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Brand Revivals, Ultra-Processed Ban & A Distressed Co-Man
In this episode:
On this episode of CPG Week, the podcast dives into the revival of nostalgic beverage brands, the implications of California's fight against ultra-processed foods and one beverage co-packer's abrupt plant closure.
Odwalla is the latest beverage brand getting a reunion tour thanks to a legacy beverage maker. Nosh managing editor Monica Watrous and senior reporters Lukas Southard and Brad Avery discuss the strategy behind resurrecting failed brands with new value propositions. The team goes on to discuss what it means that California will be investigating the adverse health…
The skinny
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