Going Above and Beyond: Wellness' Rigorous Approach to Pet Food Testing
In this episode of Petworking, host Peter Kenseth interviews Greg Kean, Global VP of Innovation & Nutrition at Wellness Pet Company. They discuss Wellness's extensive testing protocols for its pet food products, which go above and beyond the industry standard.
Key points from the discussion:
Wellness is investing 3-4 million dollars to put their entire product portfolio through AAFCO feeding trials, even though this is not required if diets meet AAFCO nutrient profiles.
This testing helps build confidence with veterinarians recommending Wellness products, as vets don't always receive…
The skinny
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