving force behind some of the most significant consumer technology behavioral shifts, from the rise of digital music at Pandora, to ridesharing at Lyft, to telehealth at hims &…
The skinny
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