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You Built the Business… Now How Do You Get Clients?| Gwen Hawver| The Cyber Savvy Woman| EP 147
In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Gwen Hawver, CEO of Vision Interface, to talk about what it really takes for small businesses to get noticed, attract the right customers, and stay sustainable. Gwen shares her journey from business development into marketing and explains why understanding your ideal customer is one of the most important steps before spending money on marketing. She also discusses the importance of having a clear message and a strong idea that helps a business stand out in a crowded market.
Rachele and Gwen then dive into the changing…
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