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What’s Actually Worth It? The New Consumer Food Mindset | 5IM

In this edition of 5 Insightful Minutes, Chad Lusk, Partner and Managing Director at A&M Consumer and Retail Group, joins Omni Talk live from Groceryshop 2026 to unpack how changing consumer expectations are reshaping food and beverage, from wellness and functional nutrition to value and premiumization.

Chad explains why GLP-1s are not creating these trends, but accelerating shifts that have been building for years. As consumers become more intentional about what they eat, he explores the rise of “fewer hollow bites” and why shoppers are increasingly asking, “What’s actually worth it?”

He…

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