Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning
How Hermès Built a Moat on Scarcity and Supply Chain Control
In this episode, Lucas and Luna explore how Hermès has maintained its luxury cachet and pricing power for nearly two centuries. Unlike most luxury brands that outsource production, Hermès controls its entire supply chain—from its own silk farms and calfskin tanneries to its watch movements. The hosts unpack how vertical integration and deliberate scarcity create a competitive moat that competitors can't replicate. They discuss the economics of the Birkin bag, the role of apprenticeship programs, and whether the model is transferable to other industries. A fascinating look at how owning…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.