THINKING LIKE A CREATOR with BBC Studios, Amelia Dimoldenberg, Kiell Smith-Bynoe
Welcome to a special edition of The Media Odyssey Podcast from the buzzing beachfront of Cannes Lions! Hosts Marion Ranchet and Evan Shapiro explore the collision of traditional media, streaming giants, and the creator economy in an environment buzzing with brand activations and bold narratives. With viewership migrating to digital but ad dollars lagging behind, the episode dives into how media organizations are rethinking measurement, monetization, and storytelling.
They’re joined by three influential voices leading that transformation: Jasmine Dawson, SVP Digital at BBC Studios; Kiell…
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