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Fast Five Shorts | What’s The Frequency Zara? · Omni Talk Retail

• 0:00
  Retailers
• 0:00
  appear
• 0:00
  to
• 0:01
  be
• 0:01
  weighing
• 0:01
  whether
• 0:01
  to
• 0:02
  put
• 0:02
  radio
• 0:03
  emitting
• 0:04
  threads
• 0:04
  into
• 0:04
  their
• 0:05
  clothes
• 0:05
  to
• 0:05
  curb
• 0:06
  theft,
• 0:07
  according
• 0:07
  to
• 0:07
  Bloomberg.
• 0:08
  Zara
• 0:08
  owner
• 0:08
  Inditex,
• 0:09
  the
• 0:09
  world's
• 0:09
  biggest
• 0:10
  publicly
• 0:10
  held
• 0:11
  clothing
• 0:11
  retailer,
• 0:11
  is
• 0:12
  among
• 0:12
  those
• 0:12
  who
• 0:12
  have
• 0:12
  studied
• 0:13
  the
• 0:13
  change.
• 0:14
  The
• 0:14
  retail
• 0:14
  giant
• 0:15
  in
• 0:15
  Spain
• 0:15
  has
• 0:15
  reportedly
• 0:16
  talked
• 0:16
  with
• 0:16
  a
• 0:17
  small
• 0:17
  Spanish
• 0:17
  technology
• 0:18
  company,
• 0:19
  Myrons,
• 0:19
  and
• 0:20
  telecommunications
• 0:21
  operator
• 0:21
  Telefortica,
• 0:22
  about
• 0:23
  the
• 0:23
  possible
• 0:23
  application
• 0:24
  of
• 0:24
  a
• 0:24
  system
• 0:25
  based
• 0:25
  on
• 0:25
  an
• 0:25
  anti
• 0:26
  theft
• 0:26
  alarm.
• 0:27
  Product
• 0:27
  so
• 0:28
  thin
• 0:28
  it's
• 0:29
  imperceptible
• 0:29
  to
• 0:29
  the
• 0:30
  naked
• 0:30
  eye,
• 0:30
  according
• 0:31
  to
• 0:31
  people
• 0:31
  familiar
• 0:31
  with
• 0:32
  the
• 0:32
  matter
• 0:32
  who
• 0:32
  asked
• 0:33
  not
• 0:33
  to
• 0:33
  be
• 0:33
  named.
• 0:34
  Discussing
• 0:34
  private
• 0:35
  Information
• 0:35
  A
• 0:35
  lot
• 0:35
  of
• 0:35
  people
• 0:35
  discussing
• 0:36
  private
• 0:36
  information
• 0:37
  this
• 0:37
  weekend.
• 0:37
  Myron's
• 0:38
  product,
• 0:39
  which
• 0:39
  one
• 0:39
  of
• 0:39
  the
• 0:39
  people
• 0:40
  says
• 0:40
  is
• 0:40
  five
• 0:41
  times
• 0:41
  thinner
• 0:41
  than
• 0:42
  a
• 0:42
  human
• 0:42
  hair
• 0:43
  or
• 0:43
  about
• 0:43
  a
• 0:44
  thousandth
• 0:44
  of
• 0:44
  an
• 0:44
  inch,
• 0:45
  uses
• 0:45
  a
• 0:46
  conductive
• 0:47
  ink
• 0:47
  derived
• 0:48
  from
• 0:48
  cellulose
• 0:49
  to
• 0:49
  transmit
• 0:49
  signals.
• 0:50
  It
• 0:50
  can
• 0:50
  set
• 0:51
  off
• 0:51
  alarms
• 0:51
  if
• 0:51
  someone
• 0:52
  walks
• 0:52
  out
• 0:52
  of
• 0:52
  a
• 0:52
  shop
• 0:52
  with
• 0:52
  items
• 0:53
  whose
• 0:53
  woven
• 0:53
  in
• 0:54
  tags
• 0:54
  haven't
• 0:54
  been
• 0:55
  deactivated.
• 0:56
  The
• 0:56
  novel
• 0:56
  ink
• 0:56
  replaces
• 0:57
  aluminum,
• 0:57
  the
• 0:58
  main
• 0:58
  material
• 0:58
  used
• 0:59
  in
• 0:59
  most
• 0:59
  alarms.
• 1:00
  That
• 1:00
  would
• 1:00
  mean
• 1:01
  retailers
• 1:01
  wouldn't
• 1:01
  need
• 1:01
  to
• 1:02
  rely
• 1:02
  on
• 1:02
  the
• 1:02
  metal
• 1:02
  for
• 1:03
  alarms,
• 1:03
  making
• 1:03
  the
• 1:03
  devices
• 1:04
  potentially
• 1:04
  biodegradable
• 1:05
  and
• 1:06
  supporting
• 1:06
  the
• 1:06
  garment's
• 1:07
  recyclability.
• 1:08
  This
• 1:08
  is
• 1:08
  all
• 1:08
  in
• 1:09
  the
• 1:09
  name
• 1:09
  of
• 1:09
  sustainability
• 1:10
  and
• 1:10
  but
• 1:10
  Anne,
• 1:11
  my
• 1:11
  question
• 1:11
  for
• 1:11
  you.
• 1:11
  Are
• 1:12
  you
• 1:12
  buying
• 1:12
  or
• 1:13
  selling
• 1:13
  clothing
• 1:13
  made
• 1:14
  of
• 1:14
  radio
• 1:14
  admitting
• 1:15
  threads?
• 1:16
  I
• 1:16
  am
• 1:17
  investing
• 1:17
  in
• 1:17
  further
• 1:18
  research,
• 1:18
  Chris,
• 1:19
  so
• 1:19
  I
• 1:19
  guess
• 1:19
  that
• 1:20
  means
• 1:20
  I'm
• 1:20
  buying
• 1:21
  because
• 1:22
  but
• 1:22
  like,
• 1:22
  let
• 1:23
  me
• 1:23
  just
• 1:23
  caveat
• 1:24
  this.
• 1:24
  If
• 1:24
  we
• 1:25
  are
• 1:25
  ever
• 1:25
  going
• 1:25
  to
• 1:25
  get
• 1:25
  YouTube
• 1:26
  comments,
• 1:26
  I
• 1:27
  think
• 1:27
  talking
• 1:27
  about
• 1:28
  Amazon
• 1:28
  fertility
• 1:29
  trackers
• 1:29
  and
• 1:29
  putting
• 1:30
  radio
• 1:30
  frequency
• 1:31
  threats
• 1:31
  that
• 1:32
  are
• 1:32
  the
• 1:32
  size
• 1:32
  of
• 1:32
  hairs,
• 1:33
  right?
• 1:35
  This
• 1:35
  is
• 1:35
  going
• 1:35
  to
• 1:36
  be
• 1:36
  the
• 1:36
  week
• 1:36
  that
• 1:36
  we
• 1:36
  get
• 1:37
  blasted
• 1:37
  with
• 1:37
  YouTube
• 1:38
  comments.
• 1:38
  But
• 1:39
  here's
• 1:39
  the
• 1:39
  thing,
• 1:40
  randos.
• 1:41
  Yes,
• 1:41
  exactly.
• 1:43
  So
• 1:43
  I
• 1:44
  do
• 1:44
  think
• 1:44
  that
• 1:44
  this
• 1:45
  is
• 1:45
  one
• 1:45
  of
• 1:45
  those
• 1:45
  technologies
• 1:46
  that
• 1:46
  could
• 1:46
  save
• 1:46
  retailers
• 1:47
  a
• 1:47
  lot
• 1:47
  of
• 1:47
  money.
• 1:47
  They're
• 1:48
  going
• 1:48
  to
• 1:48
  have
• 1:48
  to
• 1:48
  invest
• 1:48
  heavily
• 1:49
  in
• 1:49
  it.
• 1:49
  But
• 1:49
  I
• 1:49
  think
• 1:49
  with
• 1:49
  what
• 1:50
  we
• 1:50
  were
• 1:50
  seeing
• 1:50
  with
• 1:50
  rfid,
• 1:51
  like
• 1:51
  there
• 1:52
  are
• 1:52
  still
• 1:52
  ways
• 1:52
  like
• 1:53
  some
• 1:53
  RFID
• 1:54
  tags
• 1:54
  are
• 1:54
  still
• 1:54
  being
• 1:54
  ripped
• 1:55
  out
• 1:55
  of
• 1:55
  products
• 1:56
  and
• 1:56
  there
• 1:56
  still
• 1:57
  is
• 1:57
  a
• 1:57
  massive
• 1:58
  return
• 1:58
  on
• 1:58
  an
• 1:59
  investment
• 1:59
  though,
• 2:00
  in
• 2:00
  some
• 2:00
  of
• 2:00
  this
• 2:00
  technology.
• 2:01
  I'm
• 2:01
  going
• 2:01
  to
• 2:02
  give
• 2:02
  you
• 2:02
  an
• 2:02
  example.
• 2:02
  So
• 2:03
  Lululemon,
• 2:03
  we
• 2:03
  know
• 2:04
  they
• 2:04
  have
• 2:04
  RFID
• 2:04
  in
• 2:05
  their
• 2:05
  product,
• 2:05
  right?
• 2:06
  Yep.
• 2:07
  I
• 2:07
  was
• 2:07
  just
• 2:07
  with
• 2:08
  my
• 2:08
  son.
• 2:08
  I
• 2:08
  got
• 2:08
  him
• 2:09
  a
• 2:09
  Lululemon
• 2:09
  shirt
• 2:10
  for
• 2:10
  his
• 2:10
  birthday.
• 2:10
  He
• 2:11
  decided
• 2:11
  he
• 2:11
  wanted
• 2:11
  to
• 2:12
  return
• 2:12
  it.
• 2:12
  We
• 2:13
  went
• 2:13
  through
• 2:13
  the
• 2:13
  whole
• 2:13
  rigmarole
• 2:14
  of
• 2:14
  things,
• 2:15
  but
• 2:15
  they
• 2:16
  knew
• 2:16
  exactly
• 2:17
  how
• 2:17
  much
• 2:17
  I
• 2:18
  paid
• 2:18
  for
• 2:18
  that
• 2:18
  shirt.
• 2:19
  I
• 2:19
  got
• 2:19
  it
• 2:19
  on
• 2:19
  sale.
• 2:20
  They
• 2:20
  knew
• 2:20
  exactly
• 2:21
  how
• 2:21
  much
• 2:21
  I
• 2:21
  paid
• 2:21
  for
• 2:21
  that
• 2:22
  shirt
• 2:22
  without
• 2:22
  a
• 2:22
  receipt.
• 2:23
  They
• 2:24
  knew
• 2:24
  this
• 2:24
  is
• 2:25
  the
• 2:25
  exact
• 2:25
  number
• 2:25
  of
• 2:25
  dollars
• 2:26
  and
• 2:26
  there
• 2:26
  are
• 2:26
  significant
• 2:27
  savings.
• 2:27
  You
• 2:27
  Know,
• 2:27
  you
• 2:28
  think
• 2:28
  about
• 2:28
  multiplying
• 2:29
  that
• 2:29
  times
• 2:29
  thousands
• 2:30
  and
• 2:30
  thousands
• 2:31
  and
• 2:31
  thousands
• 2:31
  of
• 2:31
  products
• 2:31
  that
• 2:32
  are
• 2:32
  going
• 2:32
  through
• 2:32
  the
• 2:33
  system
• 2:33
  and
• 2:33
  that
• 2:33
  are
• 2:33
  going
• 2:34
  through
• 2:34
  customers
• 2:34
  hands
• 2:34
  all
• 2:35
  the
• 2:35
  time.
• 2:35
  Like
• 2:35
  there
• 2:35
  is
• 2:36
  significant
• 2:36
  money
• 2:37
  that
• 2:37
  they
• 2:38
  are
• 2:38
  saving
• 2:38
  by
• 2:38
  knowing
• 2:39
  exactly
• 2:39
  how
• 2:39
  much
• 2:40
  I
• 2:40
  paid
• 2:40
  for
• 2:40
  that
• 2:40
  and
• 2:41
  only
• 2:41
  giving
• 2:41
  the
• 2:43
  customer
• 2:43
  like
• 2:44
  that
• 2:44
  much
• 2:44
  money
• 2:44
  back.
• 2:45
  So
• 2:45
  I
• 2:45
  do
• 2:46
  think
• 2:46
  that
• 2:46
  this
• 2:47
  is
• 2:47
  something
• 2:47
  that
• 2:48
  could
• 2:48
  be
• 2:48
  worth
• 2:48
  investing
• 2:49
  in
• 2:49
  that
• 2:49
  is
• 2:49
  a
• 2:50
  little
• 2:50
  bit
• 2:50
  more
• 2:51
  preventative
• 2:51
  than
• 2:52
  some
• 2:52
  of
• 2:52
  the
• 2:52
  RFID
• 2:53
  tagging
• 2:53
  out
• 2:54
  there.
• 2:54
  But
• 2:56
  it
• 2:56
  might
• 2:56
  be
• 2:56
  down
• 2:56
  the
• 2:57
  road.
• 2:57
  Like
• 2:57
  I'm
• 2:57
  willing.
• 2:57
  I'm,
• 2:59
  I
• 2:59
  don't,
• 2:59
  I
• 2:59
  don't
• 2:59
  agree
• 2:59
  with
• 3:00
  you.
• 3:00
  In
• 3:00
  fact,
• 3:00
  I
• 3:00
  think
• 3:00
  you
• 3:00
  just
• 3:01
  made
• 3:01
  my
• 3:01
  point
• 3:01
  for
• 3:02
  me.
• 3:02
  And
• 3:02
  honestly,
• 3:02
  in
• 3:02
  fairness,
• 3:03
  like
• 3:03
  I'm
• 3:04
  selling
• 3:04
  this
• 3:04
  hard.
• 3:04
  I'm
• 3:05
  selling
• 3:05
  this
• 3:05
  hard
• 3:05
  because
• 3:06
  your
• 3:06
  Lulu
• 3:06
  exem.
• 3:07
  Lululemon
• 3:07
  example
• 3:07
  was
• 3:08
  great.
• 3:08
  Like,
• 3:08
  I
• 3:08
  mean
• 3:09
  this.
• 3:09
  Why
• 3:09
  do
• 3:10
  you
• 3:10
  need
• 3:10
  this?
• 3:10
  I
• 3:11
  mean
• 3:11
  we,
• 3:11
  we
• 3:11
  had
• 3:11
  Troy
• 3:12
  Sewick
• 3:12
  of
• 3:12
  G
• 3:12
  Store
• 3:13
  on
• 3:13
  our
• 3:13
  Spotlight
• 3:14
  podcast
• 3:14
  on
• 3:14
  a
• 3:14
  few
• 3:14
  weeks
• 3:15
  ago
• 3:15
  talking
• 3:15
  about
• 3:15
  RFID
• 3:16
  and
• 3:16
  overhead
• 3:16
  readers
• 3:17
  basically
• 3:17
  approximating
• 3:18
  the
• 3:18
  same
• 3:18
  thing
• 3:18
  throughout
• 3:19
  a
• 3:19
  store.
• 3:19
  So
• 3:19
  like,
• 3:20
  I
• 3:20
  don't
• 3:20
  see
• 3:20
  what
• 3:21
  value
• 3:21
  this
• 3:21
  presents.
• 3:22
  And
• 3:22
  it
• 3:22
  gets
• 3:22
  really
• 3:22
  crazy
• 3:23
  with
• 3:23
  like
• 3:23
  radio
• 3:23
  emitting
• 3:24
  threads
• 3:24
  on
• 3:24
  people,
• 3:25
  you
• 3:25
  know,
• 3:25
  like
• 3:25
  full
• 3:26
  scale
• 3:26
  on
• 3:26
  people's
• 3:26
  bodies
• 3:27
  and
• 3:27
  all
• 3:27
  that
• 3:27
  kind
• 3:27
  of
• 3:27
  stuff.
• 3:27
  I
• 3:27
  think
• 3:28
  it's
• 3:28
  a
• 3:28
  good
• 3:28
  story
• 3:29
  for
• 3:29
  a
• 3:29
  Bloomberg
• 3:29
  reporter
• 3:30
  to
• 3:30
  get
• 3:30
  some
• 3:31
  clicks,
• 3:31
  but
• 3:32
  honestly,
• 3:32
  I
• 3:33
  like
• 3:33
  the
• 3:33
  offshoots.
• 3:34
  Plus
• 3:34
  there's
• 3:34
  so
• 3:34
  many
• 3:34
  more
• 3:35
  things
• 3:35
  you
• 3:35
  can
• 3:35
  do
• 3:35
  with
• 3:35
  the
• 3:36
  offshoots
• 3:36
  of
• 3:37
  the
• 3:38
  concept
• 3:38
  that
• 3:39
  RFID
• 3:39
  and
• 3:39
  overhead
• 3:40
  readers
• 3:40
  too,
• 3:40
  like
• 3:41
  they
• 3:41
  get
• 3:41
  into
• 3:41
  the
• 3:41
  operations
• 3:42
  of
• 3:42
  the
• 3:42
  business
• 3:43
  too.
• 3:43
  And
• 3:43
  it's
• 3:44
  so
• 3:44
  much
• 3:44
  farther
• 3:44
  along
• 3:45
  than
• 3:45
  this
• 3:45
  too.
• 3:45
  So,
• 3:46
  so
• 3:46
  I
• 3:46
  would
• 3:46
  be
• 3:47
  maybe
• 3:47
  tangentially
• 3:48
  looking
• 3:49
  at
• 3:49
  this
• 3:49
  at
• 3:50
  best
• 3:50
  as
• 3:50
  an
• 3:50
  idea.
• 3:51
  I
• 3:51
  don't,
• 3:51
  I
• 3:52
  don't,
• 3:52
  I
• 3:52
  don't
• 3:53
  like.
• 3:53
  But
• 3:53
  I
• 3:53
  think
• 3:53
  some
• 3:53
  of
• 3:54
  the
• 3:54
  RFID
• 3:54
  stuff
• 3:55
  selling
• 3:55
  it,
• 3:55
  the
• 3:55
  RFID
• 3:56
  stuff
• 3:56
  that
• 3:56
  you're
• 3:56
  talking
• 3:56
  about
• 3:57
  is
• 3:57
  enabled
• 3:57
  because
• 3:57
  of
• 3:57
  the
• 3:58
  hang
• 3:58
  tags
• 3:59
  on
• 3:59
  those
• 3:59
  garments.
• 4:00
  It's
• 4:00
  not
• 4:00
  all
• 4:00
  embedded
• 4:01
  in
• 4:01
  the
• 4:01
  garments
• 4:02
  themselves.
• 4:02
  So
• 4:03
  like,
• 4:03
  if
• 4:03
  you
• 4:04
  could
• 4:04
  have
• 4:04
  the
• 4:04
  capabilities
• 4:05
  of
• 4:05
  RFID
• 4:06
  within
• 4:07
  a
• 4:08
  garment
• 4:09
  that's
• 4:09
  made
• 4:09
  from
• 4:10
  the
• 4:10
  cellulose
• 4:10
  of
• 4:11
  plants.
• 4:11
  Like,
• 4:12
  I
• 4:12
  think
• 4:13
  there
• 4:13
  are
• 4:13
  some
• 4:14
  legs
• 4:14
  here
• 4:14
  that
• 4:15
  where,
• 4:15
  if
• 4:15
  you
• 4:15
  could
• 4:15
  just,
• 4:16
  if
• 4:16
  you
• 4:16
  could,
• 4:16
  this
• 4:16
  could
• 4:17
  be
• 4:17
  the
• 4:17
  replacement
• 4:17
  for
• 4:17
  RFID
• 4:18
  down
• 4:18
  the
• 4:18
  road.
• 4:19
  That
• 4:19
  eliminates
• 4:19
  some
• 4:19
  of
• 4:20
  the
• 4:20
  challenges
• 4:20
  that
• 4:21
  some
• 4:21
  retailers
• 4:22
  may
• 4:22
  have
• 4:22
  with
• 4:23
  RFID
• 4:23
  tagging
• 4:24
  or
• 4:24
  tags
• 4:24
  getting
• 4:24
  ripped
• 4:25
  off.
• 4:25
  I
• 4:25
  think,
• 4:26
  I
• 4:26
  think
• 4:26
  maybe,
• 4:27
  maybe.
• 4:28
  Yeah,
• 4:29
  we
• 4:29
  got
• 4:29
  to,
• 4:29
  we
• 4:29
  got
• 4:29
  to
• 4:29
  get
• 4:29
  a
• 4:29
  good
• 4:30
  friend,
• 4:30
  Marshall
• 4:30
  K.
• 4:30
  Back
• 4:31
  on
• 4:31
  the
• 4:31
  podcast
• 4:31
  talking
• 4:31
  about
• 4:32
  the
• 4:32
  value
• 4:32
  of
• 4:32
  RFID
• 4:33
  tags
• 4:34
  versus
• 4:34
  embedded
• 4:35
  threads.
• 4:35
  I
• 4:35
  think
• 4:35
  he'll
• 4:36
  have
• 4:36
  to
• 4:36
  solve
• 4:36
  this
• 4:36
  question
• 4:36
  for
• 4:37
  us.
• 4:37
  Hopefully
• 4:37
  he
• 4:37
  sees
• 4:37
  this
• 4:38
  podcast
• 4:38
  or
• 4:38
  listens
• 4:38
  this
• 4:39
  podcast
• 4:39
  and
• 4:39
  weighs
• 4:40
  in
• 4:40
  on
• 4:40
  that
• 4:40
  topic.
• 4:41
  But
• 4:41
  I
• 4:41
  don't
• 4:41
  know.
• 4:41
  I
• 4:41
  don't
• 4:42
  know.
• 4:42
  I'm
• 4:42
  still
• 4:43
  selling
• 4:43
  it
• 4:43
  and.