Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Fight Rising Ad Costs with Retail Media
On this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are responding to rising platform ad costs by shifting budgets into retail media networks—the advertising ecosystems run by retailers like Amazon, Walmart, and Target. Lucas breaks down the mechanics: how retail media works, why it offers lower-funnel intent and richer first-party data, and the trade-offs brands face when they become dependent on a retailer's marketplace. Luna brings up the 'walled garden' problem and how smaller DTC brands can start with just a product listing…
The skinny
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