The State of Marketing in 2026

The Last Analog Marketers · Sep 17, 2026 · 36m · transcript

In this episode of The Last Analog Marketers, hosts Aaron Peterson and Jamie Jones discuss the current state of marketing in 2026, including the intense focus on data-driven outcomes, how attention scarcity creates experience economics, and that silo breakdown needs to start at the highest levels for true integration and cross-collaboration to succeed.

And in this episode's "One Last Thing," we discuss how a simultaneous increase in quality content in theaters and decrease in quality streaming content over the summer drove consumers back into theaters, reinforcing that "content is king" still…