Latest / Business Growth Spotlight
Ep. 127 Avoiding Spam Jail: The Do’s and Don’ts of Cold Email Campaigns with Aurora Alvarado
Show Notes:
In this episode of Business Growth Spotlight, host Heidi Schalk talks with Aurora Alvarado, executive and operations leader at Senders, a fast-growing company that focuses on cold email deliverability, outbound strategy, and growth systems for B2B organizations.
Aurora opens up about what it really looks like to operate inside a startup while balancing executive support, operations, analytics, hiring decisions, and the daily systems that keep a business growing in a sustainable way. She explains the biggest cold email mistakes companies are making, why messaging can become…
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