Latest / Crossroad Conversations with the Lewis Brothers / Ep.53 - Brick by Brick: How Dodo Coffee Built a Movement in Arkansas

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Ep.53 - Brick by Brick: How Dodo Coffee Built a Movement in Arkansas · Crossroad Conversations with the Lewis Brothers

• 0:00
  Speaker 1: We're not posting pictures of lattes every day.
• 0:02
  Speaker 1: It'd be like you posting a picture of a car.
• 0:04
  Speaker 1: It's like okay, yeah, obviously you sell cars.
• 0:08
  Speaker 2: Yeah exactly.
• 0:09
  Speaker 1: It's like people aren't hopping on social media to see another ad, not anymore.
• 0:13
  Speaker 1: And so what we've started to do is tell our story, like we have a building update series that has, you know, another couple hundred thousand views because we're just sitting down being like, hey, we're losing our building.
• 0:25
  Speaker 1: We don't know what that means, but here we are telling the story, yeah, yeah, and so that's more.
• 0:32
  Speaker 1: Where we find a lot of success is just letting people in on the truth.
• 0:38
  Speaker 4: Yes.
• 0:38
  Speaker 1: You know we're not trying to paint this facade of we're this perfect company or whatever it's like.
• 0:42
  Speaker 1: I post memes all the time, yeah, and it's probably super unprofessional, but like I don't care, you know it's real.
• 0:50
  Speaker 4: It's real.
• 0:51
  Speaker 4: Yeah, hey, everyone.
• 0:56
  Speaker 4: Welcome to crossroad conversations with the lewis brothers, where we aim to share real stories about running a successful family business, working through adversity and pouring back into the community that keeps our door open.
• 1:07
  Speaker 4: We're your hosts, Matt Shelby and Taylor, and we bring you relevant local business advice and automotive insights that are sure to change the way you look at running a business and maybe even throw in a plug for you to do business with us.
• 1:19
  Speaker 4: Welcome to Crossroad Conversations with the Lewis Brothers, episode 53 today.
• 1:25
  Speaker 4: And today you may recognize a new face.
• 1:28
  Speaker 4: We've got Isaiah here with Dodo Coffee in the house.
• 1:31
  Speaker 4: We've told y'all for a while that our goal is to not only be able to pour into you as business leaders, but to bring you business leaders right here in the community to tell about their story, share about their success.
• 1:44
  Speaker 4: And, Isaiah, we're excited to have you here and we'll dive into all those details.
• 1:47
  Speaker 1: Thanks for having me.
• 1:48
  Speaker 1: I'm happy to be here.
• 1:49
  Speaker 5: Absolutely.
• 1:49
  Speaker 5: Hey, quick recap from last week we did episode 52.
• 1:52
  Speaker 5: That was a full year of Lewis Brothers Conversations, episode 52 hours minimum.
• 1:59
  Speaker 2: That ain't bad.
• 1:59
  Speaker 2: I'm just talking about what works, what doesn't, what to do and what not to do.
• 2:03
  Speaker 5: Just talking about what works, what doesn't, what to do and what not to do, figuring it out progressively.
• 2:06
  Speaker 5: I felt like getting better oh, no doubt From the first episode, but had a whole lot of fun doing it.
• 2:10
  Speaker 5: I've had a whole lot of people on there, I've met new people, so that's been a whole lot of fun.
• 2:15
  Speaker 5: But you know, before I dive into too far into this episode, we're going to go into always checking us out there online, but change the segment a little bit.
• 2:24
  Speaker 5: What's in the garage today and this is probably the most popular famous truck in northwest arkansas they're gonna have to put this one on the screen so you can see it.
• 2:34
  Speaker 2: They will so if you're listening to this.
• 2:36
  Speaker 2: You're gonna have to stop and go to our socials and see a picture of this, but tell them what this is.
• 2:41
  Speaker 5: It's a red and white old truck, so I call the, I call the high boy that we've converted.
• 2:46
  Speaker 5: We've done a conversion.
• 2:47
  Speaker 5: It's two-tone, red and white, lifted 37-inch tires, exhaust.
• 2:51
  Speaker 5: It started off its debut right before the party animals got into town and somehow got on the field with them.
• 2:59
  Speaker 5: We got it on the field, yes, and it went to the Washington County Fair with all the farmers.
• 3:05
  Speaker 5: It made its way to the clothesline fair.
• 3:08
  Speaker 2: Just Saturday I drove that thing in the parade People are going nuts.
• 3:11
  Speaker 2: And I might as well have been driving a Ferrari F40.
• 3:14
  Speaker 2: Like to Prairie Grove.
• 3:16
  Speaker 2: Let's go.
• 3:16
  Speaker 2: It was a Prairie Grove Ferrari F40.
• 3:18
  Speaker 4: It was.
• 3:19
  Speaker 2: They were so excited about it because it's a past time it's like 1975 to 1979 flashback.
• 3:26
  Speaker 5: It is, it is so we've had so much fun with that.
• 3:28
  Speaker 5: It is still available for sale.
• 3:30
  Speaker 5: Uh, would love to show you it, but come check it out.
• 3:32
  Speaker 2: It's on the rock up front no doubt, and if you want a super cab or crew cab, we'll build that for you too.
• 3:37
  Speaker 5: We can do it all right.
• 3:38
  Speaker 2: so this week we are going to break down isaiah, with dodo coffee.
• 3:42
  Speaker 2: So if you haven't heard of Dodo Coffee, we've partnered with them.
• 3:46
  Speaker 2: Last couple Fridays we're doing giveaways.
• 3:49
  Speaker 2: It's part of our food truck Friday, our car wash Friday and yeah, we just here recently were like Isaiah, do you want to come on to the podcast?
• 3:58
  Speaker 2: So tell us who Dodo Coffee is and give us a go.
• 4:02
  Speaker 2: Okay, who Dodo Coffee?
• 4:02
  Speaker 1: is and give us a go, okay.
• 4:03
  Speaker 1: So we, as a company, we hail from the Pacific Northwest, arguably coffee capital of the US.
• 4:10
  Speaker 1: It's kind of the same energy that I would say Arkansas puts into barbecue that Washington State puts into coffee.
• 4:18
  Speaker 1: That's my comparison there.
• 4:19
  Speaker 1: I like that, and so the company started as an idea.
• 4:25
  Speaker 1: 10 years ago, my wife and I were in college.
• 4:27
  Speaker 1: She was working full time as a barista, I was golfing for our college and it was just one of those things that we had talked about for so many years.
• 4:37
  Speaker 1: Fast forward to 2022, we end up moving to Northwest Arkansas from Washington State.
• 4:44
  Speaker 1: 2022, we end up moving to Northwest Arkansas from Washington state.
• 4:48
  Speaker 1: Um, and I was kind of, between jobs and we, we had a little bit of extra money to put into something just from the move and, um, that was kind of when we sent it and we said, okay, we're going to start a coffee company.
• 4:57
  Speaker 1: And so, uh, bought a little building on MLK um, down South Fayetteville over by the super center, um, and we spent about a year renovating it because when we had bought it I mean it was it had been vacant for who knows how many years it had been a lot of stuff, but it hadn't been anything in a long time.
• 5:15
  Speaker 2: Yeah, it was just they're next to halbert's right.
• 5:18
  Speaker 4: Yeah, exactly, we knew halbert's from growing up being on the farm.
• 5:20
  Speaker 4: So yeah, it's over there by halbert.
• 5:22
  Speaker 4: Yeah, he's great, he's great and he was honestly a great neighbor for us.
• 5:25
  Speaker 1: Yeah, he was letting us use water and power and all that stuff before we had it all.
• 5:28
  Speaker 1: And so, um, we spent about a year renovating that building and then opened up in january of 2024.
• 5:36
  Speaker 1: Okay, um, and right around that time found out that we were borderline losing our building.
• 5:43
  Speaker 1: There's they're expanding the road.
• 5:45
  Speaker 1: Yeah, there's a road expansion happening.
• 5:47
  Speaker 1: What they did on Weddington they're now going to do to MLK, and because of that we would lose our building.
• 5:52
  Speaker 1: And so we operated that first year open, just kind of under this false pretense of like we don't really know what the next month is going to look like.
• 6:02
  Speaker 1: We're like trying to figure out budgets and the cost analysis and like I had never ran a business like this before, and so it was a big growing season for us.
• 6:11
  Speaker 1: But we had a lot of success in that first year and the community showed up and showed out and time and time again, here we are about a year and a half working on two years later.
• 6:24
  Speaker 2: And still rolling.
• 6:25
  Speaker 2: So that gets us an idea of kind of how it started.
• 6:28
  Speaker 2: Your passion for coffee, yeah, and your wife's passion, uh.
• 6:31
  Speaker 2: Moving to northwest arkansas, the first brick and mortar, and that is kind of tricky thinking about that of like, hey, let's go all in, this is our livelihood, this is how we support for our family.
• 6:42
  Speaker 2: But knowing that that that location short-lived, yeah, like so give it your all.
• 6:47
  Speaker 2: But knowing that there's a deadline for it, right?
• 6:51
  Speaker 1: yeah, and it was a mystery deadline that nobody really was coming, and so so you're waiting on the city, you're waiting on the state, waiting on the city.
• 6:58
  Speaker 1: We don't really know what's going on.
• 7:00
  Speaker 1: But through that whole process, you know, we just kind of trusted in what we were trying to do.
• 7:05
  Speaker 1: We wanted to create a really clean coffee in a really welcoming environment.
• 7:11
  Speaker 2: So talk about that Break down your coffee.
• 7:13
  Speaker 2: Where do you get it from?
• 7:15
  Speaker 2: How did you come up with it?
• 7:16
  Speaker 2: What makes it different?
• 7:18
  Speaker 1: Yeah, so all of our coffees are.
• 7:20
  Speaker 1: I would argue that they're organic, but oftentimes these small farms don't have the funds or the resources to keep the USDA organic label, and so we do farm direct sourcing, which is we know the farmers or we know the importer that knows the farmers.
• 7:37
  Speaker 1: Gotcha, he's bringing the coffee in and we're testing for mold.
• 7:42
  Speaker 1: We're testing for mold, we're testing for pesticides, we're testing for inorganic compounds and all of those things that would deter a clean coffee or call a coffee air quote clean, gotcha.
• 7:52
  Speaker 1: And so then we take that coffee and roast it here in Arkansas Just got a new facility down in Greenland and so we're roasting locally and sourcing local ingredients for all of our things.
• 8:04
  Speaker 1: And so, for example, like our syrups are all either real syrups, like maple syrup or honey, or they are organic cane sugar syrups.
• 8:14
  Speaker 1: And so no high fructose corn syrup, no dyes, no preservatives, just keeping that cleanliness of the product we're putting out, knowing that when we put it in our bodies, we feel okay about it, giving it to our kids, giving it to the community.
• 8:30
  Speaker 2: That's a really big deal and I love that.
• 8:31
  Speaker 2: And I asked those questions because I could kind of see it.
• 8:34
  Speaker 2: I saw it from an outsider and then we got connected and then I saw your passion and kind of love.
• 8:39
  Speaker 2: You know your path in business and what you're doing, so then I kind of noticed so in your short time in your building you created a pretty crazy follow.
• 8:50
  Speaker 2: Yeah, you know, like, uh, and we've seen it more and more with food truck fridays we're bringing you here of the people that come with that.
• 8:57
  Speaker 2: Yeah, like, why do you think that people?
• 9:00
  Speaker 2: You know it's a whole lot of people who are in college, but also teachers, young adults and maybe across the board.
• 9:05
  Speaker 2: You know better than I do lot of people who are in college, but also teachers, young adults and maybe across the board.
• 9:06
  Speaker 2: You know better than I do yeah why do they pick you versus starbucks, versus seven brew?
• 9:11
  Speaker 1: I think there's a there's a little bit of sense of ownership, because when we have the building we invited like, as we knew we were in the final days of losing that building, what'd you do?
• 9:22
  Speaker 1: We were just like, hey, you know what we building, what'd you do?
• 9:23
  Speaker 1: Talk me through that.
• 9:24
  Speaker 1: We were just like, hey, you know what?
• 9:25
  Speaker 1: We made this analogy where our community has been built brick by brick.
• 9:29
  Speaker 1: It was a little brick, white building, sure, and so we invited the community to come sign it.
• 9:33
  Speaker 1: Oh, yeah.
• 9:34
  Speaker 1: And I'll get you some photos that you can.
• 9:36
  Speaker 1: Yeah, I want to show it because it was a lot, it was thousands.
• 9:39
  Speaker 1: I mean, our building was 70 feet long on the front and we didn't have a single brick.
• 9:46
  Speaker 2: It was white and then by the time it was done, it almost looked black because of all the sharpness.
• 9:51
  Speaker 1: So there was a little bit of that, but then, on top of that, something that my wife, sarah, has done a really good job of is creating a culture that people want to be a part of, and it doesn't come from like a hierarchy, or like saying, oh, our coffee's better than yours, or like if you're not drinking this yeah like where there's exclusivity or anything like that.
• 10:11
  Speaker 1: It's more just like we have a really good product and we are proud of that.
• 10:15
  Speaker 1: Um, and on top of that, we treat people really well, because at the end of the day, if you have a good product, people will either go get coffee for the product or the experience.
• 10:27
  Speaker 1: And we're trying to have both of those in a welcoming environment.
• 10:31
  Speaker 1: That's like hey, come one, come all.
• 10:32
  Speaker 1: You're going to leave with a good cup of coffee and, hopefully, a smile on your face.
• 10:37
  Speaker 4: I've got to unpack this a little bit for the listeners out here, because here's what I want everybody to understand we just talked about a 70-foot that we completely or no, we you completely covered up with signatures.
• 10:54
  Speaker 2: Okay, in a very small timeframe, within a year, and if I heard you.
• 10:56
  Speaker 4: I think it was like a month, right.
• 10:56
  Speaker 2: It was like the last month yeah.
• 10:58
  Speaker 4: You moved from Washington state right, moved to here and then all of a sudden got a following large enough to get all these people to come out and support you.
• 11:08
  Speaker 4: That's pretty cool.
• 11:09
  Speaker 4: So let's back up there, because the listeners need to know.
• 11:12
  Speaker 4: There's some people out there, isaiah, that are going.
• 11:14
  Speaker 4: I'm trying to get my business off the ground, but I just can't create that following.
• 11:19
  Speaker 4: Yeah, so how did you come from being an outsider and then get all these people to follow you?
• 11:25
  Speaker 4: What are some of the things you did?
• 11:27
  Speaker 1: Yeah, I would argue that we're a borderline hospitality business, okay, where we are just trying to take care of people, okay, and we want people to come and feel welcome.
• 11:39
  Speaker 1: A but then leave, feel re-invited to come back.
• 11:42
  Speaker 1: Okay, just based on our interactions, how we treat people, the products we serve, all of those things build into the bigger scheme of what we're trying to achieve and beyond that, like giving back to the community.
• 11:54
  Speaker 1: We have this awesome giveaway going, we have deals and promotions and our prices are affordable and, like all of the things that were important to us coming over here, we just instilled that into our business model.
• 12:05
  Speaker 1: Let me go a little deeper with you.
• 12:06
  Speaker 4: Okay, so you didn't just get this white brick building, put a sign on it and turn on the open sign, yeah, and have these great beans and the roasting and stuff.
• 12:16
  Speaker 4: How did you get people aware there's plenty of places to buy coffee?
• 12:20
  Speaker 4: Yeah, I'd argue, yours is at the top.
• 12:22
  Speaker 4: I'm drinking it right now.
• 12:23
  Speaker 4: It's fantastic, okay, but but.
• 12:25
  Speaker 4: But how do you let people know that you're not from here?
• 12:28
  Speaker 4: It's not like you call your aunt and your uncle and everybody else in the area.
• 12:31
  Speaker 4: How do you let them know, dodo's, where you need to go for coffee?
• 12:35
  Speaker 1: Man, I wish I could say that we had this grand marketing scheme, but we, we really didn't.
• 12:40
  Speaker 1: Okay, we like I know you were kind of joking there, but we literally turned on the open signs.
• 12:45
  Speaker 1: One day in January we had an Instagram account.
• 12:49
  Speaker 1: It had like 100 followers.
• 12:51
  Speaker 1: I did like a Stanley giveaway and we got 200 followers.
• 12:55
  Speaker 1: I make the joke and the analogy.
• 12:59
  Speaker 1: But it was literally built brick by brick.
• 13:01
  Speaker 1: The first day I was like, oh, like, oh, wow, look, we did like 250 in sales.
• 13:07
  Speaker 1: Like this is amazing.
• 13:08
  Speaker 1: And then I go and looks like our payroll is 300.
• 13:10
  Speaker 1: Welcome to business.
• 13:13
  Speaker 1: I know I was like oh wow, this is cool.
• 13:16
  Speaker 4: Like I will not be, eating today because, like no, I know we're celebrating this, but we're really not going to celebrate exactly exactly it's going to be a verbal celebration.
• 13:24
  Speaker 1: Yeah, it really is, but um, on top of that, like the word of mouth has been huge for us and I think that it all boils down to you could have the best product, but if you don't treat people well, like they're going to talk about it regardless, and so you want them to leave with the high enough experience that they're going to go be excited to tell other people about it, because everybody wants to tell everybody about news or gossip or anything like that.
• 13:53
  Speaker 1: And so when they leave, they are your business card and so if they have a good experience, they'll tell people.
• 13:59
  Speaker 1: If they have a bad experience, they'll tell people.
• 14:02
  Speaker 4: That's where it's at what got you to pick Fayetteville.
• 14:04
  Speaker 4: I mean you're in Washington State.
• 14:06
  Speaker 4: Yeah, that seems more like the place.
• 14:09
  Speaker 4: It's kind of the coffee capital.
• 14:10
  Speaker 4: Yeah, you know why not start it there and move to Fayetteville and start it?
• 14:17
  Speaker 1: So I had a different job.
• 14:18
  Speaker 1: Back in Washington State.
• 14:20
  Speaker 1: I was working on this place called Hanford Nuclear Reservation.
• 14:23
  Speaker 1: It's essentially where they built the plutoniums during World War or the plutonium for the bombs the Great War too.
• 14:28
  Speaker 1: Pretty heavy stuff.
• 14:30
  Speaker 1: But now I knew you were smart.
• 14:31
  Speaker 1: No, no, I'm just lucky.
• 14:33
  Speaker 1: But so now it's just a big cleanup project.
• 14:37
  Speaker 1: And so I was.
• 14:38
  Speaker 1: I was doing all of that.
• 14:40
  Speaker 1: Covid hit, and it was just it had gotten to a point for us as a family where we're just like you know, we want to just go try something else.
• 14:46
  Speaker 1: I was born and raised there, my wife was born and raised there, but her mom graduated from Fayetteville High, okay, and so we were about a month away from moving to Texas, like the rest of America during COVID.
• 15:02
  Speaker 1: And then we my wife goes, well, like, what about Fayetteville, arkansas?
• 15:05
  Speaker 1: And I was just like, is that even still a state?
• 15:10
  Speaker 2: I've literally never been.
• 15:11
  Speaker 1: I know I was like I've never even been to Arkansas.
• 15:14
  Speaker 1: I didn't even know it was pronounced like that at the time.
• 15:16
  Speaker 1: No, I'm just messing.
• 15:17
  Speaker 1: So my first time in Arkansas was literally getting off the plane with my wife and three kids committed to move here, and so it was a false end and I think that sums up kind of how we operate.
• 15:33
  Speaker 1: It's like if we're going to do something, we're going to commit to it and we're going to execute it to the best of our ability.
• 15:38
  Speaker 4: Now, when you stepped off that plane, did you know it was going to be coffee?
• 15:42
  Speaker 4: Or you knew you were just moving to Fayetteville?
• 15:44
  Speaker 1: No, I had a sales job.
• 15:45
  Speaker 1: I was selling homes for a builder locally.
• 15:47
  Speaker 1: It was just something that I found online.
• 15:49
  Speaker 1: I was like, well, I've always been kind of entrepreneurial where I didn't think that this job would be forever, but we didn't have the intention of doing coffee until about December before we bought the building.
• 16:06
  Speaker 4: So what did you go through besides that?
• 16:07
  Speaker 4: You knew that you weren't just going to be selling homes forever.
• 16:09
  Speaker 4: How did you identify that coffee was going to be the thing for your family business?
• 16:14
  Speaker 1: Well, we saw the market in Washington.
• 16:16
  Speaker 1: There is a coffee shop everywhere, on every street corner in Washington state.
• 16:23
  Speaker 1: If you could pull into a grocery store, take a 360 look and see, see, four or five drive through coffee shops.
• 16:28
  Speaker 1: So when we moved here we were just like, oh man, we have to drive, you know, 10 minutes for coffee.
• 16:34
  Speaker 1: Like that's ridiculous, you know.
• 16:36
  Speaker 1: And so which?
• 16:37
  Speaker 1: was obviously we had some predispositions coming from Washington, but we saw that you know there's a need for a more convenient coffee be a Northwest style of coffee, which is just something that you know.
• 16:51
  Speaker 1: There's some great powerhouses here locally but our coffee style is just a little different and that's okay and so we introduced that and I think that has a huge.
• 17:03
  Speaker 1: That's been a huge reason why I think the growth has happened so fast.
• 17:07
  Speaker 4: You know I think you said something there.
• 17:08
  Speaker 4: The three of us have talked about this on the show is when we step away from our business and maybe we're at a meeting outside and we get around other people in different regions, they open our eyes to opportunities.
• 17:21
  Speaker 4: And I think if you would have asked us, or native Fayetteville people that have been like yeah, we got quite a few coffee shops, we got enough coffee shops.
• 17:29
  Speaker 4: And then you come from the coffee capital and you're like they're near enough coffee shops.
• 17:35
  Speaker 4: I've been where they thrive.
• 17:37
  Speaker 4: So you're looking from the outside in and you identify that.
• 17:40
  Speaker 4: I think that's really important for the business leaders to listen to.
• 17:43
  Speaker 4: You may be thinking something, but the market will actually react different.
• 17:47
  Speaker 4: If you'll just get around different people and you can step back from your business for a second, you'll be able to identify opportunities.
• 17:52
  Speaker 1: Right Almost, identifying a need that the community didn't know that they needed Correct.
• 17:57
  Speaker 5: You know, it's like there's a world where 20 more coffee shops can exist, but nobody's really identified that yet they just need to all be dodo right, well, I'm trying and that's the crazy part you think about whenever I'm sitting here thinking of that and you have naysayers and anything, any business that goes on or anything else that say of any of these drives through pop-up coffee shops are like they're too many, they're on every corner but yet they get put on every corner and they're backed up everyone's there because the need is there and you see that obviously from coming from an outside market yeah, coffee's like one of the top traded commodities on the stock market.
• 18:36
  Speaker 1: Yeah, really yeah, daily, yes and so it's one of the things that people don't understand.
• 18:41
  Speaker 1: If 70 percent of people drink coffee, you know how many people that is.
• 18:46
  Speaker 2: That's a lot.
• 18:47
  Speaker 2: I mean 600,000 people in Northwest Arkansas.
• 18:50
  Speaker 1: You're talking over half a million people there Close to it, yeah.
• 18:53
  Speaker 2: And the crazy thing is and you know, I don't know if it was because it was a building available or you just saw on that stretch of 62.
• 19:00
  Speaker 2: There's a lot of people.
• 19:02
  Speaker 2: If you've ever tried to get to work on that stretch of road from 7 15 to 8 15, yeah, you might as well walk way faster.
• 19:11
  Speaker 2: That's why I get there way earlier.
• 19:13
  Speaker 2: But um, they're, you know, short of a mcdonald's every once in a while and they just put a starbucks in farmington and there's seven brew gum up coming in.
• 19:22
  Speaker 2: But there was nothing.
• 19:22
  Speaker 2: Yeah, right, there was nothing.
• 19:24
  Speaker 2: To stop and get coffee you would have to go past the interstate, which most people got to the interstate north or south, to get coffee.
• 19:31
  Speaker 2: So I'm sure that was just a natural thing.
• 19:33
  Speaker 2: People were like coffee.
• 19:37
  Speaker 1: We saw the traffic in the morning when we were looking at it.
• 19:39
  Speaker 1: But I mean, it was honestly just lucky.
• 19:42
  Speaker 1: There was a couple reasons why we bought the building, but the main one was it was what we could afford.
• 19:47
  Speaker 1: Okay, I mean, the building was 600 square feet, run down, missing windows, it had nasty floors, like we replaced the sub floors, the drywall, the stud, like we gutted that thing to nothing and so, and did most of the work ourselves again, because that's what we could afford.
• 20:02
  Speaker 1: And I think that's just the spirit that it really takes to get something off the ground.
• 20:12
  Speaker 2: You have to believe in it so much that you're willing to do the grinding work to get it done.
• 20:14
  Speaker 2: There's a couple things there that you know business owners or just people looking for.
• 20:17
  Speaker 2: The next great thing is like don't put a toe in or don't barely like.
• 20:22
  Speaker 2: You guys were fully committed.
• 20:23
  Speaker 2: I'm not even going to lease a building.
• 20:26
  Speaker 2: I'm going to buy a building.
• 20:27
  Speaker 2: It's going to need a lot of work, but it's what you don't need.
• 20:30
  Speaker 2: The new and shiny, it's just what it is and we're going to make it and see what it can do.
• 20:33
  Speaker 2: And what I love was you saw coffee opportunity and what makes you different we would talk about all the time I preach it to the team always is they can buy a car anywhere.
• 20:43
  Speaker 2: They can get coffee anywhere.
• 20:44
  Speaker 2: You can get it at the gas station for 49 cents.
• 20:47
  Speaker 2: I use this in a sales analogy.
• 20:49
  Speaker 2: You can take a trash can in there and fill it up full of 49 cents.
• 20:53
  Speaker 4: They'll do it right Some of the trucker.
• 20:55
  Speaker 2: Coffees are big.
• 20:56
  Speaker 2: But people will pay more for your experience and we talk about that constantly.
• 21:03
  Speaker 2: People aren't just here to buy a car because you're the absolute cheapest in the world, it's because of the experience.
• 21:08
  Speaker 2: And when you show back up, they're like oh, there's Isaiah and the team, there's the girls.
• 21:12
  Speaker 2: You know, they remember my order, they say hi or they're friendly.
• 21:15
  Speaker 2: You know they recommend this or it's pure ingredients.
• 21:19
  Speaker 2: That's what makes the difference.
• 21:21
  Speaker 4: Yeah, I think I'm sitting here listening to both of y'all and I say, as you go through that, at first I thought in my mind I'm like, oh, there's plenty of places to get coffee, you know, within this area.
• 21:30
  Speaker 4: And then when I really pulled back the layers and I think about myself, I'm like, yeah, but I want really good coffee.
• 21:36
  Speaker 4: Yeah, and there's not that many places I can drive to and get really good coffee.
• 21:40
  Speaker 4: Right now I'm just a straight black coffee drinker.
• 21:43
  Speaker 4: Okay, so if I'm looking just for the really good what you're talking about, the details are in the beans.
• 21:48
  Speaker 4: Yeah, you roast it.
• 21:49
  Speaker 4: You can tell a difference there.
• 21:51
  Speaker 1: Yeah, you know what I mean, you're a purist, yeah, and I won't go any farther than that but like when you think about that there's.
• 22:02
  Speaker 4: There's not that many places for no, yeah, there's really not.
• 22:04
  Speaker 4: So I think you've definitely identified and not to get it conveniently.
• 22:08
  Speaker 1: You know it's like you, that's the thing.
• 22:09
  Speaker 1: You can go, find a really good cup of coffee many places here, but to be able to just get in your car, pull through like that, that is the style of northwest coffee.
• 22:19
  Speaker 4: You go and look like I was saying because you're trying to do it on a fly.
• 22:22
  Speaker 4: You're trying trying to integrate it into your route, exactly Whatever you're doing, you're disrupting your whole path.
• 22:27
  Speaker 1: Exactly, and our three pillars are craft coffee conveniently, and that's kind of what we sit on and that's like we're trying to make really good coffee accessible to the masses.
• 22:37
  Speaker 1: Yeah, and so that's our model.
• 22:40
  Speaker 2: Okay.
• 22:40
  Speaker 2: So operated on Highway 62 in the building until they finally said, hey, you've got one month left right, Give her all you got.
• 22:49
  Speaker 1: Two weeks, two weeks.
• 22:51
  Speaker 2: I was giving you a little grace.
• 22:52
  Speaker 2: Two weeks, and then where do you go from there?
• 22:55
  Speaker 1: Okay, so we actually had to shut down the doors and so we ended up there was obviously a settlement and we're working with Emininent domain payouts and like trying to coordinate funds, and all this stuff is just like I don't know.
• 23:09
  Speaker 1: I've never done anything like that before.
• 23:10
  Speaker 1: I'm I'm like not even good at my own taxes and so it's like it pays them all.
• 23:15
  Speaker 2: Yeah, I pay them.
• 23:16
  Speaker 1: Yeah, here with the irs.
• 23:18
  Speaker 2: I'm pretty sure I pay them.
• 23:20
  Speaker 1: Yeah, someone tells you exactly, and so, um, so we allocate some of those funds to buying a new property on Weddington, which is where we're building now, and we allocate the rest to starting our coffee trailer, which for us was almost a necessity, because we're like, okay, we're losing this building, which is like not only our business, but like providing for our family, your livelihood, this is our whole livelihood.
• 23:45
  Speaker 1: And so we pivoted to a coffee trailer, and if you haven't seen our trailer, it's a custom coffee trailer.
• 23:53
  Speaker 2: Where did you go get that thing?
• 23:54
  Speaker 2: You texted me.
• 23:55
  Speaker 2: You were telling me, was it Nashville?
• 23:56
  Speaker 2: It was in.
• 23:56
  Speaker 1: Nashville.
• 23:57
  Speaker 1: Shout out Robert Walls from AeroBuild.
• 23:59
  Speaker 1: That's sweet, that's cool.
• 24:00
  Speaker 1: They make an awesome trailer and I would encourage anybody if you are in the coffee trailer market.
• 24:12
  Speaker 2: Not there, because it's taken.
• 24:12
  Speaker 1: No, and there's room for that too, but they do a really good job of the details.
• 24:20
  Speaker 1: We went in there and looked at the trailers before we purchased one.
• 24:24
  Speaker 1: Actually, that's not true.
• 24:26
  Speaker 1: We purchased it online.
• 24:27
  Speaker 4: And then we went and looked at it.
• 24:31
  Speaker 1: But we had a buyout option.
• 24:32
  Speaker 1: But I'm watching these guys finish this trailer and they literally have a laser level in their taping caulk lines so that when they peel that thing back, like every single corner in there is like perfect.
• 24:46
  Speaker 1: I was like, okay, this is like.
• 24:47
  Speaker 1: These are the people that we're trying to work with, because they care about it so much that they want it to be the best that it is yeah, that stands with your craft and your quality and your set, and so we got that trailer.
• 24:59
  Speaker 1: We were closed for about six weeks but then we reopened in april to end of april of this year, so right before all the students got out, and it was just like a re-adoption from the community.
• 25:11
  Speaker 1: It was awesome.
• 25:11
  Speaker 1: I mean, I get kind of emotional talking about because we closed down and I was like just fear that this might lose all my customers, my followers.
• 25:20
  Speaker 2: Yeah, it's like they were getting coffee from other places for the last six weeks.
• 25:24
  Speaker 2: Just because you stopped, they didn't stop buying coffee exactly, and so.
• 25:27
  Speaker 1: But we reopened up and I remember like having a line and being like, wow, we're like we're running out of ice, we're running out of milk.
• 25:34
  Speaker 1: You know all of the good things, good problems to have yeah and so to that, like we, we just feel like we owe it to the community to like provide a good product affordably and do cool things for them.
• 25:46
  Speaker 2: Which has been cool.
• 25:47
  Speaker 2: It's allowed you to go to places, right?
• 25:49
  Speaker 2: Yeah, so some of the people that have been, you know, in your corner down in the middle of college, but just being able to pop up wherever it's needed, so then to kind of maybe give a sample of the people and what they need and what they want, yeah, that's been cool following that it's been a lot of fun.
• 26:04
  Speaker 1: I mean, we pop up at businesses, obviously.
• 26:06
  Speaker 1: We pop up at sorority houses.
• 26:08
  Speaker 1: We're going to start popping up at the University of Arkansas football games Like there's.
• 26:13
  Speaker 1: We have so many more opportunities that weren't there.
• 26:17
  Speaker 5: Without the trailer.
• 26:18
  Speaker 1: Without the trailer which, like you, take a step back and be like, oh, this was all part of the plan.
• 26:22
  Speaker 1: Yeah.
• 26:22
  Speaker 1: You know, like we're big in our faith and we're like, hey, we have a plan for us in life.
• 26:27
  Speaker 1: And I think that this, in the moment, you're like wow, we just lost our building.
• 26:31
  Speaker 1: But now you take a look backwards six months and you're like this is exactly what we needed, because now we're closed, these two opened Exactly, exactly, and so it's been a blessing for us.
• 26:41
  Speaker 1: And like I'm just excited to see where it takes us with the trailer.
• 26:44
  Speaker 1: That's awesome.
• 26:46
  Speaker 4: Let's talk about your building.
• 26:47
  Speaker 4: One of the things that I really like is you said, hey, what we can afford and what we can do to get this business started is a rundown 600 square foot old building.
• 26:57
  Speaker 4: Yeah, and you weren't sitting around going well if we had 3,000 square feet, well, if we had a better location.
• 27:04
  Speaker 4: You said, no, this is what we have, this is the opportunity and we're going to make it work.
• 27:09
  Speaker 4: Yeah, and you did that.
• 27:10
  Speaker 4: I love that.
• 27:11
  Speaker 4: Yeah, I really do so.
• 27:12
  Speaker 4: Then that closes because of the expansion of the road, so on and so forth.
• 27:16
  Speaker 4: How did you go about identifying the Weddington?
• 27:19
  Speaker 4: Because now you're into the business for a year or so and you get to take another step.
• 27:26
  Speaker 4: Yeah, and this door opens.
• 27:27
  Speaker 4: How did you identify Weddington?
• 27:29
  Speaker 1: So a couple reasons.
• 27:31
  Speaker 1: We live off of Weddington, okay, we live between Weddington and Wheeler, like out towards Farmington, and so we drive that road every day, just like MLK.
• 27:45
  Speaker 1: You got Starbucks, you got this one strip mall coffee location which is like not very accessible, and then all the way till the college there's nothing.
• 27:49
  Speaker 1: And so that was the first reason.
• 27:53
  Speaker 1: The second reason was we're not going to have to deal with construction for a while, and so the same road expansion they're doing on MLK now they just completed on Weddington, or they were getting near completion, and so we knew that there was like some really good site upgrades there.
• 28:07
  Speaker 1: The traffic flow was going to naturally go that way, and so that was what kind of settled us on that property there.
• 28:18
  Speaker 4: Good, that's good, that's good for sure.
• 28:19
  Speaker 4: Let's talk about your clientele, and you correct me if I'm wrong here, but it seems like the base of your clientele that follows you is is kind of centered around college.
• 28:28
  Speaker 4: Yeah, is that right?
• 28:30
  Speaker 1: I would.
• 28:30
  Speaker 1: This time of year, yeah, okay, and so, like we obviously have our local community, that is coming 12 months a year, okay, but this time of year I feel like because we pop up on campus often it's created a draw of like hey, this is a really good product, I'm going to go find where they're at and go get it, and not to create exclusivity or anything, but they're looking for us and not to create exclusivity or anything, but they're looking for us and so that, yes, I would say, this time of year we're definitely more centered around college activities, college stuff.
• 29:04
  Speaker 1: I mean, that's where 30% of Fayetteville is now.
• 29:08
  Speaker 2: So the cool thing of realizing that and you moving around, because you're moving around the best way to communicate to your customers from your 100 followers yeah, you moving around because you're moving around the best way to communicate to your customers from your 100 followers yeah, it's funny because we've been talking back and forth of the giveaways.
• 29:24
  Speaker 2: Uh, they run for two more weeks.
• 29:24
  Speaker 2: Um is that we were watching that and looking over that and so now people are.
• 29:27
  Speaker 2: You've programmed people to check your social to see where to find you, so it allows you to have that kind of focused audience.
• 29:36
  Speaker 2: So, like the reel that you launched the other day that we made it had over half a million views.
• 29:42
  Speaker 2: Yeah, think that that's conquering most of northwest arkansas half a million views from a hundred to half a million views yeah, let's go just by taking care of people quality, craft and convenience.
• 29:54
  Speaker 2: I love that.
• 29:55
  Speaker 2: And it's just, you've done a good job of your social, isn't just like crazy skits, it's not just way off-lane-ish.
• 30:04
  Speaker 2: It's just pure and clean.
• 30:06
  Speaker 2: Here's where we're at.
• 30:07
  Speaker 2: Here's what we're doing and I think people will follow along.
• 30:10
  Speaker 1: Yeah, and you touched on a good point there is that we're not posting pictures of lattes every day.
• 30:16
  Speaker 1: It'd be like you posting a picture of a car.
• 30:18
  Speaker 1: It's like, okay, yeah, obviously you sell cars.
• 30:20
  Speaker 2: Obviously they know that.
• 30:21
  Speaker 1: Yeah exactly it's like people aren't hopping on social media to see another ad.
• 30:26
  Speaker 2: No.
• 30:26
  Speaker 1: Not anymore, no, and so what we've started to do is tell our story.
• 30:31
  Speaker 1: Like we have a building update series that has, you know, another couple hundred thousand views, because we're just sitting down and being like, hey, we're losing our building.
• 30:39
  Speaker 1: We don't know what that means, but here we are, you're telling a story.
• 30:43
  Speaker 1: Yeah, people love that, yeah, and so that's more where we find a lot of success is just letting people in on the truth.
• 30:52
  Speaker 2: Yes.
• 30:52
  Speaker 1: You know we're not trying to paint this facade of we're this perfect company or whatever it's like.
• 30:56
  Speaker 1: I post memes all the time yeah and it's probably super unprofessional, but like I don't care, you know it's real, it's real yeah, people love genuine, authentic, real, exactly.
• 31:09
  Speaker 2: And so, as the building getting demolished, it's like, guys, we're losing our building and people felt like we better go help them, right.
• 31:16
  Speaker 2: And so then people, a couple of people, sign, and then the whole wall, then another wall, yeah, that is like hey, you know, you like, hey, look at the plans of your new building, which just looks amazing.
• 31:26
  Speaker 2: I can't wait to see it.
• 31:27
  Speaker 2: But then you share it on social Like why not?
• 31:30
  Speaker 2: Right, sure, and we've been in the before and said, hey, let's just keep it under wraps.
• 31:35
  Speaker 4: Yeah.
• 31:36
  Speaker 2: And we're like what are we doing here?
• 31:37
  Speaker 2: Who's just sharing with the world?
• 31:39
  Speaker 2: You're going to anyway.
• 31:41
  Speaker 2: It's like our vehicle storage tower.
• 31:42
  Speaker 2: We didn't tell anybody and we joked about what it was, because then, when it started going up, it was a water slide, it was all this thing.
• 31:49
  Speaker 2: But you've done the opposite and created tons of traction from it, and we've learned a lot from that, so that's really good.
• 31:59
  Speaker 4: I think there's a point here that we haven't hit home hard enough on, so I'm going to unpack this.
• 32:03
  Speaker 4: So when did the building officially close?
• 32:07
  Speaker 4: Last week of February of this year, february of this year.
• 32:12
  Speaker 4: Yeah, when do you think that and I know it's tough with construction, but when do you think that the new building will open?
• 32:17
  Speaker 1: I mean we're hoping by the end of this year.
• 32:19
  Speaker 4: Okay, so we're talking about roughly 10, 11-ish months.
• 32:23
  Speaker 4: Okay, could be 12 to 14.
• 32:26
  Speaker 1: Let me just give you a little bit.
• 32:28
  Speaker 2: We're hoping you'll be faster, ours are way slower, but it's three years.
• 32:31
  Speaker 4: But here's what I want to tell everybody out there how many people would go start a business and a year into it go?
• 32:39
  Speaker 4: I'm losing my building.
• 32:40
  Speaker 4: I won't have another building for 10 months.
• 32:43
  Speaker 4: I haven't been opened up long enough to have this big reserve to just float that Right.
• 32:49
  Speaker 4: Okay, I'm making some assumptions.
• 32:51
  Speaker 2: Always Product All of it.
• 32:53
  Speaker 4: I'm just now building my clientele and they've got other options out there.
• 32:59
  Speaker 4: How many people would have just given up?
• 33:01
  Speaker 4: But you pivoted.
• 33:04
  Speaker 4: So that's what I want to talk about is, not only were you an entrepreneur, not only did you move from out of state in state and find an opportunity that Northwest Arkansas had, you were blowing and going for a year.
• 33:16
  Speaker 4: Boom building goes down.
• 33:17
  Speaker 4: I'm not going to be able to get another building for roughly 10 months.
• 33:21
  Speaker 4: I don't have the reserves for payroll and the rest of this, but I'm going to go out on a limb and buy a van the way that we talked about.
• 33:29
  Speaker 4: Buy a trailer, not just kind of a trailer.
• 33:32
  Speaker 4: You didn't spray paint an old camper trailer.
• 33:34
  Speaker 4: It's legit just kind of a trailer.
• 33:36
  Speaker 4: You didn't spray paint an old camper trailer, it's legit.
• 33:37
  Speaker 4: I'm going to invest in all of that to try to expand this area of my business.
• 33:41
  Speaker 4: That's amazing.
• 33:43
  Speaker 1: Put a lot of chips into one basket, but you pivoted.
• 33:46
  Speaker 4: Like you saw, like I'm not going to give up on our core values.
• 33:50
  Speaker 4: You know what I mean About the craft and the coffee and the conveniently.
• 33:54
  Speaker 4: Actually you took that to a different level the convenience, and you're going to go two places.
• 33:59
  Speaker 1: Yeah.
• 33:59
  Speaker 1: Well, part of that, I think, is out of necessity, Right Like I have four kids and they're all under eight, Okay, and so it's like I have to come home at the end of the day, look them in the eyes and be like, oh yeah, we're going to reopen and they're like yeah, let's go and so like what am I?
• 34:16
  Speaker 4: going to do?
• 34:16
  Speaker 4: I'm not going to just sit there and buy it.
• 34:18
  Speaker 4: You're setting an example, exactly.
• 34:19
  Speaker 1: And then the other part of that is like we were fully committed on this when we bought that building.
• 34:25
  Speaker 1: We were just like, hey, we really believe in this and it really does take that level of commitment to convince people that it's worth buying.
• 34:35
  Speaker 1: Because if, if you have a mediocre product, how hard, how hard would it be to go sell a car that you know has an alignment issue and like you know, like all that stuff, because people have come to trust that we're going to do it.
• 34:51
  Speaker 4: Like that's the rep, that's the worth and reputation right there I just I commend you and it seems like it comes natural to you, but I'm just letting you know that's not the natural norm out there and that's why you will continue to be a successful entrepreneur, no matter what doors open for you or how you see locations.
• 35:08
  Speaker 4: It is because of your drive and your attitude.
• 35:11
  Speaker 4: But I'm going one other layer here.
• 35:13
  Speaker 4: Okay, let's do it so building clothes.
• 35:15
  Speaker 2: Matt goes deep, I'm not sure.
• 35:17
  Speaker 3: Let's get the onion all the way to the middle and then cut it up.
• 35:20
  Speaker 4: We get this awesome trailer, yeah, and then, and then, all of a sudden, the university calls you.
• 35:26
  Speaker 4: Yeah, and just hang on one second yeah, so the university calls you.
• 35:31
  Speaker 4: Uh, we call you, other places call you.
• 35:34
  Speaker 4: All these people call and just say hey, you should show up and sell your coffee.
• 35:38
  Speaker 4: Yeah, or you start going and finding those opportunities a little bit of both.
• 35:42
  Speaker 1: Okay, before before we like had created a demand around the trailer.
• 35:49
  Speaker 1: It was like, hey, we're gonna have this trailer coming soon, like we don't even know where to park it.
• 35:54
  Speaker 1: Like we, we were still working on our land, like there's no power there, there's no water there.
• 35:59
  Speaker 1: And so I'm reaching out to businesses and saying like hey, like, would you mind if I showed up and sold coffee?
• 36:07
  Speaker 1: Like I promise it's good, you know.
• 36:10
  Speaker 1: And so there was a little bit of that.
• 36:12
  Speaker 1: But then I think word travels very fast here, and so there was a little bit of that.
• 36:17
  Speaker 1: But then I think word travels very fast here.
• 36:18
  Speaker 1: And so now we're getting phone calls from the University Athletics.
• 36:20
  Speaker 1: We're getting phone calls from Tyson Foods, you know, like all these big players in the community asking us to come out there.
• 36:27
  Speaker 1: They're like, how much do you charge to show up?
• 36:29
  Speaker 1: I'm like I don't know, like should.
• 36:32
  Speaker 2: I, I don't care, I know, I know.
• 36:34
  Speaker 2: I thought I should pay you.
• 36:38
  Speaker 1: No, and so it's just been like again.
• 36:40
  Speaker 2: A blessing for us, but a testimony to what I think we're trying to achieve so there's a layer of your business that we have failed to mention, I haven't talked about in your branch of distributing coffee.
• 36:52
  Speaker 2: Yeah, um, and walk us through kind of what that looks like today.
• 36:58
  Speaker 2: Distributing coffee that you're not directly, you know, giving the final product.
• 37:04
  Speaker 2: Yeah, you're not giving the cup of coffee how you got there where you're at, because it's pretty amazing where you're at and where that's leading you to.
• 37:12
  Speaker 1: Yeah, that's evolving pretty rapidly too.
• 37:14
  Speaker 1: So when we were first opening our coffee shop, we were like three, four months away, and I'm a biology major, like chem minor, so I'm really into the science.
• 37:25
  Speaker 1: You're a genius.
• 37:25
  Speaker 1: That's what I was talking about.
• 37:26
  Speaker 1: No, not a genius, just I studied hard, that's over our period.
• 37:30
  Speaker 1: We're going to give you that.
• 37:33
  Speaker 1: I showed up to most of my class Not all of them but, I showed up to most Us too, yeah, and so we were actually just going to buy wholesale coffee from somebody else.
• 37:42
  Speaker 1: Okay, and it was really hard to find a partner that we were like we agree from top to bottom, and so, like we wanted not only the quality of the coffee to be in alignment, but we wanted like values and morals and like all of the things that are important to our business model and like our the pillars that we stand on, it was really hard to find somebody that could do that for us, and so we were just like all right, well, let's like see how much a roaster costs.
• 38:09
  Speaker 1: Yeah, let's figure it out.
• 38:10
  Speaker 1: I mean, it can't be that hard, it's really hard.
• 38:12
  Speaker 1: And so spoiler alert.
• 38:15
  Speaker 1: It's really hard to get going, but then obviously you get in a rhythm and it's second nature now.
• 38:22
  Speaker 1: But at that moment we're like, okay, we got it all installed, like it costs way more than we thought it would.
• 38:28
  Speaker 1: We're sitting in the hole again.
• 38:30
  Speaker 1: And then we're like, all right, how do we turn it on?
• 38:33
  Speaker 1: And so we just figured it out one step at a time, and it goes back to when you need to get something done and you have nobody else to turn to like who's going to do it?
• 38:42
  Speaker 1: And so I just taught myself how to roast, and like I burnt some batches and I ruined some coffee and the fire department came, yeah, and like all the buildings on fire.
• 39:01
  Speaker 5: It's like, oh, like, oh, no, I'm just learning how to remember.
• 39:03
  Speaker 5: You guys want some coffee, but this?
• 39:04
  Speaker 1: is a little.
• 39:04
  Speaker 1: How bold?
• 39:05
  Speaker 1: Do you want it?
• 39:05
  Speaker 1: No, um and so, but through that process you just take baby steps and it's not.
• 39:10
  Speaker 1: It's not going to happen overnight, but it's going to happen over time.
• 39:14
  Speaker 1: And so then we open up our coffee shop and we're like, wow, this is actually good.
• 39:20
  Speaker 1: But there's two reasons for that.
• 39:24
  Speaker 1: One is like we're very I'm very into the precision and accuracy of our roasts.
• 39:29
  Speaker 1: That helps a ton.
• 39:30
  Speaker 1: The second one is we're putting really good coffee into the roaster.
• 39:33
  Speaker 1: I mean, you're not going to take a sports car and put like old fuel into it.
• 39:39
  Speaker 4: We got to have a high octane.
• 39:40
  Speaker 1: Exactly, and so we're putting good coffee in so that we get good coffee out.
• 39:45
  Speaker 5: Yep.
• 39:47
  Speaker 1: And then we started making espressos and Americanos and like all the drinks and we're just like, wow, this is actually really good.
• 39:52
  Speaker 1: Like let's send it off for grading, which is a coffee.
• 39:55
  Speaker 1: Q grade is a quality score that it's kind of industry standard for I don't know how good your coffee is against other coffees, and it came back like in the top 10 percentile globally look at you go, let's go right.
• 40:09
  Speaker 4: Biology's coming out so it turned out really good.
• 40:11
  Speaker 4: We're saying well, I guess we got to sell it yeah.
• 40:12
  Speaker 1: And so it's like come good, and we're saying, well, I guess we got to sell it yeah.
• 40:16
  Speaker 2: And so it's like come on.
• 40:17
  Speaker 1: And so we're like all right now, how do you build a website, how do you manage subscriptions, how do you do all this?
• 40:22
  Speaker 1: And so we launched that in June of last year and it's just been slowly growing there, and now you have people saying, well, do you have five-pound bags?
• 40:30
  Speaker 1: It's like, no, but I'll get some, but it's coming.
• 40:34
  Speaker 4: Do you want to buy five pounds of coffee?
• 40:37
  Speaker 1: And so we start doing that.
• 40:38
  Speaker 1: Now we wholesale, now we white label.
• 40:41
  Speaker 1: We just got a 70-kilo roaster which, if you don't as soon as large, 154 pounds of coffee every every 15, 20 minutes.
• 40:50
  Speaker 1: It's solid, it's a lot of coffee, that's a lot.
• 40:53
  Speaker 1: And so, uh, now we're at that point where we're starting to get national accounts or like other coffee companies are coming to us saying like hey, can we white label, can you roast for us?
• 41:03
  Speaker 1: wholesale all that stuff that's awesome and so that's where it sits right now, and I don't know where it goes from there.
• 41:08
  Speaker 1: But who?
• 41:09
  Speaker 2: sells it.
• 41:10
  Speaker 2: Tell us You're in sports arena.
• 41:12
  Speaker 2: Yeah.
• 41:14
  Speaker 1: So there's a.
• 41:15
  Speaker 1: I got to tiptoe around this.
• 41:18
  Speaker 1: Fair enough, I got to tiptoe around this Tell what you want.
• 41:21
  Speaker 2: Yeah, no, I'll share it.
• 41:22
  Speaker 1: And so we stand on really clean coffee, yeah and so.
• 41:28
  Speaker 1: For those of you that don't know, one of our owners plays professional sports.
• 41:32
  Speaker 1: You can figure it out on your own.
• 41:34
  Speaker 1: We won't say who it is, but he's really good at football, right?
• 41:37
  Speaker 1: Yeah and so.
• 41:39
  Speaker 1: But it was one of his pillars as well, where he's saying, hey, I want like good, clean coffee as well.
• 41:50
  Speaker 1: Where he's saying, hey, I want like good, clean coffee.
• 41:51
  Speaker 1: I don't want to start my day with high fructose corn syrup or like garbage coffee and just not feel good, like get a tummy ache or whatever like all the, all those things.
• 41:58
  Speaker 1: And so I started reaching out to sports nutritionists on linkedin and I was like, hey, you know you are responsible for supplying nutrition to these professional athletes.
• 42:12
  Speaker 1: Like.
• 42:13
  Speaker 1: You're paying them millions of dollars a year, you're investing another million dollars into what they eat, when they eat their meal schedule, their regimen, all those things.
• 42:25
  Speaker 1: And then you let them start their day with you know, dunkin' Donuts Junk Cups Exactly.
• 42:28
  Speaker 1: You let them start their day with Dunkin' Donuts Exactly.
• 42:30
  Speaker 1: You let them start their day with a sugar bomb that makes them feel really good for 25 minutes, but then they're crashing in their 10 o'clock meeting.
• 42:41
  Speaker 1: Enter Dodo.
• 42:41
  Speaker 1: We believe in clean ingredients.
• 42:43
  Speaker 1: We believe in real ingredients.
• 42:45
  Speaker 1: Have your players try this.
• 42:48
  Speaker 1: Here's some samples.
• 42:49
  Speaker 1: We've already sent them out to you.
• 42:50
  Speaker 1: They're going to get there tomorrow and traded top 10 and yeah, it's, and that's what I say.
• 42:56
  Speaker 1: It's like look, it's really good coffee, but bear in mind like I'm paid to say that, yeah, and so try it for yourself yep and so we've been providing for the back offices of a couple NFL teams, a couple MLB teams, nhl teams and working on the university here, and so it's been a lot of fun because I'm a big sports nut and so like it's fun for me to reach out and be like, hey, you know, like I'm saying 70% of people drink coffee, yeah, like it was such a good angle, whether there was influence or not.
• 43:31
  Speaker 2: Uh, but realizing this is the entrepreneur soul within you.
• 43:36
  Speaker 2: If people weren't realizing this, then it was like, hey, that's a different angle, like why don't I go to?
• 43:41
  Speaker 2: Because if you went to those nutritionists and said, hey, you're in charge of these people, what they eat, you know, you see a schedule when they work out what they eat, it's very, very, very.
• 43:55
  Speaker 2: I think most of them are very, very well planned yeah but then you ask them about the coffee and if they say yes, they're like, okay, so do you let them get.
• 44:04
  Speaker 2: You know this, this, this and this, I'm like I don't really know what they get.
• 44:07
  Speaker 2: So it makes them feel silly that they're not paying attention to that, which is a big deal, right?
• 44:12
  Speaker 2: Crazy high, crazy low.
• 44:14
  Speaker 2: And then you're just like, hey, here's an angle.
• 44:16
  Speaker 2: I guess coffee will be there tomorrow.
• 44:17
  Speaker 2: Just try it.
• 44:18
  Speaker 1: Yeah, it's marketing 101 is you know you sell the problem and own the solution.
• 44:23
  Speaker 2: It is 101, but this is natural to you.
• 44:27
  Speaker 2: 99.7% of people do not figure that out, even though they have four kids at home and you are in charge of that.
• 44:36
  Speaker 2: Most of them say, hey, I'm going to go and see who I can sue.
• 44:40
  Speaker 2: I'm going to go see who I can get unemployment from.
• 44:42
  Speaker 2: I'm going to go see who I can blame that's on, you are a rare duckling and that's why we brought you here of just a go-getter.
• 44:51
  Speaker 2: So it's found you in angles all over the place.
• 44:54
  Speaker 2: Yeah, you know I always am like, hey, where are you going next?
• 44:57
  Speaker 2: What's next?
• 44:58
  Speaker 2: And you're like well, I'm working on this with Tyson, or hey, the University of Arkansas, and it's just one of those things that sets you apart.
• 45:06
  Speaker 1: Yeah, it's been a lot of fun, and one thing I would encourage for people that are like trying to do sales is don't sell it Like you.
• 45:14
  Speaker 1: Tell them why it's worth buying and then leave it up to them.
• 45:18
  Speaker 1: It has to be their decision.
• 45:20
  Speaker 1: I'm not going to call their chef because he's probably the coffee buyer.
• 45:24
  Speaker 1: He or she is the coffee buyer and be like oh hey, my name is Isaiah from Dodo Coffee.
• 45:29
  Speaker 1: Like you should really try our coffee.
• 45:31
  Speaker 1: They get 50 of those calls a day.
• 45:33
  Speaker 1: You know it's like extending your car warranty.
• 45:36
  Speaker 1: You know what I'm saying.
• 45:37
  Speaker 1: It's like let's open Solve a Pro.
• 45:39
  Speaker 1: I'm hanging up immediately.
• 45:40
  Speaker 2: If Sarah calls me, I'm down.
• 45:43
  Speaker 1: And so we're going like behind the scenes.
• 45:46
  Speaker 2: Sure.
• 45:47
  Speaker 1: Hey, this is why you should provide good coffee.
• 45:50
  Speaker 1: And here it is.
• 45:51
  Speaker 1: Now I'm going to let you connect those two dots.
• 45:53
  Speaker 2: It's so good.
• 45:54
  Speaker 2: It's no different than when you showed up and give some of the guys some of your cold brew.
• 45:57
  Speaker 2: They were like addicted.
• 45:59
  Speaker 2: They were like, hey, when's Isaiah going to be back?
• 46:01
  Speaker 2: We need some more of those growlers Like.
• 46:03
  Speaker 2: They were.
• 46:04
  Speaker 2: So and I was like, hey, make sure you pay him for those.
• 46:06
  Speaker 2: I'm sure he gave you a free sample.
• 46:08
  Speaker 2: Pay that man because he delivered it.
• 46:11
  Speaker 2: It's a quality product and they're like addicted.
• 46:13
  Speaker 2: I appreciate it.
• 46:15
  Speaker 1: I know we have our best days here, right.
• 46:18
  Speaker 4: Such good stuff.
• 46:18
  Speaker 4: Now, hey, we got to put you a couple of segments we have during the podcast.
• 46:22
  Speaker 4: We have fun, fact quizzes, quizzes.
• 46:33
  Speaker 4: Okay, so you get to be involved in this today.
• 46:34
  Speaker 4: Right, let's do it.
• 46:35
  Speaker 4: Um, and we only get the answers right sometimes because they're on the screen.
• 46:37
  Speaker 4: Okay, I'll look away.
• 46:37
  Speaker 4: So here we go, all right.
• 46:38
  Speaker 4: What year was the first business computer introduced for commercial use?
• 46:39
  Speaker 4: What year was the first business computer introduced for commercial use?
• 46:44
  Speaker 1: I'm gonna say is this for me to answer?
• 46:46
  Speaker 1: Yeah, yeah, I'm to say it was IBM.
• 46:48
  Speaker 1: I'm going to say it came in on a semi-truck.
• 46:52
  Speaker 1: It was probably like 1952.
• 46:56
  Speaker 4: Number one you are way smarter than we are.
• 46:58
  Speaker 4: The answer is 1951.
• 47:04
  Speaker 1: You were one year off.
• 47:05
  Speaker 1: It was a leap year.
• 47:07
  Speaker 4: Now, unfortunately, ibm may have bought this company, but it was Univac Okay, which I've never even heard of.
• 47:13
  Speaker 4: It was the first computer sold for business applications, guess to who the US Census Bureau, oh, that checks out, I know.
• 47:21
  Speaker 1: Yeah, that checks out.
• 47:22
  Speaker 4: How that helps our business or yours I don't know, it's just a break in the podcast of fun, fun data as well.
• 47:29
  Speaker 4: The next part I want to dive into your wife, sarah.
• 47:32
  Speaker 4: Yep, right, okay, she's in the business with you.
• 47:34
  Speaker 4: Oh yeah, okay, so let's talk about that dynamic.
• 47:37
  Speaker 4: We're in a family business too, and so how do y'all figure out what you do and what she does, and when do y'all collaborate together?
• 47:51
  Speaker 1: does and when do y'all collaborate together?
• 47:52
  Speaker 1: We, I think the most important thing is to figure out each other's strengths and feed them, and so my wife, sir, she's really good at.
• 47:57
  Speaker 1: She's made all of our recipes.
• 47:59
  Speaker 1: She had worked in coffee so she set up our entire flow for our kitchen.
• 48:05
  Speaker 1: She knows exactly where the espresso cups need to be drying, she knows where the cups and lids needs to be or where they need to be, and so she's really good at that scheduling recipes, keeping us very organized.
• 48:19
  Speaker 1: From an operational but as a company as well, I'm just a golden retriever and I like going out and getting new leads and doing those kind of things and, like I worked in sales, I enjoy, I like meeting people and so I am very relationship based and so on, and then where we connect is really that's what we started this business is we wanted something that we could both do together, that we could take our kids around, all that stuff Like if you come by, my kids are probably running around with no shoes on, you know, like they're a part of it, and I think that's.
• 48:56
  Speaker 1: That's the beauty in what we get to do and that's why we're so passionate about it is.
• 48:59
  Speaker 1: I've worked the corporate job, I've worked the sales job in a awful office, you know like, where people are just miserable, yeah, and it wears off on you.
• 49:11
  Speaker 1: And then you come home upset and grumpy, all these things, because not at your family, but that that's who absorbs it.
• 49:17
  Speaker 2: Yes.
• 49:18
  Speaker 1: And so we sat down when we were really looking to start this.
• 49:21
  Speaker 1: We're like, ok, what are we going to do, because I don't want to do this anymore and you don't want me to do this anymore, because I don't want to do this anymore and you don't want me to do this anymore.
• 49:29
  Speaker 1: And so that is where that is the collaboration is.
• 49:32
  Speaker 1: We're trying to do this together for each other, and it's been, it's been rocket fuel.
• 49:39
  Speaker 4: So she's setting up the flow inside, whether it be the building or the trailer.
• 49:44
  Speaker 4: Yeah, you know what I mean.
• 49:45
  Speaker 4: Making sure the efficient process, yeah, and we're not going backwards to go forwards.
• 49:48
  Speaker 4: Yeah, you know what I mean Making sure the efficient process and we're not going backwards to go forwards.
• 49:50
  Speaker 4: Right, you're making the relationships out there.
• 49:53
  Speaker 4: She's helping with the recipes, yeah, but you're learning how to actually roast the beans, trying or trying.
• 49:59
  Speaker 1: It's gotten pretty good, yeah, it's gotten pretty good.
• 50:01
  Speaker 4: Yeah yeah.
• 50:01
  Speaker 4: When have y'all ever had a situation where you're each working on something and you're just hitting a roadblock?
• 50:09
  Speaker 4: You're like man, sir, will you just take a look at this?
• 50:13
  Speaker 4: I've got a mental roadblock here.
• 50:14
  Speaker 4: She's like hey, isaiah, will you look at this?
• 50:17
  Speaker 1: Yeah, I think what she does a really good job of is letting me know what's important and like reminding me what's important, because a lot of the, a lot of my issues or frustrations come from me chasing something that's either unrealistic or unattainable.
• 50:34
  Speaker 1: And so she'll be like okay, like is it really worth all this work to sell five pounds to this random person?
• 50:40
  Speaker 1: Okay, probably not, you know, and like bless, bless her for that, because I will I'll kind of I'll sell water to a fish.
• 50:49
  Speaker 1: if I can, you know I'll do all of those things.
• 50:51
  Speaker 4: So will she reframe it there and we say, okay, that there is not a market for five-pound bags.
• 50:57
  Speaker 4: However, let's just put together if people buy four pounds, they get the fifth-pound free.
• 51:02
  Speaker 4: Yeah, there you go.
• 51:03
  Speaker 4: You know what I mean.
• 51:04
  Speaker 4: Does she help reground you there and going, hey, let's focus our energy where we can get the biggest return.
• 51:09
  Speaker 1: No, it's more so.
• 51:10
  Speaker 1: Focus your energy.
• 51:11
  Speaker 1: Like we sat down about a year ago and we're like OK, what's the end goal?
• 51:16
  Speaker 1: Ok, why are we doing this?
• 51:19
  Speaker 1: And what she does a really good job of is re-pointing me, or restructuring me, back towards our end goals.
• 51:26
  Speaker 1: Ok, and so?
• 51:28
  Speaker 1: Because I get squirrely in my routes and so All the good ones do.
• 51:34
  Speaker 1: All the good ones do, I guess, and so that has been my biggest roadblock personally, and I don't think I wouldn't necessarily call it a flaw, but she does a really good job of turning that into a strength.
• 51:49
  Speaker 4: How do you, or how have you trained yourself to be able to accept that and not feel like that?
• 51:55
  Speaker 4: You know she's just attacking.
• 51:57
  Speaker 4: Yeah, you know, because if you're a type A personality and you're running and gunning and you're flying and somebody else is like hang on on, how do you?
• 52:06
  Speaker 1: balance that well.
• 52:07
  Speaker 1: There's a lot of frustration in the early days, but I think you take a look back after it's all said and done and say well, maybe she was right yeah you never, you never fully admit it but you have to at least acknowledge to yourself that she was right all the time.
• 52:23
  Speaker 1: And so, um, that's the biggest thing is just being able to be grateful for the position you're at, but also grateful for the progress you've made.
• 52:34
  Speaker 1: That's the biggest way that I can just recenter myself.
• 52:39
  Speaker 4: I think what's important there and I hope the listeners get that is each of y'all have your strengths, yep, and you have your differences, but you figure out those and you align them towards the end goal.
• 52:49
  Speaker 4: It is so different than the.
• 52:50
  Speaker 4: We've talked about the three brothers in here and we're offering same mom and dad.
• 52:58
  Speaker 4: However, we still have the different strengths and weaknesses, and it's how do we use those for the benefit of the end goal?
• 53:05
  Speaker 4: And there's times when each of us needs to take a backseat and support because the other one's more passionate or they have a better skill set in that area.
• 53:13
  Speaker 4: Right, and it's.
• 53:13
  Speaker 1: OK, it's totally.
• 53:15
  Speaker 1: OK, you know and to say that it's not OK is just negligence, you know, and like saying that one person can do it all.
• 53:22
  Speaker 1: It's not true.
• 53:22
  Speaker 1: I mean, this is business, is a team sport, and if you don't have everything in alignment then it'll fall from the bottom to the top, like if you guys have probably the cleanest facilities I've ever seen for like a business this size, and that's credit to the people that take care of the building.
• 53:40
  Speaker 1: You know, it's like you can't sit here and be like oh, look at me, this building is so clean.
• 53:44
  Speaker 1: I didn't do that, but our team did that and we have achieved this together, and so that's the biggest takeaway there.
• 53:51
  Speaker 2: Yeah, no doubt that's important to learn everyone to have the same goal and work together, right?
• 53:55
  Speaker 2: But then we're all going to work on different projects that support what they like to do, so they're not just working Right.
• 54:04
  Speaker 5: Hey, isaiah, what have you seen in your growth in building and everything else?
• 54:09
  Speaker 5: What's been some obstacles that have popped up that you aren't necessarily planning for.
• 54:13
  Speaker 5: It's been the biggest ones, I know there's been several, obviously.
• 54:18
  Speaker 1: That was a pretty big one.
• 54:21
  Speaker 5: We talked about the building, but anything else that maybe not as big, but that's been something that's definitely made you step back and think, hey, you have to adjust here.
• 54:33
  Speaker 1: I think when we were first starting out, I was just so excited to have staff that I would bend over backwards for them for anything you know.
• 54:44
  Speaker 1: It's like, oh, hey, I actually can't come to my shift tomorrow morning.
• 54:47
  Speaker 1: It's like, oh, it's OK, I got it, you know, which is that's fine, like if that's who you are, that's fine.
• 54:53
  Speaker 1: But it put me in a place where I was then picking up everybody else's slack and the company stalled, and so not necessarily being a yes man for me has helped out a lot, but teaching accountability, being like, hey, you signed up for the shift.
• 55:10
  Speaker 5: Yes.
• 55:10
  Speaker 1: You are scheduled for it, you had plenty of time, all those things.
• 55:14
  Speaker 1: This is just one example.
• 55:15
  Speaker 1: Yeah, but being able to hold people accountable and not do it out of a place of judgment or hate, but saying like, hey, I want this company to succeed, so we all have to do it, and like, this is your part, and if you have an issue with that, like I, will find somebody that can pick that up, and so, at the end of the day, nobody wants this thing to operate better than me, my wife, and so those are the important things.
• 55:46
  Speaker 1: It's just getting everybody pointed at the same thing.
• 55:50
  Speaker 5: That's so important for business owners to realize.
• 55:51
  Speaker 5: And you hit the nail on the head there.
• 55:53
  Speaker 5: So many people want it to succeed, and it's not that they're not trying to put their all into it.
• 55:58
  Speaker 5: But you hit the key of it stalled whenever you were fully maxed out at your capability.
• 56:04
  Speaker 5: Maxed out at your capability We've talked about this in previous episodes of even our best is not better than 10 other people at 50% of what you could do, because they're 10Xing, 5xing, whatever it would be.
• 56:18
  Speaker 5: So that's so big that you realize that we're able to step back, pivot and say, hey, I need your help here if you want to be on this with me absolutely, it was huge.
• 56:28
  Speaker 2: And that's one of those things I love that you say that being a yes man and like, yeah, I got it.
• 56:32
  Speaker 2: Yeah, I got it, you're a nice guy, you know, uh, of always being that way we talk about often of the difference between being nice and being kind.
• 56:40
  Speaker 2: Nice is, nice, is nice, right, it's.
• 56:44
  Speaker 2: But that's saying, yeah, I'll pick up your shift, yeah, I'll pick up your shift, and then you're not able to go.
• 56:48
  Speaker 2: Look, what's the next roast, you know what's the next recipe, where are we going next?
• 56:52
  Speaker 2: And so then you can still have the feeling of nice, but being kind is kindly saying, no, this is what you signed up for.
• 57:01
  Speaker 2: I appreciate you.
• 57:02
  Speaker 2: We still think you're one of the best, but I need to know you're fully committed, like I am.
• 57:06
  Speaker 2: Yeah, and there's a.
• 57:08
  Speaker 2: It's so hard to get a manager to understand that that there's a difference between nice and kind and it it doesn't have, doesn't have to be delivered differently, but the expectations has to be different.
• 57:20
  Speaker 2: Like, not that, hey, it's okay.
• 57:22
  Speaker 2: Hopefully you can make it tomorrow's right.
• 57:23
  Speaker 2: No, I need you here today.
• 57:25
  Speaker 2: We look forward to seeing you.
• 57:26
  Speaker 2: If there something going on, let me know so we can help you.
• 57:28
  Speaker 2: Some people get hung up on that because they think it's nice or not nice, like those are the two options.
• 57:35
  Speaker 2: It's not.
• 57:35
  Speaker 2: I mean most people.
• 57:36
  Speaker 2: It is hey, thanks for showing up or hey, screw you, don't show back up.
• 57:40
  Speaker 2: They think it's that, but it's like hey, nice or being kind is just extreme ownership of accountability and being nice about it.
• 57:49
  Speaker 1: Yeah, the thing that we preach in every single meeting is correction is not criticism.
• 57:54
  Speaker 1: That's good, Because if you can't receive correction, then you're not malleable and you're not going to be able to pivot, Like when we lose a building.
• 58:03
  Speaker 1: What are we going to do?
• 58:03
  Speaker 1: You can't sit there and dwell on it.
• 58:05
  Speaker 1: You know like you have to be able to take correction, pivot and start working towards the same goal just from a different angle.
• 58:13
  Speaker 4: I think that's so good you know we've talked about it quite a bit on this show is all the things we did across town that got us to here aren't necessarily going to get us to where we want to go.
• 58:24
  Speaker 4: Yeah.
• 58:28
  Speaker 4: So, no different than you Like.
• 58:29
  Speaker 4: At first you were just excited to get help, yeah.
• 58:30
  Speaker 4: And then all of a sudden you're like now I can't do what I needed to do to help the end goal of the business.
• 58:33
  Speaker 4: We saw the same thing.
• 58:34
  Speaker 4: It's like now we've got to empower others because this is just taking all of our time and we can't work on the business and the end goal Exactly.
• 58:42
  Speaker 4: So we've had to do some pruning, you know what I mean, to open up growth in other areas.
• 58:47
  Speaker 4: Right, and that's very wise of you.
• 58:53
  Speaker 1: Don't tell me that That'll go straight to my head right.
• 58:56
  Speaker 2: Well, the reason I tell you that is just so.
• 58:58
  Speaker 4: Hopefully then you'll know that a year or three years from now, there's going to be a different stage of that.
• 59:02
  Speaker 4: Oh yeah, you know, just because of what you did today that got you three years down the road, it's necessarily going to get you five years down the road.
• 59:10
  Speaker 4: Yeah, I'm telling myself that.
• 59:13
  Speaker 2: That's really true, right?
• 59:15
  Speaker 2: We constantly hey, is there one source, advisor, team member or mentor that you would say hey, this person I've always leaned to that's given me not even to say hey, here's how you should do coffee, but here's how you should do business.
• 59:29
  Speaker 2: And is there one person that you've always leaned towards?
• 59:32
  Speaker 1: So we have there's three groups of owners that own Dodo my wife and I, her sister and husband, and then the two sisters' parents, and so that's the structure of it, as, like we've never really ran business, sarah's sister and her husband, like they're in the spotlight, they've they've seen marketing at its best yeah and so, like those, those things that I'm not very good at, like, we have a powerhouse of owners that I'm not gonna.
• 1:00:05
  Speaker 1: I'm not gonna lean to my in-laws for operation in a coffee shop.
• 1:00:09
  Speaker 1: It's like they've never really worked in a fast-paced coffee shop like this, and I think that, as owners, we all acknowledge that and allow the people with those strengths to make those decisions Good.
• 1:00:20
  Speaker 4: Yeah.
• 1:00:22
  Speaker 2: That's super solid, all right.
• 1:00:23
  Speaker 2: Anything else that you would like to on new ownership or not a new ownership, new building, anything you want to tell anybody of, hey, this is to come, or look forward to this, or something that's going to be there that you haven't ever had, or something that's going to make a difference.
• 1:00:37
  Speaker 1: Yeah, I mean we're going to.
• 1:00:38
  Speaker 1: I mean I say something we've never had.
• 1:00:40
  Speaker 1: It's only a year in, but so we're going to have the same experience.
• 1:00:47
  Speaker 1: Right, we're going to have a drive-through.
• 1:00:49
  Speaker 1: That's going to be kind of one of our staples for most of our locations, I'd say.
• 1:00:53
  Speaker 1: But on top of that we have a fully covered, heated, cooled outdoor courtyard that's going to have a fireplace, it's going to have some water features.
• 1:01:03
  Speaker 1: It's just going to be a really cool space.
• 1:01:06
  Speaker 1: And then on top of that, like we're still thinking about the community, like the handicap spot is obviously right by the entrance, but then beyond that is new mother's parking, where these are the only.
• 1:01:18
  Speaker 1: We have a lot of little kids, so these are the only three spots that you don't have to cross the entire drive-through to get your kids into the building.
• 1:01:25
  Speaker 1: Okay, and so, like still thinking of those little things, like I'm going to miss a bunch.
• 1:01:30
  Speaker 1: I'm going to miss a bunch of those items, but just continually trying to create a space for people, and I think that's going to be the coolest thing that you're going to see there, the intentionality is really good in there and a lot of those specific things.
• 1:01:43
  Speaker 2: And just know this in business you're going to miss a hundred plus hopefully catch way more than them.
• 1:01:53
  Speaker 2: And we researched for 10 years and looked to a hundred different places and we captured a lot of good things.
• 1:01:55
  Speaker 2: Uh, and it plays out for the customer and for the employees you're going to miss some things and it's like, well, on the next one we'll get this right.
• 1:02:02
  Speaker 2: So, uh, we appreciate you so much for being here today, isaiah.
• 1:02:07
  Speaker 2: Thanks for always keeping the circle going round and round, and we love having you here and just look forward to many years of growth and all the things you've got going on.
• 1:02:17
  Speaker 4: Hey, in case they haven't followed you or haven't tried your coffee, what's the easiest way for listeners and viewers to connect or to follow you guys?
• 1:02:24
  Speaker 1: Yeah, so on all of our socials we're at Dodo Coffee Co, just D-O-D-O Coffee, c-o.
• 1:02:29
  Speaker 1: And then on top of that, all of our full coffee selections online, and so we roast, I think, eight or nine different single origins and blends right now online.
• 1:02:41
  Speaker 1: Dodo Coffee dot co.
• 1:02:43
  Speaker 1: Not dot com It'll redirect you, but dot co looks way cooler.
• 1:02:46
  Speaker 1: Yeah, not com, it'll redirect you, but co looks way cooler yeah co looks cool.
• 1:02:48
  Speaker 1: It's the new internet exactly this is the new age internet right here, and so that's the best way to follow us, and so we're posting daily or posting weekly, our trailer locations, we post on our stories, we share what people are sharing about us.
• 1:03:02
  Speaker 1: It's just been a lot of fun, and so there you go.
• 1:03:05
  Speaker 1: It's been fun having you on.
• 1:03:07
  Speaker 1: Thank you guys.
• 1:03:08
  Speaker 2: That's a lot of fun, absolutely Well.
• 1:03:09
  Speaker 2: Thanks for tuning in episode 53, where we brought Isaiah with Dodo Coffee, bringing you, hopefully, real and relevant items that make sense to you as a business owner or somebody following a business what to do, what not to do and the things that work.
• 1:03:19
  Speaker 2: As always, follow us on lewissuperstorecom for the latest and greatest deals in Crossroad Conversation Podcast and we'll see you next time.
• 1:03:32
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• 1:03:33
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• 1:03:34
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• 1:03:35
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• 1:03:37
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• 1:03:40
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• 1:03:41
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• 1:03:45
  Speaker 3: But make sure you tune in next time where we