Latest / Success Story with Scott Clary / Lessons - How the Ultra-Wealthy Make Investment Decisions | Ronald Diamond - Founder & CEO of Diamond Wealth
Transcript
- 0:00In this lessons episode, discover how to navigate the complexities of major liquidity events,
- 0:05the evolving role of family offices, and the strategic approaches to wealth management and philanthropy.
- 0:10Gain insights into fostering trust, avoiding common pitfalls, and leveraging entrepreneurial
- 0:15innovation to tackle real-world challenges.
- 0:18Well, you know, I'm curious about going through a liquidity event that large, and I know that,
- 0:34you know, you chair, I think, one of the offices for Tiger 21, and I've spoken to Tim
- 0:39from Tiger 21, and I understand that that's not an advisory for like a private equity firm,
- 0:46but it offers guidance as to what to do holistically, very, very similar to what you're saying,
- 0:53all the multi-family office services provided. It's a realistic view of what to do after a major
- 0:58liquidity event, right? And I think that, I mean, you see this firsthand, people going from operator
- 1:06to capital allocator that, like, on mass, like with huge amounts of capital, have no idea
- 1:14really what they're doing, and also maybe just, you know, speak through some of the things that
- 1:18they have to think about outside of just capital allocation that are the realities for them.
- 1:23I mean, like, you've just mentioned these numbers. These very devastating numbers about how quickly
- 1:29generational wealth is lost. So why does that happen?
- 1:34Um, in my opinion, a lot of it has to do with ego. It has to do with the ego of the founder of
- 1:41the person who had the liquidity event. Um, you have a liquidity event, you could do anything you
- 1:46want with your money. And I make no judgments. You do whatever you want. Um, but I'll, I think a
- 1:51lot of times people think that because they're good at one thing, that means they're going to be good
- 1:54at everything. And it's a different skill set to solve beanie babies than to take a billion and
- 1:59grow into two. So I think the problem with many people is because they've had such success with
- 2:04with so much money at such a young age. And remember, this is not generational. Back when the
- 2:08Rockefeller started, it took 10, 20, 30 years to create generational wealth. You can create an app
- 2:14today in a year and create huge amounts of generational wealth. So it's happening so quickly.
- 2:22And that's why the speed is happening so quickly. So family offices right now, um, you could talk
- 2:29to 10 experts and what's the family office? How much money do you need for family office? Why do you
- 2:33create a family office? You're going to get totally different answers. Um, I gave a keynote at
- 2:37Stanford five years ago. I had five billion dollar families and I asked each one of them,
- 2:45what is the family office and why did you create it? And there were five completely different answers.
- 2:50And nobody was right and nobody was wrong. It's just that's where we are in the industry. So I think
- 2:55that the fascinating thing for me is that in 1986, when I was a senior in college,
- 3:04my dad, who was a brilliant banker, wanted me to meet this guy who was also a banker. And he said,
- 3:10there's an industry called private equity. And I'd like you to look at it because I think it's
- 3:14going to be big. Well, when you're 20 years old, you're smarter than your dad. And so I said,
- 3:20dad, I already got a job at Drexel Burnham. I'm not going to listen to who you want me to talk to.
- 3:25And I went to Drexel. Well, fast forward two years, Drexel goes bankrupt and the person you
- 3:30wanted to introduce me to was John Canning, who started a medicine dearborn, which became one of the
- 3:34largest private equity firms in the industry was called private equity. So that to me, when I look
- 3:41at that point, and obviously in retrospect, I would have done things differently. But I do think
- 3:46that we're that inflection point right now, we're just like private equity investor capital firms
- 3:51disrupted the public markets. I do see family offices starting to do it. So I do think we're
- 3:56at a tipping point right now. And I think family offices can make a huge amount of difference,
- 4:01not just in creating alpha, but equally, if not more important in a lot of the philanthropic endeavors,
- 4:08they can engage in. And obviously to engage in philanthropic endeavors have to be successful and
- 4:13maintain that success. But I'm curious about this seems like there's this problem with the
- 4:18family office industry for lack of better term. It's that they're so fragmented. You mentioned
- 4:23this before. So how do you actively fix that? Because there's no, there's no group or organization
- 4:30that supports, you know, the collective body of family offices. So what drives them in the right
- 4:35direction? Well, in the other issues, you know, a lot of there's a lot of family office. First
- 4:40of all, every bank, every law firm, every accounting firm, you're trying to get into the family
- 4:45office world. We're all the money. That's what it makes sense. And you've got all these family
- 4:49office conferences. The problem with a lot of the conferences where these family offices are
- 4:53supposed to learn to invest is many of them have become a pay to play game. So if you're speaking,
- 5:00it's not that you're necessarily an expert in real estate. It's that you spent $25,000 to be able
- 5:05to speak. And you're really just selling your funds and hearing conflict of interest in my
- 5:10opinion. So I think that you have to look at from the standpoint of what is in the best interest
- 5:19of family offices and where are you getting your deal flow from and what are people's agendas? So
- 5:25everybody has an agenda and that's fine. But I just think that family offices in general,
- 5:30the first, second, third thing they want to know before they're going to work with anybody is
- 5:35can I trust this person? And then the fourth thing is what's your one, three, five,
- 5:39your track record, what's your biggest drawdown? That's flipped when you look at it from an institution.
- 5:44So trust is the main component of why family offices will work with somebody. When you work with
- 5:50you deal with this industry quite a bit, where are the biggest misconceptions about family offices
- 5:54that you've seen? There are so many misconceptions. How much money you need to have a family office,
- 5:59what's the point of a family office? I mean, a lot of these people, and again, I make no judgment.
- 6:05If you make the money, you could do whatever you want with it. But many people would be better off
- 6:10just finding a philanthropy that they like and outsourcing a lot of what they're doing.
- 6:15It's a full time job. If you're going to do it right, it's a business. In many of the family offices
- 6:21don't look at, don't take it as seriously as they did their business. If they did, then they would
- 6:28realize the full time job. And if they did that, I think it would become more efficient. I think
- 6:33that's starting to happen. But the beauty to me of where we are in the world from an economic
- 6:39standpoint is this is changing real time right now. So the family offices, they're not there today.
- 6:47The smart people want to find the rich people and the rich people want to find the smart people,
- 6:51but the smart people don't know how to find the rich people and the rich people
- 6:54hide behind a veil and want to be secret. So how are they going to find the smart people?
- 6:59This is starting to change. And I think it's going to happen over the next three to five years.
- 7:05It's not going to like click in all the sudden. It's going to happen. But I think it's going
- 7:10to gradually change. And people will start realizing the value of working with the family office.
- 7:15A lot of people who are in real estate, a lot of people who are in private, you know,
- 7:19who have deals, independent sponsors, they would prefer to work with the family office
- 7:24rather than a private equity or venture capital firm. The problem is how do you find them?
- 7:29So one of the things that I'm trying to help with in the industry and it's a massive
- 7:35task is how do you connect the rich people and the smart people? Because once they're connected and
- 7:40they know what everybody wants and everybody says this is kind of what I'm looking for, it will be
- 7:45a much smoother market and it'll be like more a fission market.
- 7:49I was okay. So we've spoken through significant, significant amount of info on family offices.
- 7:55I'm curious if you want to take us in a couple of different directions because there's other
- 7:59things that you do for these families. I mean, you literally invest in them. So I'm curious if
- 8:03you want to go into how you source and look at deals and what your thesis is for what is good and
- 8:08what is bad and what you put in front of families. We could do that. Or I was, you know, we can
- 8:12also go into wealth transferring that's super interesting because you hear all the time about why
- 8:17are the rich not paying enough tax and what's going on with that? Well, I mean, there's strategies as
- 8:22well to help you avoid tax that maybe the average person doesn't know that much about. So whatever
- 8:28you feel like you want to go into, which is the most relevant, but they're both really interesting
- 8:32topics. No, they are. And also philanthropy, which is huge. That's been a big, I don't know a
- 8:36question to ask about philanthropy outside of I'm assuming it's a focus. I mean, I'm not at that
- 8:42level of wealth yet where I have to worry about philanthropy. So well, so kind of my north star is
- 8:48so my dad passed away from prostate cancer. Yeah, if he's having my first boss was Michael
- 8:54Melkin, Michael Melkin developed prostate cancer. What Michael Melkin did is rather than throw a
- 9:00hundred million dollars at the American Cancer Society, he built it like a venture capital fund,
- 9:05right? So he put 250,000 to this crazy idea, 500 here, two million here. But because of him,
- 9:13you and I and all the male listeners will die with, but not of prostate cancer. You look at what
- 9:19Bill Gates did for vaccines. I would argue he did more than the US government. My point being that if
- 9:25you can't run a, a, a philanthropy or family or a charity exactly like a business, but you could
- 9:33run it more business like. So kind of my north star, if you take these really innovative entrepreneurs
- 9:42who've done extremely well and you apply that more towards philanthropy, and I think that's going
- 9:47to solve some of the big world problems. So I just did a podcast with David Rubenstein the other day.
- 9:52He owns the magnetic card. He owns, I mean, he, he helped rebuild the Jeff some memorial. He's done,
- 9:58or the Lincoln Memorial. He's done so much for philanthropy right now. And so I think there's a lot
- 10:03of good that can happen out of that. I mean, you're starting to see that. No, I was going to say,
- 10:08so it's interesting. So you think that some of the future of philanthropy and it's not, this is not
- 10:12to generalize that this has to be all a philanthropy, but it's, again, it's more doing direct investment
- 10:18into causes that you can actually see. Fighter think something or. Yeah, I think that if you'd look
- 10:26at milk in or you look at gates or you look at what Bloomberg's done, you, you can take these
- 10:32business minds and you again, and apply it more towards to solve some of these real world problems.
- 10:37I don't think it's going to come from the government. And I don't think it's going to come from
- 10:40the corporate sector. I think it's going to come from these entrepreneurs who can make a difference.
- 10:44So I think for me, philanthropy is the most important aspect of family office because at the end of
- 10:52the day, you could only, you know, the Pharaohs tried to barely bury themselves with money and
- 10:57that didn't really turn out to be a great idea. What else could you can't take it with you? So
- 11:04giving it away and doing it in a way that are important to you is something that's really,
- 11:08really relevant. So we do a lot of work with family offices, figuring out ways to, and prostate
- 11:13canches near and dear to my heart because my father passed away from it. No, I think that the smart,
- 11:19a smart way to look at philanthropy because I think the way that I default to looking at it is the
- 11:23way that I think most people do is just how do we put money into an organization or a government
- 11:28or something that's already set up. And that's not the only way to truly do for me. And also,
- 11:33what's the first, if somebody has a philanthropy, the first question people ask is what's the overhead?
- 11:37It's not a good question. You don't go to Apple or Microsoft and say what's your overhead?
- 11:42Is there relevant what your overhead is? It's what's, you know, you can have a lemonade stand
- 11:46that the overhead is 1%, but you're going to only create $5. So I just think you have to start asking
- 11:52the right questions and looking at it from a big picture standpoint. Thanks for tuning in.
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- 12:00episode. And if you want to dive deeper into this conversation, check out the links in the
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