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Deric Rosenbaum on Building Groucho's Deli Tech Stack, Franchise Systems, and 85 Years of Neighborhood Legacy
🎙️ From Concrete Cutting Crews to President of an 85-Year Deli Brand: Deric Rosenbaum's Journey at Groucho's
Deric Rosenbaum, President and resident CTO of Groucho's Deli, shares his journey from running commercial construction crews in his 20s, to living across the street from the third-generation owner of an 85-year-old South Carolina deli institution, to building its entire franchise infrastructure, distribution company, and technology platform over 26 years. Through candid stories about borrowing $20,000 from his dad to open his first franchise and paying for everything else in cash…
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