Latest / What's Next! with Tiffani Bova
RELOAD: How Habits Create Repeat Customers with Nir Eyal
Welcome to the What's Next! Podcast with Tiffani Bova.
This week I'm bringing back an interview with Nir Eyal, author of Hooked: How to Build Habit-Forming Products. Nir is an entrepreneur and has taught at Stanford School of Business.
THIS EPISODE IS PERFECT FOR… companies who want to change consumer behavior.
TODAY'S MAIN MESSAGE… most of what you do throughout the day is because of a habit, the impulse to behave with little or no conscious thought. You choose Google as your search engine out of habit, don't you? If you are a business owner, you want to make sure that your product is what…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.