Latest / Revenue Architects: The GTM.AI Podcast
#7: Build or buy? The GTM decision that's hard to decipher, with Mollie Bodensteiner
Building is cheap now. The trouble is that cheap to build has quietly turned into cheap to own, and those are two different things. Plenty of teams can list the agents they've shipped. Far fewer can say who fixes one at two in the morning when a model drifts or a Salesforce admin repurposes a field and the output turns to gibberish.
In this episode of Revenue Architects, John Lloyd is joined by Mollie Bodensteiner, VP of Revenue Operations at ZoomInfo, to take on the build versus buy call. Her reframe: most teams aren't building, they're assembling. Wiring together models, data sources, and…
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