Kroger’s Dynamic Pricing Under Fire | Dayton News

Dayton News Today | 2 Min News | The Daily News Now! · Jul 22, 2026 · 2m

A consumer advocacy group is launching a bold ad campaign against Kroger, accusing the grocery giant of exploiting working families through dynamic pricing—AI-driven price hikes triggered by demand spikes, weather, or stock shortages. Critics warn shoppers could pay more for essentials like ice cream on hot days or medicine during flu season, all while Kroger quietly adjusts prices via electronic shelf tags. While retail experts say such tactics are standard for maximizing profits amid rising costs, shoppers are divided—some crave stability, others are ready to switch stores for better deals…