The Science of Ethical Persuasion: How Decisions Really Get Made with Patrick van der Burght
In this episode of the BizBlend Podcast, host Sana sits down with persuasion expert Patrick van der Burght, a Cialdini Institute–licensed trainer and one of the first certified coaches in ethical persuasion. Together, they explore the seven universal principles of persuasion—reciprocity, liking, unity, social proof, authority, consistency, and scarcity—and why they work across cultures and industries. Patrick also introduces the principle of contrast, a powerful amplifier that can transform how people perceive choices.
Through real-world stories, from scuba shops to McDonald’s, Patrick…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.