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Ep 29 | MediaCast: Sapna Desai, CMO of ManipalCigna, on Marketing Health Insurance - a category most people tend to avoid
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Eighty-two per cent of urban Indians say they experience stress. One per cent describe their health as poor. Sapna Desai, Chief Marketing Officer of ManipalCigna Health Insurance, calls the gap between those two numbers a stress paradox — and in this episode of MediaCast she explains why a country normalising the thing that is wearing it down is a problem for marketers, not only for doctors.
Host Pavan R Chawla, Founder-Editor of MediaBrief.com, takes her through the ManipalCigna India Health Quotient, a YouGov study across 2,600 respondents in 16 cities that measured…
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