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How a Local Laundromat Beat Coin Shortages with a Wash Club
During the 2022 coin shortage, many laundromat owners scrambled for quarters. But one owner in Portland, Oregon — Emma Torres — saw it differently. She launched a 'Wash Club' that let customers pre-pay for washes via an app, bypassing coins entirely. The result? She not only survived the coin shortage but saw revenue per customer jump 40 percent as members washed more frequently. In this episode, Lucas and Luna unpack the economics of subscription models in unexpected places, the psychology of sunk costs in small business, and why Emma's laundromat now has a waitlist for…
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