Season 4: Episode 2 – Bridging the Brand Experience Gap

The Experience Perspective: An Ipsos Podcast · Oct 6, 2021 · 28m

Brand and experience are becoming increasingly intertwined, creating a powerful intersection to which organisations must pay attention. An explicit understanding of the role of Customer Experience (CX) and its impact on brand equity and growth is needed to build strong brands. This week, we are joined by Ipsos’ Catherine Burton, Global Equity Lead, Brand Health Tracking, and Jean-Francois Damais (JF), Global Chief Research Officer, Customer Experience, authors of our recently published Bridging the Brand Experience Gap paper. In this podcast Catherine and JF introduce Brand CX Forces, which…